Jodi Noble's Personal Marketing Book

Jodi Noble

Get to know me...

Let Me Introduce Myself As a lifelong resident of the Southwest Michigan area and an entrepreneur within the business arena, I have the experience from a management and owner perspective. As a REALTOR for over 20 years, my commitment to excellence and exceeding my clients expectations is a strong part of my foundation. This book introduces the extensive and customized service program I have created for my buyers and sellers. I am a regional specialist and work throughout the West Michigan area. Education is a strong part of my business philosophy.

This book will introduce you to my unique approach to real estate.

My Competitive Edge REALTOR® with over 20 YEARS OF EXPERIENCE - Resulting in multi-million dollar producer as a regional specialist - Top performer at Jaqua Realtors year after year - Top 3% ranking for Greater Kalamazoo Association of Realtors (approx. 1,000 members) - Featured agent at Michigan’s TOP AGENT Magazine April 2021 COMMUNICATION, NEGOTIATION AND NAVIGATING THE TRANSACTION - My exceptional communication skills are imperative for understanding my clients and negotiating for the best results.

COMPREHENSIVE MARKETING PROGRAM

- Prepare a detailed Comparative Market Analysis to determine pricing strategy with consideration of current market conditions and trends. Professionally designed printed materials including home resumes and customized brochures showcasing the homes unique features. Utilizing QR Codes to give potential buyers access to home information and features. Personal consultation strategy for directional purposes to maximize the value of the property.

I PERSONALLY INVEST

- In a professional service team of Marketing Specialists, Graphic Designers, Creative Writers, Professional Photographers including drone footage and virtual tours, Staging Consultant/Interior Designers and spatial planning, as well as digital marketing platforms such as Zillow, Adwerx and Paradym.

FAMILY OF SERVICES - Including Mortgage, Title, Insurance, Property Management (Long-Term and Short-Term), Home Staging and Interior Design and Moving Services.

CORPORATE RELOCATION - Jaqua Realtors is a member of the national/global network of independent brokers, Leading Relocation Companies of the World, which allows us to develop relocation business connections globally.

SELLER REPRESENTATION SPECIALIST PRICING STRATEGY ADVISOR

ABOUT JAQUA REALTORS Jaqua Realtors, Inc. is a full service residential and commercial real estate company providing services to both buyers and sellers. Jaqua is the largest independent, family owned real estate brokerage in Southwest Michigan.

Established in 1975, Jaqua Realtors has evolved into the fastest growing real estate company in the region. As a progressive and expanding firm, Jaqua provides the services of over 210 real estate professionals to assist you.

Since inception, Jaqua has never wavered from our commitment to service. The principles of integrity, professionalism and quality service has successfully guided the Jaqua firm in building an outstanding reputation within the community.

Our concerted effort to uphold this reputation means exceptional service for you.

ABOUT JODI NOBLE Jodi offers over 20 years of experience as a full-time residential real estate agent specializing as a Buyer’s Agent, Seller’s Agent and Relocation Specialist.

Serving all of Southwest Michigan, her dedication to commitment and education coupled with her experience and knowledge make your real estate experience seamless and tailored to your specific needs.

Who I am...

Innovative. Creative. Diverse.

In building my foundation, I wanted my philosophies to be reinventing, rediscovering and repositioning. As a REALTOR®, my background in business played an important role in building my career. A strong value system was part of my life growing up and my involvement within the community is imperative to my success.

I am certified in the Corporate Relocation arena and hold designations as a Seller Representative Specialist (SRS), Accredited Buyer’s Representative (ABR), and Certified Residential Specialist (CRS). Informed about the community, I have a vast number of resources that are a benefit to my clients.

My family life continues to grow as my husband and I have 5 children and 8 grandchildren, which keeps us active in the community. As a past member of the Portage Public Schools Angling Road PTO, I have chaired many positions throughout the organization. I am a member of the Portage Garden Club, and have a passion for the arts. Currently a HAP (South Bend Hoosier Art Patron) and have served on the board of directors for the Vicksburg Cultural Arts Center. As an animal enthusiast, I show and breed Australian Shepherds for conformation and performance. Active in the American Kennel Club, Australian Shepherd Club of America, The United Kennel Club and a founding member and on the board of directors with the Michiana Australian Shepherd Association.

