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Rose Parade Booklet

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OFFICE FOR PHILANTHROPY

ROSE PARADE ORMS NEW UNIF OW! L SHOWN BE

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ROAD TO THE ROSE PARADE For 70 years, the Sudler Award-Winning Marching Southerners have redefined the musical and visual landscape of college marching band from the beaches of Hawaii to the streets of Rome, and now, to Pasadena, California for the 2027 Rose Parade on January 1st. This historic invitation is a testament to the legacy of excellence our alumni and supporters have helped build.

As we prepare to represent Jacksonville State University on one of the world’s largest stages, we are raising $2.2 million to ensure every member has the opportunity to make this journey. For those who have marched before, you know the feeling: the chills, the pride, the lifelong bonds. Help us pass that experience forward. With your gift, you help purchase 650 band and 125 colorguard uniforms along with sending the Southerners, Colorguard, and Marching Ballerinas to the 138th Rose Parade.

scan to watch The Marching Southerners: Road to the Rose Parade on youtube!


The Marching Southerners Presenting Sponsor - $500,000 Five-Year Commitment Become the exclusive presenting sponsor of the nationally recognized Marching Southerners and align your brand with one of the Southeast’s premier collegiate marching bands. Sponsorship Benefits • Exclusive Naming Rights • Official designation as the Presenting Sponsor of the Marching Southerners for five years. • Half-time performances presented by your company, including scoreboard recognition and public-address announcements at home football games. Game Day Visibility • Prominent activation space at home football games. • Recognition as the Presenting Sponsor during all home football games. • Opportunity for a company representative to conduct the band in the stands during one home football game. • Use of a premium stadium suite for the selected game. • Special on-field check presentation during the Homecoming football game. Band Day Sponsorship • Exclusive title sponsorship of Jax State’s annual Band Day. • Company logo featured on Band Day t-shirts worn by more than 1,000 visiting student musicians during a home football game. Year-Round Brand Exposure • Company logo prominently displayed on the Marching Southerners’ equipment semi-trailer. • Recognition at major band exhibitions and festivals throughout the Southeast, including Legacy of Champions and Peach State Exhibition events. • Recognition on the Marching Southerners website. • Recognition across Marching Southerners and Jax State social media channels. • Recognition in all Marching Southerners concert programs and performance booklets. • On-air acknowledgment on Jax State’s WLJS 91.9 FM. Executive and VIP Experiences • Invitation to attend three Marching Southerners rehearsals. • Exclusive photo opportunity with the entire band and the University President. • Custom aerial photo featuring the band spelling your company name on the field, captured via drone photography. • Media and Storytelling Opportunities • Feature article highlighting your company and partnership in The Gem of the Hills, Jax State’s alumni magazine distributed to approximately 75,000 households. Commemorative Recognition • Framed 8” x 10” Certificate of Sponsorship. • Framed 8” x 10” Marching Southerners appreciation photograph.

Impact Statement

Your investment helps sustain excellence in music education, student scholarships, travel opportunities, community outreach, and national performances while ensuring that the Marching Southerners continue to represent Jax State with pride across the country.


The Marching Southerners Platinum Sponsor - $250,000 Five-Year Commitment As a Platinum Sponsor, your organization will play a vital role in supporting the tradition, excellence, and national visibility of the Marching Southerners while receiving prominent recognition throughout the band’s performances and activities. Sponsorship Benefits • Premium Brand Visibility • Recognition as a Platinum Sponsor of the Marching Southerners for five years. • Company logo featured on the Marching Southerners equipment semi-trailer. • Inclusion on the Marching Southerners website with prominent sponsor recognition. • Recognition across Marching Southerners and Jax State social media channels. • Recognition in all Marching Southerners concert programs and performance booklets. • On-air acknowledgment on Jax State’s WLJS 91.9 FM. Game Day Recognition • Scoreboard recognition and public-address announcements during select home football games. • Reserved activation space at one designated home football game. • On-field recognition during a home football game. • Opportunity for a ceremonial check presentation at a mutually agreed-upon football game. Regional & Community Exposure • Recognition at major band exhibitions and festivals throughout the Southeast, including Legacy of Champions and Peach State Exhibition events. • Recognition as a supporting sponsor of Jax State’s annual Band Day, attended by more than 1,000 high school musicians. VIP Experiences • Invitation to attend two Marching Southerners rehearsals. • Photo opportunity with band leadership and student representatives. • Premium game-day hospitality for designated company guests. Media & Storytelling Opportunities • Sponsor spotlight in Marching Southerners digital communications. • Recognition in a Jax State news feature announcing major sponsorship support. Commemorative Recognition • Framed Certificate of Sponsorship. • Framed Marching Southerners appreciation photograph.

