James Foley Portfolio by James Foley

graphic design • illustration

Barley Bears An environmentally conscious beer brand

Illustrator InDesign Illustration Branding Brand Standards Advertisement Layout

Barely Bears was a beer brand I created in my Advanced Publication 2 class. I was assigned to create an original brand and create an advertising campaign around it. My campaign was based around replacing the word bears in the phrase “save the BEARS” to beers. The brand would also donate a portion of its profits to a charity that helps conserve bear habitats. The packaging for each can had a different species of bear for each kind of bear. The advertising campaign consists of various print and digital ads.

Digital

300x250px

160x600px

300x600px

970x250px

MATUHTUGH POINT JUDITH, RI

The MATUHTUGH Sweatshirt design for a lobster boat

Illustrator InDesign Branding

The Matuhtugh is a lobster boat, owned by Rob Stewart, that fishes out of Point Judith, Rhode Island. I’ve worked in Point Judith since I was in my teens so naturally, I offered to make Rob a logo for a sweatshirt when he asked me. I had him send me some pictures of his boat so that I could replicate the hull. To normal people there isn’t a difference between lobster boats but to a fisherman it’s important because it tells them who the boat maker was. In this case the boat is a 34ft Duffy and I did my best to make it look like one.

responsive

badge

adaptive

handwritten

geometric overlap

flat 2.0

Nutty Peanuts Creating branding for a peanut company minimalist

negative space Illustrator Branding Package Design Color Theory

Nutty Peanuts was a project were I created different styles of logos for the same brand. This project was a milestone for me because it helped me gain an ability to create different styles of logos. Before this project I struggled when making my logos sometimes, I was lost and didn’t have any direction. However through the process of creating the Nutty logos I learned how to create different kinds of logos including ones I’d never made before like badge logos, responsive logos, and adaptive logos.

Brown Acceptance Box Using brand standards for Brown University

Illustrator InDesign Branding Brand Standards Print Production

The goal of this project wasn’t just to have us improve on printing but also to teach us how to follow brand standards. I decided to use the Brown front gates as inspiration for the pattern I illustrated. Throughout all the parts of the acceptance package the pattern element is used. The Brown front gate separate the school from the rest of city and suround the university’s quad. This makes it a good representation of the sancutary that Brown provides from its students. Inside my acceptance package, potential Brown students would receive a calendar, a Brown t-shirt, and a folder with their acceptance letter.

Holiday Cards Two holiday cards with a satirical twist

Illustrator InDesign Illustration Print Production Color Theory

My only goal for this project was to have fun. I decided to revise a project I did when I was a freshman in college. When I initally did this project I didn’t understand how to digitize my artwork correctly. Because of this I had done my artwork in Adobe Illustrator which took away the hand drawn aesthetic I was going for. When I revised the project, I redrew the illustrations for the Thanksgiving card and added an additional Easter card which needed its own original illustrations as well.

Sandy Beach Staff

Sandy Beach A hat design for Camp Sandy Beach

Illustrator Color Theory

Camp Sandy Beach is a summer camp in Rockville, Rhode Island. One of my friends was tasked with getting hats for the camp counselors so he commissioned me to make a design to be embroidered. When he initially contacted me he gave me a rough sketch of what he was thinking for the design. He wanted the initials of the camp (SB) and his vision was for the “S“ to be a wave and for the “B” to be a palm tree with bananas as the bowls of the “B.” I gave him two versions one that was what he asked for and one that had waves as both of the letters.

Misleading Magazine One of my first editorial design projects

Illustrator InDesign Illustration Branding Editorial Print Production

I was assigned to create an 8-page magazine with an original developed brand and creative original content. I conducted research to find inspiration and then proceeded to sketch and draft multiple versions of a masthead and overall cover design. Creating original artwork as well as creating a consistent layout was difficult. All the illustrations in the magazine are my own original work. I was recognized for the best cover design and best illustrations by my class.

