Christine Norland Marketing Services

YOUR LAKESHORE REAL ESTATE SPECIALIST Selling your home is as important to me as it is to you.

Christine Norland loves to help people achieve their dreams and goals. Being a fourth generation St. Joseph native has allowed her to develop a vast knowledge, pride and commitment for this special place on the lake.

Christine graduated from Western Michigan University with a Bachelor of Science in Dietetics and continued to pursue her interest in health by becoming a Registered Dietitian and a Certified Health and Wellness Coach.

She then attended Holloway’s Real Estate Institute and became a licensed REALTOR®, and later an Associaate Broker. Christine is now a member of the Southwest Michigan Association of Realtors, the Michigan Association of Realtors, and the National Association of Realtors and is the owner of Hollyhock Properties, LLC. Being an involved member of the St. Joseph community, Christine is an Auxiliary Board Member for The Avenue Family Network. She also has a passion for volunteering in her community for organizations including the Meals on Wheels of Southwest Michigan Program, St. Joseph Band and Orchestra Parent Association, the St. Joseph High School Swim Team Boosters, the Upton Middle School Parent Teacher Organization, the Krasl Art Center Art Fair, the Whirlpool Steelhead Triathlon and Kitchenaid Senior PGA. In addition, Christine serves on the Diaconate Board at First Congregational Church. In her spare time, Christine enjoys renovating single family homes with her husband of 25 years, attending her 3 children’s Orchestra Concerts and sporting events, running with her Goldendoodle and traveling to National Parks with her family.

Christine’s goal is to provide all clients with exceptional service and expertise.

It would be her honor and pleasure to serve all of your real estate needs.

testimonials] “Christine is amazing! She was so warm and wonderful to work with. She helped us find and secure our dream house at a great price! She is an excellent negotiator and provided expert guidance throughout every step of the home buying process. We are so happy we were able to work with Christine and highly recommend her!”

- N. Foster “Christine faced an incredibly difficult real estate challenge in selling our house in a beach community that had no beach because of Lake Michigan’s high water mark. She is persistent, creative, energetic and used those skills and her experience to bring in potential buyers from outside the normal buyers in the Park, which historically were only buyers with ties to existing park members. She helped us negotiate a fair deal and we are thrilled and grateful for her professionalism and determination to not only getting a buyer but then getting the deal closed.” - Mark F. “Christine was an excellent REALTOR®. She was extremely responsive and thoughtful in her approach to selling our Michigan property. I would highly recommend her to anyone that wants to sell a cottage, summer home, or any type of home/condominium. She’s got great people skills and is so willing to work with the buyers and the sellers. She is an extremely gifted agent! I want to thank her personally for working with our family.” - Dennis & Donna J. “Christine has been so helpful, she has made everything so easy and fun. I definitely feel like she listens and pays attention to what you want and doesn’t try to push anything you don’t.”

- A. Thompson

“I am an independent Broker Realtor, I know the business well, and I have dealt with all types of Realtors in my nearly 30 years as a broker. Christine was truly a breath of fresh air from the moment that I started talking to her about the possibility of listing two properties on the shore of Lake Michigan. She was always reachable, she was always courteous, she listened intently to my needs and made good suggestions to fulfill those needs, and anything that came up she addressed quickly and professionally. I would absolutely recommend Christine Norland to anyone because I rate her as one of the best overall brokers with whom I have had the prleasure to work with. Thank you, Christine, for your invaluable help in selling these properties!” - B. Bruce Sr. “Christine worked with us for several months to find the residence that fit our needs and dream. Will highly recommend her to friends in the future who are interested in property in southwest Michigan.” - Ann L. “Christine is WONDERFUL! We used her to buy and sell our home. And if we weren’t moving away, we’d use her again for our next home! She got us great deals both times. She is an excellent communicator and negotiator! She is very easy to work with and quick to assist if you ever need anything. We recommend her 100% to anyone looking for a REALTOR®! She knows her market well and can easily adapt on the fly. We have absolutely loved working with her.” - Josh & Haley H. “Christine has been wonderful. She is hard working, confident and was there to answer any questions any time of the day. She made selling our house fun and easy, making it memorable and not stressful. I would recommend Christine to anyone.

