PRE-ISSUE FLIP EDITION

Founder | Creative Director Sharon Esther Publisher Michael Klein Editor-In-Chief Christian Herominski Webmaster Alan Mabry Brand Managing Designer Markus Biren Director of Design Shai Bokra Writer At Large Timothy Lloyd Chief Operations Officer Timothy M. Gould Art Director Margalete Yosef Multimedia Producer Scott Olin

Contributing Photographers Mark Sacro Roneil Chavez Kenneth Sweeney Jody Domingue Russ Hadziabdich Kim Grisco Rush Varella Kurt Lindner Mike Allen Zoe Hiigli

Scene On The Runway FOTO Correspondants LookBookLA.com Felix Salzman Jack Fleming Arali Melendez Ron Adar

Board of Advisors David Sandusky Ian Mulhinch Travis Weimer Sean Halloran Phil Viardo Laurent Plainex Suren M. Seron

Interns Lisandro Novillo Xavier Lee Founder

Thanks Shlomo Zohar Shalom Zohar Bette Karen Yaniv Fatuci Jeffrey Harmon Tait Chatmon Sam Senev Jamin Bianco

Special Thanks James Buccelli Rachel Mullins Royce Belmar Peter Buhl Bill Cooley Deborah Moore

The Man Behind Dim Mak Records who founded and released artists from Bloc Party, The Kills, Klaxon, MSTRKRFT, The Bloody Beetroots, Mystery Jets, The Rakes, The Gossip, Envy, also is the same man behind the production moniker Weird Science that has remixed Peaches, Snoop Dogg & Bloc Party under his own name. Aoki has remixed The Killers, Robin Thicke, Lenny Kravits, Duran Duran and Timberland, Chester French, S.P.A., All American Rejects, Chris Cornel & more. In the Past he has collaborated w/ artists from Boys Noize, The Faint, D.i.M., The Bloody Beetroots.

Also Involved In Fashion Aoki has developed lines for KR3W Apparel, Supra Footwear, headphones for WESC, and in 09’ sunglasses with KSUBI, headware with NEFF bags with Burton, & brand new men’s/women’s range with his sister Devon. Check out dimmakcollection.com to buy tee shirts & hoodies and read on his blog on here that he keeps up to date. Hailing from Los Angeles you can check up on his and his partners-in-crime’s antics at www.TheCobrasnake.com

Photography Russ Hadziabdich Model Candice Neill@Factor Women Management Styling Mary-Alice Wilson@ agency Galatea Hair and Makeup Morgan Blaul@ Artist

…a rare and gratifying moment to behold on this particular day in the life of The City of Angels. A moment in time when FAKE encounters REAL. Ahhhh, yes…

A young maverick. Eric Sheinkop (aka EZ to his friends and associates) walks into the room. He is tall, tanned and sporting a shock of wavy chestnut hair. His facial features and appearance give the impression that he is much young- er than his 27 years. This entrepreneur owns and operates ‘Music Dealers’, a very successful music licensing company, where the process of acquiring quality material has been made simple, easy and fun for his clients. From advertisers to filmmakers, to production and video game companies – Sheinkop’s firm satisfies all of their music needs. McDonalds, his largest client, has been with him for over 5 years. Also, he has recently ex- panded into Europe, as some of his other clients have gone global with their campaigns.

Sheinkop attended the University of Wisconsin, Madi- son. He later did a graduate program in Production and Music Engineering. He also studied music abroad in such countries as Argentina, Cuba and Spain. for any type of music they are looking for. With over 250 different categories and 5000+ artists, clients can readily find what they need; whether they are looking for a particular tempo, emotion, beats-per-measure, key and/or even specific instruments and sounds. As Sheinkop stated when we sat down to talk, his search engine, “…has been called the ‘Google’ of music li- censing. We’ve revolutionized the industry.”

After using the search engine for the first time, one par- ticular client commented, “I have been at my company since you were in Kindergarten. This is without question, the most sophisticated music search engine I’ve ever seen in my life. This is the best music anyone has ever brought to me. To know that I’m working with you, let’s me know I’m doing my job because I’m still on the cutting edge.” Because of reactions like this, even the competition has taken notice. Music Dealers has never lost a client and they keep coming back for more.

Sheinkop’s company continues to grow, but it would not be as successful if he did not surround himself with partners like John Williamson and his brother, Jonathan. Working with team players, who have the same vision and the means to see it through, is the driving force that propelled Music Dealers to be where it is today. Sheinkop understands only too well that, without this kind of commitment from people who are totally passionate about this business, it would be hard to break out of the gravitational pull of mediocrity that victimizes so many of his competitors. It is this com- mitment that enables Music Dealers to provide only the best of the best music to their clients.

