Legacy - Fall 2011

VOL. 21 NO. 2

egacy

NEWS AND INFORMATION FOR DONORS AND FRIENDS OF THE JEWISH COMMUNITY FOUNDATION

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is among the seven recipients of the 2011 Cutting Edge Grants.

The Foundation Awards $1.2 Million in Cutting Edge Grants

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even outstanding non-profit organizations whose innovative programs seek to address social services issues in the Jewish community, strengthen Jewish education for special needs students and promote Jewish continuity, have recently received a total of $1.2 million in Cutting Edge Grants from the Jewish Community Foundation of Los Angeles.

These diverse programs impact various constituencies within the Los Angeles Jewish community and address a wide audience in a myriad of ways. Among the innovative services are a multimedia program confronting anti-Semitism and educating students about Israel on college campuses; a program for post-college Jews in their 20s joining together for Shabbat dinners and learning; referrals and access to comprehensive social services through synagogues; a marketing internship program for residents of a substance-abuse recovery organization; an online Jewish high school program for students with special needs; a volunteer program connecting Israeli-Americans with the local Jewish community and with local nonprofits; and an interreligious studies program for participating Jewish, Christian and Muslim spiritual leaders.

“Our recipients of the 2011 Cutting Edge Grants represent some of the most ground-breaking and thoughtful approaches in the area of social and human services in Greater Los Angeles,” said Marvin I. Schotland, president and CEO. “We look forward to watching these important programs roll out over the next two to three years for the benefit of the Los Angeles Jewish community.”

Cutting Edge Grants are designed to encourage creative thinkers, social entrepreneurs and innovative organizations to develop and implement transformative programs of high visibility and impact in the Los Angeles Jewish community. Grantees are eligible to receive up to $250,000 over a three-year period.

Since establishing the Cutting Edge Grants in 2006, The Foundation has seeded nearly 50 programs with a total of more than $7.5 million to help develop significant and transformative programs for the Los Angeles Jewish community. In addition to funding, The Foundation’s Grants Department provides technical assistance and guidance to the grant recipients throughout the term of the award, helping to strengthen the program and bolster its outcomes.

Learn more about these initiatives, their goals, and how they plan to better our community at www.jewishfoundationla.org/grants.

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LEAVING A LEGACY: RAYMOND & SHIRLEY KORNFELD ENDOWMENT FUND

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Semitism: A Multimedia Educational Program for Campuses. The organization

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GRANTMAKING IN ACTION

FALL 2011

The Simon Wiesenthal Center received Foundation funding for its innovative program, Addressing the New Anti-

A Glance At What’s Inside:

2011 CUTTING EDGE GRANT RECIPIENTS

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Our recipients of the 2011 Cutting Edge Grants represent some of the most groundbreaking and thoughtful approaches in the area of social and human services in Greater Los Angeles.”

— Marvin Schotland

FROM THE DESK OF

Marvin I. Schotland PRESIDENT & CEO, JEWISH COMMUNITY FOUNDATION

Grantmaking and strengthening community is at the heart of The Foundation’s mission.

That’s why I’m pleased to share the exciting news in this issue of Legacy about the seven recipients of our 2011 Cutting Edge Grants. We’re particularly proud of this story, given the fact that the uncertain economic environment has not diminished the creative ideas and progressive thinking in our community. Innovation is alive and well in the L.A. Jewish nonprofit world as evidenced by these grant recipients. The economic downturn has stimulated the strategic thinking that inspired some of these organizations’ initiatives and created funding opportunities that are quite timely and necessary.

Especially noteworthy is the fact that the Jewish Federation continues to play a leadership role in launching cutting edge programs. Its new Caring Community initiative fills a significant need in the community, especially as the economic outlook dampens. As life gets more complex due to financial hardships, more Jews are turning to their synagogues for help and guidance, with rabbis being pressed to provide more social services than ever before. To address this, the Jewish Federation’s

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2 0 1 1 C U T T I N G E D G E G R A N T R E C I P I E N T S AT A G L A N C E

The Foundation recently awarded $1.2 million in grant funding to seven outstanding programs that will enhance the L.A. Jewish community. Since establishing the Cutting Edge Grants in 2006, The Foundation has seeded nearly 50 programs with a total of more than $7.5 million.

