THE
RINGLEADER
DESIGN PORTFOLIO | Janine Susz
INTRODUCTION
LEADERSHIP IS THE
capacity TO TRANSLATE
Vision INTO REALITY WARREN BENNIS
WRITTEN &
Janine Susz
DESIGNED BY
GRADUATE STUDENT
MFA / Graphic Design Academy of Art University 79 New Montgomery Street 5th Floor San Francisco, California 94108, USA
WEBSITE
COPYRIGHT
j9enigma.com
janine.susz@gmail.com Š2016 by Janine Susz Printed by One Stop Print Shop Cover by Type High Letterpress Bound by Allan Phoenix ALL RIGHTS RESERVED No part of this book may be used or reproduced in any manner without prior written consent by Janine Susz
TABLE OF CONTENTS
UNDER THE MATTRESS LARRY CLARK FILM FESTIVAL
6 - 27
ALADDIN
28 - 49
TYPE EXPERIMENT - ORANGE
50 - 63
PIE BAKERY
64 - 73
IMOGEN CUNNINGHAM
74 - 83
REVOLUTION THEORY
84 - 91
THE BEAUTIFUL PEOPLE
92 - 103
STERN GROVE FESTIVAL
104 - 111
SMARTBASE
112 - 125
BINDER: THESIS
126 - 143
SECTION ONE
I KNOW
WHO I AM BY NOW
AND I AM
MY OWN
Brand CHLOE SEVIGNY
8
Janine Susz Portfolio
Larry Clark has been a rebel from day one with his photography and movies. He is a director who doesn’t conform to what people expect to see—he creates films about the outsiders of youth culture. Clark has portrayed skateboarders, hustlers, adolescent boys and drug dealers who could only think of sex, drugs and murder. In his old age, Clark is still shocking us with these stories that haven’t changed much from his own youth. Even in today’s society these films are banned from mainstream theaters. Under the Mattress Film Festival provides an introduction package to media and special guests. Reflecting Larry Clark’s most popular films and his extreme passion for the misguided; this package is delivered in a shotgun case, which contains posters, promo items, matchbook condoms, DVD’s of the films, a schedule of events and a skateboard deck. The website and app support the materials to provide information about the festival. It is guaranteed to shock you and bring back memories of your rebellious childhood.
UNDER THE MATTRESS LARRY CLARK FILM FESTIVAL
COURSE
INSTRUCTOR CATEGORY TERM DELIVERABLES
Integrated Communications
Marc English Print/Web/Packaging
Fall 2013 Posters Marketing Materials Packaging Website App
10
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12
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16
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Section 4
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18
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SECTION TWO
GIVE
Light AND PEOPLE WILL FIND
THE WAY ELLA BAKER
30
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The Aladdin Lamp Company was in it’s prime in the early 1900’s. It was time for the company to shed new light on the world by introducing innovative products and designs. The project allowed for me to explore the history of the company and to focus on the quality of the products they had provided to their customers. This investigation allowed for me to create a new identity which reflected them in a modern society. Designing a new identity along with a stationary system gave new life to a dedicated company. Designing packaging for their new line of light bulbs along with control modules showed how the new brand system could be used across their product line. Each of these designs reflect the new Aladdin company and their goal to be a leading force in the lighting world.
ALADDIN LAMPS
COURSE
INSTRUCTOR CATEGORY TERM DELIVERABLES
The Nature of Identity
Gordon Mortensen Print/Web/Packaging
Fall 2014
Logo Corporate Standards Book Stationary Website Packaging
Chapter 1
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Under the Mattress, Larry Clark Film Festival
33
34
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SECTION 2
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Aladdin Lamps
35
36
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SECTION 2
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Aladdin Lamps
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38
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Aladdin Lamps
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SECTION 2
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Aladdin Lamps
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42
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watts
100 Bright White Acandescent
Light Output
Energy Used
Lumens
watts
1500
100
Life
2000 Hours
Bright White Acandescent
100
Bright White Acandescent
75
Bright White Acandescent
60
watts
www.aladdinlamps.com
Insert
watts
75 Bright White Acandescent
Light Output
Energy Used
Lumens
watts
1150
75
Life
1250 Hours
watts
www.aladdinlamps.com
Insert
watts
60 Bright White Acandescent
Light Output
Energy Used
Lumens
watts
860
60
Life
1000 Hours
watts
www.aladdinlamps.com
Insert
SECTION 2
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Aladdin Lamps
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Chapter 1
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Under the Mattress, Larry Clark Film Festival
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Chapter 1
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48
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SECTION 2
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Aladdin Lamps
49
SECTION THREE
WITH COLOR
ONE OBTAINS AN
Energy THAT SEEMS TO
STEM FROM
WITCHCRAFT HENRI MATISSE
52
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To experiment with an idea is to create conditions that will affect variation and influence the variation under observation. This is critical to note because this entire project explored multiple variations in regard to Type Experimentation. I developed this entire project around the color orange, which I think is an overlooked color that adds much vibrancy into our daily lives. I investigated different topics connected to the color orange and identified nine areas which were then developed into visual designs. Words where then chosen that linked to the topic; an example would be the word Sweet, which was created using pieces of candy corn. Each typographic solution connected the word and visual to the color orange, which allowed for the message to translate through experimental typography.