I have excellent problem solving skills and am attentive to my clients goals. I am passionate about the home buying and selling process and understand the obstacles my clients face. My solution is to exceed expectations through delivering exceptional service and seamless transactions.

Opening the door to your next home

JAQUA REALTORS MISSION STATEMENT Give good people the opportunity to improve their station in life.

Hold to high standards and quality of work.

Never rest on the status quo.

Develop leaders and mentors.

Create a strong team concept.

Treat everyone with dignity.

CORPORATE CULTURE Jaqua Realtors has developed a professional and innovative company culture.

Jaqua’s team of outstanding agents and staff are dedicated to surpassing the expectations of our clients. Our mission places an emphasis on fostering growth and developing individuals to become industry leaders. Our commitment to education and excellence is one of the cornerstones to our success.

COMMUNITY INVOLVEMENT As a local company who strongly believes in community support, our organization has been involved in numerous events throughout the years. We understand that our success comes from the communities that know and trust us, and we remain dedicated in giving back to these communities.

Jaqua Cares is a volunteer based program which is supported by the REALTORS®, management, and staff members of Jaqua Realtors. Jaqua Cares seeks out local activities and events that we can volunteer our time toward, seeking to make a positive impact in our community.

Events we participate in: • Holiday parades in Kalamazoo, Battle Creek and Plainwell • Ice Breakers in South Haven • Plainwell Days and Scarecrow Stroll • Reindog Holiday Parade in St. Joseph • Western Michigan University CommUniverCity Night

• Ministry with Community • Meals on Wheels • Southwest Michigan Backpack Drive • United Way Raking Leaves • Salvation Army Angel Tree

CLIENT APPRECIATION EVENTS

I am sincerely grateful for my clients continued support, referrals and recommendations.

I host a variety of events throughout the season such as: • Growler’s Baseball Tailgate and Games • WMU CommUniverCity (home game includes tailgate and game)

• Thanksgiving Pie Gift

• Spring Plant Gifts

(Choice of bedding plants or vegetables)

• Parade of Homes Complimentary Tickets • Home Expo Complimentary Tickets

I have developed a comprehensive and aggressive marketing plan that is unmatched in the industry.

The company philosophy has resulted in a strong reputation and community identity.

Our corporate marketing and promotions have perpetuated our growth and record of success.

Our position as West Michigan’s leading relocation company has expanded our corporate business and real estate markets.

My marketing – specifically designed for your home – reaches an extensive audience of potential buyers.

Jaqua Realtors’ Growth Since 1975 (in millions)

11 LOCATIONS IN

West Michigan Kalamazoo 221 S. Drake Rd. Kalamazoo 269-341-4300 Open Until 6pm daily

Portage 414 W. Milham Ave. Portage 269-381-7653 Open Until 6pm daily

Richland 12374 East D Ave Richland 269-629-5612

Battle Creek 15150 S. Helmer Rd. Battle Creek 269-704-1000

Stevensville 4233 Red Arrow Stevensville 269-983-8051

Commercial 328 W. Milham Ave. Portage 269-216-4222

Hastings 100 S Jefferson Ste A Hastings 269-704-1000

Grand Rapids 202 44th Street SW Grand Rapids 616-369-1991

South Haven 513 Broadway South Haven 269-637-6537

Plainwell 302 S. Main St. Plainwell 269-685-6858

Saugatuck 202 W Center St. P.O. Box 997 Douglas 269-857-8030

FULL RANGE OF Services MORTGAGE

INSURANCE

Jaqua has partnered with Summit Home Mortgage to provide our clients with convenient, trustworthy and knowledgeable financial advisors. Summit offers a full line of mortgage products provided by experienced, highly skilled home mortgage consultants.