Digita Printin save file in CMYK at 300dpi

Digita Printin printer is prepped, paper is loaded

Digital printing is a relatively new technology. Printing has been around since 1439 but digital printing presses have only been on the market since the early 1990s. A digital printer assembles images from complex sets of numbers and mathematical formulas. The images are captured from a matrix of dots, which are called pixels, in a process called digitizing. These digitized images are used in the printing process to control the deposition of the ink or toner. Digital printing also utilizes a color management system, which keeps the images looking the same when and wherever they are printed.

In 1993, the first digital color printing press, called Indigo, was launched. It was an instant hit and triggered an overnight transformation of the printing world. Now, customers could have short-run, high-quality, prints done right from a desktop computer. In 2000 the Hewlett Packard Company invested $100m into Indigo. On September 6, 2001, HP announced it would be acquiring the remaining shares in Indigo for $629m. Digital printing, especially inkjet, is becoming an increasingly more important and valuable part of printing as a whole. In 2014, it accounted for 13.5% of the total printing market output and in 2019 had risen to 17.4% of the total market output.

al Digital Digital ng Printing Printing

al Digital Digital ng Printing Printing Digital Digital Printing Printing printer head moves side to side

Printing Infographics Infographics for the digital printing process

Illustrator InDesign Illustration

paper is caught, printing is complete

The goal of this project was to help us learn the process of whatever type of printing we wanted, I chose digital printing. After we had done our research on the type of printing we wanted to highlight, we then had to make infographics to show the printing process. This project was the first time I’d ever created vector artwork that wasn’t just for a logo. All the artwork was created originally for the purpose of the project. The Infographics poster serves as a milestone, marking the point where I became confident in my ability to creating vectored artwork.

Beaver Tail A catalog and brand for an outdoor clothing company

Illustrator InDesign Branding Editorial Print Production

I was assigned to create a catalog and trade show for a brand of our choice. Inspired by the L.L. Bean catalogues that I recently had received, I decided to do an outdoor apparel brand. The style of my editorial in my catalogue was heavily inspired by the L.L. Bean catalogue. I took ideas like the green banners I use for my subheadings and the type of hierarchy I use in my body copy. On the apparel side of things, I wanted to pull from brands like Patagonia and use bright colors while still trying to use a monochromatic palette for each item.

Did the food exceed your expectations? What was your favorite dish on the menu and why? Would you pay money to dine at Coastal Bites?

Coastal Bites A collaboration with Johnson and Wales Culinary students

Illustrator InDesign Branding Brand Standards Print Production

Coastal Bites was a restaurant that was done in collaboration with Johnson & Wales Culinary students. I was tasked with making a large display menu, a handheld menu, business cards, comment cards, and stickers. Our restaurants cuisine was Jamaican Barbecue. The chefs decided they wanted a beach theme and called the restaurant Coastal Bites. I came up with the idea of making the A’s in Coastal shark fins which lead to them becoming a sharks head; the shark is meant to reinforce the word bite.

Appetizer Callaloo Stew Cornbread | Okra | salted cod | Collard Greens | Spinach

Entrées Jamaican Southern Tamales Oxtail | cassava | Red Chili | Mustard | Plantain

Jerk Monkfish Coconut Rice | BBQ Beans | Mango Salsa

Dessert Bread Pudding Rum | Macadamia nuts | Raisins

Drink Tropical Punch Guava | Pineapple | Mango

Consuming Raw or undercooked meats, poultry, seafood, shellfish, or eggs may increase the risk of foodborne illness, especially if you have certain medical conditions.

CHIPS AND DIP Potato Chips, Crab and Cheese

SEASONAL SOUP Butternut Squash and Goat Cheese

POT PIE Beef and Vegetables

SUNDAY BRUNCH Pork, Biscuits and Gravy

APPLE STREUSEL Apples, Oats, Ice Cream and Caramel

JOHN WEEKLY Sweet Tea, Lemonade and Lavender

scan the QR to view TIMELINE

John Weekly

Pot Pie

Porch the

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FAMILIAR RELATABLE

Chips and Dip

Butternut Squash Soup

Biscuit and Gravy

Pot Pie

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Jada’s dish, the soup. Granola, delicate flowers, and science.

October 13: Final Menu table tents were delivered by the design team.

