1 minute read
THE BENEFITS OF PERSONALIZATION
By taking the time to personalize your cold emails, you can reap a number of benefits. These include:
Higher open and clickthrough rates
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As we mentioned earlier, personalized emails have higher open and click-through rates than generic emails.
Increased engagement.
When you speak directly to the recipient's needs and pain points, they're more likely to engage with your email.
Improved reputation. Spammy, generic emails can quickly damage your reputation. By sending personalized emails that provide value, you'll build a positive reputation with your target audience.
Increased conversions.
Ultimately, the goal of a cold email service is to convert recipients into customers or clients. By personalizing your emails, you increase the likelihood that they'll take action.
