Pros. And Cons. Of Using AMP For Your Website

Pros. And Cons.

Of Using AMP For Your Website

The Introduction AMP was introduced by Google in 2015 to speed up the loading time of websites on mobile devices. The ultimate goal of this was to enhance the mobile performance of the site and to gain more and more revenue.

However, the reactions on AMP were varied from the starting. And some of the experts spell it as standards of improving the performance.

On the other hand, according to some others, it has unintended consequences of losing control over mobile web development.

List of Recent Changes in AMP Rolling out customization options New URL display on the horizon AMP’s for all devices Crackdown on teaser pages Simply put and fast

Pros. Of AMP

BOOST WEBSITE LOADING TIME AMP

eliminates

the

01

ENHANCE MOBILE RANKING The mobile ranking capabilities of AMP can be judged by its faster page

non-essential

elements from your site and makes it load

load

faster. Moreover, it is created especially to

performance. And hence your site

make website development easy, and

reduces the load on the server and generates immense amounts of traffic from mobiles. The pre-fetched AMP material reduces the load of the server and helps in responding faster and earlier.

and

mobile-friendliness

feature, there are more chances to

friendly.

It’s not only user efficient but also

time

loads faster and has a mobile-friendly

when it comes making the site mobile

IMPROVE SERVER RESPONSES

02

gain conversion rate.

03

MORE ADS VIEWING The diverse variety of ad networks with

a

hospitable

environment

is

something that AMP offers for fastloading ads. After all, when ads load quickly,

chances

of

seeing

them

increase with the full potential of increased revenue.

04

Cons. of AMP

NOT EASY TO IMPLEMENT Due

to

its

restrictive

nature,

AMP

01

implementation is quite tough. Other than Google's

guidelines.

And

the

framework

implementation

can

be

confusing,

as

it

has

page. And supports Google analytics under different tags that makes it time-consuming and hassle to collect

conflicting

and analyze data.

information, consistent template updates.

GOOGLE CACHE SERVE It enables Google to make the page load faster with a cached version of an AMP-enable page. While you search, Google

holds

the

information

and

doesn't represent the content you create, just copy that cached stored somewhere.

The crucial thing to mark is, the AMP

02

page isn’t the same as the original

that, during the process, you need to follow

SHORTENED ANALYTICS

03

NO LEADS AND SUBSCRIBE Whether it’s email popups, sidebar widgets,

strategic

social

share

buttons or opt-in forms, it doesn’t show

any.

You

can

lose

your

subscribers and leads in the process.

04

Why Should You Opt For AMP? Mobile dependency and popularity is growing day-by-day. In such a way, to grab the massive amount of traffic

you

accordingly. shopping smartphones

have From on

to

adapt

browsing the

become

to

internet, the

most

convenient way to do so. And to make this process easy and quick, AMP

promises

a

great

experience and online visibility.

user

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