FAKE Magazine ISSUE ONE

PRE-ISSUE FLIP EDITION

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KARA CHAM

The ‘living’ in a movie landscape.

Los Angeles: the epitome of plastic culture and all things FAKE. From the print and ad industry to filmmaking and television, we are mesmerized by the magic of Hollywood and the ‘plastic surgery’ era.

We are hypnotized by all the pre- and post-production, from the media to your Beverly Hills bitch.

Instead of discomfort over the phoniness, we should embrace it.

Harmonize with the plastic times. Find the balance and accessorize accordingly. There is so much art to be created from synthetic materials.

Sharon Esther Founder | Creative Director

FAKE will subsume and, at the same time, poke fun at it all; sometimes taking a happy fashion jab and, at other times, delve into the darker undertones. We will integrate the art of storytelling through rich imagery and character pictorials by way of concept-driven productions.

FAKE Magazine will be the voice to all things creative worth recognizing in this materially wealthy city, while exposing the raw talent of its REAL art scene.

Sharon Esther Founder/Creative Director FAKE Magazine

I believe in undisputed truth, international amity and, above all, devotion-- in doing what you love, cherishing who you love and to ceaselessly strive in whatever passion drives the lifeblood that sustains hope. You will soon be sold on a savvy mindset, but only if you keep it open and willing.

My take at FAKE is the whirlpool effect. It’s the act of shifting swiftly along the perimeter of a swimming pool, generating a vortex in the center to force the dirt and the grime and the unwanted material into a centralized area, thus creating easier filtration of the filth. My mission is much the same. This effect will not only stir the waters, but may cause your head to spin in the process. But fear not. It’s okay. This is expected.

The reason behind this exercise in straining is I don’t want you out there swimming and splashing around in a vast pool of art, fashion and music only to swallow the sordid sediment and become sick. The waters are deep as well, but I have your flotation device right here.

Fear not my fine fettled folks, I’m your friend out here.”

Christian Herominski Editor in Chief

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Photography by: Zoe Hiigli

Christian Herominski Editor in Chief

Founder | Creative Director Sharon Esther Publisher Michael Klein Editor-In-Chief Christian Herominski Chief Operations Officer Timothy M. Gould Brand Managing Designer Markus Biren Webmaster Alan Mabry

Founder

Art Director Margalete Yosef Writer At Large Timothy Lloyd Director of Design Shai Bokra Multimedia Producer Scott Olin Contributing Photographers Mark Sacro Roneil Chavez Kenneth Sweeney Jody Domingue Russ Hadziabdich Kim Grisco Rush Varella Kurt Lindner Mike Allen Zoe Hiigli Scene On The Runway FOTO Correspondants LookBookLA.com Felix Salzman Jack Fleming Arali Melendez Ron Adar Board of Advisors David Sandusky Ian Mulhinch Travis Weimer Sean Halloran Phil Viardo Laurent Plainex Suren M. Seron Interns Lisandro Novillo Xavier Lee www.FAKETHEMAG.com www.FAKEMAGAZINEONLINE.com 12

Thanks Shlomo Zohar Shalom Zohar Bette Karen Yaniv Fatuci Jeffrey Harmon Tait Chatmon Sam Senev Jamin Bianco Special Thanks James Buccelli Rachel Mullins Royce Belmar Peter Buhl Bill Cooley Deborah Moore

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FOTO MODO Trapped in a Dollhouse Black on White Vibrant Effect Mode De Masque Redlands In A Negative Fashion Seltar De Sep

BEAUTE Lipstik Eye Candy La Fleur

FOTOGRAFIA Smoke Signals Acus-Ature

ARTE

Don Porcella Glitz and Grime

EDITORIALS

David Babaii Steve Aoki The Love Grenades Eric Sheinkop EZ Access

In This Issue: 18 36 44 52 94 108 132 64 68 72 58 84 118 122 31 32 102 116

COVER ART

Photography Roneil Chavez Stylist Mazel Higa Makeup Sharon Esther Hair Stylist Richie Roman Model Kiersten Hall Dress Tal Sheyn Vest Marie La Ford

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Dress Tal Sheyn Vest Marie La Ford

