Midtown Beacon

In This Issue:

FARMER'S MARKET—ON YOUR TABLE Vintage Fashion MIDTOWN PIZZA resident survey JAMES MADISON SALON ­— and more!

Volume 4, Issue 1

Spring, 2012

Not Your Mama's Dress-Up With 3 of Atlanta's coolest vintage shops located within blocks of each other along Peachtree, Midtown is practically the center of the vintage universe.

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canvas jacket from the '60's just like Bob Dylan wore.

Today, they can slip into The Clothing Warehouse at 999 Peachtree, where every t-shirt or pair of boots on display is a 1970's dream.

ome things never go out of style. Other things go so far out of style that they come back into style: so it is with vintage clothing.

"Vintage" has experienced such a resurgence in recent years that today's top designers unabashedly show off their vintage influences. Atlanta designer Ann Mashburn's wholly contemporary "shirtdress" design, for instance, takes its cues from mod '60's box dress styles. Three Midtown fashion boutiques take vintage even more literally by reselling carefully curated mixes of vintage fashion and accessories.

MyMyMy at 921 Peachtree Street celebrates the more glamorous side of vintage, pairing disco and deco designs to create looks so retro that they become modern all over again.

Revolution11 at The Metropolis, 921 Peachtree St., takes vintage even further, augmenting their vintage fashions with carefully curated curios, such as rotary telephones, original Polaroid cameras and wooden AM radios. Check out our slideshow to the right for a taste of vintage from The Clothing Warehouse, MyMyMy and Revolution11.

Before The Clothing Warehouse existed, hipsters had to spend hours trolling through racks of thrift store cast-offs if they hoped to unearth that one amazing 2

My! My! My!

mymymyatlanta.com

The Clothing Warehouse theclothingwarehouse.com

Revolution 11

revolution11vintage.com

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Midtown Pizza Some of Atlanta's best pizza joints are located right here in Midtown.

The Midtown Beacon invited several neighbors over for a taste test.

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we asked ourselves? In the end, we had to conclude that good pizza simply defies comparison. Some of us loved the chewy crusts on the New York style pizzas, while others preferred delicate Neapolitan crusts.

We couldn't pick a winner, but we decimated about 10 pizzas trying!

ne breezy sunny day this past March, the crew from Midtown Beacon invited friends from Jamestown Properties over to sample pies from some of Midtown's most beloved Pizza joints. We asked servers at Piola, Baroanda, Antico, Taste of New York, Rocky Mountain Pizza, Vinny's New York Pizza, and Little Azio to suggest their favorite flavors. Slices in hand, we gathered at the 999 Peachtree Plaza on the corner of 10th & Peachtree to devour some pizza pies!

Who had the best sauce, flavor, aroma and cheese,

What's your favorite pizza in Midtown? Did we overlook your favorite restaurant? To weigh in please visit us at: facebook.com /999PeachtreeStreet.

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Pop-Up Chef & New CSA Pop-up chef returns to the corner of 10th & Peactree every Thursday beginning in April. Also, be sure to sign up for our new CSA!

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PopUpChef to stay current on when the chefs will be popping up! Located on the corner of 10th & Peachtree, Pop-Up Chef 2012 kicks off Thursdays beginning April 5, from11am till the food runs out! Also this season, Fresh Roots Farm will be dropping off deliveries for their CSA program at 999 Peachtree.

To sign up for your weekly basket of organic, local veggies, visit facebook.com/ 999PeachtreeStreet or download an application from freshrootsfarm.com/ FreshRoots.aspx

idtown food lovers celebrate: PopUp chef returns April 5!

Restaurants confirmed for this season include Abattoir, FloatAway CafĂŠ, and Star Provisions. We'll also be sure to see Empire State South, Yeah! Burger, JCT Kitchen and many other Atlanta favorites. Timed to coincide with Midtown Alliance's Street Food Thursdays, Pop-Up Chef brings Atlanta's best chefs out of the kitchen and over to Midtown for a oncea-season pop-up dining experience. "Like" Pop-Up Chef at facebook.com/

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Transformation: Hair Midtown's James Madison Salon is undergoing some exciting dĂŠcor upgrades this Spring. We sent in Shena Sabens, event specialist for Jamestown Properties, to see if they could transform her hair as dramatically as they are transforming the studio.

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've done some pretty crazy things with my hair in the past, but I've never really messed with the length or the overall style.

However, when I found out that James Madison Salon was about to undergo a studio

The "before" shot transformation, I decided now was an ideal time to let them transform me as well.

I'd brought some photos for inspiration, and the colorist, Aryn, explained that the photos showed a style called "ombre color," where the color melting hair changes color abruptly between the root and ends. She suggested that I try a technique called "color melting" instead, which achieves a subtler, more graduated effect. She proceeded to apply a thick layer of color by hand, blending from light to dark, until my hair resembled a Van Gogh. Once the picture of glamour the color had set, my stylist, Sue, got started on the cut, giving me my firstever set of bangs, and meticulously sculpting subtle layers.

getting bangs!