Jaqua has chosen to partner with the well established Nulty Insurance Company, a family owned independent insurance agency, to form Arcadia Insurance Services.

Bruce Bodfish

Summit Offers FHA Loans • VA Loans • Jumbo Loans Refinancing Zero Down Options • Rural Development • Conventional Loans • New Construction Financing

269-488-0301 bbodfish@nulty.com

TITLE

For title and closing services, Jaqua selected Chicago Title to partner with to establish Southwest Michigan Title. Chicago Title is the nation’s largest title insurance company with a rich 150-year history and over 7,000 offices nationwide. This affiliation provides a complete line of title services that accommodate specific requirements.

Office: 269.341.4734 Fax: 269.341.4735

VACATION RENTALS

The Lake Michigan shoreline is a main destination spot for tourists, attracting thousands of visitors every year. Our Lake Michigan Shoreline office has a dedicated rental division specializing in a wide range of vacation rental properties, from upscale homes to charming cottages to beach-front condominiums. These vacation experiences offer an opportunity for our renters to become permanent residents or investors within the area.

RENTAL DIVISION

MOVING COORDINATOR

The Jaqua Rental Division strengthens our alliances with major corporations who transfer employees into the area on a regular basis. These corporations recognize us as the only, full-service real estate company. Their partnership with Jaqua is an integral part of selling homes.

As a complimentary service, our Moving Coordinator is able to leverage all of Jaqua Realtors corporate relationships to provide multiple solutions to ensure:

PROPERTY MANAGEMENT Jaqua Realtors offers customized property management within the West Michigan community utilized by landlords from across the United States. Our property management services can minimize risks, reduce inconveniences and eliminate the hassles of everyday maintenance while giving you peace of mind.

• Personalized Customer Experience • Quality Moving Services • Competitive Pricing - rates are very competitive and determined based on the scope of your move

Testimonials “I have worked with Jodi to sell two houses and buy two houses over the course of the past few years. Jodi won my business early by being willing to respond to my frequent emails and texts quickly and accurately, and without ever being annoyed at me :-) She is knowledgeable about the area, listened to our wants and needs, and got us exactly what we want. I don’t think we are going to move again, we’ve done it enough now, but I would use Jodi again in a heartbeat and recommend her to everyone I know.” - Kristin M

“There is nothing more to say. Jodi is at the top of her game. Excellent communication skills, prompt response. We will definitely use her in the future and recommend her highly to our friends”. Serena G.

“We have purchased and sold many properties with Jodi, she responds quickly and looks out for our best interest.” - Karen K.

“I feel that Jodi Noble did a great job for us. She conducted Open House several times a month. Also had many showing in the late afternoon or evening to try an advance the sale along. Jodi Noble went out of her way to fix up some repairs so the future buyers felt more comfortable about the property.

She kept me and my family members informed as to how events were taking place. I am very satisfied with all she did for us to allow the house to sell in good timing! - Michel G.

“Truly, I could write a book on how amazing Jodi is as a Realtor. We bought a house with her, and sold a house with her.

We were moving to Kalamazoo in June of 2019 after living in Perrysburg Ohio for 20 years. Jodi was a total professional in listening to what type of house & neighborhood we wanted. She gave us oodles of information on the area, restaurants to check out, things to do in the community. She helped us negotiate a wonderful price on the house. She just has a knack for personalizing her services. We enjoyed Thanksgiving pie she dropped off, Christmas candy delivered. She made us feel important and valued. Fast forward to May of 2021, and we found out we were moving again to Indianapolis. I knew just who we wanted to help us sell our home…we requested Jodi to be our Realtor again through our relocation services. And once again, she did it. She knew the market so well and got us an amazing price for the house. She provided many services that were top notch…from a really great professional photographer, having a stager come in, gorgeous brochures made up… she has excellent communication skills, and was readily available for any questions or concerns we had. I cannot tell you enough what a spectacular job she does. May you know what an asset she is to your company. Thanks Jodi for all the hard work and your sweet smile. It made both our moves that much better!” - Dean and Kelly F.

