PROPERTY MARKETING STR ATEGY TARGETED DIGITAL + SOCIAL + INTERACTIVE
Sotheby’s International Realty Network With over 22,500 sales associates and 990 offices worldwide in 72 countries and territories, we are a member of a truly global, interconnected network. In 2018, the Sotheby’s International Realty Network achieved the highest annual sales volume performance in the history of the brand with $112 billion in global sales volume. Through our exclusive global referral system, our network has closed over $1.4 billion from 1,564 closed referrals.
SothebysRealty.com We have the #1 luxury real estate website in the world*, which hosts only Sotheby’s International Realty properties and generates over 31 million visits annually. Your property’s web page is also displayed on over 100 Sotheby’s International Realty®affiliate websites around the world.
Our Unique Partnership with the Sotheby’s Auction House The Sotheby’s International Realty brand harnesses the global recognition and prestige of the Sotheby’s name. The alliance between realty and auction utilizes a combination of unique and exclusive marketing efforts that provide targeted exposure to a coveted and influential audience. In the global markets we serve, this relationship distinguishes our brand in a meaningful way.
Jameson Sotheby’s International Realty Leading residential brokerage firm Jameson Sotheby’s International Realty is the exclusive Chicagoland affiliate of the Sotheby’s International Realty global network. As real estate’s most celebrated luxury lifestyle brand, we offer unrivaled access to qualified people and distinctive properties around the world. Our commitment to excellence reflects the Sotheby’s experience and the outstanding level of service that has been the global benchmark for three centuries. With access to cutting-edge technology, and research and marketing, we are able to provide our clients a customized approach to real estate that is unsurpassed in the industry. Armed with the most sophisticated resources and the built-in integrity, exclusivity, and global reach of the Sotheby’s International Realty brand, we are dedicated to artfully uniting extraordinary properties with extraordinary lives.
Marketing Strategy Overview What We Offer Only Jameson Sotheby’s International Realty can deliver a strategically planned and executed approach as outlined below. Harnessing the local presence of the Jameson brand with the global reach of Sotheby’s International Realty allows for exclusive exposure and unique opportunities no other brand can offer. We place the highest emphasis on targeting the right prospective buyers through targeted communications and events. This focused strategy can make a difference in securing a buyer and successfully closing a sale.
Social Media Facebook & Instagram Featured Property of the Day Sponsored Social Media Business Advertising
Presentation
Digital Marketing
Signage
Google Remarketing Retargeting Campaign
Premium Photography
Adwerx Desktop & Facebook Targeted Ad Campaign
Luxury Brochures Issuu Digital Brochures
Print Advertising IMAGINE - Jameson Sotheby’s International Realty’s Premier Listing Publication
Interactive NARRATE - Real Estate’s First Interactive Storytelling Platform
Public Relations Sotheby’s International Realty Love Nomination
Global Distribution
Local News Outlet Pitch & Circulation
Our global property marketing partners include the most authoritative news, lifestyle and financial voices, as well as real estate centric websites
Campaign Launch + Maintenance Targeted Audience Building
Rezora Email Marketing
Media Buying, Implementation, & Scheduling
INSIGHT E-Newsletter
30, 60, & 90 Day Analytic Reports
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Presentation
Presentation
Signage
Luxury Brochures
Signage represents the first point of contact for many customers. Recognized worldwide, the prestige of the Sotheby’s International Realty brand is unparalleled—and the sight of the venerable blue instantly positions your home as an extremely wellrepresented property.
High-end papers, captivating imagery, and thoughtful design come together to make a perfect takeaway. We provide high-end multipage brochures for your agent to solidify a lasting impression after a showing, or to provide information on a property beforehand in a concise and appealing manner.
Premium Photography
Digital Brochures
High-quality photography is paramount for both digital and traditional marketing. Our brand has always placed a strong emphasis on premium, meaningful photography.
