Chelsea Market Concourse

The Dog Show, Sunday Supper, Artists & Fleas and More!

Volume 5, Issue 1

February/March 2012

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n Sunday, March 25 Chelsea Market and the James Beard Foundation are once again bringing New York's favorite foodie fundraiser to the concourse. The event, which benefits the James Beard Foundation and Robert Fulton Houses' culinary scholarships, kicks off with a cocktail reception at 6pm, followed by a multi-course, multi-chef seated dinner along the Chelsea Market Concourse. For more information, visit jamesbeard.org/ index.php?q=events_fojbb_nyc_032512.

Cow-Nival Last December, Ronnybrook Farm Dairy and Edible Manhattan treated New Yorkers to a taste of farm life in the big city.

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ids and families flocked to Chelsea Market last December for the first-ever Ronnybrook Dairies CowNival. Moos abounded as kids petted Ronnybrook Farm's very own calves in the petting zoo, while adults enjoyed "The Big Table," a documentary about Ronnybrook Farm Dairy. Fulton Youth for the Future led various arts and crafts activities; even Edible Manhattan was on hand with copies of their latest magazine. The event was held in Chelsea Market's newest retail offering, 4,168 SF of airy loft warehouse developed from former loading dock space.

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Southern Men's Fashion Man-about-town George Krauth dishes on the fashions, flavors, designs and décor he discovers as he travels the globe tracking trends in his capacity as Creative Manager for Jamestown Properties.

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ell-dressed Southern gentlemen have always been fashionable, but Southern men’s fashion isn’t all straw boaters and seersucker suits anymore. Modern Southern fashion, as exemplified by clothiers like Billy Reid, Peter Nappi, Ledbury and Sid Mashburn, has broken the bounds of regionalism and become part of a larger movement of vintage American style that is reflected in both fashion and home décor.

Like good bourbon or vinyl records, Southern men's fashion never quite goes out of style. Inspired by the relaxed pace of the South, modern Southern fashion has a cavalier attitude about rules. Southern men mix plaids. They roll the cuffs of their jeans (after all, one never knows when the urge to fish will strike), and they wear boots to formal affairs.

For great tips on dressing, drinking, and even decorating like a proper Southern gentleman, check out Bearings Guide or Garden & Gun Magazine. I know I’ve had my eye on a pair of Bartolomeo boots by Peter Nappi ever since they showcased at Westside Provision District’s “Tinsel and Twine” pop-up shopping event in Atlanta this past Christmas.

Peter Nappi pop-up shop at Westside Provisions District in Atlanta, GA Dec., 2011

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Gone to the Dogs!

New Yorkers’ loving, quirky relationships with dogs are on view at Chelsea Market through March 31 with another vintage exhibit of photographs by returning artist Lucille Fornasieri Gold.

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helsea Market has been exhibiting photography under the direction of events director Michael Ginsberg since 2002. "The building is a local, yet internationally recognized piece of artwork," says Ginsberg, "and we're proud to grace our historical walls with both emerging and professional work. Their art definitely complements the architecture and completes an important visual element of our full market experience."

One such artist is award-winning photographer and New York native Lucille Fornasieri Gold, whose current exhibit, The Dog Show, will be on display through March 31. Fornasieri Gold has used New York City as a canvas throughout her career. As she says, “New York remains a constantly renewable resource to photograph." The Dog Show is her third exhibition at Chelsea Market. Through pure composition and humorous juxtaposition of people and animals, Fornasieri Gold's hilarious and poignant photographs tell stories of New Yorkers' varied relationships with their dogs. For more info., visit chelseamarket.com.

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Artists & Fleas

Alternative Brooklyn retail and Chelsea Market communities collide this spring.

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art designer showcase, part makers' market, the Artists & Fleas spring pop-up at Chelsea Market will host over 30 independent creators and sellers of jewelry, art, design, home accessories, vintage clothing, and all things indie. In addition, the market will host an eclectic mix of weekly programming led by independent designers and artists. Open 7 days per week from 10:30am–7pm.

Previews March 1st. More info. at artistsandfleas.com.

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Potato Pointers Secrets of the trade from Grill-A-Chef Joshua Stokes.

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ashed potatoes—simple, right? But if you fail to follow a few cardinal rules, glue ensues. Here are some pointers that will give you perfect spuds every time: • Use a starchy potato like russet (Idaho), Yukon gold, la ratte, fingerlings, etc. Waxy varieties (new potatoes and creamers) don't make as smooth a mash.

• Because of their high starch content, potatoes need plenty of seasoning, so don't skimp on the salt!

• Use cold butter; room temperature or melted butter won't fully incorporate into the mash.