She will get the job done!”

- Vicky W.

Southwest Michigan Beach Towns I have helped over 100 clients buy or sell their homes in Southwest Michigan!

I love making Lake Michigan dreams come true!

Community Involvement Giving back to the people I love in our community is very important to me.

I have been involved in numerous volunteer activities, seeking to make a positive impact on our community.

• • • • • • • •

Meals on Wheels of Southwest Michigan The Avenue Family Network Edgewater Dunes Homeowners Association KitchenAid Senior PGA Maytag Steelhead Triathlon Krasl Art Fair on the Bluff St Joseph Public Schools First Congregational Church

Shoreline Collection A collection of featured listings that celebrate lakeshore living and make everyday feel like a vacation... With such a strong summer market, the exclusive Shoreline collection enables you to get the most from your waterfront listing. Through my relationships with REALTORS® in Michigan, Indiana and Illinois, my team and I target key primary and secondary markets.

Our goal is to provide you with as many offers as possible.

Education / Certifications The Accredited Buyer’s Representative (ABR®) designation is for real estate buyer agents who focus on working directly with buyerclients at every stage of the home-buying process.

Enhance your skills in pricing properties, creating CMAs, working with appraisers, and guiding clients through the anxieties and misperceptions they often have about home values with NAR’s PSA (Pricing Strategy Advisor) certification.

REALTORS® with the GRI designation have in-depth training in legal and regulatory issues, technology, professional standards, and the sales process. Earning the designation is a way to stand out to prospective buyers and sellers as a professional with expertise in these areas.

NAR's e-PRO® certification program helps REALTORS® master the advanced digital marketing techniques of today. With the e-PRO® certification, REALTORS® increase their ability to reach customers, expand their capabilities, and build trust by safeguarding client information.

Learn to work effectively with – and within – today’s diverse real estate market. The At Home With Diversity® certification teaches you how to conduct your business with sensitivity to all client profiles and build a business plan to successfully serve them.

The purpose of the Southwestern Michigan Association of REALTORS® Achievement in Continuing Education (ACE) Award is to recognize SWMAR Members who have met the approved education criteria.

My 12-Step Marketing Plan what i will do to bring you a successful sale

one]

adwerx integration

Adwerx is a custom digital advertisement that targets homebuyers surrounding your property on Facebook and Instagram, as well as major websites including The Wall Street Journal, ESPN.com and many more.

Your property will be in front of potential home buyers wherever they go online. These are behaviorally targeted ads to potential buyers in the market looking at listings, using mortgage calculators, searching for moving companies and more.

two]

targeted social media posts

As the use of social media platforms increases, I have placed an emphasis on social media marketing which has resulted in increased awareness for Jaqua Realtors and my listings. I utilize my social media presence (Facebook, Instragram, and LinkedIn) to boost your home’s listing to reach the targeted market of homeowners.

•

According to The Pew Research Center 65% of American adults are using social media.

•

Facebook continues to be the most widely used social media platform, with 79% of American internet users, according to Blue Corona.

•

The average social media user spends two hours on social media sites each day, according to Blue Corona.

three]

direct mail

My direct mail marketing strategy uses multiple approaches to reach a large number of potential homebuyers. My targeted marketing campaigns incorporate Open House invitations, property highlights and Just Listed postcards, enabling me to share detailed information regarding your home and piquing the interest of likely buyers.

Custom marketing materials will be prepared for your property by our in-house professional graphic designers. I make sure to target all of your home’s neighbors to target their friends and family who already know how great the neighborhood is and may want to live nearby.

four]

open houses

We present our Open House advertisements in a variety of area publications. Our excellent results are attributed to a well organized and coordinated marketing plan.

In addition to touring your home, potential buyers are offered information regarding your property, financing options, area highlights and school information.

