Pesonal Booklet_2025_DBronson

COMPETITIVE ADVANTAGE

My Unique Approach to Real Estate

Dennis Bronson Associate Broker, CRS & GRI

Meet Dennis Bronson A native of South Haven, I have been in the Real Estate business in West Michigan for 30 years. He graduated from the Culinary Institute of America. After great culinary sucess in New York City and Houston, Texas, he returned home where he established and operated three locations of the Upper Crust Restaurants.

After 27 years as an entreprenaur and a background in customer service and the hospitality industry, a career in real estate was a natural transition. His greatest strengths are his communication skills and passion for assisting and counseling clients. I have served 6 years on the GKAR Board of Directors and MLS committee.

He has also served on the Grievance Committee and REALTOR of the Year Committee. I have attended multiple state and National Association of Realtors conferences and enjoy continually learning and developing as an agent.

My Competitive Advantage Communication - Strong people skills and a unique calming factor to achieve a successful outcome.

Success - I consistently sell 99% of my listings Organization - I am detail oriented, logical, analyitcal and strategical. I am results oriented and focus on my clients understanding the entire real estate transaction.

Expertise - Associate Broker, Certified Residential Specialist, Graduate Realtor Institute Marketing - Comprehensive Program Invest in a professional home stager to prepare your home for the Multiple Listing System (MLS) and inevitably decrease days on market Prepare a detailed comparative Market Analysis (CMA) to determine the pricing strategy with consideration of the current market conditions and trends Schedule a professional photography session to capture your home’s most important assets and amenities List your home on local, regional and national websites reaching every potential buyer Promote your home on Social Media Platforms to target specific demographics most likely interested in your property Design a professional Home Resume for in-home showings and open houses as well as a digital copy for the virtual showing experience Corporate Relocation - Jaqua Realtors is a member of the national/global network of independent brokers, Leading Relocation Companies of the World, which allows us to develop relocation business connections globally

About Jaqua Realtors

Dan and Chuck Jaqua Jaqua Realtors, Inc. is a full service residential and commercial real estate company providing services to both buyers and sellers. Jaqua is the largest independent, family owned real estate brokerage in West Michigan. Established in 1975, Jaqua Realtors has evolved into the fastest growing real estate company in the region. As a progressive and expanding firm, Jaqua provides the services of over 210 real estate professionals to assist you.

Since inception, Jaqua has never wavered from our commitment to service.

The principles of integrity, professionalism and quality service has successfully guided the Jaqua firm in building an outstanding reputation within the community.

Our concerted effort to uphold this reputation means exceptional service for you.

Mission Statement

Give good people the opportunity to improve their station in life.

Hold to high standards and quality of work.

Never rest on the status quo.

Develop leaders and mentors.

Create a strong team concept.

Treat everyone with dignity.

Corporate Culture Jaqua Realtors has developed a professional and innovative company culture. Jaqua’s team of outstanding agents and staff are dedicated to surpassing the expectations of our clients. Our mission places an emphasis on fostering growth and developing individuals to become industry leaders. Our commitment to education and excellence is one of the cornerstones to our success.

Community Involvement As a local company who strongly believes in community support, our organization has been involved in numerous events throughout the years. We understand that our success comes from the communities that know and trust us, and we remain dedicated in giving back to these communities.

Jaqua Cares is a volunteer based program which is supported by the REALTORS®, management, and staff members of Jaqua Realtors. Jaqua Cares seeks out local activities and events that we can volunteer our time toward, seeking to make a positive impact in our community.

Events we participate in: Holiday parades in Kalamazoo, Battle Creek and Plainwell Ice Breakers Plainwell Days and Scarecrow Stroll Reindog Holiday Parade Western Michigan University CommUniverCity Night Ministry with Community Meals on Wheels Southwest Michigan Backpack Drive United Way Raking Leaves Salvation Army Angel Tree

Discover the Difference My unmatched, comprehensive marketing plan, combined with our strong community reputation and leading relocation status in West Michigan, ensures maximum exposure for your home to a vast pool of potential buyers.

