Since 1976, we have helped hundreds of thousands of homebuyers and sellers achieve their real estate goals, positioning us as the #1 real estate brokerage in our markets.
Credentials
Celebrating 45 Years of Putting You First A MESSAGE FROM OUR FOUNDER
FIRST TEAM ® REAL ESTATE | FOUNDED IN HUNTINGTON BEACH IN 1976
Trusted to represent over 250,000 Southern California families since 1976, it is an honor to celebrate 45 years of putting you first. We’ve persevered and grown through market crashes, economic downturns, and the global pandemic because we adapt to serve the needs of our clients in every market as a stable resource, now and for years to come. Focused on driving value to you, we adjusted quickly last year to help homeowners save with interest rate buy-downs and discounted essential services while supporting local businesses. As a family-owned company, our agents and their clients are at the center of our business model, ensuring we deliver unparalleled service to achieve their dreams of homeownership and financial freedom. Built on my customer service principles of hard work, commitment, and innovation, First Team® Real Estate has pioneered a repertoire of proprietary tools and strategies that give our agents, and you, their clients, a clear edge over the competition. That means finding buyers the perfect home during a housing shortage, getting offers accepted amid a saturated market, and helping homeowners get more for their home sale with proper staging, improvements, and marketing. The power of teamwork and a sense of family values have secured our dominant position as California’s topranked independent real estate firm. In the following pages, you’ll discover the proven ways we maximize your home’s value, enhance its marketability, and deliver unsurpassed results with accountability. Thank you SoCal for placing your trust in us, and allowing us to protect your most treasured asset: home. We look forward to another 45 years of putting our market expertise, experience, and the power of our team to work for you. Sincerely,
CAMERON MERAGE
Founder & Chief Executive Officer First Team Family of Companies Credentials
The Power of Teamwork
TM
OVER 2,000 SERVICE PROFESSIONALS WORKING TO GET YOUR HOME SOLD
#1 Independent Brokerage
#1 Market Share
FOR CLOSED TRANSACTIONS IN SOUTHERN CALIFORNIA 1
FOR CLOSED TRANSACTIONS IN ORANGE COUNTY 2
#1 Luxury Broker FOR CLOSED TRANSACTIONS IN ORANGE COUNTY 3
35 Office Locations ACROSS SOUTHERN CALIFORNIA
Best Real Estate Company VOTED 11 YEARS IN A ROW 4
Founding Member OF THE #1 REAL ESTATE NETWORK IN THE WORLD
1 Top Broker Report published January 2021 based on data available from 7/1/2001-12/31/2020, ALL CRMLS, All Brokers. 2 Top Broker Report published January 2021 based on data available from 1/1/2020-12/31/2020, CRMLS - Orange County, All Brokers. 3 Top Broker Report published January 2021 based on data available from 1/1/2020-12/31/2020, for CRMLS - Orange County, units sold $1+ million, All Brokers. © TrendGraphix. 4 As polled by the Orange County Register, 2010-2020.
Credentials
Independent Brokerage vs. Franchise MARKETING YOUR HOME INSTEAD OF MARKETING OURSELVES
The Largest Independent Brokerage in Southern California At First Team, we are a privately owned brokerage with the freedom to operate our business. This means we have the power to make decisions that directly benefit our clients.
INDEPENDENT BROKERAGE At First Team, we reinvest a portion of our earnings back into marketing your home.
FRANCHISE VS
Franchises use a portion of their earnings for brand advertising and to sell more franchises.
By working with First Team, the #1 independent brokerage in Southern California*, our clients benefit from the tools, resources and shared expertise of over 2,000 real estate professionals.
*Top Broker Report published January 2020 based on data available from 7/1/2001-12/31/2019, ALL CRMLS, All Brokers.
Credentials
#1 Real Estate Network in the World A 1997 FOUNDING MEMBER OF THE LARGEST GLOBAL NETWORK OF LEADING INDEPENDENTLY OWNED REAL ESTATE COMPANIES
1.1 MILLION ANNUAL TRANSACTIONS
$257 BILLION IN ANNUAL SALES
550 Firms
Encompassing 4,600 Offices
Over 70 Countries and All 50 U.S. States
135,000 Sales Associates
120 Client Introductions Made Daily Worldwide
More #1 Market Share Companies in Top Markets than Any Network
© 2020 Leading Real Estate Companies of the World.® All Rights Reserved. C–LocalExpertise 04.20.
Credentials
More Sales Volume than Any Other Real Estate Network, National Brand or Franchise FIRST TEAM IS THE #1 INDEPENDENT REAL ESTATE BROKERAGE IN THE #1 REAL ESTATE NETWORK
U.S. SALES VOLUME IN BILLIONS OF DOLLARS *
$257 $219
Keller Williams
$187
Coldwell Banker Berkshire Hathaway Home Services
$91
Compass
$91 $85
RE/MAX
$78
Sotheby’s International Realty
$36
eXp Realty
$31
Redfin Douglas Elliman
$29
Century 21
$29
Homesmart
*
$17
This bar chart is sourced from REAL Trends Top 500 for 2019, realtrends.com. © 2020 Leading Real Estate Companies of the World.® All rights reserved. C–Sales Volume. 04.20
Credentials
Largest Network of Relocation Buyers UNMATCHED RESOURCES FROM ALL OVER THE WORLD
• Largest relocation network with over $450 million in relocation sales volume in 2018*
• Relocation buyers, among the most motivated buyers, contribute to maximizing the exposure of your home
• We work with more than 70 Relocation Management Companies; among the most prominent are SIRVA, Aires Relocation, Plus Relocation, and ReloDirect
• Through our exclusive partnership with Leading Real Estate Companies of the World® and as the preferred broker for international relocation companies, First Team® handles inbound relocation clients from all over the world
EARNING THE TRUST OF WELL-KNOWN COMPANIES
Other company and product names may be trademarks or trade names of their respective owners. * As reported through internal transaction management system.