The Jaqua Relocation Division has assembled a team of experienced professionals offering excellence in relocation services. Our Relocation Division specializes in facilitating national third party relocation transactions, developing and maintaining relationships with area corporations, and providing specialized services to relocating families. Jaqua Realtors is a member of the national network of independent brokers, Leading Real Estate Companies of the World, which allows us to further develop relocation business connections.

Relocation Division I work closely with our relocation division staff to provide superior relocation services including community tours, area information and real estate counseling. These combined efforts have resulted in Jaqua Realtors being recognized as West Michigan’s leading relocation company.

Community Tour Book

Relocation Guide

WE PARTNER WITH THE FOLLOWING CORPORATIONS: Alcoa AM Todd Company American Axle Manufacturing Armstrong International Bell’s Brewery Borgess Health Bronson Healthcare Systems Consumers Energy Denso Manufacturing Dimplex Thermal Solutions Discover Kalamazoo Eaton Corporation Family Medical Center Fetzer Institute Fifth Third Bank Flowserve Corporation Gast Manufacturing Getman Corporation Graphic Packaging Greater Kalamazoo Area Schools Greenleaf Companies Heart Center for Excellence Heritage Community of Kalamazoo Janesville Acoustics Kaiser Aluminum Kalamazoo College Kalamazoo Emergency Associates Kalamazoo Valley Community College Kalsec Kellogg Company Lakeland Regional Health Systems Mann + Hummel Automotive MPI Research Newell Rubbermaid Corporation Perrigo Company Pfizer Inc. Schupan & Sons Southwest Michigan First State Farm Stryker Corporation Target Corporation Textron Thermo Fisher Scientific W.E. Upjohn Institute Walther Farms West Michigan Cancer Center Western Michigan University WMed Wolverine

I’M LOCAL I’M GLOBAL

®

Being part of the global economy goes far beyond technology; it requires the human touch. We are proud to belong to the global network whose name says it all - Leading Real Estate Companies of the World®. Only the best are part of this collection. Wherever you go, the Leading Real THAN ANY OTHER REAL ESTATE NETWORK, FRANCHISE Estate Companies of the World® logo is a symbol of the finest local of buyers are from OR BROKERAGE BRAND. real $257 IN U.S. HOME SALES VOLUME. other communities estateBILLION professionals.

25%

MORE U.S. HOME SALES VOLUME

As an affiliate of Leading Real Estate Companies of the World,® our brokerage is a local and global market leader working on your behalf. LeadingRE’s world-class marketing resources and connections allow us to provide you with a truly exceptional real estate experience. ®

$257 Leading Real Estate Companies of the World $219 $187 $91 $91 $85

Leading Real Estate Companies of the World® Keller Williams Coldwell Banker

$78

Berkshire Hathaway HomeServices

$36

Compass RE/MAX

PROFESSIONAL STAGING Staging is an essential component when selling a home.

Staging your home will: • Reduce time on the market and support the sales price • Appeal to a broad range of buyers • Give your home a distinct market advantage • Give buyers and inspectors the confidence of a well maintained home • More likely encourage a favorable appraisal • Portray a professional image and produce better quality photos IMPACTS OF STAGING ON A BUYER

VIRTUAL STAGING Virtual Photo Staging This service places stylish furniture, artwork and decor into photos of vacant properties, allowing buyers to visualize themselves in the home. It serves as an economical choice for showing your listing as a desirable, well designed space. We can create rooms of any style, from Modern to Traditional. The most realistic virtually staged houses start with high quality photos, so professionally taken photos are recommended.

I personally invest in a professional Home Staging Consultant to help prepare your home for the real estate market.

Information from the National Association of REALTORS® 2019 Profile of Home Staging

Professional Photography & Videography A professional photography session will be scheduled for your property. The high-end, quality photos produced by our photography department will showcase your home’s amenities, creating added interest from potential buyers.

