
4 minute read
Meet the Publisher


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Prof Julian Businge


I am Professor Patrick Businge: the Creator of The Sir Clyde Rivers Presidential Greatness & Civility Humanitarian Award that has been bestowed upon the Legend of Greatness Mama Sarah Obama. Born in Uganda, I did not let my circumstances become my standard. Whist I lived in poverty, I did not let poverty live in me. Following my dreams while believing that no condition was permanent, I used education as my passport out of poverty.
This belief led me to world class universities such as the University of Exeter - one of the finest universities in the world – where I graduated with my Doctorate in Education. On my graduation day in 2015, the then Chancellor Baroness Floella Benjamin whispered into my ears, ‘Patrick, go and change the world’. At this point in time, I didn’t know how I was to actualise this. You might be asking, how did it happen?
Here is the journey which started with Creating Greatness University: the world’s first and only institution dedicated to discovering, developing, delivering sustaining, and celebrating greatness. Today at Greatness University, we offer services that include: a breakthrough and revolutionary greatness education; we curate the World Book of Greatness that documents great people; honour the World Greatness Day that celebrates greatness around the world; help authors publish their work with Greatness University Publishers; and celebrate the legacies of people through the World Greatness Awards. Allow me to highlight three key areas of my work that are directly related to the focus of this Royal Civility special edition on Mama Sarah Obama: Researcher of Greatness, Creating the Sir Clyde Rivers Presidential Greatness & Civility Humanitarian Award, and Co-creating the World Greatness Awards.



Second, my greatness research led me to work with Sir Clyde Rivers in whose name I created this award. You might be asking who is Sir Clyde Rivers? Based on my findings, his biography or curriculum vitae cannot be captured in just few pages. In short, I call him the Godfather of World Civility. With his World Civility Movement, Sir Clyde Rivers has birth a system that has brought back the lost culture of honour to the world. His great work of exposing civility to the world. It cuts through cultural boundaries. It goes beyond national boundaries. It does not hinge on political ideology. His world civility work is cross-cultural, transnational, and beyond religion and race. As his work is rooted in the
concepts of kindness, humility, respect, and is anchored on the golden rule (do unto others what you expect to be done to you without expecting anything in return); it is civil in nature.
Sir Clyde Rivers work is humanitarian in execution and global in dimension. Indeed, it is civility humanitarianism in action. Civility humanitarianism is a brand-new narrative of a humanitarian work where people care and help others with kindness, respect, and humility without expecting anything in return. Indeed, Sir Clyde Rivers has not only done civility humanitarian work but he has executed it in a great way. As a leader in greatness, this is what has led me to create The Sir Clyde Rivers Presidential Greatness & Civility Humanitarian Award. This award is given to the World’s Greatest Civility Humanitarians and those who have birthed a nation, system, ideology, organisation, institution and have led it to greatness. These are modern day leaders that are doing heroic work and leaving their footprints of greatness.
I am pleased to see Mama Sarah Obama being the first recipient of this iconic award that celebrates her greatness because she is in love with civility and humanity. In the face of poverty, famine, illiteracy, individualism; Mama Sarah Obama does not ask, “What will happen to me if I help them but what will happen to them if I don’t help them?’. Like Sir Clyde Rivers, Mama Sarah Obama has manifested and lived all the dimensions of greatness: inward, outward, upward, and downward greatness. She is indeed the World Greatest Civility Humanitarian and a Legend of Greatness. We now turn to the last aspect of my work.



