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Holidays at Alameda South Shore Center, Alameda Theatre and much more! VOLUME 1, ISSUE 2


Enjoy photos with Santa, complimentary gift wrapping and a spectacular Holiday Season kickoff on November 25th at South Shore Center


he holidays are bigger and better than ever at Alameda South Shore Center. This year’s festivities kick off at 11:30am on Friday, November 25th when Santa will arrive with his Snow Queen in a horsedrawn carriage. As the afternoon progresses, enjoy performances by the Oakland Youth Choir, Merrie Olde Carolers, Oakland Middle School Youth Choir and the Alameda Civic Ballet. Peter’s Kettle Corn will be on hand with snacks, and there will also be plenty of fun stuff for the kids. As evening draws near, the Al Marshall Trio will strike up a tune to accompany our tree lighting ceremony. We’ll offer complimentary gift wrapping for all your Black Friday and holiday shopping needs. Santa will take requests and pose for photos on Thursdays, Fridays and Saturdays from November 25 through December 24. Santa Photo Times are as follows:

11/25: 11am - 7:30pm Nov. 26 - Dec. 24: FRI: 12pm - 6:30pm SAT: 10am - 7:30pm SUN: 11am - 5:30pm

THU: 3pm - 6:30pm (Beginning 12/15)

M - W: 3pm - 7:30pm (Beginning 12/19)


Pop-Up Madness

Man-about-town George Krauth dishes on the fashions, flavors, designs and décor he discovers as he travels the globe tracking trends in his capacity as Creative Manager for Jamestown Properties. This quarter, George explores pop-up shopping.


oasters aren’t the only thing popping up these days. “Flash” retail shops and restaurants are popping up all over the country. It’s no surprise; pop-up shopping is a win-win for just about everyone involved.

Recently, Chelsea Market in New York City took pop-up dining to a whole new level with the introduction of JBF LTD - the most exciting popup food pavilion and restaurant Manhattan has ever seen. But NYC isn’t the only place where flash retail is popping up. Last year, Warehouse Row in Chattanooga, TN, paired designers Billy Reid and Alabama Chanin with regional culinary favorite Blackberry Farm for “Crafted by Southern Hands,” a weekend of food tastings and one-of-a-kind shopping celebrating the spirit of the South. 999 Peachtree in Atlanta, GA recently hosted a series of pop-up shops in conjunction with Fashion’s Night Out. One participating retailer, Revolution 11, liked the space so much that they decided to stay long-term. But pay attention! Pop-ups come and go quickly by design. In 2010, Yee-Haw Industries popped up at 999 Peachtree in Atlanta, GA


Fruits & Chocolate

Discover Fruits & Chocolate Boutique! “Freshness for your special occasion.”


he team at Fruits & Chocolate specializes in the art of chocolate dipping for seasonal, organic, fresh, dried, and glacѐ fruits along with French pastries for your special occasions. They believe that acquiring organic fresh, finequality, and healthy raw ingredients is essential in creating their chocolate confectioneries. In fact, their goodies are as perfect for instantly fulfilling chocolate cravings as they are for gift ideas, private parties, and corporate events. And these desserts are actually GOOD for you!

Fruits & Chocolate opened in May 2010, and since day one, they have enjoyed support from neighboring businesses and loyal customers all over the Bay Area. They were recently nominated as “Best Dessert” in the Bay Area, and you can help them cinch the title by becoming a fan and voting for them on they Best of the Bay TV profile. Fruits & Chocolate thanks you in advance for your continuing support!


See’s Candies

Discover delicious old-time candies just like Mary See used to make. Visit or for more deliciousness


ee’s Famous Old Time Candies® are well known and loved throughout the West. If you were to visit a See’s Candy store in 1921 when the company was founded, you would find a sparkling, clean black-and-white shop where your candies would be packed to order. See’s reputation for friendly old-fashioned service remains unrivaled. To produce the best possible boxed chocolates, See’s acquires the choicest raw ingredients from all over the world. With more than 100 varieties of candies, See’s has maintained its reputation for excellence by strictly adhering to its “Quality Without Compromise®” motto. See’s is headquartered in South San Francisco, with kitchens in both L. A. and San Francisco delivering fresh chocolates and candies to over 200 See’s shops in the West. With the majority of their 150 retail shops located in California, See’s has been in Alameda since November, 1960-- more than 50 years! They remain proud to be a part of Alameda, appreciating their loyal customer and welcoming new ones every day. Visit See’s in Alameda South Shore Center and let friendly associates entice you with a delicious sample.