Credentials
#1 in Southern California, 19 Years in a Row 1
A HOME IS SOLD BY FIRST TEAM IN SOUTHERN CALIFORNIA EVERY 13 MINUTES 2
9,546 SUCCESSFULLY CLOSED TRANSACTIONS IN 2020 3
9,546 Coldwell Banker Residential
6,311 6,070
Realty One Group
4,519
Compass
1,963
Seven Gables Berkshire Hathaway
1,661
Prudential Mulhearn
1,629
Keller Williams Realty Century 21 All Stars Keller Williams Realty Chico Area
1
1,540 1,236 1,179
Top Broker Report published January 2021 based on data available from 7/1/2001-12/31/2020, ALL CRMLS, All Brokers. As reported by CRMLS participating associations/boards of REALTORS® in California. 2 Based on total 2020 First Team closed transactions 251 8-hour business days in one year. 3 2020 First Team transactions as reported by TrendGraphix for ALL CRMLS, All Brokers, and other internal sources to include all transactions completed by First Team sales associates. Competitor transactions as reported by TrendGraphix for ALL CRMLS, All Brokers, 2020.
Credentials
Orange County's #1 Choice MORE SELLERS TRUST FIRST TEAM BECAUSE WE BRING MORE BUYERS AS A RESULT OF OUR PROVEN BUYER DELIVERY STRATEGIES
TOTAL ORANGE COUNTY SALES IN UNITS, 2020 * Listing sales
Buyer sales
2,496
2,179 Coldwell Banker Residential
2,019 957
1,090
Realty One Group Compass
997 961
976 684
Seven Gables Berkshire Hathaway
783 483 540 407 360
*
1,626
Redfin Regency
590 469 377
Surterre Properties
354
Century 21 Award
312
Top Broker Report published January 2021 based on data available from 1/1/2020-12/31/2020, CRMLS - Orange County, All Brokers. © TrendGraphix.
Credentials
Orange County’s Luxury Leader #1 IN HOME SALES, $1 MILLION AND ABOVE
2020 TOP BROKER REPORT – ORANGE COUNTY $1 MILLION+ * Rank
Broker name
#1
First Team® Real Estate
Total sales (units)
Listing sales (units)
Buyer sales (units)
1,440
812
628
2
Coldwell Banker Residential
1,373
769
604
3
Compass
1,156
601
555
4
Berkshire Hathaway HomeServices
597
335
262
5
Surterre Properties
490
273
217
6
Realty One Group
489
225
264
7
Seven Gables
449
252
197
8
Villa Real Estate
264
148
116
9
Redfin
224
60
164
10
Teles Properties
223
125
98
*
Top Broker Report published January 2021 based on data available from 1/1/2020-12/31/2020, for CRMLS - Orange County, units sold $1+ million, All Brokers, and other internal sources to include all transactions completed by First Team sales associates. © TrendGraphix.
Credentials
A Trusted Network of Professionals FIRST TEAM® FAMILY OF COMPANIES
COMMERCIAL
GLOBAL RELOCATION
• Title Transfer Services
• Transaction Coordinator Services
• Commercial
• Escrow Services
• Property Management
• Relocation
• Mortgage Services
Credentials
Through our exclusive luxury partnerships, we provide an unmatched level of worldwide exposure to the world’s most affluent homebuyers. * Reserved for qualifying properties only.
Luxury Partnerships
Prestigious Partnerships TARGETING THE WORLD'S MOST AFFLUENT BUYERS
Real estate division of the oldest and largest auction house
Largest international network of the most powerful independent brokerages
A collection of the finest real estate firms in the world showcased on LuxuryRealEstate.com
FIRST TEAM PARTNERS WITH THE BROKERAGES WITHIN THESE TOP LUXURY NETWORKS TO MARKET YOUR HOME TO THE MOST WEALTHY PEOPLE IN THE WORLD
Luxury Partnerships
Christie’s International Real Estate EXCLUSIVELY SELECTED AS A TOP GLOBAL PARTNER
Properties by Price (Number of Properties)*
Properties by Region (Property Values in Millions)*
2% US $1-3 Million
4.6% $30.4
United States & Canada
US $3-5 Million US $5-10 Million US $10-20 Million
Europe, the Middle East, & Africa
10.7% 66.8%
$43.1
Latin America & Caribbean $8.9
15.9%
>US $20 Million
Asia & Australia
$17.6
Christie’s International Real Estate is the only global real estate company owned by a fine art auction house with 940 offices in 49 countries. By blending the worlds of art and real estate, properties listed with First Team | Christie’s International gain unrivaled international exposure. US $45 Billion Total Value of Luxury Properties Worldwide
52 Million Website Visits
Site Translated into 19 Languages
Over US $500 Billion Real Estate Sales Over the Last 5 Years
CONNECTING BUYERS AND SELLERS OF THE WORLD’S MOST IMPORTANT PROPERTIES Only First Team can showcase your home on the Christie’s International Real Estate website which is a core marketing channel for targeting qualified buyers around the world featuring approximately 12,000 listings worldwide. No other local real estate company can offer such direct exposure to qualified potential buyers.
*
Christie’s International Real Estate. All data as of September 30, 2020. Print and digital marketing opportunities are subject to availability.
