Alameda Beacon

IN THIS ISSUE:

Back to School, Pedal Beach, The Gold Spot, DB Shoes, Teen Haunted House and more!

Volume 2, Issue 3

Third quarter, 2012

Pedal Beach!

South Shore Center is tickled pink at the success of Pedal Beach, a bike, towel, umbrella and beach accessory kiosk that opened in the parking lot across from Crown Beach this summer.

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hile Coney Island serves up its famous amusement park hotdogs and Galveston, TX shows off its fancy Schlitterbahn Waterpark, Alameda can now boast about its newest contribution to American beach culture. With this summer’s opening of Pedal Beach, Alameda residents and visitors can quickly and easily rent Electra beach cruisers, tandem bicycles, Madsen cargo cycles and Taga stroller/bike combos for a day of cycling and beach exploration.

Pedal Beach also offers umbrellas, towels, bags, sand toys, sunscreen, snacks and even a safe place to stash your stuff while you enjoy a day at the beach. You’ll find their kiosk in the parking lot at South Shore Center, right across from Crown beach on Shore Line Drive. Pedal Beach is open seasonally. Visit Facebook.com/PedalBeach or call (510) 303-8823 to learn more.

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Petal Beach photography by Nicole Paulson Photography

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DB Shoes DB Shoes opened their South Shore Center shop this past spring and are excited to present new fall offerings to the Alameda community.

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e’ve all been there: standing in a fancy department store salivating over an amazing pair of shoes, hardly daring to peek at the price tag. At DB Shoes, you’ll go from salivating to stocking up because this amazing store sells brand name shoes at up to 70% off retail prices. Their new 10,635 square-foot South Shore Center location carries popular styles

by Timberland, Nine West, Rockport, Adidas, Reebok, Crocs, Steve Madden and many more.

This fall, look for great deals on boots, such as the Clarks Chris Perth for women (pictured below) or the Calvin Klein Theo for men. You’ll also find great buys on back-to-school sneakers, including Converse, Reebok and Heely’s. Visit DB Shoes online at dbshoes.net, or call the shop at (510) 373-2705.

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The Gold Spot Carl Brown wanted to be a jeweler since he was a kid. When he opened The Gold Spot at South Shore Center, Brown’s lifelong dream became a reality.

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s a kid, Carl Brown spent hours roaming the block where his uncle’s barbershop was located. “There was a Jewish jeweler up the street,” he said. “I became fascinated with him. He gave me an old jeweler’s loupe that I carried with me everywhere. I still have that thing.” Carl had never encountered an AfricanAmerican jeweler, however. It never occurred to him that he could make a living selling and repairing jewelry, so Carl ended up going into the drapery business. “One day I fell off my ladder and fractured my back,” he said.

“I had to reassess my whole career, and I kept thinking about that old jeweler I knew as a kid.”

Carl enrolled in Revere Academy, where he became a certified gemologist. Then, he pestered a jeweler he knew until the man agreed to sell him a 49% share in his jewelry shop. Carl worked for free for a year, learning the business and saving the money he needed to buy into the store. Along the way, he met George, a jeweler in Castro Valley. George has mentored Carl for the past five years. “Most jewelers are second and third generation,” Carl says. “I wanted to prove that a first-generation black guy could make it in the business.

I kept my eye on South Shore Center for a year before I found the perfect space. The Gold Spot is my dream job, in my dream location.” Learn more online at thegoldspotjewelers.com or call (510) 522-GOLD.

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S. Foodways Alliance Man-about-town George Krauth dishes on the fashions, flavors, designs and décor he discovers as he travels the globe tracking trends in his capacity as Creative Manager for Jamestown. This quarter, George introduces the Southern Foodways Alliance.

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ne of the fantastic things about my job is that I frequently get to see my food heroes firsthand.

I’ve worked with Chef Anne Quatrano, readying the annual James Beard Foundation Sunday Supper event in NYC. I’ve run into Chef Hugh Acheson of Empire State South in the most random places on his book tour. And I’ve gotten to sit front row under moonlit skies and listen to John Edge, director of the Southern Foodways Alliance (SFA), spread the gospel of Southern food culture.