Decorate South Shore

The Alameda Education Foundation’s Adopt-A-Grade program to decorate Alameda South Shore Center this holiday season


nce again, Alameda South Shore Center and the Alameda Education Foundation are teaming up to give Alameda school children a chance to create artwork to decorate Alameda South Shore Center for the holidays. Beverly’s and Office Max are donating discounted art supplies, which will allow students to create fun, festive decorations to be displayed at Alameda South Shore Center. In addition the original artwork, photos of the students and their projects will also be promoted on the Alameda South Shore Center website and social media. This creates a sense of pride and accomplishment -- not only in the individual works created, but also for Alameda schools in general. High school students interested in gaining community credits are encouraged to participate as Decorate South Shore Center Art Docents, in an extension of Alameda school’s existing Art Docent program. Look for Decorate South Shore Center exhibits throughout the mall this holiday season!


South Shore Social

With an all-new website and revamped social media presence, Alameda South Shore Center is connecting with friends and fans in Alameda and beyond.


f you haven’t yet discovered Alameda South Shore Center online, now is the perfect time. Our trusty marketing coordinator Marsha Harrison is on the lookout for the best deals and greatest gift ideas this holiday season. She recently posted on our blog about a wonderful $5 wristband for sale at Starbucks. It makes the perfect stocking stuffer and proceeds benefit Marsha will also be posting several contests to our social media pages during the holidays. Follow us on Facebook (, check us out on Twitter (@ASouthShoreC), or keep an eye on our blog ( for your chance to win a deluxe package of photos with Santa. Our first contest will be posted on November 21, and the winner will be announced on November 25!


Alameda Theatre

Time travel is possible at this Alameda community treasure


entral Avenue wouldn’t be Central Avenue without the glorious, glittering Alameda Theatre sign beckoning from the roadside. Three years after the city completed its $37.3 million dollar restoration project, Alameda Theatre continues to thrive with 7 newly built, state-of-the-art Cineplex Theatres showing first-run blockbuster films. The 1932 historic theatre has been restored to its original over-the-top art deco design with the latest visual and audio technology. Now moviegoers can experience headliner films in both standard and 3D on the largest 3D screen in the world while relaxing in reclining seats. Now that’s the way to see a movie! This fall, visitors have enjoyed the theatre’s Classic Film Series, featuring all the greats from African Queen to East of Eden. The series continues this November with Red River (11/2-3), Treasure of the Sierra Madre (11/9-10), Topkapi (11/16-17) and White Christmas (11/30-12/1). It concludes, fittingly, with one of the most classic of all classic films, It’s a Wonderful Life (12/7-8). While you’re at the theatre, be sure to recycle your cups and compost your popcorn! There are organic


When the Alameda Theater opened in 1932, it was an art deco palace to rival any in the bay area. Restored to its former glory, it remains an Alameda community treasure today.

waste receptacles in each of the 8 theatres. If you’re looking for a great holiday gift idea, the theatre box office sells booklets of gift certificates (five $5 certificates in each booklet). These make great stocking stuffers and can be redeemed for snacks as well as movie tickets. Or, consider a party package, which includes snacks, a movie and one hour in the beautiful historic mezzanine overlooking the lobby! For more information, visit

Rosenblum Cellars 2900 Main St., Suite 1100, Alameda, CA 94501 1-877-GR8-ZINS Tasting room open daily, 11am to 6pm


ucked into an old railroad building surrounded by shipyards, the Rosenblum Cellars’ tasting room offers guests an exceptional wine experience. The tasting room is a true gem, with a rustic urban charm that attracts fans from around the world to enjoy the unique, relaxed atmosphere. Enjoy Rosenblum’s laidback environment while sampling a selection of wines from their acclaimed portfolio of Zinfandel and Rhone varietals.


Faces of Alameda

Meet Sharine Thenard: Traveler, mother to a labradoodle named Kona, Alameda resident and DDS at Alameda Pediatric Dentistry

Q. Outside of protecting kid’s teeth, what do you love to do? A. I’m a big traveler -- I’ve been all over the world. But sometimes I sneak teeth into my traveling. I recently took 7 staff members on a humanitarian trip to Jamaica, where we were able to help treat kids who’d never even seen a dentist before. Q. What’s it feel like, coming home to Alameda after you’ve traveled all over the world? A. I really enjoy traveling, but I’ve lived in Alameda all my life and it’s always great to come home. Q. What’s one of your favorite things about Alameda? A. Our 4th of July parade is one of the longest in the country! The team at Alameda Pediatric Dentistry is usually part of the parade and enjoys handing out toothbrushes. Q. How is it to treat your former classmates’ kids? A. Ha! It’s awesome. I love to catch up with my former classmates and get to know their kids.