TYPE EXPERIMENT - ORANGE
COURSE
INSTRUCTOR CATEGORY TERM DELIVERABLES
Type Experiment
Lian Ng Print
Spring 2014 Posters
54
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SECTION 3
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Type Experiment - Orange
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Type Experiment - Orange
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SECTION 3
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Type Experiment - Orange
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SECTION 3
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Type Experiment - Orange
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SECTION FOUR
ENJOY WHAT YOU
Create . PIE MAKES EVERYONE
HAPPY LAURIE HALSE ANDERSON
I love pie, so what better place to create than a bakery which only serves pie. You can do so much within the pie crust, I felt it was the perfect opportunity to create design that supported this bakery delight. The project started with the bakery being called I Like Pie, but it was quickly realized that PIE was the perfect name, simple and sweet. The essence of PIE would first be introduced in the logo and then translated into uniforms. I created a colorful apron that would be worn by staff, which supported the color scheme inside the store and throughout the packaging materials. The boxes for each pie, including one-slice packages, were created to support the system. These colorful boxes used the color system, but were also used to identify which type of pie was inside. The PIE brand was then transformed through the website allowing all the delicious pies to be displayed.
PIE BAKERY
COURSE
INSTRUCTOR CATEGORY TERM DELIVERABLES
Visual Literacy
Tyler Johnson Print
Fall 2011 Logo Uniform Packaging
68
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Chapter 1
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Under the Mattress, Larry Clark Film Festival
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Fruit
Fruit
Fruit Fruit SECTION 4
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PIE Bakery
71
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SECTION 4
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PIE Bakery
73
SECTION FIVE
VISION IS THE
ART OF SEEING WHAT IS
Invisible TO OTHERS JONATHAN SWIFT
76
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The history of photography is truly remarkable. As with many inventions, the process of capturing an image on paper was discovered by trial and error. The outcome required many chemicals and different processes to achieve an image, but understanding how light affects the subject is still investigated today. Imogen Cunningham, at a very young age, found photography because of her interest in the sciences. She was mesmerized by the process and the chemical changes that could occur to create beautiful portraits and still life. With her understanding of chemistry and her own technique, she created a series of botanical succulent prints, which I have highlighted in the book, Masters of the Camera. Giving the viewer a perspective of her use of lighting and focus allowed me to show the details and crispness within her photography. Each spread titillates the viewer by focusing on her ability to notice details not normally seen with the naked eye. Her use of perspective is clearly evident, which I designed into the typography.
IMOGEN CUNNINGHAM MASTERS OF THE CAMERA
COURSE
INSTRUCTOR CATEGORY TERM DELIVERABLES
Type Composition
Jeremy Stout Print
Summer 2011 Book
78
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SECTION 5
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Imogen Cunningham, Masters of the Camera
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SECTION 5
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Imogen Cunningham, Masters of the Camera
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SECTION 5
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Imogen Cunningham, Masters of the Camera
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SECTION SIX
LET THE
Music TAKE ME
TO THOSE
PLACES
I DREAM OF JONI MITCHELL
Chapter 1
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Many local bands are trying to make it big in the music industry. They cover their favorite artists and try and make a name for themselves by playing in local festivals, bars and county fairs. One of the downfalls for most local bands is that they do this in their spare time, not their day job. So putting together a website isn’t their priority to making great music. This was my opportunity to help them have a presence on the web with their own site. I interviewed the band to find out how they viewed themselves. I then went to different concerts and talked with fans and local patrons to see their perspective. This allowed me to design a website that reflected who they were and where they were going with their music. The site is fresh, fun and gives the fans an opportunity to stay in touch with Revolution Theory by promoting show dates along with videos of their performances. You might even catch a few fans on the web-page with their favorite bass player.
