More readers, more money, no problems: How Sweet Paul grows brand awareness – and profits – using Issuu +
Issuu Case Study: Sweet Paul Magazine
Challenges • Previous digital publishing and sales solution was not intuitive or user friendly • Target audience did not have the ability or technology to navigate through a clunky interface/ecosystem • Needed a beautiful digital platform to sell magazines that was not too expensive
Issuu Case Study: Sweet Paul Magazine
Results • Active readers from 150+ countries and 29 million+ total magazine impressions • Detailed statistics that can be used externally for partnership and marketing efforts • The ability to measure success via growth in magazine readers, magazine purchases and social media numbers • Promotion on Issuu gives Sweet Paul exposure to a wider audience and greater brand awareness • A digital sales solution that is easy for Paul to set up and get direct payments, and easy for readers to purchase and download Sweet Paul magazine