Luxury Partnerships
Curated Marketing Opportunities BRINGING LUXURY HOMEBUYERS TO YOUR DOOR
DIGITAL MEDIA
PRINT MEDIA
• ChristiesRealEstate.com
• Property brochures may be mailed to influential homebuyers in your local market and to an appropriate worldwide demographic
• Christies.com • Syndication to English and Chinese property search websites • Luxury Defined blog • Social media • Marketing email campaigns • Programmatic and Google display advertising • Listings syndication to affiliate network websites
*
• Christie’s International Real Estate quarterly magazine and annual Luxury Edition distributed throughout the world, including fully translated magazine in mainland China • Lifestyle booklets distributed throughout Christie’s Auction Houses
Print and digital marketing opportunities are subject to availability
Luxury Partnerships
Luxury Portfolio International® INVITATION-ONLY NETWORK OF TOP LUXURY BROKERS IN THE WORLD
MORE U.S. LISTINGS OVER $1 MILLION THAN ANY OTHER NETWORK *
Sotheby's Realty Keller Williams Luxury Homes Coldwell Banker Global Luxury Douglas Elliman Luxury Homes Compass Mayfair International Realty 0
• 130,000 associates worldwide • 565 brokerages around the world • 6 continents with membership companies
2K
4K
6K
8K
10K
12K
14K
16K
• Luxury division of Leading Real Estate Companies of the World® comprised of the most market leaders in international luxury real estate • Reserved for luxury properties valued at US $1 million and above • Through our network, we connect tens of thousands of buyers and sellers each year
*
Mintel International Website Survey May 2019.
Luxury Partnerships
Proven International Exposure LEVERAGING THE WEB TO REACH THE WORLD
LUXEANALYTICS TM: DETAILED REPORT ON GLOBAL TRAFFIC TO YOUR LISTING
146
643
3,523
9
16
717,562
Countries
Regions/States
Cities
Languages
Currencies
Total Visits
LuxuryPortfolio.com* • Thousands of page-one positions for Google searches
• Listings can be translated into 9 languages and 60 currencies
• Average 3 million high-net-worth visitors annually
• Visitors own a home valued on average at $2.4 million, 57% of which own a second home
• Traffic from 200 countries/regions per month
LuxeAnalyticsTM Data based on traffic to First Team listings on luxuryportfolio.com, 01/01/2018 to 12/31/2018. * Mintel International Website Survey May 2019.
Luxury Partnerships
Who's Who in Luxury Real Estate
TM
3,867 OFFICES WITH 130,996 SALES ASSOCIATES IN 38 COUNTRIES
LUXURYREALESTATE.COM
LUXURY REAL ESTATE MAGAZINE
• #1 in searches on Google, Bing, and Yahoo
• Distributed globally to the world's most affluent, with an estimated readership of 125,000
• Top 10 visiting countries: United States, Canada, United Kingdom, India, Mexico, Brazil, Australia, Germany, Spain, Italy • 3.4 million visits per month in 62 countries • Voted ‘Best of the Web’ by Forbes Magazine
• In international newsstands and U.S. airline lounges • Mailed directly to elite high-networth individuals in the U.S. and top clients • Emailed to 100,000 U.S. households with incomes in excess of $250,000 • On average, readers own a home valued at $1.2M
Luxury Partnerships
LuxuryRealEstate.com SHOWCASE YOUR HOME ON THE #1 PORTAL FOR LUXURY PROPERTIES
MORE MULTI-MILLION-DOLLAR PROPERTIES THAN ANY OTHER COMPARABLE WEBSITE
Multi-Million Dollar Properties Represented
25,126 21,247 20,495 Sotheby’s Realty
22,320
Savills
11,778
Knight Frank Coldwell Banker Global Luxury
Our Overall Luxury Online Presence
10,879 8,683
LuxuryRealEstate.com WITH FIRST TEAM, YOUR HOME IS MARKETED ON TWO OF THE TOP ONLINE DESTINATIONS FOR LUXURY PROPERTIES Luxury Partnerships
Targeted Luxury Presence INCREASING LUXURY BRAND AWARENESS TO HIGH-NET-WORTH INDIVIDUALS
Total Readership: 500,000 Print Distribution: 45,000
Total Readership: 200,000 Distribution: 70+ Countries
Total Readership: 125,000 Print Distribution: 50,000
Total Readership: 1.3 Million Distribution: 515,000
Distribution: 100,000 Circulation: 80 Countries
Distribution: 10,000 Circulation: China, Taiwan & Macau
Distribution: 1,156,000+ Circulation: Nationally
Distribution: 40,000 Circulation: 60+ Countries
Total Readership: 144,000 Distribution: 40,000
Total Readership: 450,500 Distribution: 35,000
Total Readership: 391,000+ Distribution: 48,000+
Total Readership: 150,000 Distribution: 20,000
Total Readership: 150,000 Distribution: 50,000
Total Readership: 181,000+ Distribution: 100,000
Total Readership: 500,000+ Circulation: Globally
Total Readership: 100,000 Circulation: Globally
Total Readership: 3,000,000+ Sunday Circulation: 1,087,500
Distribution: 1.3 million Circulation: Nationally
Total Readership: 435,000 Circulation: UK & Europe, U.S., Asia
Distribution: 660,000 Circulation: 30 Countries
Other company and product names may be trademarks or trade names of their respective owners.
Luxury Partnerships
The Company We Keep STRATEGIC PARTNERSHIPS, ENDLESS OPPORTUNITIES
PAST FIRST TEAM EVENTS WITH OUR PARTNERS Juvenile Diabetes Research Foundation with Orange Coast Magazine
Men of Vision with Modern Luxury
Beach Candy Swimwear Launch with Nobleman and Maserati
Vacheron Constantin with Christie's International
Other company and product names may be trademarks or trade names of their respective owners.