SFA is a member-supported group that documents and maps culinary standard bearers in the South, primarily through oral history interviews. From producing a quarterly print newsletter to publishing interactive maps for finding the best BBQ, boudin, tamales and gumbo, SFA collects and preserves the stories of Southern food so that these culinary treasures are available to everyone.

I first met my great friend Angie Mosier, an accomplished food stylist, writer and photographer, at an SFA event in Nashville. We’ve since roadtripped to other SFA events. Most recently, we watched whole hogs moving down Park Ave on forklifts in preparation for the Big Apple Block Party, where the SFA runs a “peep show” of film shorts throughout the weekend. I now relish working with SFA to bring documentaries such as Cud and The Rise of Southern Cheese to Jamestown developments through events like the Potlikker Film Festival. For more information about SFA, including details on how to become involved, visit their website at southernfoodways.org.

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Teen Haunted House Get ready for some thrills and chills as the Alameda Parks Department launches its annual Teen Haunted House!

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eginning Friday October 19, the 9th Annual Teen Haunted House, coordinated by Alameda Recreation & the Park Department, will once again set up its spooktacular dwelling at South Shore Center. This annual event is decorated and staffed by local middle and high school students, and it attracts thrill seekers of all ages. It’s estimated that more than 200 teen volunteers participate, earning approximately 1,200 hours of community service.

The cost is $4 for youth (5-17 years) and $7 for adults (18+ years). Additional donations are accepted and all proceeds benefit ARPD’s teen programs. Peter’s Kettle Corn will be present, with a portion of their sales also going to ARPD. The schedule for the Teen Haunted House is as follows: • Friday, October 19 & 26: 6:30-9:30 p.m.

• Saturday, October 20 & 27: 2:30-9:30 p.m.

• Sunday, October 21 & 28: 2:30-9:30 p.m.

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BACK TO SCHOOL! It’s hard to believe that fall is upon us.

Whether you’re looking for fall trends, back- to-school items or simply for sustenance while you shop, South Shore Center has it all for fall! Find just a few of our many featured fall products on pages 8-11, and for even more information visit us at alamedasouthshorecenter.com!

modern mouse

Modern Mouse is loaded up with quirky unicorn pencil sharpeners, lunch bags, chalkboard pins, hand sewn notebook covers and all the supplies you’ll need to get back to school in style. Spend $25 or more and receive a gift while supplies last.

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alameda beauty center

Whether you’re heading back to school or back to work, you gotta get your look just right! Alameda Beauty Center can help with great deals on Paul Mitchell and other products!

bon voyage luggage

Kids can’t go back to school without great backpacks, and Bon Voyage has the best deals in town. Find a range of school-ready backpacks and messenger bags, starting at only $14.95 9

daphne’s california greek

If all that back-to-school shopping is making you hungry, enjoy the fall wrap revolution at Daphne’s California Greek. With mediterranean roots and California style, Daphne’s is just plain delicious.

fruits and chocolate

Fall in love with the finest chocolate-covered classic strawberries: 2 dozen for $38 at Fruits & Chocolate.

Offer expires 09.30.2012. Cannot be combined with other offers.

Excludes Sales Tax. Present coupon to redeem. Advance order required.

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Equipped 4 Success

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magine having to start school without backpacks, pencils and other basic supplies.

This summer, several local non-profits joined together to sponsor “Equipped for Success,” a community-wide school supply drive designed to ensure that all Alameda school children have the basic supplies they need for school. Sponsored by the Alameda Education Foundation, Alameda Unified School District (AUSD), Alameda Point Collaborative (APC), Alameda Boys & Girls Club (ABGC) and the Alameda Collaborative for Children, Youth and Families, this year’s “Equipped 4 Success” drive reached its goal of assembling 800 filled backpacks. The filled backpacks are being distributed to low-income students served

by AUSD’s McKinney-Vento Homeless Program (homeless is defined as individuals who lack a fixed, regular and adequate nighttime residence), APC (serving formerly homeless families), and ABGC. The “Equipped 4 Success” committee would like to thank Pottery Barn and VF Outdoor for donating hundreds of backpacks. They also thank Jamestown/South Shore Center, Office Max, Peter’s Kettle Corn, and the many Alameda businesses who hosted collection bins. Most of all, they thank you­—the Alameda Community. Visit alamedaeducationfoundation.org for a full list of participants.