Academy for Jewish Religion, California, for AJRCA Inter-Religious Studies Project Three-year grant of $100,000 to produce a generation of clergy knowledgeable about Judaism, Christianity and Islam and capable of promoting trust, dialogue, and collaboration across religious boundaries. www.ajrca.org

Seven faculty members from the Academy for Jewish Religion, California, Claremont School of Theology, and the Islamic Center of Southern California will implement a new Inter-Religious Studies Concentration at their institutions with the goal of producing a generation of clergy knowledgeable about Judaism, Christianity and Islam and capable of promoting trust, dialogue and collaboration across religious boundaries. “Our hope is that people will come to see how religion can elevate, rather than divide the world,” said Rabbi Mel Gottlieb, Ph.D., president, Academy of Jewish Religion, California. “It is tremendously gratifying to know that The Foundation shares that vision, and we will work very hard to justify this great honor.”

Beit T’Shuvah, for BTS Communications Three-year grant of $250,000 to transform the lives of 50 interns over three years as they maintain sobriety, learn practical skills and enter a new career, while providing custom-designed marketing communications services to 30 Jewish nonprofits and synagogues. www.beittshuvah.org

Beit T’Shuvah, a substance-abuse recovery organization, created BTS Communications, a program to train and ultimately place 50 recovering interns in careers in graphic and web design, online advertising and social media marketing.The BTS interns will serve 30 Jewish nonprofits, including synagogues, and provide them with custom-designed marketing communications services at half of the prevailing rates. “This grant is a validation for the residents of Beit T’Shuvah that they matter, and that the Jewish community has not forgotten them and supports their passion and purpose in life,” said chief operating officer Rabbi Mark Borovitz.

Builders of Jewish Education of Greater Los Angeles (BJE), for the Los Angeles Online Jewish Academy Three-year grant of $240,000 to enable students with mild or moderate special learning needs to receive a Jewish high school education via new online curriculum and access to on-campus electives, support services and socialization activities. www.bjela.org

This new model aims to serve nearly 200 special needs students within five years. “This grant will allow us to train teachers and create the tools necessary to provide a Jewish education to tens, ultimately hundreds and we hope thousands, of Jewish students who might otherwise be turned away because of their unique learning needs,” said Hyim Brandes, founder and executive director of Los Angeles Online Jewish Academy.

Israeli Leadership Council, for I.L. Care Three-year grant of $250,000 to develop an online database to match L.A. Jewish and Israeli-American volunteers with Jewish as well as non-Jewish community organizations in need of support. www.israelileadership.org

I.L. Care, an online database, will match 10,000 L.A. Jewish and Israeli-American volunteers with nonprofit organizations, both Jewish and nonsectarian, such as Camp JCA Shalom, People Assisting the Homeless, StandWithUs, LA’s Best after-school program and Jewish Family Service. “The Cutting Edge Grant will allow I.L. Care to develop the organizational structure and marketing efforts to foster and sustain a copious Jewish and Israeli-American volunteer incentive program,” said Eli Tene and Danny Alpert, I.L. Care co-chairs. “By doing so, the grant will assist in our mission of bridging the communities through a shared sense of communal responsibility.”

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The grant will assist in our mission of bridging the communities through a shared sense of communal responsibility.”

— Eli Tene and Danny Alpert, co-chairs of I.L. Care

Jewish Federation of Greater Los Angeles, for Caring Community: Where and When You Need It Three-year grant of $185,000 to provide social service assistance to 1,000 Jewish families in need, link congregants and unaffiliated Jews to social service programs and support clergy in meeting their congregants’ needs. www.jewishla.org

The Caring Community program, to be delivered in partnership with Jewish Family Service, is a synagogue-based program that facilitates access to social services for congregants and unaffiliated Jews in need, and supports clergy in meeting these needs. The program will serve 1,000 Jewish families in need of assistance due to economic or transitional life issues. According to Andrew Cushnir, executive vice president and chief program officer of the Jewish Federation, “By bringing services deeper into the community, we will help families in need of support and strengthen the bonds of caring that unite synagogue communities.”

Moishe House, for Moishe House LA Two-year grant of $200,000 to encourage thousands of young adults to live actively Jewish lives by engaging them in 200 peer-generated events hosted by residents at three Moishe Houses. www.moishehouse.org

Moishe House operates home-based communities for Jewish young adults in their twenties. L.A. residents will produce 200 annual events that engage their peers in social and Jewish educational events, such as Shabbat dinners, holiday celebrations, group learning, social justice programs and cultural events. “Moishe House is thrilled to partner with The Foundation to build two new Moishe Houses, for a total of three in Los Angeles. With this support, we will be able to provide vibrant and meaningful Jewish experiences to more than 1,500 individuals in the L.A. area, filling a tremendous need for engagement in Jewish life after college,” said David Cygielman, CEO.