Issuu enables our agents to distribute and measure digital information, such as a property brochure, to over 100 million+ unique visitors each month. Meaningful information and dynamic photography become instantly available to active readers around the world who use Issuu’s website and mobile apps to discover and engage with what they love.
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Interactive Narrate Real Estate’s First Interactive Storytelling Platform Specifically attuned to our lifestyle-centric brokerage, we understand that today’s digitally savvy consumers demand a different marketing approach, one that ignites the imagination and fosters dreams. Now we can do far more than communicate the basics of a home—we can convey the full breadth of the property experience, including the intangible value and surrounding context. Through a proprietary blend of premium story-centric design, integrated technology, interactivity, and personalization, we will be delivering a powerful interactive brochure platform that will captivate your potential buyers.
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Global Distribution The exposure and worldwide reach of our listings is a crucial piece of what sets us apart from the rest of the industry. Our global property marketing partners include the most authoritative news, lifestyle, and financial voices, as well as real estate-centric websites. Additionally, once a home is showcased on SothebysRealty.com, it is exclusively marketed on more than 100 Sotheby’s International Realty affiliate websites around the world. Results are measured with a variety of analytics and reporting tools, which enable sales associates and clients to define a marketing campaigns impact.
U.S. Partners
Global Partners
Zillow
New York Times
Financial Times
Homeadverts
Zillow is a home and real estate marketplace dedicated
Receives over 30 million unique visitors each month.
With over 5 million registered users, FT.com reaches
Homeadverts is a multilingual home listing service
ultra-affluent internet users with an average
offering only the finest selection of real estate from
to helping homeowners, home buyers, sellers, renters, real estate agents, mortgage professionals, landlords and
Wall Street Journal
personal income of $227,000 which is unparalleled
around the world. Currently available in 8 different
property managers find and share vital information about
The WSJ digital network receives 40 million monthly
by any other daily business editorial.
languages and on 24 unique social networks. Home
homes, real estate, mortgages and home improvement.
visitors to the US edition, 3.5 million monthly visitors to Europe and 2 million to Asia.
HomeFinder.com
adverts offers your global exposure in 160 countries.
JamesEdition JamesEdition is the world’s first marketplace to span
Country Life
With over 3 million visits per month,
Nikkei
product categories and offer high-end items from dealers
Countrylife.co.uk is the digital version of Country
HomeFinder.com provides a full snapshot of the local
Most influential newspaper among principal decision
across the world. The site reaches more than 600,000
Life magazine reaching an affluent global
market to home buyers and sellers while delivering
makers throughout Japan. Nikkei’s digital platform
potential buyers from 200 countries each month.
audience that is actively looking to purchase
online advertising solutions to agents and brokers.
reaches over 29 million monthly readers.
premium property around the world.
Real-Buzz Global Real Estate Trulia
PropGOLuxury.com
Real-Buzz.com is the world’s largest real estate database of
Z-Property
Trulia is a residential real estate search engine that helps
PropGOLuxury.com was created to service the high demand
houses for sale from the MLS in each buyer’s preferred language.
Zaobao.com is the flagship Chinese website of
consumers search for homes for sale, trends and neighborhood
of affluent Chinese consumers requesting exclusive properties
insights and other real estate information directly from
from around the world. PropGOLuxury is the largest and fastest
House24
news, lifestyle, and entertainment content, it reaches an
hundreds of thousands of real estate broker websites.
growing property portal in the China and Asia-Pacific region.
Italy’s leading property magazine and specializes
audience of over 10 million monthly Chinese language
in the sale of exclusive villas, stately castles, great
visitors. Z-Property is Zaobao’s real estate channel
estates and luxury properties all across Italy.
with a focus on lifestyle, décor and high-end homes.