REVOLUTION THEORY
COURSE
Digital Design
INSTRUCTOR
Lloyd Mitchell
CATEGORY
Web
TERM
Fall 2012
DELIVERABLES
Website
88
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SECTION 6
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Revolution Theory Website
89
90
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SECTION 6
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Revolution Theory Website
91
SECTION SEVEN
CREATE LIKE A GOD COMMAND LIKE A
King WORK LIKE A
SLAVE CONSTANTIN BRANCUSI
94
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This project allowed me to research a number of artists who influenced graphic design throughout history, but none were as dynamic as Jean-Michel Basquiat. I grew up just outside New York City in the 70’s and I wanted to connect to an artist who impacted my generation. Researching his work and especially his graffiti, which defined his art early on, allowed me to understand who this shy well breed man was. The Beautiful People allows you to enter Soho in the late 60’s and helps to identity the city which was being overrun by street art, music, POP art, movies and drugs. The design of the book allows the viewer to be drawn into Basquiat’s world and experience the culture around him. This book is the story of the first recognized black artist, SAMO and shares some of his amazing work.
JEAN-MICHEL BASQUIAT THE BEAUTIFUL PEOPLE
COURSE
INSTRUCTOR CATEGORY TERM DELIVERABLES
Type Systems
Lian Ng Print/Web
Fall 2012 Book Website
96
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Jean-Michel Basquiat, The Beautiful People
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Jean-Michel Basquiat, The Beautiful People
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www.jean-michelbasquiat.com
The Beautiful People
The Beautiful People/Basquiat
Jean-michel basquiat
Basquiat: The International Superstar Painter jean-michel Basquiat was the
A beautiful hardcover book published
jimi Hendrix of the art world: in less
by Hante Cantz with over 106 pages
than a decade he went from being a
of photographs, paintings and writings
teenage graffiti writer to an international
by Basquait and new York City soHo
art star; he was dead of a drug over-
artists. this 8 x 10 book was edited by
dose at age twenty-seven. janine susz’s
janine susz and is sure to become a clas-
Basquiat, the first biography of this
sic in your art book library. there are
charismatic figure, charts the trajectory
56 colorful paintings and excerps from
from the artist’s troubled childhood to
his original notebooks, which have never
his volatile passage through the white
before been seen.
art world of dealers and nouveau-riche collectors, chronicling the meteoric suc-
Publisher’s price: $50.00
cess and overnight burnout that made him an instant art-world myth.
Home
Purchase NoW! or preview the book below, click on the arrow.
Hatje Cantz Reviews Book PuRCHase
BLOG / Facebook
www.jean-michelbasquiat.com
The Beautiful People
The Beautiful People/Book Internal
Jean-michel basquiat
Basquiat: The International Superstar Painter jean-michel Basquiat was the
A beautiful hardcover book published
jimi Hendrix of the art world: in less
by Hante Cantz with over 106 pages
than a decade he went from being a
of photographs, paintings and writings
teenage graffiti writer to an international
by Basquait and new York City soHo
art star; he was dead of a drug over-
artists. this 8 x 10 book was edited by
dose at age twenty-seven. janine susz’s
janine susz and is sure to become a clas-
Basquiat, the first biography of this
sic in your art book library. there are
charismatic figure, charts the trajectory
56 colorful paintings and excerps from
from the artist’s troubled childhood to
his original notebooks, which have never
his volatile passage through the white
before been seen.
art world of dealers and nouveau-riche collectors, chronicling the meteoric suc-
Publisher’s price: $50.00
cess and overnight burnout that made
The act of drawing as the experience of everyday existence
him an instant art-world myth.
Soon after the local newspaper The Village Voice divulged the secret of the identity of SAMO© on December 11, 1978, All Diaz
Purchase NoW! or preview the book below, click on the arrow.
and Basquiat officially announced the end of their collaboration: “SAMO© is dead.” Into 1981, Basquiat signed and dated his work Untitled (Red Man) on the bottom right with “SAMO© 81.” It was not until his painting Cadillac Moon that Basquiat
Jean-Michel Basquiat,
appeared to have decided on the formal
Photo by Edo Bertoglio on the set of Downtown 81© New York Beat Films, LLC The Estate of Jean-Michel Basquiat, New York
erasure of his pseudonym by striking through “SAMO©” on the bottom left and inscribing “Jean-Michel Basquiat 1981” opposite it on the bottom right.