Simon Wiesenthal Center, for Addressing the New Anti-Semitism: A Multimedia Educational Program for Campuses Two-year grant of $250,000 to create and deliver a multimedia educational program for five L.A. college campuses to educate all students on anti-Semitism, confront hate speech, and adopt dialogue skills. www.wiesenthal.com

The new program by the Simon Wiesenthal Center will educate students about anti-Semitism, teach them dialogue skills, and empower them to confront hate speech on their campuses.

“The toxic anti-Israel climate, especially on California campuses, compelled the Simon Wiesenthal Center to develop a dynamic interactive top-down tolerance training program geared toward the chancellors, deans, faculty and students who influence campus climate and effect campus policy,” said Rabbi Meyer H. May, the Center’s executive director.

PA R T N E R S I N I M PA C T

Call For Proposals For 2012 Cutting Edge Grants Do you have a visionary idea to implement a new program model with the power to transform Jewish Los Angeles and make a significant social impact on our community?

If so, now is the time to apply for a Cutting Edge Grant. Grants will be awarded in summer 2012 to launch innovative programs for up to $250,000 over a three-year period.

The call for proposals for 2012 Cutting Edge Grants is out now.

Learn more about how to apply by visiting www.jewishfoundationla.org/CEGI.

CONCEPT PAPERS DUE on Thursday, November 10, 2011.

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TRENDS IN PHILANTHROPY

Foundation Programs Explore Social Entrepreneurship and Eco-Philanthropy Can Business Models Save the World?

Eco-Philanthropy Starts in Our Own Backyard

Sustainable Organizations Making Sustainable Change

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growing number of entrepreneurs are applying their know-how to help support social issues in the nonprofit sector by using the business model of the for-profit sector. This important topic was the basis for a recent Foundation presentation by Foundation trustee Adlai Wertman, a professor of clinical management and organization at USC’s Marshall School of Business. These new hybrid organizations “look and smell like businesses” but have a social mission, first and foremost. Instead of working to maximize monetary returns like traditional for-profit companies, they’re run by businesspeople that seek to maximize a social return on investment, in areas such as the environment and health.

Wertman, a member of The Foundation’s Cutting Edge Grants Committee, spoke about several successful examples of social enterprises, including recent Foundation Cutting Edge Grant recipient Beit T’Shuvah, a substance-abuse recovery organization. Their innovative program, BTS Communications, is run like a business, and provides customdesigned marketing communications services to Jewish nonprofits. At the same time, the program addresses the important social issue of training those in recovery with skills to get a job. The agency itself is set up as an internship program whereby the interns—all Beit T’Shuvah residents—are trained in practical skills to enter a new career, while maintaining sobriety.

Wertman encouraged the audience to move towards becoming social entrepreneurs themselves. “Think about the problem you’re here to solve and bring your whole self—your business and life experience, your education—in creative, new ways to address the problem,” he said. ▲

To see a video recap and learn more about Social Entrepreneurship, visit www.jewishfoundationla.org/legacy.

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ecoming more engaged in the environment is on everyone’s mind and L.A. is positioned as a hub of exciting activity in the green movement. Whether it’s organizing a boating expedition in support of protecting the L.A. River under the Clean Water Act or creating a bicycle-friendly system so residents can enjoy a car-free day in their neighborhoods without pollution, changemakers are making a difference in our own backyard.

Earlier this year, The Foundation showcased the transformative work of leaders in the L.A. green movement at the eco-chic Marrakesh House in Culver City. The presenters were social entrepreneurs whose innovative thinking, community organizing, and grassroots marketing skills are working for change. Three of these organizations have also received grant funding from The Foundation: ■ Green LA is working to make L.A. the greenest big city in the U.S. and is pushing for new water conservation measures to develop local sources for water through rainwater capture, recycled water, and conservation in Southern California.

■ The Netiya/Fed Up with Hunger program is committed to planting 101 food-bearing gardens in L.A. with 90 percent of the yields going directly to the local food bank system.