CHIPS AND DIP Potato Chips, Crab and Cheese

SEASONAL SOUP

Service station setup for our chips and dip.

Butternut Squash and Goat Cheese

POT PIE

Initial team meeting to conceptualize and breakdown dishes.

Beef and Vegetables

SUNDAY BRUNCH Pork, Biscuits and Gravy

APPLE STREUSEL Apples, Oats, Ice Cream and Caramel

JOHN WEEKLY Sweet Tea, Lemonade and Lavender

Service station setup for the pot pie, lots of different components. Group 1: Annabelle Dickstein, Bret Dawson, Jack Corocoran, Jada Smith, Kayla Dinger, Lauren Perez, Nick Boutin, Zachary Provencal CUL3151: Chef-Driven Fine Dining Concepts Chef Wyatt Maguire September 8, 2021

Group 1 Menu Design Notes

Course 1: Chips and Dip (name)

September 8:

Potato chips, Seafood Dip. (dish description) Course 2: Seasonal Soup Butternut Squash and Carrots. Course 3: Leftover Sliders

Our first dish ideas on paper.

Pork and Beef. Course 4: Family Dinner Venison, Root Vegetables and Potatoes. Course 5: Apple Pie Apples, Ice Cream and Caramel.

Warm biscuits ready for eating.

Mocktail: John Weekly Sweet Tea, Lemonade and Lavender.

October 14: Dining room ready for guests.

•

The Porch

Lauren’s Service Day Station Prep.

Group 1 Menu

Course 1: Chips and Dip (name) Potato chips, Crab and Cheese (dish description)

Course 2: Seasonal Soup •

September 19: Our new menu after experimenting in the kitchen and finding out what works and what doesn’t.

Butternut Squash and Goat Cheese

Course 3: Pot Pie •

Beef and Vegetables

Course 4: Sunday Brunch •

Pork, Biscuits and Gravy.

Course 5: Apple Pie •

Apples, Ice Cream and Caramel.

Mocktail: John Weekly •

Sweet Tea, Lemonade and Lavender.

Glass Potato Chip Final Product.

A collaboration with Johnson and Wales Culinary students

Making Caviar for Apple Streusel.

September 20:

COURSE 1 - CHIPS AND DIP Potato chips, crab and cheese.

COURSE 2 - SEASONAL SOUP Butternut Squash and Goat Cheese.

COURSE 3 - POT PIE Beef and Vegetables.

COURSE 4 - SUNDAY BRUNCH Pork, Biscuits and Gravy.

COURSE

5 - APPLE PIE

Apples, Ice Cream and Caramel.

Finally, we got to see what our design team was made of. What we were given was an amazing start and gave our restaurant idea some more form to work with.

QR CODE MENU

Seasonal Soup Show Plate.

September 30: Amazing work done by our design team to give our ideas an actual body.

MOCKTAIL - JOHN WEEKLY Sweet Tea, Lemonade and Lavender.

LOGO

WARM FAMILIAR RELATABLE

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September 25:

#C7855D C:0 M:42 Y:57 K:23

#875A41 C:0 M:41 Y:53 K:55

First time putting out our dishes for service and seeing what we were capable of.

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Black Pen Regular

CMYK: 38, 96, 59, 42 RGB: 110, 26, 54 Color: Claret

ST YLESCAPE

ABC DEFGHIJKLMNOP QRST UVWX YZ abcdefghijklmnopqrstuvwxyz 0123456789

F ONTS

Porch the

CMYK: 55, 68, 68, 62 RGB: 64, 45, 40 Color: Old Burgundy

Futura Medium

CMYK: 39, 71, 73, 38 RGB: 115, 67, 55 Color: Bole

ABCDEFGHIJKLMNOPQRST UVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

CMYK: 19, 64, 70, 4 RGB: 197, 113, 85 Color: Copper Red

Chips & Dip

Biscuit & Gravy

FAMILIAR

WARM

Pot Pie

Soup

RELATABLE

Mr Eaves Mod OT Bold

#F0A579 C:0 M:31 Y:50 K:6

“Sit Back and Relax”

#C47155 C:0 M:42 Y:57 K:23

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Seasonal Soup

Chips & Dip

Pot Pie

Sunday Brunch

Mr Eaves Mod OT Book

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Pot Pie

Remachine Script

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John Weekly

Biscuit and Gravy

Test Plating for Apple Streusel.