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Dress Tal Sheyn Shoulder Pads MAYZANI Finishing Brush Anna Sui

Suit Carmelita Couture Jewelry Lia Sophia Shoes PeepToe Dog Pink by Victoria’s Secret Bow Necklace on Dog MAYZANI

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Models Kiersten Hall and Ben Page

Shoes Alice and Olivia for Payless Jewelry Lia Sophia

Dress Ximena Valero Jewelry Lia Sophia Nude Pumps PeepToe

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Jacket Bao Tranchi Woven Shirt Civil Society Pants are Model’s Own Socks Espirit Shoes Aketohn

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Blue/Silver Sequins Dress Tal Sheyn Zipper Vest Marie Le Ford

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Plastic Coat Carmelita Couture High Waisted Panties Dr Rey Shapewear Shoes Converse All Jewelry Lia Sophia

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Red Dress Carmelita Couture All Jewelry by Lia Sophia Heels Alice and Olivia for Payless Leg Cuffs Bao Tranchi

Production FOTOIZM Photography Roneil Chavez Makeup Sharon Esther Hair Richie Roman Wardrobe Mazel Higa

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Production Asst. Lisandro Novillo Photography Asst. Chris Wu Wardrobe Asst. Melissa Vera Hair Asst. Mark Anthony

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Photography Jody Domingue

E coast

All of Eco Tools’ products are 100% completely environmentally friendly.

So when you’re applying your eco-chic makeup, you can feel good that your tools are eco-chic as well.

All products are made of bamboo and are softer than you could imagine! www.parispresents.com

By Mallory Rajan

BAMBOO Five Piece Brush Set, $9.99 www.target.com BAMBOO Blush Brush, $8.99 www.riteaid.com

BAMBOO Eye Shading Brush, $4.99 www.drugstore.com

BAMBOO Foundation Brush, $7.99 www.riteaid.com

Check out ECOTools brand new skincare line, including hand cream, body lotion, body mist, body wash, heel cream, and body butter.

Treat your skin to a little luxury. Find out more at parispresents.com.

check parispresents.com for pricing and where to buy

BAMBOO Six Mini Brush Set, check parispresents. com for pricing and where to buy.

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he dynamic duo, Kate and David, are doing good for the environment and for the animals.

The collaboration between David Babaii and actress Kate Hudson has brought about a revolution in beauty with the collection David Babaii for WildAid. Combining their passion for beauty and nature, this new collection of styling tools and hair care the revenue goes to this wonderful wildlife organization. If you’re looking for fabulous and luxurious hair care products, that don’t break the bank and are eco-friendly and cruelty free, then you’re in for a treat. Every single product in the line is chemical and toxin free, containing absolutely no sulfates, parabens, or animal products, making these wonders 100% eco-friendly. And nothing is ever, ever tested on animals; on the products themselves, you can read “Cruelty Free.” According to the duo, this collection celebrates “The nature in beauty and the beauty in nature.”

If you’re not familiar with the WildAid fund, you should get to know them a little bit. WildAid – www.wildaid.org – works with communities and governments around the world to help reverse the devastation of the wildlife on our wonderful planet.

Hoping to eliminate the travesties against wildlife that has been going on for years, their ultimate goal is to get those on the endangered species list back to thriving again. They also educate how not to destroy the environment that we live in, while also showing how to improve our lives in the process. And it’s true, helping the environment is a great cause on its own, but being able to do two things at once by being eco-friendly and helping the animals is just a big bonus!

“Kate epitomizes the modern woman, not only with her unique personal style, but her commitment to global concerns,” Babaii says. “She’s a dream client and the perfect partner in this project.”

Kate Hudson will be featured in the print campaign for the collection. She remarks, “I’ve been asked to do a lot of campaigns best at what he does and he’s put so much of himself into the development of this line. And the fact that we can do it in an ecologically responsible and animal-friendly manner that can help preserve wildlife is what makes this truly special.”

With Kate Hudson being one of Hollywood’s most respected actresses, and David Babaii being a celebrity hair stylist himself, You can do your part and go green with your hair routine, and you can visit www.davidbabaiiforwildaid.com.

