Susz portfolio

THE

RINGLEADER

DESIGN PORTFOLIO | Janine Susz

INTRODUCTION

LEADERSHIP IS THE

capacity TO TRANSLATE

Vision INTO REALITY WARREN BENNIS

WRITTEN &

Janine Susz

DESIGNED BY

GRADUATE STUDENT

MFA / Graphic Design Academy of Art University 79 New Montgomery Street 5th Floor San Francisco, California 94108, USA

WEBSITE

EMAIL

COPYRIGHT

j9enigma.com

janine.susz@gmail.com Š2016 by Janine Susz Printed by One Stop Print Shop Cover by Type High Letterpress Bound by Allan Phoenix ALL RIGHTS RESERVED No part of this book may be used or reproduced in any manner without prior written consent by Janine Susz

TABLE OF CONTENTS

UNDER THE MATTRESS LARRY CLARK FILM FESTIVAL

6 - 27

ALADDIN

28 - 49

TYPE EXPERIMENT - ORANGE

50 - 63

PIE BAKERY

64 - 73

IMOGEN CUNNINGHAM

74 - 83

REVOLUTION THEORY

84 - 91

THE BEAUTIFUL PEOPLE

92 - 103

STERN GROVE FESTIVAL

104 - 111

SMARTBASE

112 - 125

BINDER: THESIS

126 - 143

SECTION ONE

I KNOW

WHO I AM

BY NOW

AND I AM

MY OWN

Brand CHLOE SEVIGNY

8

Janine Susz Portfolio

Larry Clark has been a rebel from day one with his photography and movies. He is a director who doesn’t conform to what people expect to see—he creates films about the outsiders of youth culture. Clark has portrayed skateboarders, hustlers, adolescent boys and drug dealers who could only think of sex, drugs and murder.

In his old age, Clark is still shocking us with these stories that haven’t changed much from his own youth.

Even in today’s society these films are banned from mainstream theaters.

Under the Mattress Film Festival provides an introduction package to media and special guests. Reflecting Larry Clark’s most popular films and his extreme passion for the misguided; this package is delivered in a shotgun case, which contains posters, promo items, matchbook condoms, DVD’s of the films, a schedule of events and a skateboard deck. The website and app support the materials to provide information about the festival. It is guaranteed to shock you and bring back memories of your rebellious childhood.

UNDER THE MATTRESS LARRY CLARK FILM FESTIVAL

COURSE

INSTRUCTOR CATEGORY TERM DELIVERABLES

Integrated Communications

Marc English Print/Web/Packaging

Fall 2013 Posters Marketing Materials Packaging Website App

10

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Chapter 1

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Under the Mattress, Larry Clark Film Festival

11

12

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SECTION 1

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Under the Mattress, Larry Clark Film Festival

13

SECTION 1

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Under the Mattress, Larry Clark Film Festival

15

16

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Section 4

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Under the Mattress, Larry Clark Film Festival

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18

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SECTION 1

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Under the Mattress, Larry Clark Film Festival

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20

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SECTION 1

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Under the Mattress, Larry Clark Film Festival

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22

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SECTION 1

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Under the Mattress, Larry Clark Film Festival

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SECTION 1

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Under the Mattress, Larry Clark Film Festival

25

26

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SECTION 1

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Under the Mattress, Larry Clark Film Festival

27

SECTION TWO

GIVE

Light AND PEOPLE WILL FIND

THE WAY ELLA BAKER

30

Janine Susz Portfolio

The Aladdin Lamp Company was in it’s prime in the early 1900’s. It was time for the company to shed new light on the world by introducing innovative products and designs. The project allowed for me to explore the history of the company and to focus on the quality of the products they had provided to their customers.

This investigation allowed for me to create a new identity which reflected them in a modern society.

Designing a new identity along with a stationary system gave new life to a dedicated company. Designing packaging for their new line of light bulbs along with control modules showed how the new brand system could be used across their product line. Each of these designs reflect the new Aladdin company and their goal to be a leading force in the lighting world.