WARM FAMILIAR RELATABLE

ABCDEFGHIJKLMNOPQR STUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

#FEFEFD C:0 M:0 Y:0 K:0

Seasonal Soup

Butternut Squash Soup

Big Caslon Medium

CMYK: 3, 40, 54, 0 RGB: 240, 165, 122 Color: Light Salmon

#402D28 C:0 M:30 Y:38 K:75

Sunday Brunch

Chips and Dip

#412D28 C:55 M:68 Y:68 K:62

COLO RS

Chips and Dip

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John Weekly Show Plate.

Illustrator InDesign Branding Brand Standards Print Production

The Porch was a project that was done in collaboration with JWU Culinary students from the Fine Dining class. I was assigned to make a menu, table tents, and a timeline. Our restaurants cuisine was inspired by comfort foods and home cooked meals. The chefs decided they wanted a log cabin theme and called the restaurant The Porch since the concept was based on feeling at home. I designed the timeline to be viewed digitally, via QR code, since the chefs needed it to be easily shown to potential employers.

What foods are recommended: Grains that contain less than 2g of fiber:

• • • • •

Dairy: • Milk that is non-fat, 1%, 2%, or lactose-free • Yogurt • Low fat ice cream • Cheese

Pasta Crackers w/o seeds Tortillas White rice, very well cooked Pancakes made with white flour

Vegetables:

Protein:

• Canned and well-cooked vegeta• Lean, well-cooked, and tender bles without seeds or skins cuts of meat that have cooked • Vegetable juice without pulp low and slow recommended: foods ,are What • Chicken fish, pork, beef, or lamb Fruits: • Smooth nut butters (ie: peanut Dairy: • Soft, and well-cooked fruits withcontain less than Grains or that almond) skins or seeds1%, 2%, or is non-fat, that • Milkout 2g of fiber: • Canned ree fruit in juice (ie: peachlactose-f • Pasta es or pears) • Yogurt Low Fiber • Crackers w/o seeds • Fruit juice without pulp cream fat ice Low • • Tortillas Important to note: Residue Low Cheese • • White rice, very well cooked flour white with made s • Pancake Limit acidic, spicy, and high-fat foods Vegeta to bles: decrease the severity of GI symptoms : • Canned and well-cooked vegetaProtein bles without seeds or skins tender and ked, well-coo • Lean, Vegetable juice without pulp • cooked have that cuts of meat low and slow • Chicken, fish, pork, beef, or lamb Fruits: • Smooth nut butters (ie: peanut • Soft, and well-cooked fruits withor almond) out skins or seeds peachLow • Canned fruit in juice (ie: Fiber es or pears) Low Residue • Fruit juice without pulp

HOSPITAL

Important to note:

What this is? to Avoid: diet Foods Grains:

On this diet: Patients should be consuming less than 8g of fiber a day. Vegetables:

1 2

• Grains and bread made with whole wheat flour • Brown rice • Popcorn

• Alfalfa or bean sprouts • Raw or undercooked vegetables • Cooked vegetables including peas, intenddiet issquash, This, winter : broccoli This is to prevent Why use Brussels sprouts, cabbagee:, corn ed to decreas Protein : this diet? (and cornbread), onions, cauliflower, s with skin cy and of potatoe The frequen • Fatty/ fried meats Further irritation size of an individu• Fried chicken inflamed already an What this , bacon, etc. On this diet: Fruits: al’s stool. • Sausage bowel. diet is? • Hummu s to Avoid: Foods Patients should• be Raw fruit • Sushi ng less• than Dried fruit • Nuts and chunky nut consumi butters bles: Vegeta Grains: 8g of fiber • Avocado a day. with: Those Who is or bean sprouts • Berries Alfalfa • bread made with • Grains Dairy:andfor? Colitis Ulcertive • oked les vegetab this diet or underco • Coconut Raw • Crohn’s •disease wheat flour whole Colostom • Alesnew • Whole g y includin • Fruit vegetab Cooked juice with pulp • Divertic•ulitis rice milk • Brown Ileostomy. A newsquash, • Soy milk peas, broccoli,•winter • Gastroparesis Popcorn •Why • Cream use , corn This is to prevent : sprouts, Brussels This cabbage diet is intend• Half cauliand Half onions, d), cornbrea (and this diet? ed to decreas : Protein Importa e: flower, potatoes with skin nt to note: meats fried Further irritation of • Fatty/ The frequency and Limit acidic, spicy, and high-fat foods to an already • Fried chicken inflamed size of an individudecrease the Fruits: severity of GI symptoms etc. bowel. • Sausage, bacon, al’s stool. • Hummus • Raw fruit • Sushi • Dried fruit • Nuts and chunky nut butters • Avocado Who is Those with:• Berries Dairy: this diet for? • Coconut • Crohn’s disease • Ulcertive pulp Colitis • Fruit juice with • Whole milk • Diverticulitis • A new Colostomy • Soy milk • Gastroparesis • A new Ileostomy. • Cream Important to note: Half and • Half

3 4 5

8 9 10 11

13 14 16 17 19

Limit acidic, spicy, and high-fat foods to decrease the severity of GI symptoms

22 24

27 What foods are recommended: Grains that contain less than 2g of fiber: • • • • •

Pasta Crackers w/o seeds Tortillas White rice, very well cooked Pancakes made with white flour

Protein: • Lean, well-cooked, and tender cuts of meat that have cooked low and slow • Chicken, fish, pork, beef, or lamb • Smooth nut butters (ie: peanut or almond)

Important to note:

Foods to Avoid:

Dairy:

Grains:

Vegetables:

• Milk that is non-fat, 1%, 2%, or lactose-free • Yogurt • Low fat ice cream • Cheese

• Grains and bread made with whole wheat flour • Brown rice • Popcorn

• Alfalfa or bean sprouts • Raw or undercooked vegetables • Cooked vegetables including peas, broccoli, winter squash, Brussels sprouts, cabbage, corn (and cornbread), onions, cauliflower, potatoes with skin

Vegetables: • Canned and well-cooked vegetables without seeds or skins • Vegetable juice without pulp

Fruits: • Soft, and well-cooked fruits without skins or seeds • Canned fruit in juice (ie: peaches or pears) • Fruit juice without pulp

Limit acidic, spicy, and high-fat foods to decrease the severity of GI symptoms

Protein: • • • • • •

Fatty/ fried meats Fried chicken Sausage, bacon, etc. Hummus Sushi Nuts and chunky nut butters

Dairy: • • • •

Whole milk Soy milk Cream Half and Half

30 32

Fruits: • • • • • •

Raw fruit Dried fruit Avocado Berries Coconut Fruit juice with pulp Important to note:

Limit acidic, spicy, and high-fat foods to decrease the severity of GI symptoms

HOSPITAL Foods That Should Be Avoided

Grains:

Vegetables:

• Grains and bread made with whole wheat flour • Brown rice • Popcorn

Protein:

21 23

• Fatty/ fried meats • Fried chicken • Sausage, bacon, etc. • Hummus • Sushi • Nuts and chunky nut butters

Dairy: • Whole milk • Soy milk • Cream • Half and Half

Fruits: • Raw fruit • Dried fruit • Avocado • Berries • Coconut • Fruit juice with pulp

Answer Key 1. Cooked brussels sprouts 2. Half and Half 3. Dried fruit 4. Fatty meats 5. Cornbread 6. Brown rice 7. Sushi 8. Berries 9. Popcorn 10. Cooked cauliflower 11. Cooked potatoes with skin 12. Soy milk 13. Bacon 14. Fried chicken 15. Coconut 16. Fried meats 17. Cooked peas 18. Whole milk

19. Raw vegetables 20. Cooked winter squash 21. Cooked onions 22. Cooked corn 23. Cream 24. Fruit juice with pulp 25. Undercooked vegetables 26. Cooked broccoli 27. Bean sprouts 28. Raw fruit 29. Grains and bread made with whole wheat flour 30. Hummus 31. Avocado 32. Nuts and chunky nut butters 33. Cooked cabbage 34. Sausage 35. Alfalfa