Special thanks to Janice McCafferty for providing press materials for this story.

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Photography Jody Domingue

The Man Behind Dim Mak Records

who founded and released artists from Bloc Party, The Kills, Klaxon, MSTRKRFT, The Bloody Beetroots, Mystery Jets, The Rakes, The Gossip, Envy, also is the same man behind the production moniker Weird Science that has remixed Peaches, Snoop Dogg & Bloc Party under his own name. Aoki has remixed The Killers, Robin Thicke, Lenny Kravits, Duran Duran and Timberland, Chester French, S.P.A., All American Rejects, Chris Cornel & more.

In the Past he has collaborated w/ artists from Boys Noize, The Faint, D.i.M., The Bloody Beetroots.

Also Involved In Fashion

Aoki has developed lines for KR3W Apparel, Supra Footwear, headphones for WESC, and in 09’ sunglasses with KSUBI, headware with NEFF bags with Burton, & brand new men’s/women’s range with his sister Devon.

Check out dimmakcollection.com to buy tee shirts & hoodies and read on his blog on here that he keeps up to date. Hailing from Los Angeles you can check up on his and his partners-in-crime’s antics at www.TheCobrasnake.com

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Glasses Chanel 5018 Gloves Banana Republic Ruffled Collared Top Ilyssa Maxx

Photography Mark Sacro Makeup Sharon Esther Hair Autumn Sanders Wardrobe Styling Lyndzi Trang

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White Collared Top w/Black Ruffles Club Monaco Pants BCBG Maxazria Shoes Peep Toes

Models Amanda Smith & Jill Evyn Duestch

On Amanda Floral Embroidered Top Lana Fuchs Striped Silk Blazer MNG by Mango Shimmer Tights Arden B On Jill Sheer Mesh Top Lana Fuchs Blazer Club Monaco

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Dress Lana Fuchs Checkered Coat BBNY by Renown Headpiece Stylists own Shoes Vince V Camuto

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Navy Dress Prada

Photography Russ Hadziabdich Model Candice Neill@Factor Women Management Styling Mary-Alice Wilson@ agency Galatea Hair and Makeup Morgan Blaul@ Artist

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Black Textured Top Marc Jacobs Gold and Black Skirt Oscar De La Renta Cuff Alexis Bittar

Red Top Prada Latex Leggings Alice + Olivia Necklace Alexis Bittar Gloves Stylist’s Own

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Black Dress Alexander McQueen Arrow Pin Alexis Bittar

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Zippered Dress Calvin Klein Leather Gloves Stylists Own

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Blue Jacket Marc Jacobs Gloves Stylist’s Own

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Black and gold gown with rosette detail Tony Bowls Multistrand semi precious stone necklace Safia Black leather bustier Bao Tranchi Leather black fingerless gloves Sermoneta Gloves

Mode De Masque Photography Mark Sacro Stylist Leilani Lacson Hair Sunny Brook Jones Makeup Bebe Booth

Creme bib blouse stylist own Long white gloves Chi Mai Cream Silk & Vintage Lace Hi waisted shorts with Pleated Panniers Bao Tranchi Oversized faux pearl earrings stylist's own

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7 strand freshwater pearl with smoky quartz drop Safia Ash leaf bronze ring Prismera Design Dupioni Silk Ruffled Victorian Circus Jacket Bao Tranchi High waisted lace bloomers Elle Macpherson Intimates

Olive green peacock gown Tony Bowls Leather neck cropped halter Bao Tranchi Black patent leather half gloves Fierce Couture

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WWW.PATRIARC.COM

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Photography Mark Sacro Makeup Christina Guerra Model Brita Kleingertner

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H SCHOOL OF PROFESSIONAL MAKEUP HOLLYWOOD, CALIFORNIA

eidi Klum is on a roll. Her new skincare line, In An Instant, is a revolutionary anti-aging line that instantly diminishes appearances of fine lines and wrinkles, and other impurities in the skin. From the gentle cleanser to the amazing warming scrub, you have a complete skincare line.

review

Heidi Klum is a woman of many faces. From her hit reality show “Project Runway,” to her famous career as a model, we’ve seen Heidi do it all. With this new skincare line, we’re seeing this fabulous 35 year old mother at her best, promoting a line that all women of all skin types can use. The partnership between Heidi and Guthy-Renker has given Heidi’s line the backing that customer’s can trust in, as Guthy-Renker has been a trusted name since 1988. So you know you’re in good hands.

by Mallory Rajan

So...about the products: they are fabulous, and here’s what they can do for your skin.