■ The Shalom Institute, a camp and conference center in the Malibu Mountains, aims to connect the Jewish experience with an appreciation for the environment and to pioneer new ways of including nature as part of Jewish education.

Visit our website to read more about all of the featured environmental action groups and learn what can be accomplished—not by government or large institutions—but by inspired individuals living with purpose.

If you are inspired by the L.A. green movement, and want to learn more about giving opportunities in this area, call us at (323) 761-8705 or email axann@jewishfoundationla.org. ▲

Watch a video from the event at www.jewishfoundationla.org/legacy.

Adlai Wertman, professor of clinical management and organization at USC’s Marshall School of Business, recently spoke about the rise of social enterprises at a Foundation seminar.Wertman is also a Foundation trustee and a member of its Cutting Edge Grants Committee. ▲ Aaron Paley, event producer of CicLAvia, promotes bicycle advocacy as a way to reduce the carbon footprint. ▲

Think about the problem you’re here to solve and bring your whole self— your business and life experience, your education—in creative, new ways to address the problem.”

— Adlai Wertman, Professor, USC Marshall School of Business

Among the additional presenters were: ■ CicLAvia ■ Community Arts Resources ■ L.A. River Expeditions ■ Los Angeles Land Trust and Community Garden Council ■ Marrakesh House, a 21st century green residence ■ TreePeople

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NEW TRUSTEES

The Foundation’s Board of Trustees is comprised of individuals with expertise in diverse areas including finance, law, real estate, philanthropy, business administration, social entrepreneurship, marketing, and more. We are grateful for their dedication to improving the community and for their leadership and guidance in service to The Foundation. The Foundation is most pleased to welcome our two newest trustees, Beth C. Friedman and Linda Volpert Gross.

Beth C. Friedman Beth C. Friedman completed a career in corporate banking at Bank of America and currently focuses her time on philanthropic activities, devoted specifically to improving education and advancing medicine. Mrs. Friedman is co-chair of the Wellesley College Southern California Leadership Gift Committee, as well as the Today’s and Tomorrow’s Children Fund at Mattel Children’s Hospital UCLA. She also serves as a trustee of the Archer School for Girls in Los Angeles and the Independent School Alliance for Minority Affairs. Mrs. Friedman is former president of the Zimmer Children’s Museum. She is actively involved in supporting the Sinai Temple Israel Center, Harvard University, and the Madeline Korbel Albright Center at Wellesley College. Mrs. Friedman received her bachelor’s degree in political science from Wellesley College and a master’s of business administration degree from the UCLA Anderson Graduate School of Management. She and her husband Josh reside in Los Angeles and have three sons.

Linda Volpert Gross Linda Volpert Gross has had a career in marketing, but today is primarily focused on community volunteer work. She serves as vice chair at American Jewish University, is a new client interviewer at SOVA Food Bank and works in the college guidance office at her high school alma mater,Van Nuys High School. Mrs.Volpert Gross also sits on the Board of Directors at Valley Beth Shalom where she is co-chair of the Strategic Planning Committee. Mrs.Volpert Gross was a member of the board and a previous chair at Brandeis-Bardin Institute, leading the merger of Brandeis-Bardin Institute and University of Judaism to create American Jewish University. She has chaired and co-chaired many fundraising events including the Jewish Federation Valley Alliance Major Gifts Dinner, AIPAC’s Valley Dinner and numerous events on behalf of the Jewish Federation’s Young Leadership Division. She received her bachelor’s degree, cum laude, in American studies at Amherst College and a master’s of business administration degree from Harvard Business School. Mrs.Volpert Gross and her husband, Larry, reside in Encino, are members of Valley Beth Shalom and have three children.

DESIGNING PHILANTHROPIC S O LU T I O N S F O R YO U One of the great things about my work at the Jewish Community Foundation is that, on a near-daily basis, I bear witness to the profound impact of our grant-making locally, nationally and in Israel. I am inspired by and derive joy from my interaction with donors, whose unwavering commitment to giving back enables these good works.

