Erik Cork Brand Proposal

Where motivation, education, and community meet

Erik Cork International Brand Development Proposal

Date: 05/21/22 Prepared by: Janetha Richard Presented To: Erik Cork

STATEMENT OF CONFIDENTIALITY This proposal is presented for the purpose of review only.

ADism Media Group retains all creative and intellectual property contained within, as proprietary information protected under federal copyrights laws. © 2009 ADism Media Group, All Rights Reserved.

03

Re-Branding Synopsis

Proposed Brand Changes consider revising the name

Suggestion instead of the "Erik Cork." for the name of the company, we suggest: "Erik Cork International" for the overall Brand name.

With the Tagline: Be inspired!

WHY?: 1- Erik Cork international allows us to continue to utilize the already recognized Erik Cork name, while preparing the company for global expansion. This also removes the individualism and opens the window for a more corporate structure and a variety of service offerings.

2- This consideration automatically expands the possibilities of brand growth and widens the consumer field significantly.

The ECI brand can include: Literary Works /Books/Multimedia Teaching Aids Education[classes /workshops /seminars] Professional Training Public Speaking Engagements

03

Re-Branding Synopsis cont.

proposed brand look The following are a few preliminary logo designs to reflect the Erik Cork International's new brand image and potential variations of use.

04

Re-Branding Synopsis cont.

Brand Look and Messaging The goal was to create a premier brand look and complimentary message.

The following is an example of how the new brand image will translate on the website. click image to see mock site

AD

P

ED IA

01

M

M IS

G ROU

Identified Problems To date, the most prolific issue is, the Erik Cork brand umbrella needs to be clarified, and the brand message needs defining.

In short, the groundwork for success is there; but because the brand is not properly defined, the brand message is not being properly conveyed to our desired audience; which can porhibit the brand from reaching its full potential.

Respectively, this lack of definition and continuity interrupts brand messaging, awareness limits the reach.

02 PROBLEMATIC + FALSE NARRATIVE

Rebranding is a long and troublesome process.

Solution In order to correct the issues, and develop a cohesive strategy that increases brand awareness, services and revenue, the company needs comprehensive rebranding and marketing

POSITIVE BRAND PHILOSPHY

The rebranding includes a complete re-evaluation of how each company or service category within the whole of the Erik Cork brand umbrella; needs to be translated and marketed.

Most successful, high-end brands are small boutique establishments that have a small select clientele. This exclusivity, simplicity, and attention to detail; is what makes them successful.

This re-evaluation should be supported by individual marketing plans and strategies that present clear objectives, identified` target markets, stated goals, agendas, and timelines for each respective aspect of the brands extension.

BRAND GOALS

the goal is to maximize the potential of the brand and successfully re-launch in a cohesive way that retains your current market share while courting more high-end clientele and customers.

ADISMMEDIA.COM

Focus on building a brand image and message that defines my brand , earns me my desired clientele and maximizes my brands potential.

AD

P

ED IA

SERVICE QOUTE

G ROU

INVOICE TO:

Erik Cork

No:

#Invoice 2022-89

Erik Cork international

Date:

05/21/2022-

DESCRIPTION

PRICE

DISCOUNTED

• Brand Development + Logo Design………………………………......….$1.250.00 (3 designs, 2 editing sessions - png & jpeg files)

$1,000.00

• Tagline/Slogan Creation……….......……………………….……………….....$ 625.00

$ 425.00

• Commercial Usage Rights ........................................………........……$ 2,500.00

$1,500.00

. Pitch Deck up to 12-15 pages ..........................................................$1,500.00

$1,350.00

. Literary Cover Art [each book] ........................................................$ 1,000.00

$ 750.00

. Literary Book Editing/Layout ............................................................$ 1,250.00

$1,000.00

. Literary Online Publishing KDP/ Print Manager ...........................$1,200.00

$ 850.00

• Digital stationery (business card/ letterhead)…..…........……....….$ 225.00

$ 150.00

• 6 pg website …………………………………...………….......…………........…….$ 950.00 (plus monthly web hosting) .

• URL I yr subscription………………………...…………….......…………….......$ 50.00

$ 725.00

The total estimated cost: $10,550

Deposit: $3,900.00 Balance: $3,900.00 upon completion or 2 payments of $1950.00

M

M IS

$

50.00

Discounted Qoute: $7,800

TOTAL:

7,800.00

Thank you for your consideration