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Faces of Alameda Meet Mark Sorensen, executive director of the Alameda Chamber of Commerce, avid traveller and long-time Alameda resident.

Q. What’s the best thing about being the executive director of the Alameda Chamber of Commerce?

A. Working with so many different people, from CEOs of large businesses and the owners of Mom and Pop stores to non-profits and city officials. No two days are ever the same!

Q. How do you balance a desire for quiet island living with a desire to bring 21st century amenities to Alameda?

A. It’s tricky, but possible. Take South Shore Center as an example: residents thought that the development of South Shore Center would eliminate businesses in other areas of the city. Instead, it became a compliment to the other businesses.

Q. Is the Chamber planning anything for fall or winter that we should know about?

A. Yes, we’re producing the Neptune Beach Community Celebration on October 6 & 7. Formerly known as the Webster Street Jam, the Chamber has tweaked the two-day event to be more of an “Alameda Celebration” with local artists, entertainers, food and wines. Proceeds from this event will be used to promote business development, making this a win-win for all businesses.

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Alameda Events Here are some of our favorite upcoming events. See you there!

Off The Grid Saturdays at South Shore Center, 11am - 3pm Off the Grid food trucks pull up to South Shore Center every Saturday! There are different vendors every week. Participants include Curry Up Now, Fins on the Hoof, Hapa SF, Hiyaaa, Mayo & Mustard, Nick’s Wheely Good Breakfast, Pacific Puffs and more!

Follow Off the Grid at facebook.com/OffTheGridSF for details on each week’s line up.

Eat Real Fest September 21-23 Eat Real combines a state fair, a street-food festival and a block party to create a celebration of good food. Attendance is 100% free of charge, all food at the festival costs $5 or less and all food incorporates regionally-sourced, fabulous, and sustainablyproduced ingredients. It’s all happening this September in Oakland’s Jack London Square! Visit eatrealfest.com for more details.

Neptune Beach Community Celebration October 6 & 7, 10am - 6pm Formerly known as the “Webster Street Jam,” the updated Neptune Beach Community Celebration infuses the Arts & Crafts festival Alameda has known and loved for years with new life. Located on Webster Street from Central Avenue to Buena Visa Avenue, visit festivalproductions2.com/event/38/2012_Neptune_Beach_ Community_Celebration.html for more information!

FEATURED EVENT ARPD TEEN HAUNTED HOUSE • Friday, 10/19 & 26: 6:30-9:30 p.m.

• Saturday,10/20 & 27: 2:30-9:30 p.m.

• Sunday, 10/21 & 28: 2:30-9:30 p.m.

See page 6 for more details.

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Alameda Art Association (510) 523-4475 alamedaartassociation.com

Chase Bank (510) 864-3325 chase.com

Alameda Beauty Center (510) 522-6802

Check Into Cash (510) 263-0267 checkintocash.com

Alameda Centre Physicians (510) 769-1118 acphysicians.com Alameda Credit Union (510) 523-1514 alamedacu.org Alameda Pediatric Dentistry (510) 521-KIDS (5437) alamedapediatricdentistry.com ATC Public Safety (510) 864-0779 Anna’s Linens (510) 865-6692 annaslinens.com Antidote Salon (510) 523-4262 antidotesalon.com Applebee’s (510) 522-7071 applebees.com Avenue (510) 521-0330 avenue.com Bank of Alameda (510) 748-8000 bankofalameda.com Bed Bath & Beyond (510) 522-0577 bedbathandbeyond.com

The Children’s Place (510) 337-1335 childrensplace.com China Gourmet (510) 521-6337 alamedachinagourmet.com Chipotle (510) 337-1592 chipotle.com Color Me Mine (510) 521-8893 colormemine.com Daphne’s Greek Cafe (510) 769-1483 daphnesgreekcafe.com Daiso Japan (510) 794-0828 daiso-sangyo.co.jp/english/ DB Shoes (510) 373-2705 dbshoes.net Dress Barn (510) 521-2783 dressbarn.com European Wax Center (510) 865-4929 waxcenter.com Executive Martinizing (510) 523-6033