(R) Filmmaker Chris Payne (Who Killed the Electric Car? and The Revenge of the Electric Car) and a Tesla representative offered the scoop on electric cars and gave rides to those hearty enough to go from zero to 60 in a silent second. Payne also led the group on a tour of Marrakesh House, a largely solar-powered home constructed from a variety of reclaimed materials. ▲

(L) Ari Swiller, founder and president of Renewable Resources Group and an advisor to Mayor Antonio Villaraigosa, and (R) Jonathan Parfrey, director of Green LA Coalition and the Green LA Institute, discuss L.A.’s recent progress with renewable energy. ▲

Donors associate with The Foundation for a myriad of reasons—among them: to address planning issues, to build a charitable legacy, or to engage their children and grandchildren in philanthropy. No matter the underlying motivation, however, the common thread connecting these 1,000-plus like-minded people and their families is to act with compassion and to make a difference in the world. The Foundation is the very intercept of where good fortune meets good deeds. The author, Danny Siegel, calls philanthropy the place where heaven and earth meet.

We at The Foundation are here to assist our donors in meeting their charitable objectives and needs, however far-reaching. Designing philanthropic solutions is what we do here.

I am often asked about intergenerational issues. Sometimes, families want to know how they can impart their passions and values about supporting the Jewish community onto their children. One possibility is engaging their children through a Donor Advised Fund. Established by the parents, this Donor Advised Fund could become the vehicle through which the children get involved, with specific expectations and parameters from mom and dad—or even grandma and grandpa—about commitments to Jewish giving. In this instance, the Donor Advised Fund is a means of establishing philanthropic dialogue between generations.

This is simply one “snapshot” of a scenario for which Foundation assistance is sought. Each donor’s set of circumstances is unique. We understand this and, consequently, design tailored philanthropic solutions that best address specific objectives. Assisting our donors is what makes coming to work each day so gratifying.

Please call us at (323) 761-8704 and let us know how we can assist you.

— Dan Rothblatt Senior Vice President, Philanthropic Services

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GRANTMAKING IN ACTION

Funding Helps Ethiopian Israelis and Welfare-Dependent Women, Among Others in Israel Supporting Economic Development, Economic Self-Sufficiency and Jewish Identity

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A Foundation grant will help fund degree programs at Ono Academic College in Kiryat-Ono for 35 Ethiopian Israelis in law, health and business in order to develop a new generation of Ethiopian Israeli leaders. ▲

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Tech-Career, a computer training center, received a $25,000 grant to further develop professional training programs for Ethiopian Israelis with the goal of successfully integrating a greater number of Ethiopians into Israel’s advanced technology industries.

early $1.2 million in grants was awarded to nine Israel-based initiatives for job placement, employment training, women’s technology education, and Jewish education, among others. In the past year, this grant funding has begun to impact the programs and the people they reach, helping them to build a better future.

The largest grant, $250,000 distributed over three years, went to Ono Academic College in Kiryat Ono to provide financial support and job placement in law, healthcare and business management for Ethiopian Israelis and to help develop a new generation of Ethiopian leaders. Ethiopian Jews, who number about 100,000, are among the poorest in Israel. According to a recent article in Newsweek, “Poverty is three times higher among Ethiopians than among other Jewish Israelis, and unemployment is twice as high.”

“The program has been a huge success, and our graduates are already breaking the glass ceilings in lucrative, high-profile professions,” said Ranan Hartman, Ono Academic College founder and chairman.

“These graduates are creating the powerful, positive change so necessary for the development of leadership, economic self-sufficiency and integration of the Ethiopian Jewish community in Israel.”

Welfare to Wellbeing, an employment training program for longterm unemployed women in the Jaffa-Tel Aviv area, received a Foundation grant over three years of $150,000 to train 120 disadvantaged, welfaredependent women in a “skills for work” program that includes career counseling, computer classes, creative writing, communications training and job placement.

According to grants coordinator Sharon Berkley of the Jaffa Institute who runs the program, “The Welfare to Wellbeing program combines the knowledge, skills, attitudes and work values needed to find and keep a job. The Foundation’s grant is providing much needed support so that we can help our clients meet their goals.”

Visit www.jewishfoundationla.org/grants to learn more about all our Israel Grants and stay tuned for news of our latest to be announced soon.

Los Angeles Neighborhoods Made Safer $200,000 Funding To Gang Prevention and Intervention Programs

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Civil rights attorney Connie Rice is the co-founder and co-director of the Advancement Project, which received a $50,000 Foundation General Community Grant. ▲

ang violence continues to have a significant negative effect on our communities, and especially on the youth of Los Angeles.

Connie L. Rice, a civil rights attorney and co-founder and co-director of the Advancement Project, estimates that L.A. County has more than 1,000 gangs and 100,000 gang members.

