Downsizing Avatar: “Care-Transition Carol” Who they are ● 75–88 year-old homeowner moving to: ○ Independent / retirement community, or ○ Assisted living / memory care. ● May be: ○ Deciding alone, or ○ Supported by an adult child (50–65) and/or a placement professional / senior living advisor. Trigger ● Health scare, mobility issues, cognitive decline, or death of spouse. ● They’ve chosen (or are close to choosing) a community and need home sale proceeds to fund entry fees and ongoing care. Dream outcome (their words) “I just want to get this house sold for enough to comfortably pay for my new place, without living through a remodel or writing big checks, so I can move once and not worry about money.” Top priorities 1. Fund care / retirement with enough cushion. 2. Move on a specific timeline (community move-in date, medical need). 3. Minimize stress, chaos, and physical burden. Main fears ● ● ● ●
“If I fix it up and the market doesn’t respond, I’ve wasted time and money I don’t have.” “Contractors will blow the budget; I’m on fixed income.” “If this drags on, I could lose my spot / care plan.” “I can’t live in a construction zone at my age.”
Decision circle