Color System
PRIMARY COLOR
of
BLUE
COLOR CODES
PMS 289
RGB 12/35/64
CMYK 98/84/45/51
HEX 0c2340
is as important
LEVEL 2 COLORS
RED COLOR CODES
PMS 7427
RGB 156/28/49
CMYK 25/100/81/22 HEX 9c1c31
BLUE/SILVER
COLOR CODES
PMS 7542
RGB 194/209/211
CMYK 10/0/3/16
HEX c2d1d3
Level 2 colors, may be used in addition, provided that they are used in small amounts (20% or less) as complementary accent colors. Level 2 colors may not be used as alternatives to the university’s primary blue.
LEVEL 3 COLORS
AQUA
COLOR CODES
PMS 319
RGB 59/193/204
CMYK 66/0/22/0
HEX 3bc1cc WARM RED
COLOR CODES
PMS Warm Red
RGB 239/72/62
CMYK 0/87/80/0
HEX ef483e
COLOR CODES
PMS 125
RGB 182/134/45
CMYK 27/46/100/6
HEX b6862d
Level 3 colors, may be used in addition provided that they are used in small amounts (10% or less) as complementary accent colors. Level 3 colors may not be used as alternatives to the university’s primary blue. Futhermore, these colors will primarly be used by PBA’s Marketing/ Creative Services department.
EXECUTIVE LEVEL COLORS (PRINT ONLY)
METALLIC GOLD
COLOR CODES
PMS 871
CMYK 44/45/75/17
METALLIC SILVER
COLOR CODES
PMS 877
CMYK 47/38/38/2
METALLIC COPPER
COLOR CODES
PMS 876
CMYK 35/57/72/17
These metallic colors are only to be used in print for the approved PBA donor level logos such as the Palm Beach Atlantic University President’s Council, President’s Circle and President’s Fellowship. If cost prohibits the use for the metallic ink, follow the CMYK process-color equivalents.
Pantone 289 is the official primary color of Palm Beach Atlantic University. The use
this color
as the university name and logo.
Prospectus Pro M
( Use on headings and subheads. Not intended for body copy )
Proxima Nova ( Use on headings, subheads and body copy )
a b c d e f g h i j k l m n o p q r s t u v w x y z
SemiBold A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Baskerville (Use on body copy. Not intended for headings)
a b c d e f g h i j k l m n o p q r s t u v w x y z Regular A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Itc A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
a b c d e f g h i j k l m n o p q r s t u v w x y z
a b c d e f g h i j k l m n o p q r s t u v w x y z Bold A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
SemiBold Itc A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z Italic A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z Bold A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
SemiBold A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
SemiBold A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Italic a b c d e f g h i j k l m n o p q r s t u v w x y z
Primary University Logos
PRIMARY CENTERED LOGO
PRIMARY HORIZONTAL LOGO
These horizontal and centered logo versions are the official Palm Beach Atlantic University Logos, and they are the primary graphic elements of our brand standards.
Consistently applying these logos to our print, digital and collateral materials is the key to presenting PBA as an institution of higher learning and excellence.
Primary University Logo Mechanics
Exclusion Zone
EXCLUSION ZONE
Whenever the logo is used, an exclusion zone must be maintained to ensure other graphic elements or messaging do not interfere with the logo. The examples shown represent the minimum exclusion area allowed.
To determine the exclusion zone, determine the height of the letter “P x 2” vertically in the word “PALM.”
Primary University Logo Usage
Secondary University Logos
This secondary vertical logo version is to only be used when dealing with extreme vertical situations.
When possible, the primary logo version is to be used.
This secondary vertical logo is to only be used when dealing with extreme vertical situations, or when needing to abbreviate Palm Beach Atlantic University to PBA University.
*This logo should primarily be considered for internal uses. This logo should never be used on ads.
This secondary badge logo can be used for developing patches, lapel pins, decals, etc. It may also be used in print and digital media as long as the primary logo is present within the visual communications. This logo should not replace use of the main University logo.
University Logo Usage on Polo University Logo Usage on Polo Mechanics
Style Guide
Embroidery
University logo to be used on front pocket.
University logo on front pocket and department name on sleeve.
Embroidery on sleeve must be 2.5” wide.
School logo on front pocket and PBA Abreviated
logo on sleeve.
Tablecloths
Social Avatar Marks ADMISSIONS
University Seal
These social avatar marks should only be used for the official University social media sub-brand accounts. Use the following marks to maintain brand consistency. Only adaptable for one word. If your department name consists of more than one word, please reach out to the Office of Advancement (advancement@pba.edu) for assistance.
The University seal is reserved for official use by the Office of the President, Board of Trustees and Commencement.
Donor Giving Level Logos
Our donors share a strong sense of purpose: supporting PBA and its mission. The members of the President’s Council, Circle, Fellowship, Sailfish and Heritage Society are special partners with Palm Beach Atlantic University. They are a sounding board for the President and assist in processing plans to ensure a strong future for the University.
These logos represent the 5 giving levels at PBA and are only to be used by the Office of Advancement.
Division Logos
ACADEMIC SCHOOLS
Division Logos
Fredrick M. Supper Honors Program
Fredrick M. Supper Honors Program
American Free Enterprise Logo
God-Sized Dreams Logo
Women of Distinction Logo
Founders Day Logo
A Capital Campaign For Palm Beach Atlantic University
Office of Advancement advancement@pba.edu