Program & Project Highlights

Program and Project Highlights

EduCanada/FPP EDU MEDIA Virtual Recruitment Fairs

Fifteen EduNova members from all sectors of education participated in 11 Study in Canada virtual recruitment fairs in the summer and fall of 2020. These Canada-only targeted recruitment events in locations around the world were the result of a partnership between the Government of Canada’s EduCanada and FPP EDU MEDIA, a global leader in innovative recruitment solutions for international education. While most events took a regional approach and included students from many countries, some of the more popular destinations such as Mexico and Brazil were given stand-alone events that were attended by thousands of prospective students.

EduNova WeChat Account

In March 2020, EduNova established an official WeChat account. Described as the Swiss Army Knife of social media apps, WeChat is the number one social media platform in China. With 1.1 billion registered users, WeChat is an indispensable tool to access potential students in China. EduNova has conducted outreach to all members and over the past six months has worked to create 23 articles in Chinese that have been deployed to WeChat. From September 2020 to April 2021, the number of followers on the EduNova WeChat account has increased by 96.63% to 324.

Virtual Agent Tours

EduNova engaged Bonard to recruit 24 agents from two separate geographic areas to participate in the 2021 EduNova Virtual Agents tour. Over two days in January 2021, 12 agents from Japan, Philippines, Vietnam and Indonesia met with 12 EduNova members from the university, language and K-12 sectors for business to business meetings.

In March 2021, 12 agents from Mexico, Brazil, Colombia, Czech Republic, Spain and France met with representatives from the same 12 EduNova member institutions for two days of business to business meetings scheduled and managed by EduNova. Talks between agents and institutions continue, and we expect that a number of new agreements will be signed in the coming months.

Nova Scotia Curriculum Schools Event

EduNova and seven universities offered a Study in Nova Scotia virtual event for students in Nova Scotia curriculum schools in China, Abu Dhabi and Dhaka, Bangladesh, on January 26, 2021. The project used Brazen software as the platform for communications with the students, with any who were unable to participate in January joining in on subsequent presentations organized by EduNova.

Signups 91

50 Candidates attended 16 Representatives Attended 54 Completed Chats

75 Candidates 16 Representatives

NSISP Virtual Event

EduNova and eight post-secondary members (Université Sainte-Anne, Acadia University, Dalhousie University, Saint Mary’s University, NSCAD University, University of King’s College, Mount Saint Vincent University, St. Francis Xavier University, Cape Breton University and NSCC) used the Brazen platform to connect with students from NSISP, both from their home countries and here in Nova Scotia. The event attracted 75 student sign-ups, with 50 participating, a consistent number with in-person student familiarization tours held in previous years.

Student Journey Mapping Project

EduNova contracted National PR to conduct a survey into student decision-making processes, specifically targeting NSISP current high school students and recent graduates. The first survey phase was completed in fall 2020, followed by a second survey in late November 2020. Survey #1 generated 404 responses, an excellent response rate of 42.5%. The second survey was more detailed, with unique insights that reflected a smaller, more focused number of students. EduNova’s Student Recruitment and Retention (SRR) Committee is now considering the best way to apply the findings of the project.

Atlantic Virtual Recruitment Project

In the fall of 2020, EduNova secured funding from the Atlantic Canada Opportunities Agency in support of further virtual recruitment for Atlantic Canada educational institutions through FPP EDU Media. Institutions from across Atlantic Canada were able to register for up to five recruitment fairs held in winter and early spring 2021. The project was very successful, with 21 institutions representing both English- and French-language students, from all four provinces, participating in a total of 77 events in countries and regions around the world.

Study in Atlantic Canada Brand Marketing Project

In December 2020 and January 2021, EduNova and steering committee members received and reviewed five proposals for the Study in Atlantic Canada brand marketing project from firms across Atlantic Canada. M5 was selected as the successful agency partner and contracted to create the Study in Atlantic Canada brand.

The steering committee and EduNova representatives have been meeting with M5 representatives regularly to develop the campaign plan and have moved into the development of creative collateral.

15Participating Institutions Acadia University • Université Sainte-Anne • Cape Breton University • Dalhousie University Mount Saint Vincent University • NSCAD University • Saint Mary’s University • University of King’s College St. Francis Xavier University • NSISP • Sacred Heart School of Halifax • Class Afloat • ICEAP - NS East Coast Language College • Halifax Language Institute of Canada Getting Results $127,500 ACOA Investment $7,861,104* Predicted Economic Benefits to Nova Scotia 9 EduNova Annual Report 2020 - 2021 * GardinerPinfold Economic Multiplier ($36,304)