Luxury Partnerships
Global Property Syndication BE FOUND ON THE TOP REAL ESTATE SITES AROUND THE WORLD
COUNTRIES Algeria - Hebdoimmobilier Algeria - Lkeria Australia - RealEstateWorld Australia - RentBuy Austria - Willhaben.at Brazil - Todobrasilimobiliaria.com Bulgaria - Imot.bg Cambodia - DotProperty Cambodia - RealEstate.com.kh Canada - Kangalou Canada - Publimaison.ca Chile - Icasas.cl China - Fang.com China - East-West Property China - MLS.cn China - Sodichan Colombia - GoPlaceIt Colombia - Icasas.com.co Czech Republic - RealCitycz Denmark - Boliga.dk Dominican Republic - Venren. com Egypt - ListAProperty Estonia - City24.Ee Fiji - Housingparadise.com France - Acheter-Louer.fr France - Corsematin France - Cotelittoral.fr France - ExplorImmo
France - ImmoStreet.com France - Laprovence France - Ledauphine France - Lejournaldesaoneetloire France - Leprogres France - Midilibre France - Nicematin France - Seloger.com France - Simply-Move.fr France - Surfaceprivee.com France - Varmatin French Polynesia - Immopf Germany - Sz-Immo.de Greece - Spiti24.Gr Greece - Spitogatos.gr Greece - Tospitimou.gr Greece - Xe India - 99Acres.com Indonesia - DotProperty Ireland - MyHome.ie Ireland - PropertySteps.ie Italy - Idealista.it Italy - Immobiliare.it Japan - RealEstate.co.jp Kazakhstan - Homsters.kz Kenya - BuyrentKenya.com Laos - DotProperty Latvia - City24.Lv Lithuania - City24.Lt
Luxembourg - ImmoTop.lu Luxembourg - Wortimmo Macau - Go853.com Malaysia - DotProperty Mexico - GoPlaceIt Mexico - Icasas.mx Monaco - Montecarlo-RealEstate.com Morocco - LogicImmo.ma Morocco - Mubawab Morocco - Royaume-Immobilier.com Morocco - SelektImmo.com Myanmar - Shweproperty.com New Caledonia - Immonc Nigeria - PrivateProperty.com.ng Pakistan - Zameen Panama - World Panama Real Estate Papua New Guinea - Hausples.com.pg Peru - GoPlaceIt Philippines - DotProperty Philippines - Iproperty.com.ph Philippines - MyProperty.ph Philippines - PerSquare.com.ph Poland - Domy.pl Poland - Morizon Poland - Oferty.net Portugal - Idealista.pt Portugal - Kamicasa.pt Romania - Magazinul De Case Romania - Storia
Russia - Domofond.ru Senegal - SenegalCity.com Serbia - Imovina.net Singapore - DotProperty Slovakia - Reality.sk South Africa - Persquare.co.za South Africa - PrivateProperty.co.za Spain - Globaliza.com Spain - Idealista Spain - Kamicasa.com Spain - Pisos.com Sweden - Bostadsportal.se Switzerland - ImmoStreet.ch Tanzania - Dar Property Thailand - DotProperty Thailand - Thailand-Property.com Thailand - Thailand-Property-Gate.com Tunisia - Sokna.tn Turkey - EmlakTown Ukraine - Mesto.ua United Arab Emirates - Bayut United Arab Emirates - ListAProperty United Kingdom - RightMove.co.uk United Kingdom BestPropertiesOverseas.co.uk United Kingdom - The House Shop Uruguay - GoPlaceIt Venezuela - GoPlaceIt Vietnam - DotProperty
WORLD Arkadia BestPropertiesOverseas.com
Edenway GoPlaceIt
HomeGlobally ListAProperty Global
RealtyIndexer.com Zezoom
Other company and product names may be trademarks or trade names of their respective owners.
Luxury Partnerships
Engaging with Chinese Buyers EXPOSURE ON THE MOST POPULAR SOCIAL NETWORKING AND REAL ESTATE PORTALS IN CHINA
+
#1 INTERNATIONAL PROPERTY PORTAL IN CHINA • Ensure exposure behind China’s Great Firewall on the highest ranked and trafficked real estate search portal • Features the largest selection of luxury, international properties to an exclusive audience of 2 million high-net-worth Chinese buyers
WECHAT + MANSION GLOBAL • China's most popular social media and lifestyle app with a user base of more than 1 billion • Our partnership with Luxury Portfolio International® allows all $1 million+ listings to be included on the official Mansion Global WeChat account
Other company and product names may be trademarks or trade names of their respective owners.
Luxury Partnerships
We invest millions of dollars into creating proprietary tools and partner with the industry’s best technology to capture the most buyers and maximize the value of your home.
How Price is Maximized
Achieve Maximum Sales Price MAXIMIZING MARKETING EXPOSURE CREATES MORE DEMAND, LEAVING NO MONEY ON THE TABLE
First
Building Buyer Emotion
Use Intelligent Pricing and Market Trends
Team
Real
te
Esta
Exhaust All Marketing Exposure Opportunities
Buyer and Seller Incentives
CREATE ALIGNMENT TO REACH A GREATER PERCENTAGE OF BUYERS AND ACHIEVE THE HIGHEST SALES PRICE
How Price is Maximized
First Impressions Concierge UPGRADE YOUR HOME NOW AND PAY FOR IT LATER
We understand that the selling process can be complicated and stressful enough without having to worry about the condition of your home.
First Impressions Concierge can help make that whole process of preparing your home for sale a lot easier by deferring the expense of renovations such as flooring, painting, repairs and even services such as moving, storage and staging.
List your home with a First Team agent.
Work with your agent to determine services.
Design consultation independent advice.
Our agents will help you determine which services can provide the maximum return on your investment and handle the improvements from top to bottom with licensed, insured and vetted contractors. Best of all, you don't have to worry about upfront costs or fees until closing.
Home improvements begin, no cash out of pocket.
Transformation is complete.
Home goes on market.
Home is sold, repayment for upgrades settled during escrow.