Calendar of Events

Here are some of our favorite upcoming events. See you there!

November 13, 2011 Bike Safety Traffic Skills Class Sponsored by Bike Alameda, enjoy a free traffic skills class from 1 - 4:30pm at South Shore Center, next to Payless Shoes. RSVP to 510-472-8697

November 25, 2011 Black Friday! We kick off the holidays in style, starting at 11am and ending with our tree lighting ceremony at 7pm. Read our story on page 2 and check out for a full listing of events.

Color Me Mine Events Color Me Mine has one of the busiest event calendars at South Shore Center. Each Friday they host a Pajama Night. Arrive in your P.J.’s and enjoy a $1 studio Fee. On Friday 11/25, receive a free gift if you’re painting between 10am - 3pm. 12/4: Receive a free Mezzuzah with the purchase of any Menorah (or free ornament with the purchase of any light-up Christmas Tree.) 12/10: Kid’s Night Out with ceramics, ice cream, a holiday movie and Bingo! Only $20 12/17: Midnight Madness! No studio fee 9pm - Midnight with the purchase of bisque.

FEATURED EVENT 11/25 - 24/24 Photos With Santa Visit the Santa House at South Shore Center this holiday season for your chance to whisper your wish and have your photo taken with good old St. Nick. Visits with Santa are free and several photo packages are also available. For details and dates, visit




Alameda Art Association (510) 523-4475 Alameda Beauty (510) 522-6802

Alameda Centre Physicians (510) 769-1118 Alameda Credit Union (510) 523-1514

Alameda Pediatric Dentistry (510) 521-5437 (KIDS) ATC Public Safety (510) 864-0779 Anna’s Linens (510) 865-6692

Antidote Salon (510) 523-4262 Applebee’s (510) 522-7071 Avenue (510) 521-0330

Bank of Alameda (510) 748-8000

Bed Bath & Beyond (510) 522-0577

Beverly’s Fabric & Craft (510) 864-4222 Big 5 Sporting Goods (510) 865-6486 Blockbuster Video (510) 865-9865

Bon Voyage Luggage (510) 522-2500 Chase Bank (510) 864-3325

Check Into Cash (510) 263-0267

The Children’s Place (510) 337-1335

China Gourmet (510) 521-6337 Chipotle (510) 337-1592

Color Me Mine (510) 521-8893

Daphne’s Greek Cafe (510) 769-1483 Dress Barn (510) 521-2783

European Wax Center (510) 865-4929

Executive Martinizing (510) 523-6033 Fit-Lite 510-523-2450

Fruits & Chocolate (510) 521-8868 GNC Live Well (510) 523-5006

The Gold Spot Jewelers (510) 522-GOLD (4653) Great Clips (510) 522-7587

Handle with Care Packaging (510) 522-8003 Happy Nails (510) 522-1305

Instant Shoe Care (510) 521-7089


Jamba Juice 510-521-1112

Safeway (510) 863-9000

Launderland (510) 337-0769

Soccer Post (510) 523-5700

Kohl’s (510) 263-0308

LensCrafters (510) 521-2734

Loard’s Ice Cream (510) 521-0873 Massage Envy (510)865-3689

Merle Norman Cosmetics (510) 523-8442 Modern Mouse (510) 814-8830 Office Max (510) 749-7500 Old Navy (510) 864-0175

Pagano’s Hardware Store (510) 522-1345 Panera Bread (510) 749-9810

Payless ShoeSource (510) 521-1275

Pearl’s Deluxe Burgers (510) 864-1015 Petco (510) 864-1844

Radio Shack (510) 521-4383

Ross Dress For Less (510) 865-1478

See’s Candies (510) 523-1611

Sophistry Custom Skin Care (510) 748-0491 South Shore Café (510) 523-3663

South Shore Car Wash (510) 523-7866 South Shore Liquors (510) 521-7254 Sprint Coming soon!

Starbucks (510) 749-9595 Subway (510) 523-5225

Sushi House (510) 865-0999 TJ Maxx (510) 749-8201

Towne Cleaners and Alterations (510) 865-6119 Trader Joe’s (510) 769-5450 Walgreen’s (510) 523-7043

Zeytini Restaurant & Bar (510) 337-9844



Published by TuckerMott Companies for Jamestown Properties. All Rights Reserved. 速


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