Beverly’s Fabric & Craft (510) 864-4222 beverlys.com/alameda-store

Fit-Lite (510) 523-2450 24hourfitness.com

Big 5 Sporting Goods (510) 865-6486 big5sportinggoods.com

Fruits & Chocolate (510) 521-8868 fruitsandchocolate.com

Blockbuster Video (510) 865-9865 blockbuster.com

GNC Live Well (510) 523-5006 gnc.com

Bon Voyage Luggage (510) 522-2500 eluggage.net

The Gold Spot Jewelers (510) 522-GOLD (4653) thegoldspotjewelers.com

Bright Now! Dental Coming soon! brightnow.com

Great Clips (510) 522-7587 greatclips.com

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Handle with Care Packaging (510) 522-8003 hwcpackagingstore.com

Radio Shack (510) 521-4383 radioshack.com

Happy Nails (510) 522-1305 happynails.com

Ross Dress For Less (510) 865-1478 rossstores.com

Instant Shoe Care (510) 521-7089

Safeway (510) 863-9000 safeway.com

Jamba Juice (510) 521-1112 jambajuice.com Kohl’s (510) 263-0308 kohls.com Launderland (510) 337-0769 LensCrafters (510) 521-2734 lenscrafters.com Loard’s Ice Cream (510) 521-0873 loards.com Massage Envy (510) 865-3689 massageenvy.com Merle Norman Cosmetics (510) 523-8442 merlenorman.com Modern Mouse (510) 814-8830 modernmousegifts.com Office Max (510) 749-7500 officemax.com Old Navy (510) 864-0175 oldnavy.com Pagano’s Hardware Store (510) 522-1345 paganoshardware.com Panera Bread (510) 749-9810 panerabread.com Payless ShoeSource (510) 521-1275 payless.com Pearl’s Deluxe Burgers (510) 864-1015 pearlsdeluxe.com Petco (510) 864-1844 petco.com

See’s Candies (510) 523-1611 sees.com Soccer Post (510) 523-5700 soccerpost.com Sophistry Custom Skin Care (510) 748-0491 sophistryskincare.com South Shore Café (510) 523-3663 South Shore Car Wash (510) 523-7866 South Shore Liquors (510) 521-7254 Sprint (510) 863-8139 sprint.com Starbucks (510) 749-9595 starbucks.com Subway (510) 523-5225 subway.com Sushi House (510) 865-0999 e-sushihouse.com TJ Maxx (510) 749-8201 tjmaxx.com Total Woman Gym & Day Spa Coming soon! totalwomanspa.com Towne Cleaners and Alterations (510) 865-6119 Trader Joe’s (510) 769-5450 traderjoes.com Ulta Beauty Coming soon!

Walgreens (510) 523-7043 walgreens.com

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WHERE’S SOUTH SHORE CENTER? FROM SAN FRANCISCO: Take I-80 toward Oakland.

Right onto I-880. See below, “from I-880.”

FROM WALNUT CREEK: Take CA-24 toward Oakland.

Take ramp onto I-880 toward San Jose. See below, “from I-880.”

FROM BERKELEY: Take I-80 toward Oakland. Merge onto I-580 (I-80). Right on ramp toward I-980. Take ramp toward I-880. See below, “from I-880.”

FROM I-880: Exit right ramp to 23rd Ave/Alameda. Bear right (southwest) onto 29th Ave. Continue on Park St. to Otis Dr. FROM HAYWARD: Take I-880 toward Oakland. Right ramp toward 98th Ave/Oakland Airport. Left onto 98th Ave. Left onto Airport Access Road. Right onto SR-61 (Doolittle Dr.).

Bear right onto Otis Dr. Continue to Park St. AC TRANSIT BUS ROUTES: Oakland transfers from the BART Civic Center Station take bus #20; BART Fruitvale Station take bus #21. For more detailed trip planning visit actransit.org or transit.511.org.

ALAMEDASOUTHSHORECENTER.COM Come shop at the beach

Published by TuckerMott Companies for Jamestown Properties. All Rights Reserved. ®