The Foundation was pleased to award grant funding of $200,000 through our General Community Grants last year to ten communitybased programs focusing on gang prevention and intervention, and is leveraging its resources with funds already being invested towards building safer communities.

The grant recipients provide a range of services and programs, including mentoring and counseling, after-school activities, assistance for gang members seeking to exit gang life, and a safe passage program to create formalized routes for students in the Belmont/Rampart area walking to and from school.

The Advancement Project received a $50,000 grant from The Foundation for its Safe Passage Program and Prevention/Intervention Toolkit. As Connie Rice explained, “When you provide basic safety, and you invest in communities enough to make them stable, and you feed all the kids, and you have all the kids out there with their parents and grandparents— guess what? The community will choose life over violence.” ▲

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CHAPTER TWO INC "Where New Beginnings Are Realized" !

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To watch a brief video of Connie Rice addressing the challenges of gang prevention and intervention, visit www.jewishfoundationla.org/legacy.

To read “The Cost of Violence,” an article on the topic in the Los Angeles Business Journal by Amelia Xann, vice president of the Family Foundation Center and Grant Programs, visit www.jewishfoundationla.org/legacy.

LEAVING A LEGACY

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L.A. Couple’s Generosity Lives On Donor Profile: Raymond & Shirley Kornfeld

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he Raymond & Shirley Kornfeld Endowment Fund was recently established at The Foundation through a $3.4 million charitable gift from the estate of philanthropists Raymond J. and Shirley R. Kornfeld, of blessed memory. The Kornfelds believed deeply in the power of education and medicine. Their endowment will support these areas as an enduring legacy to their name.

Barbara Seidman, niece and closest living relative to the Kornfelds, and trustee of their trust, and Sussan Shore, their estate planning attorney, from the law firm of Weinstock, Manion, Reisman, Shore & Neumann, shared some background about this extraordinary couple.

Occupation:

Raymond was a CPA in the L.A. area for 60 years. Shirley was a housewife who adored her extended family. They both cared deeply about their community.

▲ Foundation donors Raymond & Shirley Kornfeld,

of blessed memory.

Raymond loved learning. In his free time, Raymond was often at the Beverly Hills or UCLA Library, reading everything he could.

Ray and Shirley had no children of their own, however, they were very close with their family members. “Even when they were in their 70s, they would still play on the swing set with the kids,” niece Barbara Seidman recalled.

“Ray and Shirley respected hard work and loyalty,” said attorney Sussan Shore. “They were completely devoted to one another and were of singular mind on almost all subjects.

This was true of their desire to do good in the world, as they felt so fortunate that they had been able to accumulate a sizeable estate.

Their values remained constant.”

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Interests and Passions:

“The Jewish Community Foundation fulfills an important role in the world of planned giving—they are an organization of limitless opportunities in giving. It is reassuring to me and my clients that The Foundation has performed the inquiry and due diligence of the organizations it supports.

I have had an excellent relationship with The Foundation for nearly 35 years. Everyone is left with a strong sense of satisfaction.”

The Early Days:

Raymond was born in Montana in 1914. He earned his bachelor’s degree at the University of Montana and did graduate work at the Wharton School, University of Pennsylvania. During World War II, he was a lieutenant commander in the U.S. Navy, serving in the South Pacific. He met Shirley, a Midwesterner, in the 1950s and their marriage lasted over 50 years, until Ray’s death in 2005.

Community Involvement:

During their lifetimes, the Kornfelds supported numerous philanthropic and educational institutions, including the University of Pennsylvania, and the Henry George School of Social Science in New York, which offers tuition-free classes in economics.

They cared a great deal about the Jewish community and supported the Jewish Federation of Greater Los Angeles, and Jewish Free Loan Association.

— Sussan Shore, Estate Planning Attorney, Weinstock, Manion, Reisman, Shore & Neumann

How did they come to bequest this gift to The Foundation?

“When I began to work with Ray and Shirley to develop their estate plan, Ray expressed his strong desire to benefit educational endeavors, and in particular, scholarships to benefit young people who did not have the means to pursue a good education,” explained Sussan.

“They also wanted to provide funds to benefit medical research.

Because of their varied goals, I suggested The Foundation as an excellent recipient of their charitable dollars. I explained to them the extensive list of educational institutions, medical and hospital facilities, and other wonderful civic organizations that are among the entities that The Foundation supports as a facilitator of the gifts it receives from its donors. This appealed to the Kornfelds and they were so pleased with this choice over the next few years of their lives.”