1 2 3 4 5 GENTLE FOAMING CLEANSER

INTENSIVE WRINKLE SMOOTHER

INTENSIVE FIRMING SERUM

This cleanser is nice and light. You definitely feel like a million bucks after washing your face with this gentle yet effective cleanser.

It’s rich and foamy texture will hydrate your skin while cleansing, yet protecting from stripping your skin of its natural oils.

This serum will leave your skin feeling soft and smooth. The peptide technology will help to reduce any issues that you may be having, including softening the appearance of fine lines and wrinkles. You will also get that even tone that every gal loves.

INSTANT DAILY TINTED MOISTURIZER WITH SPF 15

Formulated to hydrate and smooth your skin, this tinted moisturizer will protect you against UVA and UVB rays. This is the sun protection that you need to avoid sun spots as you get older, which also causes other discoloration of the skin. The slight tint can give you some coverage at the same time...that’s a bonus!

This little wonder stick will instantly plump any fine lines or wrinkles. Perfect to use in the eye area, you will be amazed at what this product can do for you. A tip though: apply under makeup for a perfect look.

INSTANT WARMING SCRUB

This is technology and science at its best!

The instant you rub this scrub in between your fingers, it gets warmer than you could imagine. It truly is amazing! And the scrubbing power of this wonder product gives you spa quality results! I will admit to walking around feeling how soft my skin felt...it was fantastic!

If you want to get the best skin of your life, you can…easily! For only $39.95 a month, you get the 30-day In An Instant kit, which is definitely your money’s worth. For more information, visit www.InAnInstant.com

Pouts Yellow

Lipstik Photography Roneil Chavez Makeup Mark Quirimit Hair Twixxy Tran Model Marlow

Yellow Lipmix by MAC Yellow Pigment 64

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White Lipmix by MAC White Pigment

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Blue Lipmix by MAC Blue Pigment

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Giorgio Armani Luminous Silk Foundation NR;4 + Giorgio Armani Fluid Sheer Embelliseur NR.7 Obsessive Compulsive Cosmetics Lip Tars NSFW Pageant Lips Elisabeth Arden 8 Hour Cream

Kryolan Lip Liner Pink Grimas lip palette colou 5.7 Elisabeth Arden Crystal Clear Lip Gloss Photography Kim Grisco Make-Up and Hair Monika Monroe

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Giorgio Armani Luminous Silk FoundationNR;4 + Fluid Sheer Embelliseur NR7 Obsessive Compulsive Cosmetics Lip Tars NSFW

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MODEL

JESSICA COOK @No Ties Management

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La Fleur

Photography Roneil Chavez Make-Up Sharon Esther Model Emily Rose with No Ties Management

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Eye Shadow Base by Sephora Eye Shadow Socialite & Island Fever by Too Faced Dazzle Lash Mascara by MAC

Eye Shadow Base by Sephora Aquadisiac & Electric Eel by MAC Mineral Eye Shadow Blue Flame by MAC Mascara Dazzle Lash by MAC 74

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Photography Mark Sacro Makeup Staci Nguyen Hair Twixxy Tran Model Angeline Amparo

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Acupuncture

alleviates pain and radiates beauty.

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Acupuncture is a proven pain reliever and regulates the flow of energy through the body.

Acupuncture

is a part of traditional Chinese medicine and comes from the Latin words acus meaning “needle” and pungere meaning “ to prick”. Voodoo, while thought to be evil, is the practice of enriching ones’ life with love, prosperity, and good health.

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All dresses LANA FUCHS (www.lanafuchs.com)

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www.kennysweeney.com

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Save yourself.

Tell my wife I love her.