Singapore Press Holdings (SPH). With international
RealEstate.com
Mansion Global
RealEstate.com is a home shopping brand, designed for first-
This standalone luxury real estate site presented by the WSJ and
time buyers and millennial home buyers. RealEstate.com
News Corp connect wealthy global buyers with extraordinary
Luxury Estate
offers easy to understand tools and expert advice
homes presenting insightful real estate content and market data.
LuxuryEstate.com provides access to the largest
at every stage in the home buying process.
(Only properties $1M USD and above).
selection of world-class properties online. This Italian-
Homes.com
Juwai.com
Search over 3 million homes for sale or rent on
One of China’s premier real estate portals. Juwai has over 2
Homes.com including new homes, apartments for rent,
million monthly visitors and more indexed pages that all other
homes for rent, condos, townhomes and more.
portals combined on Baidu – China’s largest search engine.
hosted site provides the easiest and most efficient
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way to search for properties around the world.
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Social Media
Rezora
Facebook & Instagram
Email Marketing
Featured Property of the Day
Our in-house, multi-tiered email marketing software allows your broker to efficiently launch custom-tailored email campaigns directly to catered lists of potential buyers. From above industry-standard multimedia capabilities to seamless listing syndication integration, Rezora is an indispensable tool for your agent to market your home in its best way.
Jameson Sotheby’s International Realty uses its vast industry reach to connect with real estate brokers from across the country as well as buyers worldwide. People come to Facebook and Instagram to be inspired and informed, and that includes content from brands and businesses. Our social platforms have more than 5,700 daily active users and 172,000 monthly users.
INSIGHT
Sponsored Social Media
E-Newsletter
Business Advertising
INSIGHT provides you with a high-touch marketing piece to your sphere. Featuring company updates, industry innovations, custom neighborhood market data, listings, and so much more. INSIGHT makes it seamless to share you property within a well read newsletter with just the touch of a button.
Social Media business ads promote custom ads and content while targeting a specific audience, with the end goal being client reach and high engagement within that reach. Social ads appear in our target audience’s Facebook news feed right column and Instagram feed for optimal impressions.
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Digital Marketing
Digital Marketing
Google Remarketing
Adwerx
Specialized Retargeting Campaign
Desktop & Facebook Mobile Targeted Ad Campaign
Google Remarketing targets advertisements of your property to consumers who have visited the property website. When people leave the property website your ads are then remarketed to the consumer on outside websites to help stay top of mind.
Adwerx is a digital ad platform created specifically for real estate. A curated list of top buyer brokers in the industry will be created and will be targeted with an ad of your property. Adwerx uses the browsing behaviors of each agent to target and then “follow� each agent online with desktop display ads. A guaranteed 7,000 impressions a week with a .07% click-through rate solidify that the appropriate agents are viewing your listing.
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Print Advertising IMAGINE Jameson Sotheby’s International Realty’s Premier Listing Publication With a circulation of up to 150,000 copies per issue, IMAGINE is strategically positioned to reach serious real estate intenders. IMAGINE is distributed six times a year in high-end magazines and newspapers throughout the Chicagoland area. In addition to distribution in top publications, IMAGINE is mailed directly to a curated list. With its unique size, striking design, high-end finish and placement, IMAGINE is sure to stand out in any magazine, newspaper, or mailbox. Print advertising has evolved and can be effective, when placed strategically and designed to make an impact. IMAGINE is that evolution; it creates awareness and drives leads. ANNUAL DISTRIBUTION:
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Print - 750,000 copies distributed locally
Direct Mail - 12,000 targeted list of real estate intenders
Facebook Ads - 20,500 views
Email - 501,600 views
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Public Relations
Public Relations
Love Nomination
Opportunities
Sotheby’s International Realty
Jameson Sotheby’s International Realty’s agents have an array of exclusive complimentary exposure opportunities available for the properties they represent. By submitting high quality imagery, fascinating property details and differentiating details, your property will be considered for submission to the following local real estate news outlets:
When it comes to luxury real estate, we drive the conversation. Our public relations team has fostered relationships with leading media outlets that generate awareness of the Sotheby’s International Realty brand and position our proprietary global network as the voice of luxury real estate. When your listing is activated on the Sotheby’s International Realty network our team nominates the property for “Listing Love” qualifying it to be featured through any of the following media outlets: Social Media, YouTube Channel (videos only), SothebysRealty.com homepage (videos only), Brand Ad Banners, Media Campaign Opportunities, Editorial (magazine opportunities).