Walk-through videos are used because Real Estate videos are the key to attracting buyer’s by visually showcasing your home and it’s features. Jodi offers professional videos of each of her listings to give the buyers a complete walk-through without ever leaving the house. Your homes video will be promoted on YouTube, along with Facebook and our local MLS system.

When warranted, Jodi used drone photography to highlight the properties features such as acreage, lakes and unique settings.

Generating a floor plan of your home allows buyers to visualize the layout of you home.

According to a survey posted in the The Wall Street Journal, “listings with better photos command higher asking prices” and “listings with nicer photos get more online attention.”

Open Houses Open houses attract potential buyers.

Our excellent results are attributed to a well organized and strategic marketing plan.

Agent Availability Our extensive advertising and promotional efforts result in a high volume of inquiries for information on Jaqua listings. A licensed REALTOR® is available until 9 p.m. seven days a week.

Social Media Marketing I compliment our digital marketing strategy with social media platforms I personally invest in. This emphasis I have placed on social media marketing has resulted in increased awareness for my listings.

I utilize my social media presence to gain more attention from potential buyers for my listings. Jaqua Realtors utilizes its social media presence to drive traffic to JaquaRealtors.com and find qualified buyers. In addition, Jaqua publishes blog articles, sharing relevant and valuable content to increase exposure of the Jaqua brand name and build meaningful relationships with our clients.

My social media team utilizes this pioneer of the Visual Tour program and social content library consists of over 40,000 articles, images, graphics, and videos spanning 15 categories, countless holidays, and seasonal posts.

A strong social media presence means heightened awareness and interest for your home.

Jaqua publishes blog articles, sharing relevant and valuable content to increase exposure of the Jaqua brand name and build meaningful relationships with our clients.

YouTube Did you that YouTube is the second most popular search engine just after Google? This is why Jodi promotes her listing’s video tours on her YouTube Business page.

Internet Strategy JaquaRealtors.com Jaquarealtors.com is a comprehensive, cutting-edge marketing tool for our sellers. With over 50,000 user sessions a month, we generate a high level of exposure for your home. The Jaqua site includes several innovative of homebuyers use the Internet to search features that buyers are attracted to during their property search: for homes.

• Interactive map search that includes satellite view, street view and Yelp integration • Ability to search by school district, community, zip code, neighborhood or a custom-drawn map • Comprehensive community information section Reported using the Internet “frequently.”

• Detailed market reports for communities throughout West Michigan • Vibrant listing results pages

93%

84%

Internet Marketing 93% of potential buyers use the Internet during their home search, according to National Association of REALTORS® 2019 Profile of Home Buyers and Sellers. Jaqua utilizes a combination of traditional marketing with digital, mobile, and social media strategies. Our online presence is complemented by multiple regional and global sites.

Promotes to Major National Websites The Nation’s Leading Network for Marketing. Real Estate including Zillow, Trulia and Realtor.com

Multiple Listing Service Allows us to make your property information available to over 5,700 REALTORS® in 32 counties

Mlive.com Michigan’s most popular news and information site, with as many as 1.1 million unique visitors per month.

MLive.com is updated 24 hours a day

Proven Internet Media and Platforms We utilize Internet and online based digital technologies, media and platforms to promote our listings and services including social media platforms, email marketing, content marketing and SEO/ website positioning strategies.

Jaqua’s online presence is further complemented by multiple regional and global sites. These sites allow potential homebuyers to view current listings, complete with property information and pictures.

All listings will also be featured on additional national websites, including:

Technology & Transactions Jaqua provides the most innovative and comprehensive technology platforms to provide clients seamless real estate transactions.

Time management tool to record showings scheduled and encourage feedback.

A secure transaction management system where documents can be created, e-signed, shared, and stored.

Provides easy access to search tools and helpful resources for our agents and clients to use.

JNET

CRM, BUYER & SELLER TOOLS

Buyers can transfer earnest money electronically in minutes for faster and more secure real estate transactions.