Love Grenades begin to discharge shrapnel. Ears bleed with delight, limbs flayed in a paroxysm precipitated by powerful reverberation. A sound resonating throughout the brain, the body, screaming loudly:

”

“MOVE!”

Someone call a medic.

Reanimate Bettie Paige and give her the gift of song and you know exactly what you’ve got. Advancing her love for seventies and eighties new wave funk punk, Elizabeth Wight, mastermind behind the modern faction of tone that is Love Grenades, spreads her seductive sound across the worldly soil with the energy of a mushroom cloud. Vietnam’s in for another United States induced offensive, in fact. However, this time under the guise of intoxicating vocals and dominant vibrations that are certain to rattle the very foundations that have since been rebuilt out of the early seventies; the end of a war. The demand is visible. The reason, undeniable. The public outcry from the people of Vietnam will be quelled soon, Love Grenades are on their way. As for the states, it’s only a matter of time before impressive depressions are made from coast to coast via catchy drum beats, energetic melodies and a voice that will lull you into a deep trance while your legs remain in constant rhythmic motion.

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Rising from the ashes of previous groups and long days of laboring for minimum wage, Wight decided that that’s no way to live life. Her lonely routine sent her to find a new and restored purpose. The outcome was invigorating and the music industry won’t even know what hit them. Like the quick rip of the band aid and she’s off.

[Off to make history].

Despite the name, she has anything but love for the industry that is music, and being signed, in her eyes, cries FAKE. “I think if I thought that way I’d kill myself,” she asserts.

“Just do what you love and it will be successful.” Forget the fame, forget the fortune, forget the drugs, it’s all for her love of music: a background her parents raised her in. “My dad played everything, my mom played trumpet, my grandma was a classical pianist,” so she is in tune genetically and there is no way around it for the singer/songwriter. For our sake as well as yours, we’d rather she not try to find any way around it.

As for fitting in to the L.A. scene, a scene she grew up in and around, she isn’t quite sure. “There’s no fitting in because I’m a product of it. Everything about Los Angeles influences what I do.” Certainly the scene can take a day off and let her do the influencing, but not after Vietnam is once again destroyed; this time with an onslaught of pop sensibility and a face all mothers wish they had birthed. Look for Love Grenades in all possible lines of wireless communication. Seek, search and ye shall find. But be forewarned, once you pull the pin, there’s no seven-second grace period to decide. The explosion is instantaneous and the results are permanent.

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FAKE Profile: Eric Sheinkop, CEO- Music Dealers

Ahhhh, yes…

…a rare and gratifying moment to behold on this particular day in the life of The City of Angels. A moment in time when FAKE encounters REAL. A young maverick. Eric Sheinkop (aka EZ to his friends and associates) walks into the room. He is tall, tanned and sporting a shock of wavy chestnut hair. His facial features and appearance give the impression that he is much younger than his 27 years. This entrepreneur owns and operates ‘Music Dealers’, a very successful music licensing company, where the process of acquiring quality material has been made simple, easy and fun for his clients. From advertisers to filmmakers, to production and video game companies – Sheinkop’s firm satisfies all of their music needs. McDonalds, his largest client, has been with him for over 5 years. Also, he has recently expanded into Europe, as some of his other clients have gone global with their campaigns.

Sheinkop attended the University of Wisconsin, Madison. He later did a graduate program in Production and Music Engineering. He also studied music abroad in such countries as Argentina, Cuba and Spain.

At 16, while still in high school, he started his first business venture – Bandit Productions - a music management company. It eventually became a success. But, during the time he was investing 5 years of his life and money into it, people around him would continually say, “You should let this be a hobby. It’s time to focus on a ‘real’ job. How do you think you’re going to make a living at this? Sheinkop’s response to the naysayers? “No one is going to support anything until it’s a success.”

While at Bandit, he quickly discovered that the main source of income for most artists was derived from sync licensing and touring. The music industry had been going through difficult times, losing money because of the advances in technology and the new-found ability to share files. With the revolution of the mp3, music was made smaller and easier to share. Websites allowed people to download music for free. Artists, record labels and publishers were feeling the pain. Because of the drastic changes that were occurring, many record labels and music-related companies were going out of business and artists were throwing up their hands.