ALADDIN LAMPS

COURSE

INSTRUCTOR CATEGORY TERM DELIVERABLES

The Nature of Identity

Gordon Mortensen Print/Web/Packaging

Fall 2014

Logo Corporate Standards Book Stationary Website Packaging

Chapter 1

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Under the Mattress, Larry Clark Film Festival

33

34

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SECTION 2

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Aladdin Lamps

35

36

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SECTION 2

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Aladdin Lamps

37

38

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SECTION 2

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Aladdin Lamps

39

40

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SECTION 2

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Aladdin Lamps

41

42

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watts

100 Bright White Acandescent

Light Output

Energy Used

Lumens

watts

1500

100

Life

2000 Hours

Bright White Acandescent

100

Bright White Acandescent

75

Bright White Acandescent

60

watts

www.aladdinlamps.com

Insert

watts

75 Bright White Acandescent

Light Output

Energy Used

Lumens

watts

1150

75

Life

1250 Hours

watts

www.aladdinlamps.com

Insert

watts

60 Bright White Acandescent

Light Output

Energy Used

Lumens

watts

860

60

Life

1000 Hours

watts

www.aladdinlamps.com

Insert

SECTION 2

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Aladdin Lamps

43

44

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Chapter 1

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Under the Mattress, Larry Clark Film Festival

45

46

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Chapter 1

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Under the Mattress, Larry Clark Film Festival

47

48

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SECTION 2

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Aladdin Lamps

49

SECTION THREE

WITH COLOR

ONE OBTAINS AN

Energy THAT SEEMS TO

STEM FROM

WITCHCRAFT

HENRI MATISSE

52

Janine Susz Portfolio

To experiment with an idea is to create conditions that will affect variation and influence the variation under observation. This is critical to note because this entire project explored multiple variations in regard to Type Experimentation. I developed this entire project around the color orange, which I think is an overlooked color that adds much vibrancy into our daily lives.

I investigated different topics connected to the color orange and identified nine areas which were then developed into visual designs. Words where then chosen that linked to the topic; an example would be the word Sweet, which was created using pieces of candy corn.

Each typographic solution connected the word and visual to the color orange, which allowed for the message to translate through experimental typography.

TYPE EXPERIMENT - ORANGE

COURSE

INSTRUCTOR CATEGORY TERM DELIVERABLES

Type Experiment

Lian Ng Print

Spring 2014 Posters

54

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SECTION 3

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Type Experiment - Orange

55

56

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SECTION 3

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Type Experiment - Orange

57

60

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SECTION 3

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Type Experiment - Orange

61

62

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SECTION 3

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Type Experiment - Orange

63

SECTION FOUR

ENJOY WHAT YOU

Create .

PIE MAKES EVERYONE

HAPPY LAURIE HALSE ANDERSON

I love pie, so what better place to create than a bakery which only serves pie. You can do so much within the pie crust, I felt it was the perfect opportunity to create design that supported this bakery delight. The project started with the bakery being called I Like Pie, but it was quickly realized that PIE was the perfect name, simple and sweet.

The essence of PIE would first be introduced in the logo and then translated into uniforms. I created a colorful apron that would be worn by staff, which supported the color scheme inside the store and throughout the packaging materials. The boxes for each pie, including one-slice packages, were created to support the system.

These colorful boxes used the color system, but were also used to identify which type of pie was inside. The PIE brand was then transformed through the website allowing all the delicious pies to be displayed.

PIE BAKERY

COURSE

INSTRUCTOR CATEGORY TERM DELIVERABLES

Visual Literacy

Tyler Johnson Print

Fall 2011 Logo Uniform Packaging

68

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Chapter 1

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Under the Mattress, Larry Clark Film Festival

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70

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Fruit

Fruit

Fruit Fruit SECTION 4

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PIE Bakery

71

72

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SECTION 4

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PIE Bakery

73

SECTION FIVE

VISION IS THE

ART OF SEEING WHAT IS

Invisible TO OTHERS JONATHAN SWIFT

76

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The history of photography is truly remarkable. As with many inventions, the process of capturing an image on paper was discovered by trial and error. The outcome required many chemicals and different processes to achieve an image, but understanding how light affects the subject is still investigated today. Imogen Cunningham, at a very young age, found photography because of her interest in the sciences. She was mesmerized by the process and the chemical changes that could occur to create beautiful portraits and still life.

