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GRAPHIC DESIGNER
2015 - 2017
Edith Cowan University
Bachelor of Advertising, Marketing, & Public Relations
2019
- 2022
Edith Cowan University
Bachelor of Design, majoring in Visual & Spatial Design
Graphic Designer
I am a graphic designer with a comprehensive background in print and digital design. I hold a Bachelor of Design, majoring in Visual and Spatial Design. I graduated in 2022, starting part-time at Razoreye Design while I was at university, I transitioned to full-time upon graduation.
Throughout my academic career, I developed my skills through freelancing, internships, and contract work with a Graphic Designer in the US. These experiences have equipped me with a versatile skill set across print, signage, digital media, motion graphics, website management and illustration.
I am most passionate about creating impactful brand identities that resonate with audiences. I approach each project with creativity, attention to detail, and a commitment to delivering high-quality designs that exceed client expectations.
2016 - 2022
Specsavers Morley - Front of House | Clinical Coordinator | Optical Dispenser
2019 - 2022
Freelance Graphic Designer
• Custom illustrations
• Branding design - logos, style guides, patterns, business cards, print, and digital media
2022
Secret Sisterhood - Marketing and Graphic Design Intern
• Manage and creation of social media posts
2022
Coral Sue Creative - Contract Graphic Designer
• Logo design packages - logo design, colour palettes, supporting brand elements
2022 - Current
Razoreye Design - Graphic Designer
• Print design - signage, door plates, way- nding, business cards, name badges, business plans, brocures, folders, ags, package
• Digital design - email signatures, letterheads, web banners, social media posts, presentation slides
• Illustrations - character design
• Logo design
• Motion graphics - logo, brand elements
• Website design and maintenance
• Project management
PROJECT 01 Safety Bay Seinor High School Together Together Booklet
"Together Together - A Guide to Getting Along" is a comprehensive 112-page booklet created to support high school-aged students in navigating the complexities of self-discovery and peer relationships. This interactive resource addresses key aspects of personal development, fostering positive interactions, combatting bullying, understanding relationship dynamics, and nurturing empathy towards others.
Developed in collaboration with Safety Bay Senior High School, the booklet embodies the ethos of the school while being adaptable for use in diverse educational settings. Central to its design are a series of engaging yellow characters, intentionally crafted to be neutral in style, ensuring all students can connect with and see themselves re ected in these relatable gures.
Through "Together Together," students are empowered with practical insights and strategies to enhance their social skills, build meaningful connections, and contribute positively to their school communities. This initiative not only promotes a culture of inclusivity and empathy but also equips young adults with essential tools for personal growth and collective harmony.
PROJECT 02
Henley Brook Primary School Signage
Henley Brook Primary School opened its doors in 2023. To establish a distinctive identity, Razoreye Design was commissioned to craft the school's branding. My colleagues and I collaborated in achieving this vision.
My responsibilities included designing prominent elements such as the block signs that are displayed around the school, ensuring they re ect the school's spirit and values. Additionally, I crafted the design for the lectern, a focal point for important school events, embodying professionalism and unity.
In today's digital age, social media serves as a crucial platform for engagement. To maintain consistency across all channels, I developed templates that resonate with the brand, facilitating clear communication and fostering a strong online presence.
Internally, I designed corporate documents, ensuring coherence and professionalism in every o cial communication. This comprehensive approach not only reinforces the brand identity but also enhances the school community's sense of pride and belonging.
Together with my colleagues at Razoreye Design, I am proud to have contributed to Henley Brook Primary School's vibrant and cohesive brand identity.
Character Design PROJECT 03
Illustrating characters has quickly as one of my most rewarding projects at Razoreye Design. Whether crafting faction gures, creating characters for signage, or contributing to support booklet designs like the "Together Together" booklet on page 4, each piece plays a crucial role in enhancing branding and injecting distinct personality. Re ecting on the past year, I've curated a selection of my personal favourites, each a testament to the joy and creativity that character illustration brings to my work.
Safety Bay Primary School
These characters were developed for Saftey Bay Primary School to represent their school factions, designed with a playful aspect in mind suitable for primary school students to relate to.
Willetton Primary School
I designed these characters for Willetton Primary School to represent their school factions. Each character's background shape mirrors their school logo. The school held a competition, and the texture in the background was created by the winning student.
Neerigen Brook Primary School
I designed this set of animal illustrations for Neerigen Brook Primary School, comprising 13 animals in total. These illustrations are featured on the block signs throughout the school. Each block is named after one of these animals, with the colors of each block representing the respective animal.
Victoria Park Primary School Business Plan PROJECT 04
We were employed at Razoreye Design to revamp the branding for Victoria Park Primary School, a school dating back to 1894. Working collaboratively, our team reimagined their brand. I was responsible for designing various stationery items including letterheads, internal corporate documents, enrolment folders, merit certi cates, lecterns, student and sta badges, and the business plan.
For the business plan, I adhered to the established brand guidelines, ensuring consistency throughout the document with elements such as shapes, textures, and colours re ecting the school’s new identity. Since updated photography of students wearing the new logo on their shirts was unavailable, I digitally incorporated the logos onto the shirts seen throughout the document using Photoshop.
Rosalie Primary School School Map PROJECT 05
Rosalie Primary School enlisted Razoreye Design to revamp their school's visual identity. With a commitment to preserving their established logo, I built the entire brand concept around this core element. This encompassed creating a cohesive range of new stationery including letterheads, internal corporate documents, email signatures, business cards, posters, enrolment folders, and merit certi cates.
Additionally, I crafted a distinctive map speci cally tailored for Rosalie Primary School. Incorporating a dynamic 3D design, the map not only enhances visual appeal but also fosters engagement. It seamlessly integrates with the brand guidelines I meticulously developed, ensuring consistency across all materials.
West Byford Primary School Business Plan PROJECT 06
I designed this business plan speci cally for West Byford Primary School with a distinct goal in mind: to create something uniquely di erent yet perfectly aligned with their established branding guidelines. Departing from our previous approaches, the emphasis was on integrating elements that not only resonated with their identity but also breathed new life into the document.
Throughout the plan, I incorporated elements derived from their logo, weaving its shapes and textures into the fabric of each section. This strategic use not only reinforces their brand presence but also ensures the plan has a cohesive visual identity that is both striking and consistent.
Riva Primary School School Faction Signage PROJECT 07
I collaborated closely with my colleagues to create the Faction Signage for Riva Primary School, ensuring a cohesive design that seamlessly integrated the school's branding elements. Together, we incorporated these distinctive shapes throughout the signage. My role involved designing the nal layout, meticulously crafting guidelines, and determining sizes for the installers. Additionally, I designed the faction ags, ensuring they complemented the overall aesthetic and purpose of the signage project.
Perth, Western Australia 6055
0431 795 724
jasmine.pattison@gmail.com jasminepattison.myportfolio.com