Media Campaign
Brand Ad Banner
Crain’s Chicago Business “Before it Hits the Market” News Column Story Crain’s website, ChicagoBusiness.com, is the award-winning leading local business website and the goto source for daily breaking news, real estate information and statistics about doing business in Chicago. “Before it Hits the Market” is a weekly column written by reporter Dennis Rodkin and featured in the Tuesday edition of the Residential Real Estate Report e-Newsletter. With 1 million+ unique visitors per month and 30,000 paid digital subscribers, Crain’s rich media environment provides 24/7 digital coverage of the Chicagoland housing market.
Chicago Tribune Dream Home Featured Article Chicago Tribune Dream Homes spotlights high-end, luxury homes for sale in the Chicagoland area. This five-day a week gallery is featured daily on the front page of ChicagoTribune.com, which maintains a large local audience as well as increasing national exposure. Each week, 1 property is then chosen from the collection of online homes and is featured in the Sunday edition of the Chicago Tribune.
SothebysRealty.com Homepage
RIS Media Featured Article RISMedia delivers the latest real estate news and trends, best practices, events, social media and technology for agents, brokers and their clients and prospects. RISMedia.com is constantly looking for striking properties to feature in articles throughout the year.
For Sale
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Rentals
Developments
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DH Home Bio Tamara Duckler and Beth Hager saw a huge need in today’s real estate marketplace and knew they would be able to help clients beyond what most agents were able to do. With their interior design background, they see the true potential in all homes both newer and older that may need a little (or a lot) of TLC and are able to determine the value that exists for both Buyers and Sellers. DH Home’s unique offerings of end-to-end services include…color selection and painting, strategic re-arranging to staging, design consultation to renovations, purging and organizing, and more! They have built a great support network of highly qualified, licensed contractors that are readily available. Beth and Tamara know what today’s buyers are looking for, and what it takes to get a home sold bringing in the most amount of money in the shortest period of time.
Beth and Tamara deliver unsurpassed customer care. A tireless work ethic, attention to detail and creative problem solving makes them truly unique and notable stand outs in the industry. They continue to grow their business through trusted relationships and referral business through colleagues and many happy clients! Experience the DH Home Difference! Tamara Duckler is a long-time resident of the North Shore. She’s married to a successful commercial real estate broker and is a dedicated mother of two busy teenagers. She enjoys staying active in her community, outdoors, fitness and caring for her four silly dogs. Beth Hager lives in Glenview with her husband and three teenage daughters. Raising a family in Glenview for over 17 years, Beth has been an active member of the community through her volunteer work with schools, church and other local organizations. She loves everything the North Shore has to offer and always discovering new places to check out. DH Home specialize in Chicago and the Northern Suburbs. More specifically in Chicago, Glenview, Northfield, Northbrook, Winnetka, Wilmette, Glencoe, Skokie, Arlington Heights, Mount Prospect, Lake Forest and Lake Bluff.
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Sotheby’s International Realty® and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Sotheby’s International Realty Affiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office Is Independently Owned And Operated. * Source: similarweb.com *post March 2018 Algorithm Update Coverage not guaranteed.
In addition to their local market knowledge and community insight, they have the support of the #1 Real Estate Company in the World, Jameson Sotheby’s International Realty. Tamara and Beth leverage cutting edge technology, research and international marketing exposure to connect buyers and sellers worldwide, ensuring their clients have the best representation in the industry. To them, luxury is not a price point, it’s a level of service.