With her understanding of chemistry and her own technique, she created a series of botanical succulent prints, which I have highlighted in the book, Masters of the Camera. Giving the viewer a perspective of her use of lighting and focus allowed me to show the details and crispness within her photography. Each spread titillates the viewer by focusing on her ability to notice details not normally seen with the naked eye. Her use of perspective is clearly evident, which I designed into the typography.

IMOGEN CUNNINGHAM MASTERS OF THE CAMERA

COURSE

INSTRUCTOR CATEGORY TERM DELIVERABLES

Type Composition

Jeremy Stout Print

Summer 2011 Book

78

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SECTION 5

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Imogen Cunningham, Masters of the Camera

79

80

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SECTION 5

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Imogen Cunningham, Masters of the Camera

81

82

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SECTION 5

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Imogen Cunningham, Masters of the Camera

83

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SECTION SIX

LET THE

Music TAKE ME

TO THOSE

PLACES

I DREAM OF JONI MITCHELL

Chapter 1

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Under the Mattress, Larry Clark Film Festival

85

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Many local bands are trying to make it big in the music industry. They cover their favorite artists and try and make a name for themselves by playing in local festivals, bars and county fairs. One of the downfalls for most local bands is that they do this in their spare time, not their day job. So putting together a website isn’t their priority to making great music. This was my opportunity to help them have a presence on the web with their own site.

I interviewed the band to find out how they viewed themselves. I then went to different concerts and talked with fans and local patrons to see their perspective. This allowed me to design a website that reflected who they were and where they were going with their music.

The site is fresh, fun and gives the fans an opportunity to stay in touch with Revolution Theory by promoting show dates along with videos of their performances.

You might even catch a few fans on the web-page with their favorite bass player.

REVOLUTION THEORY

COURSE

Digital Design

INSTRUCTOR

Lloyd Mitchell

CATEGORY

Web

TERM

Fall 2012

DELIVERABLES

Website

88

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SECTION 6

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Revolution Theory Website

89

90

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SECTION 6

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Revolution Theory Website

91

SECTION SEVEN

CREATE LIKE A GOD COMMAND LIKE A

King WORK LIKE A

SLAVE CONSTANTIN BRANCUSI

94

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This project allowed me to research a number of artists who influenced graphic design throughout history, but none were as dynamic as Jean-Michel Basquiat. I grew up just outside New York City in the 70’s and I wanted to connect to an artist who impacted my generation.

Researching his work and especially his graffiti, which defined his art early on, allowed me to understand who this shy well breed man was. The Beautiful People allows you to enter Soho in the late 60’s and helps to identity the city which was being overrun by street art, music, POP art, movies and drugs. The design of the book allows the viewer to be drawn into Basquiat’s world and experience the culture around him. This book is the story of the first recognized black artist, SAMO and shares some of his amazing work.

JEAN-MICHEL BASQUIAT THE BEAUTIFUL PEOPLE

COURSE

INSTRUCTOR CATEGORY TERM DELIVERABLES

Type Systems

Lian Ng Print/Web

Fall 2012 Book Website

96

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SECTION 7

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Jean-Michel Basquiat, The Beautiful People

97

98

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Chapter 1

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Under the Mattress, Larry Clark Film Festival

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100

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SECTION 7

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Jean-Michel Basquiat, The Beautiful People

101

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www.jean-michelbasquiat.com

The Beautiful People

The Beautiful People/Basquiat

Jean-michel basquiat

Basquiat: The International Superstar Painter jean-michel Basquiat was the

A beautiful hardcover book published

jimi Hendrix of the art world: in less

by Hante Cantz with over 106 pages

than a decade he went from being a

of photographs, paintings and writings

teenage graffiti writer to an international

by Basquait and new York City soHo

art star; he was dead of a drug over-

artists. this 8 x 10 book was edited by

dose at age twenty-seven. janine susz’s

janine susz and is sure to become a clas-

Basquiat, the first biography of this

sic in your art book library. there are

charismatic figure, charts the trajectory

56 colorful paintings and excerps from

from the artist’s troubled childhood to

his original notebooks, which have never

his volatile passage through the white

before been seen.

art world of dealers and nouveau-riche collectors, chronicling the meteoric suc-

Publisher’s price: $50.00

cess and overnight burnout that made him an instant art-world myth.