How Price is Maximized
First Team Instant Offers SELL STRESS-FREE WITH A CASH OFFER
Working with fully vetted, accountable investors, our First Team Instant Offers can provide a fair and responsible cash offer on your home instantly. There are more options than ever before for homeowners considering selling their home, and we are proud to offer our clients all options, so you can choose the best path for your unique situation.
• Take control of your sale
• No more tenant issues
• Receive cash fast
• Close in days – not months
• Eliminate the stresses of selling
• No need to remodel or renovate
• Avoid foreclosure
• Quick & easy inherited home sales
• No open house hassles
STEP 1
STEP 2
STEP 3
Get a no-obligation FREE cash valuation of your home.
We review your cash offer together to decide if it’s the best option for you. This is an open and honest discussion about your needs and wants, and finding the best possible solution given all the facts.
You accept our cash offer and close sale within days OR you decide to list your home traditionally on the market. Your choice.
How Price is Maximized
Market Trends Analytics SM
A PROPRIETARY FIRST TEAM PLATFORM BUILT TO STRATEGICALLY PRICE YOUR HOME WITH ACCURATE MARKET DATA
ACTIVE VS. SOLD UNITS Active Units
January
February
March
April
May
Sold Units
June
July
August
September
October
November December
MARKET ACTIVITY INDEX 0
1.0
2.0
Sellers Market
3.0
4.0
5.0
Neutral Market
6.0
7.0
8.0
Buyers Market
How Price is Maximized
9.0
Buyer Delivery System OUR PROPRIETARY TOOLS EXPOSE YOUR HOME TO THE MOST BUYERS DURING EVERY STAGE OF MARKETING
Price
GETTING YOU MORE MONEY BY GENERATING MORE DEMAND
Demand
Cash buyers that are ready to buy your home are driven to increase their lower offers when contingent buyers out-bid them.
Contingent buyers that can only buy your home after contingencies are resolved are driven to act quickly to compete with the cash buyers.
OUR SYSTEM GENERATES MOTIVATED BUYERS AND DRIVES DEMAND BY GATHERING THE CASH AND CONTINGENT BUYERS RESULTING IN THE QUICKEST SALE FOR THE MOST MONEY
How Price is Maximized
Buyers Are Already at Your Door YOUR HOME HAS ALREADY BEEN PRESENTED TO OUR BEST AGENTS REPRESENTING BUYERS ON OUR LISTING APPOINTMENT PLATFORM
BUYER DELIVERY SYSTEM LISTING APPOINTMENT
SNEAKPREVIEWSM
First Look
Property Needed
THE ADVANTAGE As part of First Team's Buyer Delivery System, our proprietary "Listing Appointment" platform allows First Team agents to market your home to our agents representing buyers and generate interest before your listing appointment. When you hire First Team, you're hiring over 2,000 sales associates and service professionals. How Price is Maximized
Growing Demand Before Going Live NEARLY 2,000 SELLERS STARTED THEIR SELLING PROCESS IN 2020 THROUGH OUR SNEAKPREVIEW SM PLATFORM *
BUYER DELIVERY SYSTEM SNEAKPREVIEW SM
Listing Appointment
SELLER ADVANTAGE As part of First Team's Buyer Delivery System, SNEAKPREVIEWSM is our intranet collection of registered exclusive properties that are preparing to go live on the market. This allows you to maximize buyer demand before you even list.
*
First Look
Property Needed
BUYER ADVANTAGE Search for your replacement home from our robust collection of off-market inventory, giving you the market advantage as a buyer as well. As the first to know about new inventory, you receive priority access to view hundreds of new properties NOT available on Zillow or Redfin.
Based on internal reporting for SNEAKPREVIEWSM for date range 01/01/2020 - 12/31/2020.
How Price is Maximized
An Eager Audience Gets Its First Look REAL-TIME ALERTS TO FIRST TEAM AREA SPECIALISTS BEFORE HITTING THE MARKET
BUYER DELIVERY SYSTEM Listing Appointment
SNEAKPREVIEWSM
FIRST LOOK
Property Needed
THE ADVANTAGE As part of First Team’s Buyer Delivery System, our exclusive “First Look” platform provides a final push to pre-market your home with photography and more details, further generating buyer interest.
How Price is Maximized
Buyer Matching System WE MATCH MORE BUYERS WITH THEIR HOME THROUGH SHARING OUR CLIENT DATABASE WITH ALL FIRST TEAM AGENTS
BUYER DELIVERY SYSTEM Listing Appointment
SNEAKPREVIEWSM
First Look
PROPERTY NEEDED
THE ADVANTAGE As part of the First Team Buyer Delivery System, our exclusive “Property Needed” platform matches your property with our company-wide database of buyers inquiring about homes like yours. Other companies cannot compare to our shared database of buyers represented by over 2,000 sales associates and service professionals.
How Price is Maximized
Every home has a story, and our tailored marketing approach is designed to tell yours through beautiful marketing and extensive advertising across all possible communication channels.
Marketing & Merchandising
Building Buyer Emotion Through Staging CREATE A POSITIVE FIRST IMPRESSION
Before
After
Before
After
Before
After
First Team professionals are trained to assess your property both inside and out for ways it can be showcased in the best possible light and ultimately sell for a higher price. HOMESELLERS SEE A SALE PRICE INCREASE OF UP TO 20% AFTER STAGING THEIR HOME *
*
2019 National Association of REALTORS® Profile of Home Staging.
Marketing & Merchandising
Building Buyer Emotion Through Professional Photography MINIMIZE DAYS ON MARKET AND MAXIMIZE SALE PRICE
HOMEBUYERS RATE PHOTOGRAPHY AS THE MOST IMPORTANT FEATURE WHEN SEARCHING FOR A HOME * Better images qualify your home for additional media exposure, more impactful marketing collateral, higher placement on listing syndication websites, and increased views online.