Blow dry & flat iron

While Sue was working, the owner, James Madison, stopped by to give me the low-down on his upcoming salon renovations. The Salon is getting a brand-new storefront with a dedicated entrance on Peachtree Street, dark hardwood floors and fixtures, a coffee bar, and non-linear mirror and lighting details to provide a sense of continuous movement. What sets James Madison Salon apart from 6

The new salon will have a big city vibe with a feeling of intimacy

other style shops is that James trains every member of his staff in-house, ensuring that each one is well-versed in not only his techniques, but also his vision for amazing service.

I certainly received the star treatment during my styling experience; before I knew it, Sue was turning my chair around, and I had my first look at my transformed hair. I love it! The color darkens seamlessly from light auburn to chocolate, the bangs open up my eyes, and the layers frame my face perfectly. The salon plans to stay open during renovations, which should be completed by summer, 2012.

To book your appointment, visit jamesmadisonsalon.com

After: What a transformation!

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Green Market Midtown's own Green Market takes root once again beginning May 5th. Visit the Green Market every Saturday morning from May through December, 9am-1pm, at Piedmont Park's 12th Street entrance gate.

CHEF DEMOS

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njoy cooking demos

by Atlanta's best chefs every Saturday from11am to 12pm at the Green Market.

These chef demos are a great way to get connected with where your food comes from; they also help chefs connect directly with the local farmers who supply their restaurants. Keeping it LOCAL keeps us HEALTHY!

ENTERTAINMENT

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n addition to great chef demos and amazing vegetables, meats, cheeses, flowers and more, the Green Market also features live music each week.

Bands play two sets: 10am-11am and 12pm1pm near the Visitor's Center. The market is also pleased to host a variety of kid's program and family fun events.

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LOCAL

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pread the do streets of A Piedmont Green Ma some of th locally gro farm fresh san cheese flowers, b coffee, tea snacks. Th constantly meet your needs!

L FARMERS

Empire State South Hugh Acheson's Empire State South is known for its farm-fresh ingredients, but don't call it "farmto-table" fare; just call it delicious.

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or Chef Hugh Acheson, farm-to-table is more than just a culinary trend.

Acheson says, "Midtown is becoming a really vital hub for farm to table concepts, but for me it has never been about applying the term. When I started cooking in great restaurants, it was just natural that great products came from your locality.

I want Empire State South and my other restaurants to be ardent fans of our communities. It makes sense to support our community farms because they support us. It's a big cycle! Join in!"

At Empire State South, you'll enjoy fresh, local, organic ingredients from many of the same vendors who sell at the Green Market. Visit empirestatesouth.com or call 404.541.1105 to reserve your table!

out along ogwood-lined Atlanta's t Park, the arket offers he very best own produce, h meats, arties, fresh cut baked goods, a, juice, and The market is y striving to r local, healthy

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Southern Men's Fashion Man about town George Krauth dishes on the fashions, flavors, designs, and décor he discovers as he travels the globe tracking trends in his capacity as Creative Manager for Jamestown Properties.

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attitude about rules.

Southern men mix plaids.

They roll the cuffs of their jeans (after all, one never knows when the urge to fish will strike), and they wear boots to formal affairs.

ell-dressed Southern gentlemen have always been fashionable, but Southern men’s fashion isn’t all straw boaters and seersucker suits anymore.

Modern Southern fashion, as exemplified by clothiers like Billy Reid, Peter Nappi, Ledbury and Sid Mashburn, has broken the bounds of regionalism and become part of a larger movement of vintage American style that is reflected in both fashion and home décor.

For great tips on dressing, drinking, and even decorating like a proper Southern gentleman, check out Bearings Guide or Garden & Gun Magazine.

I know I’ve had my eye on a pair of Bartolomeo boots

by Peter Nappi ever since they showcased at Westside Provision District’s “Tinsel and Twine” pop-up shopping event this past Christmas.

Like good bourbon or vinyl records, Southern men's fashion never quite goes out of style. Inspired by the relaxed pace of the South, modern Southern fashion has a cavalier

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Getting To Know You We want to know more about you. Tell us a little more about yourself and we will enter you into a drawing to WIN A $100 GIFT CERTIFICATE TO EMPIRE STATE SOUTH!

Name: E-mail Address:

b) Fall Crawl: A bar crawl in the fall through your favorite Midtown Atlanta bars

1) What is your relationship to Midtown?

c) Atlanta Food and Wine Festival: A weekend in May spent highlighting and trying some of the most popular restaurants and alcohol in the Southeast.

a) I live here b) I work here c) I play here d) All of the above e) None of the above

d) Street Food Thursdays and Pop Up Chef: A weekly event from spring to fall where food trucks and one of your favorite Atlanta chefs come to the streets of Midtown to serve you lunch in a different way

2) What is your favorite Midtown restaurant or bar?