We’re Proven: Jaqua has shown consistent growth in the marketplace since opening in 1975. In 2024, Jaqua had the highest volume of residential sales in Greater Kalamazoo, producing more than $200,000,000 above our closest competitor.

Jaqua Realtors’ Growth Since 1975 (in millions)

Richland

Plainwell

Kalamazoo

14 Locations in West Michigan

302 S. Main St. 269-685-6858

414 W. Milham Ave. 269-381-7653

4233 Red Arrow 269-983-8051

100 S Jefferson Ste A 269-704-1000 Saugatuck

South Haven

202 44th Street SW 616-369-1991

8310 W. Hazel Rd 231-943-6192 Grand Haven

Hastings

Grand Rapids

328 W. Milham Ave., Portage 269-216-4222

1141 E Sherman Blvd 231-903-4427 Silver Lake

Stevensville

Commercial

15150 S. Helmer Rd. 269-704-1000

513 Broadway 269-637-6537

12374 East D Ave 269-629-5612 Muskegon

Portage

Battle Creek

221 S. Drake Rd. 269-341-4300

202 W Center St., P.O. Box 997 269-857-8030

218 S. Beacon Blvd 616-772-5007

Home Sale Process Initial Real Estate Consultation Determine your real estate goals Time Constants

Relocation

Financial Goals

Other Goals

Qualify the Subject Property Market, Condition & Price Competing Properties Currently For Sale

Competing Properties Recently Sold

Absorption Rate

Odds of Selling

Subject Property Inspections Mechanical/Pest

Make Necessary Repairs/Improvements

Staging, De-Clutter & De-Personalize

Cosmetically Enhance Interior & Exterior

Determine Asking Price Attract Qualified Buyers

Multiple Listing Service Print Advertising

List Property for Sale

Offer to Purchase Negotiate

Internet Advertising

Counter Offer Offer Accepted

Open House

Contract Contingencies Inspections

Property Showings

All Buyer Documentation & Mortgage Signed Mortgage & Deed are Recorded

Virtual Tours

Direct Mailing

All Seller Documentation Signed

Seller is Paid

Financing Other

SOLD!

Full Range of Services MORTGAGE

INSURANCE

Jaqua has partnered with Summit Home Mortgage to provide our clients with convenient, trustworthy and knowledgeable financial advisors. Summit offers a full line of mortgage products provided by experienced, highly skilled home mortgage consultants.

Jaqua has chosen to partner with the well established Nulty Insurance Company, a family owned independent insurance agency, to form Arcadia Insurance Services.

TITLE

VACATION RENTALS

For title and closing services, Jaqua selected Chicago Title to partner with to establish Southwest Michigan Title. Chicago Title is the nation’s largest title insurance company with a rich 150-year history and over 7,000 offices nationwide. This affiliation provides a complete line of title services that accommodate specific requirements.

The Lake Michigan shoreline is a main destination spot for tourists, attracting thousands of visitors every year. Our Lake Michigan Shoreline office has a dedicated rental division specializing in a wide range of vacation rental properties, from upscale homes to charming cottages to beachfront condominiums. These vacation experiences offer an opportunity for our renters to become permanent residents or investors within the area.

RENTAL DIVISION

MOVING COORDINATOR

The Jaqua Rental Division strengthens our alliances with major corporations who transfer employees into the area on a regular basis. These corporations recognize us as the only, full-service real estate company. Their partnership with Jaqua is an integral part of selling homes.

As a complimentary service, our Moving Coordinator is able to leverage all of Jaqua Realtors corporate relationships to provide multiple solutions to ensure: » Personalized Customer Experience » Quality Moving Services » Competitive rates, based on your move’s scope.

PROPERTY MANAGEMENT Jaqua Realtors offers customized property management within the West Michigan community utilized by landlords from across the United States. Our property management services can minimize risks, reduce inconveniences and eliminate the hassles of everyday maintenance while giving you peace of mind.

