Dr. Kweik Brand Guide

DR. NORA KWEIK

BRANDING

Brand Voice Artistry with Intention

Dr. Kweik’s voice is clear, refined, and human. It blends the artistry of smile design with the precision of modern dentistry, making complex care feel simple and approachable. The tone should feel warm, calm, and confident. Elevated but never clinical. Expert but always inviting.

Example: A beautiful smile is never one size fits all. Every veneer we design is shaped with intention to complement your features, your expression, and the way you naturally smile. The goal is not to change who you are. It is to refine what is already there.

Dr. Kweik Brand Guide

Creative Directon Defined by intentionality.

Dr. Nora Kweik’s brand is rooted in clinical excellence, natural results, and trust. Every detail is intentional, enhancing rather than overcorrecting.

Muted purples, soft plums, and warm neutrals create a tone that feels elevated and controlled. Clean compositions, sculptural light, and thoughtful space keep the focus clear.

The result is refined, calm, and quietly confident.

Dr. Kweik Brand Guide

Photography

Natural, timeless, effortlessly refined Dr. Kweik’s photography is clean, airy, and authentic, capturing studio, clinic, and outdoor moments with subtle elegance. Outfits are polished but approachable, from scrubs to personal wardrobe, paired with natural makeup. Editing is minimal, allowing the smiles and surroundings to shine with quiet sophistication.

Dr. Kweik Brand Guide

Color Story Quiet luxury in every shade

Velvet Plum

Dusty Violet

Muted Orchid

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Pale Lavender

Soft Lilac

Frosted Lavender

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A refined palette of muted purples that feels luxurious without being obnoxious. Light shades like Soft Lilac and Frosted Lavender are airy and soft, medium tones like Dusty Violet and Muted Orchid add warmth, and deep shades such as Velvet Plum bring richness and depth. Together, they create a cohesive, elegant color story that’s quiet, approachable, and effortlessly sophisticated.

Dr. Kweik Brand Guide

Typography Clean, timeless type for every application

The brand combines two primary type families to create a refined, modern voice. Perfectly Nineties is the main display font, used for headers and key statements, while its italic version brings subtle elegance to subheads and secondary messaging. Futura serves as the primary body copy, offering clean readability and a timeless, sophisticated feel across print and digital materials.

Together, these typefaces create a hierarchy that is elegant, approachable, and unmistakably luxe.

Dr. Kweik Brand Guide

Main Headings Perfectly Nineties

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Subheads

Perfectly Nineties Italic Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Body Copy

Futura PT Book Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Dr. Kweik Brand Guide

primary logo

Logo Options

Signature marks for every touchpoint The brand features two signature logos, each with a distinct role. The stacked “NK” script with credentials is the primary mark, versatile and authoritative, ideal for social media, highlight covers, watermarks on before-and-after templates, and other digital touchpoints. The full script signature is a secondary logo

secondary, backup logo that brings a personal, handwritten feel, perfect for print collateral or applications where a more intimate, signature touch is desired. Together, they ensure every brand expression balances timeless luxury with approachability and human warmth.

Dr. Kweik Brand Guide

Before & Afters

How to Present Before & Afters Place the Before image on top and the After image below. Image types must match—if the top photo shows lips and smile, the bottom should too; if it shows teeth only, keep both images teeth only.

Maintain the same angle, crop, and lighting so the comparison is clean and credible. Align images symmetrically and place a small Dr. Kweik logo in the corner for a polished, consistent finish.

Dr. Kweik Brand Guide

Luxury You Can Feel in Every Smile

Dr. Kweik Brand Guide

@DR. KWEIK