Secure access for REALTOR®.

TECHNOLOGY TOOLS

Jaqua Realtors exclusive list of preferred contractors in West Michigan.

Allows real estate professionals to search and input accurate property information.

Digital marketing allows us to reach potential clients where they are looking. Jaqua’s combination of traditional and digital marketing ensures your home reaches the largest number of qualified buyers, when, where and how they’re searching for their next home.

Adwerx Digital advertisements will be targeted to homebuyers surrounding your property on Facebook and Instagram, as well as major national websites such as the New York Times and ESPN

Dotloop The Dotloop platform provides an online resource to more effectively streamline the entire real estate experience

Social Media Promoting your property on social media platforms provides exposure to potential buyers and increases awareness for your property

A unique QR code will be generated for your property and added to all printed marketing materials so that potential buyers will have access to your online property tour.

Email Marketing

Custom Domain

Customized email campaigns are created and sent with information about your property to a large internal email database

Every listing of Jodi’s offers a dedicated custom domain. This allows and encourages easy social sharing of your homes listing.

Smart Text

Portals When your property meets a homebuyer’s search criteria, your listing will be emailed to them the moment it enters the market

Yard Sign

QR Codes

Open House

Easily allows visitors to have access to your mobile property tour using a unique text code linked to your property. By attaching the text code to your yard sign, buyers have access to the features and amenities of your home at their fingertips. No app needed!

Direct Mail

Property Brochure

Comparative Market Analysis Comparable sales are properties closely resembling your home that have sold within a similar time frame. Factors affecting your home’s market value: • Location • Age of construction • Square footage • Upgrades & condition Market conditions having an effect: • Interest rates • Buyer demand • Price of recently sold homes • State of the economy • Seasonal demand Factors having NO effect: • The original purchase price • Expected cash proceeds from the sale • What others say your property is worth • Money needed to purchase a new home • The mortgage balance on your property

How Soon Would You Like to Sell?

Remember, each step up the price ladder eliminates some buyers.

The percentage of potential buyers who will look for property

+15% +10%

-10% -15% NAR from Move Sales, Inc.

Determining Your Homes’ Market Value.

A comparative market analysis, or CMA, is an effective tool for estimating your homes’ value. As a real estate professional, I provide a complimentary CMA to those interested in determining the value of their home under the current market conditions. A thorough CMA includes a comparison of similar sold properties, as well as properties that are currently on the market.

Pricing Strategy The price of your home is critical to the selling process.

Your home must be priced strategically in order to sell for list price but also to sell in a reasonable amount of time. Your home should be priced to appeal to the greatest number of potential buyers. As your agent, I will incorporate your financial goals, the market value of your home and other selling objectives into your personal pricing strategy.

Sold Listings Homes that have sold within the last three to six months are used as comparable sales to best indicate the current value of your home.

Typical Real Estate Transaction from Listing to Close Initial Real Estate Consultation Determine your real estate goals Time Constants

Relocation

Financial Goals

Other Goals

Qualify the Subject Property Market, Condition & Price Competing Properties Currently For Sale

Competing Properties Recently Sold

Absorption Rate

Odds of Selling

Subject Property Inspections Mechanical/

Make Necessary Repairs/Improvements

Staging, De-Clutter & De-Personalize

Cosmetically Enhance Interior & Exterior

Determine Asking Price Attract Qualified Buyers Multiple Listing Service Print Advertising

List Property for Sale

All Seller Documentation Signed

Offer to Purchase Negotiate

Internet Advertising

Counter Offer Offer Accepted

Mortgage & Deed are Recorded

Virtual Tours Open House

Contract Contingencies

Direct Mailing Inspections Property Showings

All Buyer Documentation & Mortgage Signed

Seller is Paid

Financing Other

SOLD!

Opening The Door to Your Next Home

Jodi Noble REALTOR®, SRS, ABR, CRS, e-Pro certified (269) 377-8508 jnoble@jaquarealtors.com

414 W. Milham Avenue | Portage, MI 49024