Serenity Hospital A collaboration with Johnson and Wales Culinary students

Illustrator InDesign Branding Brand Standards Print Production

Serenity Hospital was a project that was done in collaboration with JWU Culinary students from the Therapeutic Cuisine class. I was assigned to make a placemat and brochure that would inform the patient of the diet restrictions. Our hospitals specific diet was low fiber and low residue. The chefs decided they wanted a poppy flower as their icon as a symbol of tranquility. I designed the placemat to be interactive so that the patient can either do a crossword or just read what foods they shouldn’t be eating, I thought this would make it more practical for them.

Ordering Ticket

Entrees

Beverages

Please choose a BEVERAGE:

Bar Pizza

Root Beer Float*

Please choose an APPETIZER:

Tomato Sauce, Mozzarella Cheese, Cheddar Cheese, Garlic Butter Crust $8.99

West Virginia BBQ Wings*

Bone-In Grilled Chicken Wings, Smoky BBQ Sauce, Chopped Scallions, Carrots, Celery, Ranch Dressing $2.99

Homemade Root Beer, Vanilla Ice Cream $4.99

Honey Lemon Iced Tea Black Tea, Honey, Fresh Squeezed Lemon Juice $0.99

Honey Sriracha Wings*

Appetizer

Mama’s Nachos

Signature Pretzel

Bone-In Grilled Wings, Smooth Honey Sriracha Glaze, Sesame Seeds, Carrots, Celery, Ranch Dressing $2.99

Crispy Corn Tortilla Chips, Queso, Cheddar Cheese, Black Beans, Onions, Tomatoes, Green Bell Pepper, Pickled Jalapenos, Sour Cream $4.99

Soft Pretzel, Sea Salt, Creamy Beer Cheese $0.99

Mountaineer Mac & Cheese

Elbow Macaroni, Creamy Cheese Sauce, Toasted Breadcrumbs, Chopped Parsley $4.99

Betty’s Smashburger

Sesame Bun, Juicy Beef Patty, Cheddar Cheese, Pickles, Lettuce, Tomato, Onion, Ketchup, Hand-Cut Crispy Fries $5.99 gluten-free

vegetarian

Please inform the kitchen of any allergies. *Consuming raw or undercooked meats, poultry or eggs may increase your risk of foodborne illness.

F Root Beer Float*

F Pretzel with Beer Cheese INCLUDED WITH EVERY ORDER!

Please choose an ENTREE:

F Honey Sriracha Wings* F BBQ Fried Wings* F Bar Pizza F Nachos* F Mountaineer Mac & Cheese F Sliders* F Lettuce F Onion F Tomato

Your name: gluten-free

vegetarian

*Please notify your server of any allergens *Consuming raw or undercooked meats, poultry or eggs may increase your risk of foodborne illness.

Mountain Mama’s A collaboration with Johnson and Wales Culinary students

Illustrator InDesign Illustration Print Production Branding Brand Standards

Mountain Mama’s was a bar that was done in collaboration with Johnson & Wales Culinary students. My team and I were tasked with making a large display menu, order cards, advertisements, table tents, a stamp, and a cookbook. Our restaurants cuisine was in West Virginia; the chefs decided they wanted a “Mountain Mama” in reference to the song Country Roads by John Denver. I Illustrated the Mountain Mama that we used.

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CULPER R I NG 2022

The Culper Ring A mug club for a craft brewery in Jamestown, RI

Illustrator InDesign Illustration Print Production Branding Brand Standards

This project was for Generals Crossing, a microbrewery located in Jamestown, RI. My team and I were tasked with creating a logo, codebook, t-shirt, coin, and print advertisement for the introduction of a mug club called the Culper Ring. The brewery and the club are both based on the American Revolution, so we took inspiration from the period. The Culper Ring was a spy organization that operated during the revolution which inspired me to use a foldout to hide the code in the codebook.

Illustration • Graphic Design (401) 524-4805 jamesfoleydesign@gmail.com graphic design • illustration

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