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LET S GET PRACTICAL Bendito

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LEE ROBIN BONIFACIO, 25 ASSOCIATE EDITOR IN CHIEF EXECUTIVE VICE PRESIDENT

Non-government and non-profit organizations (NGOs) face many challenges in securing partnerships and sponsorships that align with their mission and values. One such organization is the Junior Chamber International (JCI), a global network of young leaders and entrepreneurs who aim to create positive change in their communities. How can we improve our partnerships and sponsorships without compromising its brand?

One possible strategy is to focus on building long-term relationships with partners and sponsors who share JCI's vision and goals. This can be done by identifying potential collaborators who have similar interests, values, and target audiences as JCI, and by communicating clearly and regularly about the benefits and expectations of the partnership or sponsorship. By doing so, JCI can ensure that its partners and sponsors are committed to supporting its activities and projects, andthattheyrespect JCI's identityandreputation.

Another possible strategy is to diversify JCI's sources of funding and support. This can be done by exploring different types of partnerships and sponsorships, such as corporate social responsibility (CSR) programs, grants, donations, in-kind contributions, and crowdfunding. By doing so, JCI can reduce its dependence on a single or few partners or sponsors, and increase its flexibility and resilience in case of changes or challenges. Moreover, JCI can expand its reach and impact by engaging with different stakeholdersandsectors.

Inconclusion, NGOs likeJCI canimprovetheir partnerships and sponsorships without compromising their brand by focusing on building long-term relationships with like-minded collaborators, and by diversifying their sources of funding and support. These strategies can help JCI to sustain its operations and to achieve its mission of creating positive change in the world.

Junior Chamber International Philippines, or JCI Philippines, is a network of young active citizens who aim to create positive change in their communities.

However, in recent years, some local organizations within JCI Philippines have become inactive or dormant due to various challenges and circumstances. This is a loss not only for the members of these organizations, but also for the society that could benefit from their projects and initiatives. Therefore, I believe that reviving local organizations in JCI Philippines is a crucial step to strengthen the impact and influenceofthisnetwork. One of the ways to revive local organizations in JCI Philippines is to make their names known to the public, especially to the potential members and partners who share their vision and values. By increasing their visibility and credibility, they can attract more people who are willing to join them and support them in their endeavors. Moreover, they can also showcase their achievements and contributions to the society, which can inspire others to follow their example and takeaction.

How can local organizations in JCI Philippines make their names known? There are several strategies that they can employ, suchas:

Creating and maintaining an online presence through social media platforms, websites, blogs, podcasts, etc. This can help them reach a wider audience and communicate their mission, vision, goals, activities, andopportunities.

Participating and collaborating in events and projects organized by other JCI chapters, bothlocallyand internationally. This can help them build relationships and networkswithother like-minded individuals and organizations, as well as learn from their best practicesandexperiences.

Engaging and involving the localcommunityand stakeholders in their programs and initiatives. This can help them understand the needs and issues of the people they serve, as well as gain their trust and support.

Seeking and applying for recognition and awards from reputable institutions and bodies that acknowledge and honor outstanding achievements in various fields. This can help them enhance their reputation and prestige, as well as motivate them to strive for excellence.

Reviving local organizations in JCI Philippines is not an easy task, but it is a worthwhile one. By making their names known, they can increase their chances of success and sustainability, as well as make a difference inthe world.

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