Impact Statement

Your investment helps provide transformative experiences for student musicians through travel opportunities, equipment enhancements, scholarships, leadership development, and performances that showcase Jax State across the region and the nation.


The Marching Southerners Gold Sponsor - $100,000 Five-Year Commitment As a Gold Sponsor, your organization will help sustain one of the Southeast’s most respected collegiate marching bands while receiving significant visibility among students, alumni, fans, and communities throughout the region. Sponsorship Benefits • Brand Recognition • Recognition as a Gold Sponsor of the Marching Southerners for five years. • Company logo featured on the Marching Southerners website. • Recognition across Marching Southerners and Jax State social media platforms. • Recognition in all Marching Southerners concert programs and performance booklets. • On-air acknowledgment on Jax State’s WLJS 91.9 FM. Game Day Exposure • Recognition during one designated home football game. • Opportunity for an on-field photo presentation during a home football game. Regional Visibility • Recognition at major Marching Southerners exhibitions and performances throughout the Southeast. • Recognition as a supporter of Jax State’s Regional Band Day. VIP Experiences • Invitation to attend one Marching Southerners rehearsal. • Group photo opportunity with band leadership and student representatives. • Four (4) premium game-day tickets for a selected home football game. Commemorative Recognition • Framed Certificate of Sponsorship. • Marching Southerners appreciation photograph.

Impact Statement

Your investment helps provide students with exceptional performance opportunities, maintain high-quality instruments and equipment, support travel and recruitment efforts, and preserve the tradition of excellence that defines the Marching Southerners.


The Marching Southerners Silver Sponsor - $50,000 Five-Year Commitment As a Silver Sponsor, your organization will support the continued success of the Marching Southerners while receiving meaningful recognition and engagement opportunities that connect your brand with one of Jax State’s most visible and beloved traditions. Sponsorship Benefits • Brand Recognition • Recognition as a Silver Sponsor of the Marching Southerners for five years. • Company logo displayed on the Marching Southerners website. • Recognition on Marching Southerners social media platforms. • Recognition in all Marching Southerners concert programs and performance booklets. VIP Experiences • Invitation for two representatives to attend a Marching Southerners rehearsal. • Group photo opportunity with band leadership. Digital Recognition • Recognition in a Marching Southerners e-newsletter or sponsor spotlight feature. • Recognition through select digital communications highlighting band supporters. Commemorative Recognition • Framed Certificate of Sponsorship. • Marching Southerners appreciation photographs suitable for display.

Impact Statement

Your investment directly supports student musicians through equipment enhancements, performance opportunities, travel assistance, recruitment initiatives, and the continued tradition of excellence that has made the Marching Southerners ambassadors for Jax State throughout the Southeast.


The Marching Southerners Bronze Sponsor - $25,000 Five-Year Commitment As a Bronze Sponsor, your organization will help provide meaningful opportunities for Marching Southerners students while gaining recognition among Jax State alumni, supporters, families, and fans throughout the region. Sponsorship Benefits • Sponsor Recognition • Recognition as a Bronze Sponsor of the Marching Southerners for five years. • Company name and logo featured on the Marching Southerners website. • Recognition in annual sponsor listings and selected donor recognition materials. Digital Recognition • Recognition on Marching Southerners social media platforms. • Inclusion in selected digital communications highlighting band supporters. Commemorative Recognition • Certificate of Sponsorship suitable for display. • Marching Southerners appreciation photograph.

Impact Statement

Your investment directly supports the student experience by helping fund travel, instrument and equipment needs, recruitment efforts, leadership development opportunities, and performances that showcase the Marching Southerners across the Southeast.

“

In visiting the campus, I was wholly impressed by the commitment of the administration and the students to the success of this amazing marching band. Clearly, the Marching Southerners are in many respects the “beating heart” of this historic institution.

“

-Terry Madigan

President Pasadena Tournament of Roses Association


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OFFICE FOR PHILANTHROPY

UNIVERSITY PHILANTHROPY

256-782-5003 • Self Hall • 700 Pelham Road North Jacksonville, AL 36265 276-26 University Publications 8/26 An Equal Opportunity Employer


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Rose Parade Booklet by Jacksonville State University - Issuu