• Never, ever use a food processor to mash your potatoes; this renders them pasty and gluey. Ricers or food mills are your potato mashing friends.

• Buy organic! Conventional potatoes are hit with many kinds of pesticides, both on their leaves and sewn directly into the ground where they grow.

VERY YUMMY MASHED POTATOES • 2 lbs starchy Potatoes peeled, rinsed and cut into 1" cubes • 5 tbls spoons of cold butter. This may sound like a lot of butter, but it's actually quite conservative by most restaurant standards.

• 1/4 cup heavy cream Place potatoes in a sauce pan or pot, cover with cold water, add a hefty pinch of salt, and bring to a boil over high heat.

Lower heat to medium and cook until you can easily pierce with a fork. Drain the water. For a smooth mash, use a food mill or a potato ricer and GENTLY fold in the butter and cream.

For a homier mash, use a whisk or potato masher.

For extra pizzazz, you can experiment with any number of flavor components. I love to mix in a small handful of Parmigiano Reggiano. Blue cheese or roasted garlic works well too. You could also cook and mash in other root veggies such as celery root, parsnips, or sunchokes. Simply add any of these ingredients in the final step to turn classic mashed potatoes into gourmet delicacies!

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DIRECTORY

Amy's Bread (212) 462-4338 Amysbread.com

Jacques Torres Chocolate (212) 229-2414 Mrchocolate.com

Anthropologie (212) 620-3116 Anthropologie.com

L'arte del Gelato (212) 366-0570 Lartedelgelato.com

Bar Suzette Chelseamarket.com/barsuzette

The Lobster Place (212) 255-5672 Lobsterplace.com

Bowery Kitchen Supply (212) 376-4982 Bowerykitchens.com Buddakan (212) 989-6699 Buddakannyc.com Buon Italia (212) 633-9090 Buonitalia.com Chelsea Market Baskets (888) 727-7887 Chelseamarketbaskets.com The Cleaver Company (212) 741-9174 Cleaverco.com Dickson's Farmstand (212) 242-2630 Dicksonsfarmstand.com Eleni's Cookies (212) 255-6804 Elenis.com Fat Witch Bakery (888) 41-Witch Fatwitch.com The Filling Station (212) 989.368 Tfsnyc.com Chelsea Wine Vault (212) 462-4244 Chelseawinevault.com Chelsea Thai Wholesale (212) 924-2999 Friedman's (212) 929-7100 Friedmanslunch.com Gramercy Park Flower Shop (212) 475-4989 Gramercyflowers.com The Green Table (212) 741-6623 Cleaverco.com Hale & Hearty Soups (212) 255-2400 Haleandhearty.com

Lucy's Whey (212) 463-9500 Lucyswhey.com Manhattan Fruit Exchange (212) 989-2444 Manhattanfruitexchange.com Morimoto (212) 989-8883 Morimotonyc.com Ninth Street Espresso (212) 228-2930 Ninthstreetespresso.com Nutbox (347) 689-9948 Thenutbox.com One Lucky Duck (866) 205-4895 Oneluckyduck.com Posman Books (212) 627-0304 Posmanbooks.com Ronnybrook Farm Dairy (212) 741-6455 Ronnybrook.com Ruthy's Baked Goods (212) 463-8800 Ruthys.com Sarabeth's Bakery (212) 989-2424 Sarabeths.com Tacombi tacombi.com The Tippler (212) 206-0000 Tuck Shop (212) 255.2021 Tuckshopnyc.com

BUDDAKAN

GIOVANNI RANA

ANTHROPOLOGIE

NEWSSTAND ELENI’S NEW YORK CHELSEA WINE VAULT

FAT WITCH BAKERY

RUTHY’S BAKED GOODS

EVENT SPACE 5,600 SF AMY’S BREAD

HALE & HEARTY SOUPS DICKSON’S FARMSTAND MEATS RONNYBROOK MILK BAR THE GREEN TABLE

THE CLEAVER CO.

NINTH ST. ESPRESSO 15th St. Arcade

THE LOBSTER PLACE CHELSEA THAI WHOLESALE

Bar Suzette, The Filling Station, Grammercy Park Flowers, Jacques Torres Chocolate, Lucy’s Whey Nut Box, Nut Box Spices, One Lucky Duck, Tacombi, Tuck Shop

FRIEDMAN’S

BUON ITALIA

MANHATTAN FRUIT EXCHANGE

SARABETH’S BOWERY KITCHEN

CHELSEA MARKET BASKETS

CHELSEA MARKET BASKETS

POSEMAN BOOKS

EVENT SALON 1,800 SF

L’ARTE DEL GELATO MORIMOTO

ARTISTS & FLEAS POP-UP 4,200 SF