According to Jay Sawyer of Chicago, Twitter allows you to hyper target and mass promote your content as well as your personal brand around the world. It lets you easily promote your research, for example by providing links to your news items, blog posts, journal articles, etc. You can also reach a larger audience quickly through tweets and retweets, and by following the work of other experts in your field. He feels that if you follow the right people, Twitter can be a great source of information. What sets Twitter apart from other social media platforms is its immediacy. He says that Twitter is a secure website as it requires password-protected accounts for all of its users.