The Beautiful People
Hatje Cantz Reviews
Cadillac Moon, 1981 Acrylic and oil stick on paper 162 x 172 cm Bischofberger Collection
18
Home
Book
Basquiat
PuRCHase
BLOG /
/
www.jean-michelbasquiat.com
The Beautiful People
The Beautiful People/Purchase Your Copy
Jean-michel basquiat
New York Times Review this minutely reported book is as much a portrait of the frenzied, prodigal new York art world of the 1980s as it is a biography of jean-michel Basquiat, who died of a drug overdose at age 27 in 1988. Basquiat, one of very few african american artists to acquire an international reputation, left a thick web of dealers, collectors, friends, lovers, paintings, drawings, and used syringes behind him. editor janine susz seems to have unblinkingly interviewed or examined them all. while she duly registers Basquiat’s sad childhood, with his unstable Puerto Rican mother and punishing Haitian father, she doesn’t make much of the deeper veins of sorrow and self-destruction that may have motivated the artist and informed his art. Rather, she allows his celebrity, which whisked him from street urchin to art star, to be the central trajectory of this story. the warhol protégé would probably approve, as he was the primary obliterator of his own psychological depths, throwing away his short, phenomenally productive life in the edgy club and drug scene of downtown manhattan. the miracle is that Basquiat was so good, and so serious, an artist, surrounded as he was by hype and cash. Hoban’s book is a fluid, intricate, authoritative dissection of a time, a place, and—almost—a person.
Home Hatje Cantz RevieWs
— nell FReudenBeRgeR
Book PuRCHase
BLOG / Facebook
www.jean-michelbasquiat.com
The Beautiful People
The Beautiful People/Purchase Your Copy
Jean-michel basquiat
Purchase Your Copy Publisher’s price: $50.00 First Name
Last Name
Street Address
Address Line 2
City
State
Zip
Country
Phone Number
Home
Hatje Cantz Credit Card Number
Reviews
Expiration Date
CVC Number
Book PuRchase
shipping Options Overnight Delivery
BLOG /
SECTION 7
|
/
2-Day Delivery
oRdeR
Jean-Michel Basquiat, The Beautiful People
103
SECTION EIGHT
ART IS THE
Chance OF THE
CONSCIOUS AND THE
UNCONSCIOUS JEAN COCTEAU
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The best of the free summer festivals in San Francisco, CA, Stern Grove Festival has provided exceptional concerts for over seventy-five years. From Soul, to fresh R and B, these series bring a whole new audience to artists like never before. This summer series hosted Sharon Jones and the Dap-Kings, Jazz Mafia Symphony and Aaron Neville along with many other talented artists. I focused on these three headline acts as they were the most popular in the lineup, and found that working with a circular design let me play with a typographic solution to show how their music resonates. Their vibrant beats and methodical tone allow for the letters to dance around the page, creating severed letters, and showing that the music is powerful and isn’t constrained to just the stage. The lively and explosive designs brought new audience members to their performance by showing the power of their music through typographic design.
STERN GROVE FESTIVAL
COURSE
INSTRUCTOR CATEGORY TERM DELIVERABLES
Type Composition
Jeremy Stout Print
Summer 2011 Postcards Tickets
108
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SECTION 8
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Stern Grove Festival
111
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SECTION NINE
THE TOROAD
Success IS ALWAYS
UNDER
CONSTRUCTION LILY TOMLIN
Chapter 1
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Smartbase is a new product introduced for the building and construction industry. The base allows the contractor to set up his tools, in this case a table saw, anywhere on the job site. The Smartbase creates a safer work environment. The adjustment options in the legs allow users to connect to a table which then creates it’s own working surface. Defining the audience for the new product and creating a visual brand was the challenge to put Smartbase on the market. The Smartbase brand was designed along with a brochure that would educate the purchaser on the new product. Posters were also developed, which would be observed at locations where contractors purchase their equipment.
SMARTBASE
COURSE
INSTRUCTOR CATEGORY TERM DELIVERABLES
Conceptual Development
Maureen Gordon Print
Spring 2012 Logo Brochure Posters Process Book
116
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Chapter 9
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Smartbase
117
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myriad 2/19/12
WORK SMARTER. NOT HARDER.
WORK SMARTER. NOT HARDER.
SECTION 9
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Smartbase
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SmartTools is a company with a new twist on jobsite safety and productivity. The business was founded by an engineer, contractor who could not find the solutions that he was looking for. This led him to start a new company which develops products for the professional contractor.
Flip the legs down, their adjustable too. The legs of the SmartBase support the weight of the saw, and provide unmatched stability.