Refreshments are provided, with your consent, to prolong a guest’s visit and to create a relaxed setting.

The goal of the Open House is to encourage interested buyers to visit, facilitate interaction with the agent and create an inviting atmosphere to showcase your home.

five]

virtual/video walkthrough tour

Video is HUGE today, both on social media and in the real estate market. I utilize the latest technology, such as drone photography and videography, to tell the whole story of your property and increase internet traffic.

six]

area publications

Jaqua Realtors provides a prominent full-page display ad in Homes and Lifestyles, Real Estate Guide, Waterfront Magazine, The Shopper, The Commercial Record and area visitor and chamber guides. These publications are instrumental in the promotion of Jaqua Realtors and our relocation services to a large audience of potential homebuyers. Thousands are distributed annually to corporations, area hotels and local businesses in the community.

seven]

professional photography

A professional photography session will be scheduled for your property. The high-end, quality photos produced by our photography department will professionally showcase your home’s amenities, creating added interest from potential buyers.

According to a survey posted in the The Wall Street Journal, “listings with better photos command higher asking prices” and “listings with nicer photos get more online attention.”

The pictures of your home will be utilized throughout all marketing endeavors including online images and printed materials. Pictures taken with a photographic eye will help your home’s features to be captured at the best possible angle to attract potential buyers to your home.

eight]

complimentary staging consultation

Home staging is an essential component in selling a home. A clean, clutter free space can shorten the amount of time a listing spends on the market and increase the sales price of the home. Furthermore, properly arranging furniture and décor can truly showcase the home’s assets.

I provide a complimentary thorough walk through of your home that provides a comprehensive project list to prepare your home for the market. Service includes placement of furniture and decor, reduction of personal effects, clutter and painting projects. The visit also addresses home condition/cleanliness and needed maintenance.

The whole house is considered, interior and exterior as well.

nine]

email marketing

Email campaigns allow us to send customized emails about your property to large data bases. I send a targeted email of your home out to the local associations of REALTORS®, consisting of 800+ members, along with my VIP list that includes several Baird and Warner agents in the Chicago area. I am able to view the delivery, open and click rate for each email campaign.

ten]

reverse prospecting

Reverse Prospecting allows me to target agents are working with potential buyers whose search criteria matches your listing. I then use the list of agents identified to communicate any price changes, upcoming open house information, or special features of the property you want to highlight.

eleven]

weekly reports

I provide weekly reports on your listing activity and immediate feedback following any showings, along with follow up calls to agents that have previously shown to encourage offers and continued interest.

twelve]

my knowledge and passion

Beyond most of the local agents, I use my knowledge and passion as a 6th generation area resident to sell and highlight the home. I have lived in Southwest Michigan my entire life and...

*bonus:

... and as always, personalized attention to meet your individual needs... with lots of laughs and stories... for sure!

Where I grew up: 825 Wisconsin Avenue, St Joseph, MI 49085 Where I was born: Memorial Hospital (now known as Spectrum Health Lakeland), 1234 W Napier Ave, St Joseph, MI 49085

that s’ me!

May of 1970 at the Blossomtime Parade, 825 Wisconsin Avenue, St Joseph, MI

My Grandmother Fehlberg’s Catering Business at 4162 Red Arrow Hwy, Stevensville, MI 49127

**Fun fact: the hospital grounds were landscaped by my Grandfather, Fred Fehlberg’s Landscaping Co.

Ad in the Herald Palladium for my Grandfather’s Landscape Co. 1959

The 1925 City Directory says that this was Lincoln School The NW corner of Pearl and Wayne (now known as Pearl Street Apartments) 917 Pearl St, Saint Joseph, MI 49085 - where my Great Grandfather, Fred Fehlberg, attended Elementary

(1975) Me in Kindergarten at Washington Elementary (now the Berrien County Administration Building), 701 Main St, St Joseph, MI 49085

@livelovelakemichigan

@christine_norland

Christine Norland

Christine Norland

@chrisnorland