8x5 DB media kit

DOLLBABY

In The Business of Beauty Since 1988

DollBaby is a family owned beauty brand, founded for stylists by stylists.

The dream began in a New Orleans hair salon in 1988.

Since that time, the vision has grown into a line of innovative cosmetic accessories that promote beauty and celebrate self-expression.

With a focus on functionality, DollBaby products add a level of chic sophistication to common beauty items and seek to enhance the toolsets of beauticians, barbers, stylists and makeup artists from all walks of life.

Our philosophy is

All Beauty is Beautiful and our mission is to help every person elevate their individual style!

A New Way To Beauty INTRODUCING THE PRIMP BRUSH Developed by DollBaby, the Primp Brush is a petite utility tool specifically designed to address tricky hair and beauty tasks with ease.

Method Behind

THE

Primp Brush Madness?

As beauty professionals, we were both guilty and aware of a cardinal beauty sin, and it was the “cosmetic toothbrush”.

Without viable alternatives on the market, We, like millions of others were forced to use a “designated toothbrush” in order to address a myriad of tedious hair and beauty issues.

Novice and professionals did it….Beauty Bloggers suggested it and we all just went along.

While effective, the “toothbrush” option proved provisional and always ended as an unsanitary eyesore, at the bottom of a beauty bag.

The Solution DollBaby’s Patent Pending Primp Brushes eliminate the need for makeshift beauty tools, by offering a line of practical and efficient mini brushes that are perfect for hair, beauty and skin application.

Our innovative collection includes a trio of sanitary, easy to use, color coded brushes that help you shape, sculpt and polish your look to perfection.

100% All- Natural Bamboo and Feature



Colored Coded Handles for Designated Use; Preventing Cross Contamination and Breakouts



No slip, Lightweight Designs



Binchotan Charcoal Bristles That Conceal Product Residue and Reduce Bacteria Growth.



Precision Handling for Detail Styling



Stylish Sleeper Bag for Discreet Storage and Easy Transport.

PRODUCT BENEFITS

DollBaby Primp Brushes are constructed of

EDGES, FLY-AWAYS AND HAIRLINES Discover maximum control with this pint size finishing brush. EDGI’s 3-1 design offers a sculpting wand, product applicator and styling brush all-inone! EDGI detangles and smooths fine hairs while preserving its natural luster.

The precision tip lets you access hard to reach places, sculpt edges, smooth hairlines, stylize coifs, add volume and keep fly-aways at bay.

EGDI’s Binchotan charcoal bristles reduce bacteria growth and conceal unsightly product residue.

As an applicator, EDGI is great for edge pomades, gels, hair color or dry shampoos.

Primary Usage     

Sculpt and Shape Edges Smooth Fly-Aways Add Volume Maintain Coifs Product Applicator

UNRULY THICK AND FULL EYEBROWS Brow Brush is the perfect grooming tool for training and taming, unruly or naturally thick eyebrows.

The petite primper is also great for brow products used to create trendy and dramatic looks.

Primary usage  Smooth and Shape Brows  Train Naturally Thick Eyebrows  Brow Product Applicator

NOSE, KNEES, ELBOWS AND LIPS This little scrubber effectively cleans and exfoliates hard to reach, delicate areas.

Use EXFO Brush to scrub away dead skin from elbows and knees or polish and illuminate lips. EXFO is also great for clearing blackheads from deep crease nose areas.

EXFO helps minimize skin irregularities and dullness for noticeably brighter skin Primary Usage:  Exfoliate Delicate Areas  Smooth and Illuminate Lips  Polish Rough Dry Skin  Remove Blackheads

DollBaby primping tools offer multi-function, convenience and user friendly features that consumers crave.

Our brushes can be used by a most age and gender groups including children teenagers and adults.

Appropriately our customer embodies this vast demographic and embraces beauty buffs from all walks of life.