Are you a Smart Contractor? Our products help the finish carpenter, cabinent maker and siding contractor work with support tools that help their current tools work better. We work really hard to make our products as durable and portable as any of the tools on your worksite. Our development and testing continue in our own workshop so that we can keep bringing products that make the jobsite Work Smarter. Not Harder.
Step 3
SmartTools is always concerned about table saw safety which is why we constructed our latest work surface called the SmartBase. This new product will give your jobsite the same function as your workshop with a minimum setup time.
Drop your tablesaw onto the SmartBase and you’re ready to rip.
Flexibility on the Jobsite The highly guilded steel that is used for the SmartTool can handle any table saw and then some. We pride ourselves on the quality of our products and use only the best materials. We are proud to build all of our support tools here in the USA.
Step 4
You know how you sweat when you’re ripping a ten foot piece of trim on a portable table saw? All that weight hangs on the outfeed side and you just hope the saw doesn’t tip?
Set up a folding table. Any table will work. The SmartBase has a clip
The Smart Contractor?
system that works with all
We were there once. That’s why we invented the SmartBase. This simple and inexpensive support system will give you the flexibility and safety you look for on your jobsites. Snap it on, and you are ready to have a workshop at any jobsite.
known folding table brands. Clip and flip.
Step 1
Visit www.dewalt/smartbase.com to get more information about additional products by SmartTools.
Clip the smart base on the end of the folding table and tilt it up. The SmartBase has a clip system to keep it securely attached to the end of the table.
Another System Supported by
Step 2
SECTION 9
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Smartbase
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Smartbase
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SECTION 9
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Smartbase
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SECTION TEN
BE THE
Change YOU WANT TO
SEE IN THE
WORLD MOHANDAS GANDHI
Chapter 1
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Under the Mattress, Larry Clark Film Festival
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The Binder thesis project originated as a solution for a problem I was experiencing. I love to be organized, but with all the appliances in my home it’s difficult to keep track of all my paperwork. In an average home, there are over 25 appliances, electronic devices and mechanical systems. The average home has up to three service calls a year, and they can be from multiple service providers. Tracking all of the paperwork for warranty companies, service providers, and recalls can be a huge task. Binder created a resource that would enable homeowners the opportunity to access information about all of their products right from their smart phone. Having the ability to look up the part number for their water filter system, or access an email for a service provider would make a repair or a replacement more efficient. Binder is about convenience, for the important information many times forgotten. No more storing paperwork in a box, or filing cabinet, just scan your receipt, and your UPC code and you will be connected to your product. It’s as easy as that. Binder can also sends the manufacture registration information for your new products to keep you updated on recalls or product upgrades. Binder is the little black book for your home.
BINDER
COURSE
INSTRUCTOR CATEGORY TERM DELIVERABLES
Thesis Presentation
Anitra Nottingham / Jeremy Stout UX / Print / Display
Fall 2014 - Fall 2015 Logo App Print Materials Process Book Website
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Section 10
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Binder Thesis
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Binder Thesis
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SECTION 10
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Binder Thesis
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SECTION 10
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Binder Thesis
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TO MY HUSBAND
144
What can I say, but thank you for helping me get through the long nights and missed dinners. The patience that you have is enormous and I’m forever grateful for you. You traveled on this journey with me, proofed my work, critiqued my projects and supported me to keep going and do my best. You are my better half and I wouldn’t have been able to complete this without you.
TO MY KIDS
This has been a long journey and as you have grown over the last 6 years, I hope that you have seen that in the end it’s worth the fight. I appreciate you eating pizza and wings 3 nights in a row and knowing that I was sitting in my car at soccer practice working on homework. I can only hope that you have seen me at my best, achieving a goal that I can only hope for you to achieve someday. Love the choices you make in life and know that even with a few sacrifices, the reward is exhilarating.
TO EVELYN
You surprised us all with your arrival but gave me the greatest gift by showing me I needed to slow down and appreciate my family first no matter what. The giggles we have shared have a special place in my heart and you will always be my beautiful granddaughter.
TO MY FRIENDS
Thank you for allowing me to miss the picnics and road trips. Thank you for your support and allowing me to vent when needed. Letting me use you as subjects and getting your feedback every step of the way made all this more fun. Heidi, Dana, and Kathy you will always be my design hero’s. Heidi and Jessica, thank you for your photography guidance—lighting isn’t my cup of tea.
TO MY MOM
Mom, thank you for always encouraging me, you are with me always and you have made me who I am today.
Janine Susz Portfolio