Maffra

Charming town steeped in history

Maffra is a charming town located in Victoria, Australia, about 220 kilometres (140 miles) east of Melbourne. It is part of the Shire of Wellington local government area and is known for its rich agricultural heritage, particularly dairy farming.

The town has a population of around 5,384 people as of the 2021 census. Maffra's history dates back to the 1860s, and it was named after a village in Portugal, reflecting the heritage of some of its early settlers. The town's main street is lined with historic buildings, including the Beet Museum, which chronicles the early sugar beet industry and the area's cattle and dairying heritage.

Maffra hosts several community events throughout the year, such as the Mardi Gras in March, the Maffra and District Agricultural, Pastoral and Horticultural Show in October, and a tennis tournament in April. The town also has a range of recreational activities, including fishing in the Macalister and Thomson rivers and boating at Lake Glenmaggie.