At 16, while still in high school, he started his first busi- ness venture – Bandit Productions - a music manage- ment company. It eventually became a success. But, during the time he was investing 5 years of his life and money into it, people around him would continually say, “You should let this be a hobby. It’s time to focus on a ‘real’ job. How do you think you’re going to make a living at this? Sheinkop’s response to the naysay- ers? “No one is going to support anything until it’s a success.”

While at Bandit, he quickly discovered that the main source of income for most artists was derived from sync licensing and touring. The music industry had been go- ing through difficult times, losing money because of the advances in technology and the new-found ability to share files. With the revolution of the mp3, music was made smaller and easier to share. Websites allowed people to download music for free. Artists, record la- bels and publishers were feeling the pain. Because of the drastic changes that were occurring, many record labels and music-related companies were going out of business and artists were throwing up their hands.

Sheinkop understood that one of the most cost-effec- tive ways for an artist to earn money was in licensing their product. Today, almost anyone can have a record- ing studio at home to produce quality pieces. With that in mind, the concept behind Music Dealers was born.

Music Dealers primarily represents independent artists. They either find artists on their own, or artists will come to them. The only criteria – the product must embody the high standards of quality and commercial viability that Sheinkop expects.

The main distinction between Music Dealers and any other licensing company is they have a well-designed, easy to use, search engine, where clients can scan Sheinkop’s company is based out of Chicago, a city primarily known for being an advertising Mecca. As his client list grew, expanding into film and television, it be- came obvious to him, he needed to have a Los Angeles presence. “Many people in LA prefer a face to face meeting, They want to sit down with you and check you out to make sure you are somebody they feel comfort- able working with.”

Always on the move, Sheinkop doesn’t have much free time. He has had to miss many of the traditional vaca- tions some of us enjoy with our families and friends be- cause he travels so much. One week a month in Chi- cago; one week a month in New York; and two weeks a month in Los Angeles. One would think that Sheinkop suffers a lot of stress. But in his own words, “We have this stress for a reason. If the company where not grow- ing weekly and becoming so successful, we wouldn’t have anything to worry about. Expansion brings about a good pressure, a good stress.”

For Sheinkop, one of the biggest challenges he had to face involved meeting with people who had more ex- perience in the industry. Oftentimes, before meeting a powerful and established person, he initially would have phone conversations and many emails would be traded. Then, when they eventually got to meet him in person – they would be taken aback by his youthful ap- pearance. He knew they had to take him seriously, no matter how young he looked. Fortunately, he has man- aged to deal with this and, thankfully, these instances are becoming fewer and far between.

Finally, when it comes to advice to other young entre- preneurs, Sheinkop says, “If you really want it, keep trying and moving forward daily and you’ll succeed at whatever you set out to accomplish!”

What started out as a friendly get-together between two co-workers has quickly catapulted into the edgy art collec- tive known as Glitz & Grime. With their roots in the TV and entertainment industry ,co-founders Yaniv Fituci and Bran- don Combs formed G&g in 2008 as a way to break free from the incessant clichés of Hollywood pop culture.

Inspired by street art and mixed media The art duo em- ploy what they call a sporadic approach to combining the past with the future. “Using glow in the dark chemicals, LED lights and video projection, G&g strongly promotes an in- teractive experience for viewing art - something all but lost in today’s art scene.

The clear vibrancy of Glitz and Grime’s work such as their use of colorful halftones, mixed with an odd assortment of dead celebrities, sci-fi themes abd childhoos imagery have rendered thir name a signature style among digital fine art- ists alike.

G&g first hit the art show circuit with a series of mixed medium collage pieces at Project Etho’s, an industry pro- fessional event in LA that led to their own 30-day art exhibit at the prestigious Haziza Gallery.

After conquering a busy tour of art shows throughout the spring and summer of ‘09, GLitz and Grime naturally progressed to fashion design by transferring their mashup style onto t-shirts and skateboards.

Not long after debuting the new line, G&g was featured in Apparel News for their spring ‘10 collection of men’s and women’s tee’s which rocked the runway at the Down- town L.A. Fashion Show. Most recently, the company was featured on G4 TV for providing wardrobe on “Attack Of The Show”

For more information on the dynamic duo and to check out some of Glitz & Grime’s art and clothing, please visit their web site www.glitzandgrime.com

Grimestein

PRE-ISSUE FLIP EDITION