Consumer Traits Characteristics: fashion conscious, trendy, professional Age: 16- 45 Gender: unisex Annual Household Income: 30K+

Average beauty budget: $40 Mo Average Beauty Transaction: $15 Choice Criteria: Brand, Function, cost

STRENGHTS

WEAKNESS

-Innovative, new product

- New Brand/weak presence

- Wide consumer appeal

- small marketing budget

- Patent Pending

- production time

- Customer Familiarity

- start-up with limited funding

- Affordability

OPPORTUNTIES

THREATS

- Expand the product line

- Big brand competitors

- International sales

- Economy

- Licensing

- Cheaper/ “old habit� alternative

EDGI BRUSH MSRP: $9.99 COST: $5.99 GM: $4.00 GM: $40% Handle: 100% Bamboo Bristle: Bamboo Charcoal Fiber RE-PURCHASE RATE: 1-2 ANNUALLY MOQ: 1 CASE [12 PCS] Product Available: (NOW) June 2016 Production Capability: 200K units per month Production Time - 30-45 days

BROW BRUSH MSRP: $11.99 COST: $7.19 GM: $4.80 GM: $40% Handle: 100% Bamboo Bristle: Bamboo Charcoal Fiber RE-PURCHASE RATE: 1-2 ANNUALLY MOQ: 1 CASE [12 PCS] Product Available: (NOW) June 2016 Production Capability: 200K units per month Production Time - 30-45 days

EXFO BRUSH MSRP: $11.99 COST: $7.19 GM: $4.80 GM: $40% Handle: 100% Bamboo Bristle: Bamboo Charcoal Fiber RE-PURCHASE RATE: 1-2 ANNUALLY MOQ: 1 CASE [12 PCS] Product Available: July 2016 Production Capability: 200K units per month Production Time - 30-45 days

SILICONE (BRUSH CLEANER) MSRP: $6.00 COST: $3.50 GM: $2.50 GM: $40% MOQ: 1 CASE [12 PCS] Product Available: July 2016 RE-PURCHASE RATE: 1 ANNUALLY

DollBabyTM intends to provide comprehensive internal and external product marketing support by utilizing traditional and contemporary promotion methods including but not limited to Active Social Media Promotions Via  FACEBOOK  TWITTER  INSTAGRAM

Planned Social Media Campaigns BOTO©: Buy One / Tweet One: Customers tweet a testimonial about any DollBaby product to receive a coupon for ½ off their next purchase.

DollFace of the Month: customers inbox personal headshots, we post for votes, the most likes Wins. Winner receives [DollFace Title & Recognition/$100 gift card/exclusive DollBaby Beauty Box] Share & Save: share/retweet any DollBaby social media post and receive a 10% discount off next product purchase In Store Marketing Support  18x24 product posters  4” full color shelf talkers  Sample brush with 8x5 laminated product card and lanyard Other media outlets Dedicated YouTube Channel for product tutorials/ reviews/ customer Testimonials/Product Features

4inch Shelf Talkers

18x24 Product Posters

Sample Brush w/ ball Chain Lanyard Lanyard

5x8 Laminated Product Card

Order Now Wholesale Orders: Businesses (online or brick and mortar) establishments in the beauty industry are eligible to become DollBaby product retailers. Minimum order quantity - Ten cases (120 brushes) or $725.00. Wholesale orders are subject to a 30% deposit, Balance due prior to shipping and delivery.

Bulk Order Discounts Orders of 100 cases or more receive 2% discount Orders exceeding 1000 cases receive 5% discount (A) Payments We accept credit cards (Amex, Discover, Master Card, Visa) Bank Transfer and PayPal. (B) Product Availability & Eligibility The product availability is stated on the individual product page. For large quantity orders, please allow 30-45 days after paid invoice for product delivery.

(C) Shipping Cost Shipping is free for our Canadian and U.S. wholesale customers.

International wholesale customers will need to pay the shipping cost.

(D) Taxes Taxes will be charged on all wholesale orders. Please be aware of tax rates for Canadian and international provinces.

4. ORDER CANCELLATIONS Cancellation of orders must be requested in writing and will be accepted only if received one (15) day prior to shipment of order.

CONTACT Suzanne Antoine Sales Representative DollBaby Beauty Brand 832-933-3211 ahtenaj@yahoo.com 2302 Fannin Suite 170 www.doll-baby.com Product Manufactured By Qianshan Oken Manufacturer 717 zhongxing Rd Ningbo, Zhejiang 315041 Origin: China (mainland)