Home

Purchase NoW! or preview the book below, click on the arrow.

Hatje Cantz Reviews Book PuRCHase

BLOG / Facebook

/ Twitter

www.jean-michelbasquiat.com

The Beautiful People

The Beautiful People/Book Internal

Jean-michel basquiat

Basquiat: The International Superstar Painter jean-michel Basquiat was the

A beautiful hardcover book published

jimi Hendrix of the art world: in less

by Hante Cantz with over 106 pages

than a decade he went from being a

of photographs, paintings and writings

teenage graffiti writer to an international

by Basquait and new York City soHo

art star; he was dead of a drug over-

artists. this 8 x 10 book was edited by

dose at age twenty-seven. janine susz’s

janine susz and is sure to become a clas-

Basquiat, the first biography of this

sic in your art book library. there are

charismatic figure, charts the trajectory

56 colorful paintings and excerps from

from the artist’s troubled childhood to

his original notebooks, which have never

his volatile passage through the white

before been seen.

art world of dealers and nouveau-riche collectors, chronicling the meteoric suc-

Publisher’s price: $50.00

cess and overnight burnout that made

The act of drawing as the experience of everyday existence

him an instant art-world myth.

Soon after the local newspaper The Village Voice divulged the secret of the identity of SAMO© on December 11, 1978, All Diaz

Purchase NoW! or preview the book below, click on the arrow.

and Basquiat officially announced the end of their collaboration: “SAMO© is dead.”

Into 1981, Basquiat signed and dated his work Untitled (Red Man) on the bottom right with “SAMO© 81.” It was not until his painting Cadillac Moon that Basquiat

Jean-Michel Basquiat,

appeared to have decided on the formal

Photo by Edo Bertoglio on the set of Downtown 81© New York Beat Films, LLC The Estate of Jean-Michel Basquiat, New York

erasure of his pseudonym by striking through “SAMO©” on the bottom left and inscribing “Jean-Michel Basquiat 1981” opposite it on the bottom right.

The Beautiful People

Hatje Cantz Reviews

Cadillac Moon, 1981 Acrylic and oil stick on paper 162 x 172 cm Bischofberger Collection

18

Home

Book

Basquiat

PuRCHase

BLOG /

Facebook

/

Twitter

www.jean-michelbasquiat.com

The Beautiful People

The Beautiful People/Purchase Your Copy

Jean-michel basquiat

New York Times Review this minutely reported book is as much a portrait of the frenzied, prodigal new York art world of the 1980s as it is a biography of jean-michel Basquiat, who died of a drug overdose at age 27 in 1988. Basquiat, one of very few african american artists to acquire an international reputation, left a thick web of dealers, collectors, friends, lovers, paintings, drawings, and used syringes behind him. editor janine susz seems to have unblinkingly interviewed or examined them all. while she duly registers Basquiat’s sad childhood, with his unstable Puerto Rican mother and punishing Haitian father, she doesn’t make much of the deeper veins of sorrow and self-destruction that may have motivated the artist and informed his art. Rather, she allows his celebrity, which whisked him from street urchin to art star, to be the central trajectory of this story. the warhol protégé would probably approve, as he was the primary obliterator of his own psychological depths, throwing away his short, phenomenally productive life in the edgy club and drug scene of downtown manhattan. the miracle is that Basquiat was so good, and so serious, an artist, surrounded as he was by hype and cash. Hoban’s book is a fluid, intricate, authoritative dissection of a time, a place, and—almost—a person.