*
2020 National Association of REALTORS® Home Buyer and Seller Generational Trends.
Marketing & Merchandising
Building Buyer Emotion Through Skilled Copywriting ESTABLISHING CONNECTIONS BETWEEN YOUR HOME AND BUYERS WITH DETAILED AND ENGAGING DESCRIPTIONS
COMMON ERRORS
OUR COMMITMENT
• Poor grammar, typos, unnecessary abbreviation
• Skilled copywriting
• Unimportant features • Missing searchable criteria
• Complete all searchable fields possible
• Limited showing/access information
• Up-to-date open house and/or showing information
• Missing contact information
• Complete agent contact information
• Incorrect mapping • Missing virtual tours
• Correct tract information, HOA amenities
• Missing agent remarks
• Custom virtual tours
• Poor photography with inaccurate captions
• Complete agent remarks
• Detailed and accurate features
• Professional photography with photo captions
Marketing & Merchandising
Be Where the Buyers Are 98% OF BUYERS USE THE INTERNET IN THEIR HOME SEARCH PROCESS *
67%
98%
50%
67% OF BUYERS walk through the home they viewed online.*
98% OF BUYERS use the internet in their home search process.*
50% OF BUYERS buy the home they found online.*
START GENERATING REAL-TIME LEADS AS SOON AS YOU HIT THE MARKET We guarantee that just 15 minutes after listing your home on the MLS, it will accurately appear across the top real estate websites where buyers are searching.
*
2019 National Association of REALTORS® Home Buyer and Seller Generational Trends.
Marketing & Merchandising
Unprecedented Reach and Exposure YOUR HOME SYNDICATED TO THOUSANDS OF WEBSITES
Other company and product names may be trademarks or trade names of their respective owners.
Marketing & Merchandising
#1
Home Search Assist TechnologySM ENGAGING WITH ACTIVE HOMEBUYERS WHILE THEY SEARCH
FIRSTTEAM.COM • Engages with active buyers with an automated on-page chatbot • Optimized Virtual Tour on every listing to further engage online shoppers • Hyperlocal buyer generation engine • Potential buyer information is routed directly to your agent for follow-up • Thousands of buyer inquiries cared for every month
Marketing & Merchandising
Digital Campaigns Just For Your Home VIRTUALLY LEADS BUYERS TO YOUR DOOR WITH A SOCIAL MEDIA CAMPAIGN & REPORTING
CORE
PropertyBoost ONLINE CAMPAIGNS AVAILABLE FOR YOUR HOME AS SOON AS IT HITS THE MARKET, WHEN WE HOST SHOWING TOURS, AND MORE • Maximize buyer reach by connecting with customers online to capture more virtual and physical traffic to your home. • Includes daily statistics reports via email for the ongoing boost to show impressions, clicks, and leads.
CAMPAIGN RESULTS *
*
1 Ad
533 Impressions
34 Clicks
4 Prospective Buyers
Numbers based on sample reporting for 3 weeks.
Marketing & Merchandising
Views - Number of times your property was clicked on Impressions - Number of times your property came up in search results
CONGRATULATIONS!
27561 Seascape Circle received 744 views last week
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views overall
impressions last week
impressions overall
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inquiries
On up to 2,000 syndication websites, including:
OUR EFFECTIVE DIGITAL TECHNIQUES PRODUCE MORE IMPRESSIONS, PROPERTY SELECTIONS, DRIVE-BY VISITS, _,._-·:* ,,,,,,:+---�!,_l .�!-� :_ .·- �· i AND AT-THE-DOOR SHOWINGS FOR TODAY'S ONLINE BUYER 9trulia m RealtyTrac F RSTTEAM m Zillow rt•;_1ll<>l:('()lll Views - Number of times your property was clicked on Impressions - Number of times your property came up in search results
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Listing View Summary
Website and 8 10,057 Social Media Summary impressions
Juwai
In stagram
Date Posted
VIE W . .
Date Posted
VIEW
Other Channel Activity 04/02
eBlast
inquiries
03/26
Run Date
Date Posted
VIEW
OC Business Journal
Date Posted
VIEW
OC Register Full Page Color
04/21
Date Posted
VIEW
OC Register Full Page Color
04/14
Date Posted
VIE W . .
Laguna Beach Independent Full page, color ad
04/12
Date Posted
VIEW
OC Register Full Page Color
04/07
04/22
03/07 Twitter
03/30 Pinterest
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04/02 eBlast
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03/26
Run Date
Run Date
Run Date
Run Date
OC Register Back Cover Sat. Full Page Color
Run Date
04/06
Laguna Beach Independent Full page, color ad
Run Date
04/05
OC Register Sunday (1 Million+) Full Page Color OC Business Journal
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Run Date
04/22
OC Register Full Page Color
04/21
OC Register Full Page Color
04/14
Laguna Beach Independent Full page, color ad
04/12
Run Date
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Run Date
03/31/2019
Laguna Beach Independent Full page, color ad
03/29
Laguna Beach Independent Full page, color ad
03/22
Run Date
Run Date
Run Date
27561 Seascape Circle
��;fr��-:�""� Dana Point, CA 92624 VIEW 1--iOME
Run Date
The results of our effective Digital Marketing techniques createF RSTTEAM more exposure and . .. . showings, generating more demand that leads 04/07 to more money and a quicker sale. �a�, �.,.
OC Register Full Page Color
OC Register Back Cover Sat. Full Page Color
Laguna Beach Independent Full page, color ad OC Register Sunday (1 Million+) Full Page Color
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Laguna Beach Independent Full page, color ad
Run Date
Meital Taub
REAL ESTATE
CalBRE# 01871040
949-922-9552 meital@taubproperties.com taubproperties.com
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Run Date
04/06
Information above collected for 27561 Seascape C ircle, Dana Point, CA 92624 for: 04/14/19-04/20/19 108 Pacifica Suite 300, Irvine, CA 92618. CalBRE# 01008773. © First Team Real Estate. All rights reserved .