Professional Market Ready Consultuation Staging your home will: • Reduce time on the market and support the sales price • Appeal to a broad range of buyers • Give your home a distinct market advantage • Give buyers and inspectors the confidence of a well maintained home • More likely encourage a favorable appraisal • Portray a professional image and produce better quality photos

I personally invest in a professional Home Staging Consultant to help prepare your home for the real estate market.

Information from the National Association of REALTORS® 2024 Profile of Home Staging

Professional Photography & Videography A professional photography session will be scheduled for your property.

The high-end, quality photos produced by our photography department will showcase your home’s amenities, creating added interest from potential buyers.

Walk-through videos are used because Real Estate videos are the key to attracting buyer’s by visually showcasing your home and it’s features. Jodi offers professional videos of each of her listings to give the buyers a complete walkthrough without ever leaving the house. Your homes video will be promoted on YouTube, along with Facebook and our local MLS system.

When warranted, Jodi used drone photography to highlight the properties features such as acreage, lakes and unique settings.

According to a survey posted in the The Wall Street Journal, “listings with better photos command higher asking prices” and “listings with nicer photos get more online attention.”

Traditional Marketing

Open Houses

Agent Availability

Our extensive advertising and promotional efforts result in a high volume of inquiries for information on Jaqua listings. A licensed REALTOR® is available until 9 p.m. seven days a week.

Open houses attract potential buyers. Our excellent results are attributed to a well organized and strategic marketing plan.

The Jaqua Relocation Division has assembled a team of experienced professionals offering excellence in relocation services. Our Relocation Division specializes in facilitating national third party relocation transactions, developing and maintaining relationships with area corporations, and providing specialized services to relocating families. Jaqua Realtors is a member of the national network of independent brokers, Leading Real Estate Companies of the World, which allows us to further develop relocation business connections.

Relocation Division I work closely with our relocation division staff to provide superior relocation services including community tours, area information and real estate counseling. These combined efforts have resulted in Jaqua Realtors being recognized as West Michigan’s leading relocation company.

Community Tour Book

Relocation Guide

Our Partners Alcoa AM Todd Company American Axle Manufacturing Armstrong International Bell’s Brewery Borgess Health Bronson Healthcare Systems Consumers Energy Denso Manufacturing Dimplex Thermal Solutions Discover Kalamazoo Eaton Corporation Family Medical Center Fetzer Institute Fifth Third Bank Flowserve Corporation Gast Manufacturing Getman Corporation Graphic Packaging Greater Kalamazoo Area Schools Greenleaf Companies Heart Center for Excellence Heritage Community of Kalamazoo Janesville Acoustics Kaiser Aluminum Kalamazoo College Kalamazoo Emergency Associates Kalamazoo Valley Community College Kalsec Kellogg Company Lakeland Regional Health Systems Mann + Hummel Automotive MPI Research Newell Rubbermaid Corporation Perrigo Company Pfizer Inc. Schupan & Sons Southwest Michigan First State Farm Stryker Corporation Target Corporation Textron Thermo Fisher Scientific W.E. Upjohn Institute Walther Farms West Michigan Cancer Center Western Michigan University WMed Wolverine

25%

of buyers are from other communities

I’m Local, I’m Global

Being part of the global economy goes far beyond technology; it requires the human touch. We are proud to belong to the global network whose name says it all - Leading Real Estate Companies of the World®. Only the best are part of this collection. Wherever you go, the Leading Real Estate Companies of the World® logo is a symbol of the finest local real estate professionals.

As the exclusive Network member in the region, Jaqua receives buyer referrals from member firms all over the country, Leading RE: • Has over 550 companies, 4,600 offices, and 150,000 sales associates worldwide • Produces annual home sales of $296 billion • Is $36 billion ahead of its closest competitor in sales volume • Leads all national brands in total units sold, with over 1.3 million sales units • Has the #1 firms in sales volume, transaction sides or both, in

40% of the top 125 markets

Proven Internet Strategy We utilize internet and online based digital technologies, media and platforms to promote our listings and services including social media platforms, email marketing, content marketing and SEO/website positioning strategies.