Sheinkop understood that one of the most cost-effective ways for an artist to earn money was in licensing their product. Today, almost anyone can have a recording studio at home to produce quality pieces. With that in mind, the concept behind Music Dealers was born.

Music Dealers primarily represents independent artists.

They either find artists on their own, or artists will come to them. The only criteria – the product must embody the high standards of quality and commercial viability that Sheinkop expects.

The main distinction between Music Dealers and any other licensing company is they have a well-designed, easy to use, search engine, where clients can scan

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for any type of music they are looking for. With over 250 different categories and 5000+ artists, clients can readily find what they need; whether they are looking for a particular tempo, emotion, beats-per-measure, key and/or even specific instruments and sounds. As Sheinkop stated when we sat down to talk, his search engine, “…has been called the ‘Google’ of music licensing. We’ve revolutionized the industry.”

After using the search engine for the first time, one particular client commented, “I have been at my company since you were in Kindergarten.

This is without question, the most sophisticated music search engine I’ve ever seen in my life. This is the best music anyone has ever brought to me. To know that I’m working with you, let’s me know I’m doing my job because I’m still on the cutting edge.” Because of reactions like this, even the competition has taken notice. Music Dealers has never lost a client and they keep coming back for more.

Sheinkop’s company continues to grow, but it would not be as successful if he did not surround himself with partners like John Williamson and his brother, Jonathan. Working with team players, who have the same vision and the means to see it through, is the driving force that propelled Music Dealers to be where it is today. Sheinkop understands only too well that, without this kind of commitment from people who are totally passionate about this business, it would be hard to break out of the gravitational pull of mediocrity that victimizes so many of his competitors. It is this commitment that enables Music Dealers to provide only the best of the best music to their clients.

Sheinkop’s company is based out of Chicago, a city primarily known for being an advertising Mecca. As his client list grew, expanding into film and television, it became obvious to him, he needed to have a Los Angeles presence. “Many people in LA prefer a face to face meeting, They want to sit down with you and check you out to make sure you are somebody they feel comfortable working with.”

Always on the move, Sheinkop doesn’t have much free time. He has had to miss many of the traditional vacations some of us enjoy with our families and friends because he travels so much. One week a month in Chicago; one week a month in New York; and two weeks a month in Los Angeles. One would think that Sheinkop suffers a lot of stress. But in his own words, “We have this stress for a reason. If the company where not growing weekly and becoming so successful, we wouldn’t have anything to worry about. Expansion brings about a good pressure, a good stress.”

For Sheinkop, one of the biggest challenges he had to face involved meeting with people who had more experience in the industry. Oftentimes, before meeting a powerful and established person, he initially would have phone conversations and many emails would be traded. Then, when they eventually got to meet him in person – they would be taken aback by his youthful appearance. He knew they had to take him seriously, no matter how young he looked. Fortunately, he has managed to deal with this and, thankfully, these instances are becoming fewer and far between.

Finally, when it comes to advice to other young entrepreneurs, Sheinkop says, “If you really want it, keep trying and moving forward daily and you’ll succeed at whatever you set out to accomplish!”

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ARTE Featured Artist

The inventive paintings and installations of New York aesthete, Don Porcella, have captured the attention of the Big Apple art scene. Working in an impressive variety of different mediums, Mr. Porcella expresses himself through paintings, drawings, and sculptural installations. The overall effect of the artist’s work creates whimsical and subversive impressions of reality. Mr. Porcella uses materials, which he describes as ‘humble,’ in his efforts to depict a humorous yet relevant commentary on modern society.

Don Porcella Vs.

The Strip-Mall Society

As the critical artistic community’s interest in Mr. Porcella’s work continues to grow, the artist’s success spotlights unique humble materials like pipe cleaners as viable ingredients to create conceptually rich and socially perceptive art. From low- end craft material, the artist succeeds in elevating his work to a more sophisticated aesthetic level where he subverts mainstream conventions and presents alternate perspectives on American consumerism.