Run Date
04/05
Run Date
03/31/2019
Run Date
03/29
.. .... Beach Run Date This is a sample reporting. Other company andLaguna product names may be trademarks or trade names of their respective owners. Independent Full page, color ad
03/22
Marketing & Merchandising
27561 Seascape Circle
��;fr��-:�""� Dana Point, CA 92624 VIEW 1--iOME
RealScout REACH BUYERS INTERESTED IN YOUR HOME’S SPECIFIC FEATURES
Property alert system that indexes features of your home, not available to enter into the MLS, and notifies prospective buyers that your home is a match
Exclusive access to RealScout's "Buyer Graph" learns more about buyer activities after making each click
Marketing & Merchandising
Targeted Email Marketing YOUR HOME’S MOST COMPELLING DETAILS IN THOUSANDS OF INBOXES
Marketing & Merchandising
Property Campaigns Where They Matter Most 2.5 BILLION ACTIVE SOCIAL MEDIA USERS *
• Social media posts optimized with multiple photos, hashtags, videos, and links for lead capture
• Social media team stays up-to-date and shares best practices for reaching the largest audience
• Inclusion in weekly Open House posts on all major social media sites to boost attendance
• Links to social media posts included in weekly Listing Activity Report
*
As reported by Statista.
Marketing & Merchandising
Stunning Marketing Collateral QUALITY MATTERS
Quality design and material
Targeted direct mail and delivery
Digitized for emailing and sharing online
Marketing & Merchandising
Effective Print Advertising FULL GEOGRAPHICAL COVERAGE AND AVAILABLE FEATURED PLACEMENT IN ALL MAJOR NEWSPRINT PUBLICATIONS
Other company and product names may be trademarks or trade names of their respective owners.
Marketing & Merchandising
The Power of Teamwork
TM
#1 Independent Brokerage
#1 Market Share
FOR CLOSED TRANSACTIONS IN SOUTHERN CALIFORNIA 1
FOR CLOSED TRANSACTIONS IN ORANGE COUNTY 2
#1 Luxury Broker FOR CLOSED TRANSACTIONS IN ORANGE COUNTY 3
Best Real Estate Company VOTED 11 YEARS IN A ROW 4
35 Office Locations
Over 2,000 Sales Associates
ACROSS SOUTHERN CALIFORNIA
AND SERVICE PROFESSIONALS
Thank You 1 Top Broker Report published January 2021 based on data available from 7/1/2001-12/31/2020, ALL CRMLS, All Brokers. 2 Top Broker Report published January 2021 based on data available from 1/1/2020-12/31/2020, CRMLS - Orange County, All Brokers. 3 Top Broker Report published January 2021 based on data available from 1/1/2020-12/31/2020, for CRMLS - Orange County, units sold $1+ million, All Brokers. © TrendGraphix. 4 As polled by the Orange County Register, 2010-2020. © First Team® Real Estate. All rights reserved.
Comparative Market Analysis
15612 Van Ness Ave Gardena, CA 90249
PHILLIPS APRIL 19, 2022
James Lowe • jameslowe@firstteam.com
Comparative Market Analysis
15612 Van Ness Avenue, Gardena, California 90249
Map of Comparable Listings
STATUS:
MLS #
1
Subject
2
PW22051210
STATUS
S
ADDRESS
BEDS
BATHS
15612 V Van an Ness A Ave ve
3
15612 Van Ness Avenue 4
3
S = CLOSED
SQFT
PRICE
-
1,560
-
3.00
1,560
$732,000
James Lowe | 562-243-1146 | https://JamesLowe.FirstTeam.com | jameslowe@firstteam.com
Comparative Market Analysis
15612 Van Ness Avenue, Gardena, California 90249
Summary of Comparable Properties S
SOLD LISTINGS
ADDRESS
15612 Van Ness Avenue 4
Aver verages ages
SOLD DATE
BEDS
BATHS
SQFT
PRICE
$/SQ.FT
4/6/22
3
3.00
1,560
$732,000
$469
1,560
$732,000
$469
James Lowe | 562-243-1146 | https://JamesLowe.FirstTeam.com | jameslowe@firstteam.com
Comparative Market Analysis
15612 Van Ness Avenue, Gardena, California 90249
15612 Van Ness Avenue 4 MLS #PW22051210
Gardena, CA 90249
$732,000 CL CLOSED OSED
3 Beds 3.00 Baths Year Built 2008
4/6/22
1,560 Sq. Ft.
