Brand Identity

Starbucks brand identity drives from the green circle. Their logo is very well known across the world. Their brand is recognisable from the green circle alone. Recent merchandise has been seen with just a green circle and no image inside. Starbucks are known for writing customers names on their cups. They sent to spell them wrong. This is all part of a marketing scheme as it encourages people to post about the brand. Starbucks are well known for their takeaway coffees not just the experience. The iconic green apron, white and green cups, coffee beans and written wrong names identify Starbucks. When designing I would like to embrace their identity through the office design. When experiencing the office, it feels like Starbucks.