Jaqua’s online presence is further complemented by multiple regional and global sites. These sites allow potential homebuyers to view current listings, complete with property information and pictures.

All listings will also be featured on additional national websites, including:

Social Media Marketing I compliment our digital marketing strategy with social media platforms I personally invest in. This emphasis I have placed on social media marketing has resulted in increased awareness for my listings. I utilize my social media presence to gain more attention from potential buyers for my listings. Jaqua Realtors utilizes its social media presence to drive traffic to JaquaRealtors. com and find qualified buyers. In addition, Jaqua publishes blog articles, sharing relevant and valuable content to increase exposure of the Jaqua brand name and build meaningful relationships with our clients.

My social media team utilizes this pioneer of the Visual Tour program and social content library consists of over 40,000 articles, images, graphics, and videos spanning 15 categories, countless holidays, and seasonal posts.

Jaqua publishes blog articles, sharing relevant and valuable content to increase exposure of the Jaqua brand name and build meaningful relationships with our clients.

Heightened awareness and interest for your home Dennis Bronson

DBronson@JaquaRealtors.com

Whether you have a big or small budget for your kitchen remodel, it’s always good to save money where you can. Here’s some money saving secrets.

Internet Strategy

93%

of homebuyers use the internet to search for homes.

84% reported using the internet “frequently.”

JaquaRealtors.com Jaquarealtors.com is a comprehensive, cutting-edge marketing tool for our sellers. With over 50,000 user sessions a month, we generate a high level of exposure for your home. The Jaqua site includes several innovative features that buyers are attracted to during their property search: • Interactive map search that includes satellite view, street view and Yelp integration • Ability to search by school district, community, zip code, neighborhood or a custom-drawn map • Comprehensive community information section • Detailed market reports for communities throughout West Michigan • Vibrant listing results pages

93% of potential buyers use the Internet during their home search, according to National Association of REALTORS® 2019 Profile of Home Buyers and Sellers. Jaqua utilizes a combination of traditional marketing with digital, mobile, and social media strategies. Our online presence is complemented by multiple regional and global sites.

Promotes to Major National Websites

Multiple Listing Service

The Nation’s Leading Network for Marketing Real Estate including Zillow, Trulia and Realtor.com

Allows us to make your property information available to over 5,700 REALTORS® in 32 counties

Michigan’s most popular news and information site, with as many as 1.1 million unique visitors per month.

MLive.com is updated 24 hours a day

Marketing Strategy

Digital marketing allows us to reach potential clients where they are looking.

Jaqua’s combination of traditional and digital marketing ensures your home reaches the largest number of qualified buyers, when, where and how they’re searching for their next home.

Digital advertisements will be targeted to homebuyers surrounding your property on Facebook and Instagram, as well as major national websites such as the New York Times and ESPN

The Dotloop platform provides an online resource to more effectively streamline the entire real estate experience

Social Media Promoting your property on social media platforms provides exposure to potential buyers and increases awareness for your property

Email Marketing Customized email campaigns are created and sent with information about your property to a large internal email database

Reverse Prospecting This feature informs a potential homebuyer’s agent about a listing that could match their client’s needs based on their search criteria

Portals When your property meets a homebuyer’s search criteria, your listing will be emailed to them the moment it enters the market

Traditional Marketing

Yard Sign

Open House

Direct Mail

Property Brochure

Technology & Transactions Jaqua provides the most innovative and comprehensive technology platforms to provide clients seamless real estate transactions.

A secure transaction management system where documents can be created, e-signed, shared, and stored.

Provides easy access to search tools and helpful resources for our agents and clients to use.

JNET

CRM, BUYER & SELLER TOOLS

Time management tool to record showings scheduled and encourage feedback.

Secure access for REALTOR®.