Home Hatje Cantz RevieWs

— nell FReudenBeRgeR

Book PuRCHase

BLOG / Facebook

/ Twitter

www.jean-michelbasquiat.com

The Beautiful People

The Beautiful People/Purchase Your Copy

Jean-michel basquiat

Purchase Your Copy Publisher’s price: $50.00 First Name

Last Name

Street Address

Address Line 2

City

State

Zip

Country

Phone Number

Home

Email

Hatje Cantz Credit Card Number

Reviews

Expiration Date

CVC Number

Book PuRchase

shipping Options Overnight Delivery

BLOG /

SECTION 7

|

Facebook

/

2-Day Delivery

oRdeR

Twitter

Jean-Michel Basquiat, The Beautiful People

103

SECTION EIGHT

ART IS THE

Chance OF THE

CONSCIOUS AND THE

UNCONSCIOUS JEAN COCTEAU

106

Janine Susz Portfolio

The best of the free summer festivals in San Francisco, CA, Stern Grove Festival has provided exceptional concerts for over seventy-five years. From Soul, to fresh R and B, these series bring a whole new audience to artists like never before. This summer series hosted Sharon Jones and the Dap-Kings, Jazz Mafia Symphony and Aaron Neville along with many other talented artists.

I focused on these three headline acts as they were the most popular in the lineup, and found that working with a circular design let me play with a typographic solution to show how their music resonates. Their vibrant beats and methodical tone allow for the letters to dance around the page, creating severed letters, and showing that the music is powerful and isn’t constrained to just the stage.

The lively and explosive designs brought new audience members to their performance by showing the power of their music through typographic design.

STERN GROVE FESTIVAL

COURSE

INSTRUCTOR CATEGORY TERM DELIVERABLES

Type Composition

Jeremy Stout Print

Summer 2011 Postcards Tickets

108

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Chapter 1

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Under the Mattress, Larry Clark Film Festival

109

110

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SECTION 8

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Stern Grove Festival

111

112

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SECTION NINE

THE TOROAD

Success IS ALWAYS

UNDER

CONSTRUCTION LILY TOMLIN

Chapter 1

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Under the Mattress, Larry Clark Film Festival

113

Smartbase is a new product introduced for the building and construction industry. The base allows the contractor to set up his tools, in this case a table saw, anywhere on the job site. The Smartbase creates a safer work environment.

The adjustment options in the legs allow users to connect to a table which then creates it’s own working surface.

Defining the audience for the new product and creating a visual brand was the challenge to put Smartbase on the market.

The Smartbase brand was designed along with a brochure that would educate the purchaser on the new product.

Posters were also developed, which would be observed at locations where contractors purchase their equipment.

SMARTBASE

COURSE

INSTRUCTOR CATEGORY TERM DELIVERABLES

Conceptual Development

Maureen Gordon Print

Spring 2012 Logo Brochure Posters Process Book

116

Janine Susz Portfolio

Chapter 9

|

Smartbase

117

118

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myriad 2/19/12

WORK SMARTER. NOT HARDER.

WORK SMARTER. NOT HARDER.

SECTION 9

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Smartbase

119

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SmartTools is a company with a new twist on jobsite safety and productivity. The business was founded by an engineer, contractor who could not find the solutions that he was looking for. This led him to start a new company which develops products for the professional contractor.

Flip the legs down, their adjustable too. The legs of the SmartBase support the weight of the saw, and provide unmatched stability.

Are you a Smart Contractor?

Our products help the finish carpenter, cabinent maker and siding contractor work with support tools that help their current tools work better. We work really hard to make our products as durable and portable as any of the tools on your worksite.

Our development and testing continue in our own workshop so that we can keep bringing products that make the jobsite Work Smarter. Not Harder.

Step 3

SmartTools is always concerned about table saw safety which is why we constructed our latest work surface called the SmartBase. This new product will give your jobsite the same function as your workshop with a minimum setup time.

Drop your tablesaw onto the SmartBase and you’re ready to rip.

Flexibility on the Jobsite The highly guilded steel that is used for the SmartTool can handle any table saw and then some. We pride ourselves on the quality of our products and use only the best materials.