($469 / sqft)
Days on market: 5
Details Prop T Type: ype: Townhouse
Half ba baths: ths: 1.0
Off-mark Off-market et da date: te: 3/23/22
Assoc F Fee: ee: $182
County: Los Angeles
Lot Size (sqf (sqft): t):
Ar Are ea: 117 - McCarthy
Gar Garages: ages: 2
Upda Updated: ted: Apr 6, 2022 8:43 AM
School District: Los Angeles Unified
Style: Spanish
List da date: te: 2/16/22
List P Price: rice: $700,000
Full ba baths: ths: 2.0
Sold da date: te: 4/6/22
Orig list price: $700,000
Associa Association tion Name: Villas on Van Ness
Cooling: None
Associa Association tion Y N: Yes
Eleva Elevation tion Units: Feet
At Attached tached Gar Garage age Y N: true
Exterior F Fe eatur tures: es: Rain Gutters
Interior F Fe eatur tures: es: Ceiling Fan(s), Granite Counters, Living Room Deck Attached, Open Floorplan, Recessed Lighting
Lot F Fe eatur tures: es: Landscaped, Lawn, Level with Street, Level, Near Public Transit, Sprinkler System, Sprinklers In Front
Land F Fee/Land ee/Land LLe ease: Fee
Main LLevel evel Bedr Bedrooms: ooms: 1
Levels: Two
Number Of Units In Community: 8
Features
Buyer Agency Compensa ompensation: tion: 2.500 Community F Fe eatur tures: es: Curbs, Gutters, Sidewalks, Storm Drains, Street Lights, Suburban Construction Ma Materials: terials: Stucco
Dir Direction ection F Faces: aces: South
Flooring: Carpet, Tile, Wood Founda oundation tion Details: Slab He Hea ating: Central, Forced Air, Natural Gas
Listing T Terms: erms: Cash, Cash To New Loan
Parking T Total: otal: 2 Patio And P Por orch ch F Fe eatur tures: es: Deck, Front Porch Pool F Fe eatur tures: es: None
James Lowe | 562-243-1146 | https://JamesLowe.FirstTeam.com | jameslowe@firstteam.com
Comparative Market Analysis
Pool P Priva rivate te Y N: No Proper operty ty At Attached tached Y Yes/No: es/No: Yes Road Surface T Type: ype: Paved Ba Bathr throom oom F Fe eatur tures: es: Bathtub, Shower, Shower in Tub, Closet in bathroom, Double sinks in bath(s), Double Sinks In Master Bath, Granite Counters, Jetted Tub, Separate tub and shower, Soaking Tub, Walk-in shower
15612 Van Ness Avenue, Gardena, California 90249
Kitchen F Fe eatur tures: es: Granite Counters, Kitchen Open to Family Room
Spa F Fe eatur tures: es: None
Room T Type: ype: Entry, Kitchen, Laundry, Living Room, Main Floor Master Bedroom, Master Bathroom, Master Bedroom, Master Suite, Walk-In Closet
Utilities: Electricity Connected, Natural Gas Connected, Sewer Connected, Water Connected
Senior C Community ommunity Y Yes/No: es/No: No
Water Sour Source: ce: Public
Special Listing C Conditions: onditions: Standard
Window F Fe eatur tures: es: Blinds, Double Pane Windows, Skylight(s) Year Built Sour Source: ce: Assessor
View: Neighborhood
Sewer: Public Sewer
Remarks Enjoy luxury living without the price tag in this absolutely gorgeous, like-new home. Ideally located, you will love the quiet neighborhood that boasts easy access to Redondo Beach, Manhattan Beach, LAX and all the amazing shops and amenities that West Gardena has to offer. From the moment you step inside, youll find yourself in the bright and open entertainment space. Friends and family will love gathering around the fireplace, in the spacious living area or in the stylish kitchen fitted with custom cabinetry and updated stainless-steel appliances. Outside, find even more entertainment space to enjoy on the oversized patio. Lounge in the sun or take in a meal al fresco from this completely private space. Back inside, the private family areas are equally as impressive with bright and spacious bedrooms and contemporary bathrooms. The main-level primary suite is a true retreat with soaring ceilings, a large walk-in closet and beautiful en suite that features double vanity, glass-enclosed shower and stand alone Jacuzzi tub perfect for relaxing. This home is completely move-in ready with all details considered wooden blinds, upgraded fixtures, tankless water heater, security system, finished 2-car garage and so much more. You dont want to let this one pass you by.
James Lowe | 562-243-1146 | https://JamesLowe.FirstTeam.com | jameslowe@firstteam.com
Comparative Market Analysis
15612 Van Ness Avenue, Gardena, California 90249
15612 Van Ness Avenue 4 Gardena, CA 90249
$732,000 CL CLOSED OSED
4/6/22
MLS #PW22051210 3 Beds 3.00 Baths Year Built 2008
1,560 Sq. Ft.
($469 / sqft)
Days on market: 5
James Lowe | 562-243-1146 | https://JamesLowe.FirstTeam.com | jameslowe@firstteam.com
Comparative Market Analysis
15612 Van Ness Avenue, Gardena, California 90249
James Lowe | 562-243-1146 | https://JamesLowe.FirstTeam.com | jameslowe@firstteam.com
Comparative Market Analysis
15612 Van Ness Avenue, Gardena, California 90249
Comparable Property Statistics S
1 Sold Listings LOWEST
$732,000
AVERAGE
$732,000
HIGH
$732,000
AVG PRICE / SQFT
AVG DOM
$469
5
James Lowe | 562-243-1146 | https://JamesLowe.FirstTeam.com | jameslowe@firstteam.com
Comparative Market Analysis
15612 Van Ness Avenue, Gardena, California 90249
Sold Property Analysis
Averages
104.6% 5 Homes sold for an average of 104.6% of their list price.
Days on market
It took an average of 5 days for a home to sell.
Analysis ADDRESS
15612 Van Ness Avenue 4
Averages
ORIG LIST PRICE
SOLD PRICE
% OF ORIG LIST PRICE
DOM
$ PER SQFT
$700,000
$732,000
104.57%
5
$469
$700,000
$732,000
104.57%
5
$469
James Lowe | 562-243-1146 | https://JamesLowe.FirstTeam.com | jameslowe@firstteam.com
Comparative Market Analysis
15612 Van Ness Avenue, Gardena, California 90249
Contact Me
James Lowe First Team Real Estate
REALTOR® 00481203 562-243-1146 jameslowe@firstteam.com https://JamesLowe.FirstTeam.com https://jameslowe.firstteam.com/blog.php https://www.facebook.com/jameslowe222 https://www.linkedin.com/in/jameslowe2/ https://twitter.com/JamesLowe2
James Lowe | 562-243-1146 | https://JamesLowe.FirstTeam.com | jameslowe@firstteam.com