3) What restaurant would you like to see come to Midtown?

e) All of the above f ) None of the above

4) Which of the new stores on Peachtree have you visited?

7) Do you own a pet? a. Dog/s b. Cat/s c. Other d. I do not own a pet

a) Clothing Warehouse b) En Paris c) DREWLEWIS d) Revolution 11

8) Where did you pick up your copy of the Midtown Beacon?

5) What store would you like to see come to Midtown?

Take this survey online at: http://www.surveymonkey. com/s/KMBTBH5 , or scan it and email it to us at midtownbeacon@gmail.com and we will enter you into a drawing to WIN A $100 GIFT CERTIFICATE TO EMPIRE STATE SOUTH!

6) Which Midtown event will you come to or participate in this year?

a) Summer Stroll: A family friendly spring event with Pop-Up Shops, street food, street performances, and entertainment in Midtown 11

Notes and updates from Midtown Alliance | midtownal

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lliance.org | midtownatl.com

SHARE THE VISION

MIDTOWN STREET IMPROVEMENTS CONTINUE For months, Midtown Alliance has been steadily working to improve the streets of Midtown through its streetscape plan. An improvement to the Ponce de Leon and North Avenue intersections is the newest streetscape project that is currently underway; the goal of this project is to transform the southern section of Midtown. Some improvements include: • New crosswalks • Improved accessibility for pedestrians w/ disabilities • New lighting • New street trees Other streetscape improvements are still continuing at: 10th Street, West Peachtree, 14th Street at Crescent Avenue and Peachtree Street.

MIDTOWN TO BECOME SOUTH’S FIRST URBAN ECO-DISTRICT Midtown Alliance recently launched Greenprint Midtown, a community-wide action plan that will integrate sustainability throughout Midtown. During the kick-off event, attendees and experts in the field began discussing the needs and priorities in solving environmental challenges in the areas of energy, water, recycling, waste, and transportation. Midtown Alliance will continue to engage the public through facilitated discussions during upcoming community workshops. For up-to-date details on Greenprint Midtown, please visit: midtownalliance.org/Ecodistrict.htm. A pop-up park at 18th and West Peachtree will open in late spring and is a Greenprint collaborative effort between Midtown Alliance and Jamestown Properties.

FOOD TRUCKS DRIVE INTO MIDTOWN The Atlanta food truck craze continues to capture the attention of hungry Midtowners every Thursday. From 11 a.m. – 2 p.m. on 12th & Peachtree (across from STK), diners can enjoy a variety of food choices ranging from Creole and cupcakes to sliders and salads. Beginning April 5, there will also be food trucks and a weekly pop-up chef on the corner of 10th and Peachtree. For up-to-date information on food truck locations each week, visit the Atlanta Street Food Coalition’s website at atlantastreetfood.com.

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DIRECTORY

METROPOLIS & 999 PEACHTREE MEDICAL/DENTAL SERVICES

RESTAURANT / LOUNGE

Goodman & Goldstein Endodontics 404.885.1441

Empire State South 404.541.1105 empirestatesouth.com

Metro Atl. Cardiology Consultants Diagnostic, Interventional and Preventive Cardiology 404.874.1788

Jimmy John’s Sandwiches 404.853.3443 jimmyjohns.com

Dr. Herman Donatelli General & Prosthrodontics 404.874.9615

Aurum (404) 815-9426 aurumlounge.com

The Peachtree Club 404.817.0999 peachtreeclub.com

Midtown Oral & Facial Surgery Oral Surgery 404.892.2999

Taco Mac 678.904.7211 tacomac.com

Dr. Abe Shuster Periodontics 404.876.4867

RETAIL

The Clothing Warehouse Vintage fashion theclothingwarehouse.com

Dr. Jeff Smith General & Cosmetic Dentistry 404.876.7979

DREWLEWIS Men's and women's fashion 404.881.5359 drewlewis-atl.com

Nanston Dental General, Cosmetic, & Implant Dentistry 404.892.2337

En Paris A Pop-Up Boutique 404.856.0286

PERSONAL SERVICES

Cross Cuts Hair stylists 999 Peachtree, Lobby Level 404.872.2226

Revolution 11 Vintage Market & Studio 404.991.4044 Revolution11Vintage.com

James Madison Salon Hair stylists 404.266.8647 933 Peachtree, The Metropolis jamesmadisonsalon.com

The UPS Store Shipping professionals 933 Peachtree, The Metropolis 404.685.8280

Solarium Tanning Tanning salon 404.249.9677 933 Peachtree, The Metropolis solariumtan.com

The Midtown Beacon is published by TuckerMott Companies for Jamestown Properties. ® All Rights Reserved. Visit us online at: 999peachtreestreet.com facebook.com/999PeachtreeStreet

Doc’s Shoeshine & Leather Care 999 Peachtree, Lobby Level

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