MEET THE ISSUU PUBLISHERS
LOS ANGELES
It takes an amazing storyteller to catch your attention. In Los Angeles, Hollywood’s home and mecca for creatives, we talked to four issuu publishers you might recognize: Local Wolves, L.A. Record, Nude Magazine and L.A. Downtown News. How did these publishers get started? How does living in L.A. influence their publications? We visited the City of Angels to learn their stories firsthand.
Cover Publisher: Local Wolves Publication: Issue 40 Photographer: Dylan Robbins
Fun Facts about L.A. Record They covered Anderson .Paak right before he became famous. They were the first U.S. press to interview Flying Lotus. They interviewed Kendrick Lamar around the time his first record came out. Each issue of L.A. Record has full page artwork, designed to be torn out and posted up on a wall L.A. Record, Issue 124
Q: What goes into making each publication? Chris: We try to keep it really diverse in age, race, type of music and so on, because we want everyone to feel like they can be in it. We mostly react to what [artists] are doing. For example, we’ll see who is putting out records, who is coming to town, and we want to promote people with full length albums coming out. People send in demos and stuff all the time that we try to give attention to too, and there’s a lot of people contributing. Kristina: There are all these people helping, but we still do all the editing, layout, proofing, and we handle giving out assignments, putting all the pieces together and stuff like that. L.A. Record is still basically a volunteer publication so we let our people do the cool things. And we’re constantly working! L.A. Record, Issue 124
Q: What goes into making each publication? I put it all together in the end. There are photographers that submit content. I have photographers I knew because I modeled before, so I had that core group I liked, which has now expanded. When a new photographer contacts me, I set up a shoot with them that I can creative direct. I pick the model and the theme, and then work with the photographer throughout the shoot.
Q: Any advice for your readers? Don’t let anyone tell you that you can’t do something because you’re too young. You can accomplish so much nowadays through different connections you have. Do what you love and everything will work out. Also, never take anything for granted. Being young, sometimes we take things for granted, but just take a step back and realize how blessed you are. Nude, Issue 007
Connecting content to people.