TECHNOLOGY TOOLS

Buyers can transfer earnest money electronically in minutes for faster and more secure real estate transactions.

Allows real estate professionals to search and input accurate property information.

Jaqua Realtors exclusive list of preferred contractors in West Michigan.

Comparative Market Analysis Comparable sales are properties closely resembling your home that have sold within a similar time frame. Factors affecting your home’s market value: Location • Age of construction Square footage • Upgrades & condition Market conditions having an effect: • Interest rates • Buyer demand • Price of recently sold homes • State of the economy • Seasonal demand Factors having NO effect: • The original purchase price • Expected cash proceeds from the sale • What others say your property is worth • Money needed to purchase a new home • The mortgage balance on your property

How Soon Would You Like to Sell?

Remember, each step up the price ladder eliminates some buyers.

+15%

The percentage of potential buyers who will look for property

+10%

Determining Your Homes’ Market Value

A comparative market analysis, or CMA, is an effective tool for estimating your homes’ value. As a real estate professional, I provide a complimentary CMA to those interested in determining the value of their home under the current market conditions. A thorough CMA includes a comparison of similar sold properties, as well as properties that are currently on the market.

Pricing Strategy The price of your home is critical to the selling process. Your home must be priced strategically in order to sell for list price but also to sell in a reasonable amount of time. Your home should be priced to appeal to the greatest number of potential buyers. As your agent, I will incorporate your financial goals, the market value of your home and other selling objectives into your personal pricing strategy.

Sold Listings Homes that have sold within the last three to six months are used as comparable sales to best indicate the current value of your home.

-10% -15% NAR from Move Sales, Inc.

National Association of Realtors Conference Washington D.C.

Greater Kalamazoo Association of Realtors Board of Directors

Culinary Instutite of America Hyde Park, New York

Hobbies and Interests

Happy Clients Our property was priced perfectly for a quick sale, all possible advertising was used to create interest and there were several offers almost immediately. Dennis Bronson’s experience and expertise made the otherwise confusing process easy for us. We are very happy with the services associated with the sale.

We had an exceptional experience working with Dennis!

From the moment we first met, his deep knowledge of the market and expert advice made the entire buying and selling process seamless. He was always responsive, patient, and went above and beyond to ensure we understood every step. Whether it was negotiating the best deal or finding the perfect home, his expertise and dedication were invaluable. We highly recommend Dennis to anyone looking for a trustworthy and skilled REALTOR ®!

Working with Dennis was a pleasure. We felt very confident in his expertise and trusted him implicitly.

He was patient with us and our numerous questions. He was quick to respond to all our communications and was very adept at guiding us through the negotiations. He is a consummate professional.

We’ve done many transactions with Dennis Bronson throughout the years. We have been very satisfied with all of his work.

We were buying a house in MI but still lived in TN. Dennis went above and beyond, driving in a snow storm even to visit a house for us. He was very quick at responding to us and helped us navigate all details of living in the new home. He brought so much calm and assurance to us.

We are thankful for his work and for his trustworthy character.

Dennis was amazing. He made sure that we got to see every house that we wanted to in a very timely manner and was very knowledgeable about what we should look for in potential homes. We love Dennis’ personality and jokes, 10/10 experience for first time home buyers.

We will always refer our friends and family to him whenever asked.

Dennis is very knowledgeable when it comes to real estate.

He made the process easy and worked hard to get to the best price.

Dennis responded immediately to my call and met me at the house within an hour. He guided me through the offer stage nicely. Very satisfied.

Dennis is just the best. We were referred to him when we were new to the area 10 years ago.

He helped us find our first home and now he helped us sell it.

He is patient, kind, courteous, responsive and most of all good at his job! I can’t say enough good things about him. We are sad to leave the state but if we ever return, we are using Dennis no question!

Dennis Bronson Associate Broker, REALTOR ® , CRS & GRI

(269) 207-6843

DBronson@JaquaRealtors.com

414 W. Milham Ave, Por tage, MI

| 202 44th Street SW, Grand Rapids, MI