What did they want their legacy to be?

“They wanted to leave a meaningful legacy that would continue to support the community after their passing. Education and opportunities for young people were foremost goals for Ray and Shirley,” explained Sussan. “They believed in the work of The Foundation, and knew they could trust The Foundation to carry out their goals over generations.

We all believe that Ray and Shirley would feel most satisfied by the work that their dollars will be doing for many, many years.”

We are honored that the Kornfelds selected The Foundation to perpetuate their philanthropic legacy. This substantial bequest underscores the confidence our donors and their professional advisors place in The Foundation as knowledgeable, responsible stewards of charitable assets.”

— Marvin I. Schotland, Foundation President & CEO

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IN THIS ISSUE ▲

– $1.2 Million Awarded to 2011 Cutting Edge Grant Recipients – Foundation Supports 10 Programs To Reduce Gang Violence in L.A. – Israel Programs Support Education and Job Training – Trends in Philanthropy—Improving the Environment, Making a Greener L.A., and Exploring Hybrid Organizations – The Kornfelds’ $3.4 Million Endowment for the Future

8 From the Desk of Marvin I. Schotland Continued from page 1 F O R T H I S G E N E R AT I O N A N D G E N E R AT I O N S T O C O M E . . .

Have you seen our new Annual Report?

It is now available online.

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www.jewishfoundationla.org/annualreport

VOLUME 21 NO. 2 FALL 2011

Chair

Lorin M. Fife President and CEO

Marvin I. Schotland

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Vice Presidents

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Caring Community program will offer access to its social service programs via selected synagogues, thus creating a more direct congregational link to these services and complementing clergy’s efforts to meet the needs of their members and unaffiliated Jews.

In a similar vein—to help address the challenge of sluggish employment opportunities—Beit T’Shuvah’s BTS Communications program will provide vocational training and job placement opportunities in the social media marketing and web/graphic design fields for Beit T’Shuvah residents. This is a terrific example of a win-win for our community. Not only will Beit T’Shuvah residents gain valuable professional skills and better employment opportunities in a tight job market, but Jewish organizations benefit by utilizing BTS Communications’ services at significantly reduced rates compared to industry norms.

These are two innovative ideas for trying times, and we are gratified to be able to provide funding for them, as well as our other 2011 Cutting Edge Grant recipients.

Our 2011 Cutting Edge Grant recipients follow in a storied tradition of Foundation-funded social innovators and nonprofit trailblazers. This tradition includes such successful organizations and initiatives as StandWithUs, Jewish World Watch, 30 Years After, and Zimmer Children’s Museum, as well as initiatives like the HaMercaz Collaborative, Friday Night Live, Koreh L.A. and the Jewish Family Relief Network, all of whom got off the ground with the assistance of Foundation seed funding.

Like those that came before them, we at The Foundation certainly look forward to observing the impact that our newest Cutting Edge Grant recipients will be making in the Greater L.A. Jewish community in the months and years ahead. We look forward to sharing news of their future successes in Legacy and on our website. Best of luck, Cutting Edge Grants Class of 2011!

Kenneth A. August Leah M. Bishop Anthony Chanin Max Factor, III Bertrand I. Ginsberg Harold J. Masor Alan Stern Senior Vice President, Philanthropic Services

Dan Rothblatt CFO/Senior Vice President, Finance & Administration

Michael J. Januzik Vice President, Charitable Gift Planning

Elliot B. Kristal Vice President, Development

Baruch S. Littman Vice President, Family Foundation Center and Grant Programs

Amelia Xann Secretary

TEL.

(323) 761-8700 (323) 761-8720 TOLL-FREE (877) ENDOW-NOW (877-363-6966) www.jewishfoundationla.org FAX

Please send your comments and suggestions to the editor.

Editor: Lewis Groner Managing Editor: Bonnie Samotin Zev Design: Graphic Orb; Maxine Mueller Contributing Writers: Tabby Biddle Janet Sanders Legacy is published to provide news and information about The Foundation to donors and friends.

Selwyn Gerber Treasurer

Lawrence Rauch

© 2011 Jewish Community Foundation.

No portion of this publication may be reproduced or used without permission.

Printed with vegetable based inks on recycled paper/30% post-consumer recovered fiber.