Mr. Porcella, a California native, finds his influences in sci-fi elements as well as celebrated Socal artists like Mike Kelly. Indeed, critics identify a vibrantly distinct California-bred color sensibility in Mr. Porcella’s work while also recognizing a pronounced thematic motif, rife with subtle objections to the strip mall-saturated nature of suburban California life.

The artist’s subtle moral objections to his suburban Californian upbringing are evident in works like ‘Strip-Mall,’ which depicts a family flying into a mall naked. This interplay between the concept of consumerism and the absurd literal interpretation of language, personifies the core of Mr. Porcella’s philosophy as he subverts the institution of commercialism and makes his audience think, what if this consumer culture is actually stripping people of their dignity and humanity?

This intelligently layered and avant-garde humor is evident through out Mr. Porcella’s most famous works like ‘Swimming Hole,’ ‘Sasquatch,’ and ‘Space Invaders.’ A New York Times review described the artist’s brush strokes as ‘thick and sensuously waxy.’ This style is particularly evident in the ‘Sasquatch’ piece, which portrays a yeti lounging in a pink recliner watching a bigfoot image on TV hooked up with a Playstation console.

Like ‘Swimming Hole,’ a three dimensional installation, the ‘Sasquatch’ piece includes themes of brand identity, vanity, and absurdity as the artist satirizes the hyper commercialization of American society and asserts that not even nature and the great outdoors are independent of consumerism. This piece illustrates Mr. Porcella’s cynical contention that ‘everything in this society is for sale.’

After having spent the last seven years in New York City, Mr. Porcella states that his most important goal is keeping his work inventive and fresh. The artist also has a sober perspective on fame, as he says ‘to be famous you need to have 100 people working for you.’ With two upcoming shows in New York and Berlin, as well as the impending release of a book documenting his work, Mr. Porcella is optimistic about the New Year and plans to maintain the innovative and intelligent stature of his work. By Tim Lloyd

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ARTE Featured Artist

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ARTE Featured Artist

What started out as a friendly get-together between two co-workers has quickly catapulted into the edgy art collective known as Glitz & Grime. With their roots in the TV and entertainment industry ,co-founders Yaniv Fituci and Brandon Combs formed G&g in 2008 as a way to break free from the incessant clichés of Hollywood pop culture.

McFly

Inspired by street art and mixed media The art duo employ what they call a sporadic approach to combining the past with the future. “Using glow in the dark chemicals, LED lights and video projection, G&g strongly promotes an interactive experience for viewing art - something all but lost in today’s art scene.

The clear vibrancy of Glitz and Grime’s work such as their use of colorful halftones, mixed with an odd assortment of dead celebrities, sci-fi themes abd childhoos imagery have rendered thir name a signature style among digital fine artists alike.

G&g first hit the art show circuit with a series of mixed medium collage pieces at Project Etho’s, an industry professional event in LA that led to their own 30-day art exhibit at the prestigious Haziza Gallery.

After conquering a busy tour of art shows throughout the spring and summer of ‘09, GLitz and Grime naturally progressed to fashion design by transferring their mashup style onto t-shirts and skateboards.

Not long after debuting the new line, G&g was featured in Apparel News for their spring ‘10 collection of men’s and women’s tee’s which rocked the runway at the Downtown L.A. Fashion Show. Most recently, the company was featured on G4 TV for providing wardrobe on “Attack Of The Show” For more information on the dynamic duo and to check out some of Glitz & Grime’s art and clothing, please visit their web site www.glitzandgrime.com

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On Right: Adam and Eve 90210

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Bowies In Space

Grimestein

Glitch

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Jacquetta O’dell & Krysta Henry

Jerrel Scott

Nicole Miller

Narciso Rodriguez

Gottex

Photographed by Ron Adar

Photographed by Felix Salzman, Jack Fleming & Arali Melendez

Keddem Sasson

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Photographed by Felix Salzman, Jack Fleming & Arali Melendez

Photographed by Felix Salzman, Jack Fleming & Arali Melendez

Kevin Hall

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Oliver Tolentino Vintage Valentino The Battallion Custo Barcelona Future Heretics

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Photographed by Felix Salzman

Events Events

seltar de sep

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PRE-ISSUE FLIP EDITION