We are proud to build all of our support tools here in the USA.

Step 4

You know how you sweat when you’re ripping a ten foot piece of trim on a portable table saw? All that weight hangs on the outfeed side and you just hope the saw doesn’t tip?

Set up a folding table.

Any table will work. The SmartBase has a clip

The Smart Contractor?

system that works with all

We were there once. That’s why we invented the SmartBase. This simple and inexpensive support system will give you the flexibility and safety you look for on your jobsites.

Snap it on, and you are ready to have a workshop at any jobsite.

known folding table brands.

Clip and flip.

Step 1

Visit www.dewalt/smartbase.com to get more information about additional products

by SmartTools.

Clip the smart base on the end of the folding table and tilt it up. The SmartBase has a clip system to keep it securely attached to the end of the table.

Another System Supported by

Step 2

SECTION 9

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Smartbase

121

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SECTION 9

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Smartbase

123

124

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SECTION 9

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Smartbase

125

126

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SECTION TEN

BE THE

Change YOU WANT TO

SEE IN THE

WORLD MOHANDAS GANDHI

Chapter 1

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Under the Mattress, Larry Clark Film Festival

127

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The Binder thesis project originated as a solution for a problem I was experiencing. I love to be organized, but with all the appliances in my home it’s difficult to keep track of all my paperwork. In an average home, there are over 25 appliances, electronic devices and mechanical systems. The average home has up to three service calls a year, and they can be from multiple service providers.

Tracking all of the paperwork for warranty companies, service providers, and recalls can be a huge task.

Binder created a resource that would enable homeowners the opportunity to access information about all of their products right from their smart phone. Having the ability to look up the part number for their water filter system, or access an email for a service provider would make a repair or a replacement more efficient.

Binder is about convenience, for the important information many times forgotten. No more storing paperwork in a box, or filing cabinet, just scan your receipt, and your UPC code and you will be connected to your product. It’s as easy as that. Binder can also sends the manufacture registration information for your new products to keep you updated on recalls or product upgrades.

Binder is the little black book for your home.

BINDER

COURSE

INSTRUCTOR CATEGORY TERM DELIVERABLES

Thesis Presentation

Anitra Nottingham / Jeremy Stout UX / Print / Display

Fall 2014 - Fall 2015 Logo App Print Materials Process Book Website

130

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Section 10

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Binder Thesis

131

132

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SECTION 10

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Binder Thesis

133

134

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SECTION 10

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Binder Thesis

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SECTION 10

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Binder Thesis

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138

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SECTION 10

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Binder Thesis

139

140

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SECTION 10

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Binder Thesis

141

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SECTION 10

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Binder Thesis

143

TO MY HUSBAND

144

What can I say, but thank you for helping me get through the long nights and missed dinners. The patience that you have is enormous and I’m forever grateful for you.

You traveled on this journey with me, proofed my work, critiqued my projects and supported me to keep going and do my best. You are my better half and I wouldn’t have been able to complete this without you.

TO MY KIDS

This has been a long journey and as you have grown over the last 6 years, I hope that you have seen that in the end it’s worth the fight. I appreciate you eating pizza and wings 3 nights in a row and knowing that I was sitting in my car at soccer practice working on homework. I can only hope that you have seen me at my best, achieving a goal that I can only hope for you to achieve someday.

Love the choices you make in life and know that even with a few sacrifices, the reward is exhilarating.

TO EVELYN

You surprised us all with your arrival but gave me the greatest gift by showing me I needed to slow down and appreciate my family first no matter what. The giggles we have shared have a special place in my heart and you will always be my beautiful granddaughter.

TO MY FRIENDS

Thank you for allowing me to miss the picnics and road trips. Thank you for your support and allowing me to vent when needed. Letting me use you as subjects and getting your feedback every step of the way made all this more fun. Heidi, Dana, and Kathy you will always be my design hero’s. Heidi and Jessica, thank you for your photography guidance—lighting isn’t my cup of tea.

TO MY MOM

Mom, thank you for always encouraging me, you are with me always and you have made me who I am today.

Janine Susz Portfolio