FabApp’s Woof and Joy Makes Learning Fun!

FabApp COO, Vira Smyshliaieva answers a few of our questions about her company’s high-quality app and animated content.

Can you tell us a little bit of background about FabApp?

Vira: The pandemic has highlighted inequities in the education system and we thought that edtech can help bridge these gaps by providing access to educational resources for all learners. As a parent, I was searching for resources to support my four-year-old daughter during on-line learning. However, I couldn’t find any high-quality apps that met our needs. Instead, she was more interested in watching cartoons. That’s why we decided to combine education with animation. Today’s kids are digital natives and they have grown up surrounded by technology. FabApp was developed to provide a way to meet their learning needs and preferences in a way that traditional methods may not. FabApp is a space for safety and joy where learning is a part of every experience!

What are the stand-out qualities of this property?

It is WoofJoyful! We believe that parents are the best educators for their children. Our goal is help parents to simplify the process of raising a happy, well-rounded child. Therefore, our app is created with care for children, and with care for parents, their time, and efforts.

What would you like the animation community to know about the app and the animated show?

We are a group of individuals dedicated to making the world a better place and we believe that learning can be easy and fun. For this, professors, psychologists, educators, animators, and parents are working together to provide high quality educational and entertaining digital content for young children and their parents.

When did you introduce the animated show Woof and Joy?

Woof and Joy started their journey on YouTube in last June. By March 2023, we have reached 200,000 subscribers and more than 30 million views. And we are just getting started! 1 million subscribers, here we come! We are committed towards expanding Woof and Joy presence on different streaming platforms and open for cooperation and collaboration. So, we encourage to reach out to us.

The Fab App is eco-friendly and designed with the child and the environment in mind. Carefully adjusted rounded shapes, bright and pure colors and harmonious sounds create a safe and joyful space, enhancing engagement and comfortable learning. We strive to make the learning process both fun and effortless, enabling parents to create memorable experiences and strong bonds with their child. I would say, building bonds both in reality and virtually.

How many episodes have been completed and who is the target audience?

We have completed development of 48 episodes 4-5 minutes each. The next 12 scripts are ready and have already been voiced over, eager to bring more joy to our amazing young learners (age 3 to 6 years old).

Where is the animation produced?

The pandemic had a positive impact as it allowed us to assemble a remote team, enabling us to collaborate with people globally. Most of the team is based in Europe in different countries. However, we also have a part of the team based in Ukraine and continued working on the episodes even when the war has started. These are very brave people that put the work as priority to continue production, and we made it.

We just recently launched a mobile app with our cartoon series, games, and activities created with our partners from Kingston University London, UK. Our values are the core of the app and the series, and we didn’t compromise on the quality. It is created with love and respect for children, with the goal to give unbiased knowledge about the world around us through play and story. Through online and offline balance.

What’s next for FabApp and Woof and Joy?

Our goal is to bring Woof and Joy to a global audience. With 48 episodes already produced and a capable team ready to create more, we are excited about all the opportunities that lie in front of our amazing show. We are open for cooperation and collaboration with trusted partners in different areas and really looking forward to meeting you all. Recently, we launched FabApp, which is now available for download worldwide. We invite everyone to enjoy the fun and excitement it has to offer. ◆

For more info, visit fabapp.co.uk