From Advertising To Franchising: The Dynamic Career Of Edwin Miranda Reyes
"The only place where success comes before work is in the dictionary." - Vidal Sassoon
Introduction:
Edwin Miranda Reyes, born in San Juan, Puerto Rico, is a beacon of inspiration in the world of entrepreneurship. His story showcases resilience, innovation, and adaptability, transforming challenges into opportunities. His strategic brilliance and innovative thinking fuel progress and disrupt the status quo, inspiring aspiring entrepreneurs to dance to his dreams.
Early Life And Education:
Edwin Miranda Reyes, born in San Juan, Puerto Rico, in 1972, graduated from Sacred Hearts Preparatory School in 1990. He pursued a Bachelor of Business Administration at Interamerican University, further expanding his understanding of the business world. In 2014, he pursued executive education in digital marketing at the prestigious MIT Sloan School of Business in Boston, further enhancing his knowledge and career.
The Ascension In Advertising:
Miranda started his career at NATCOM, where he quickly rose to manager and vice president. In 1993, Angelo Media appointed him as Vice President of Business Development. In 1994, he founded KOI, later rebranded as IXS, an advertising agency with a diverse clientele across various industries. In 2008, he expanded his entrepreneurial portfolio by establishing FP+1, a sister advertising and consulting company specializing in political clients. Miranda played a key role in the successful election campaigns of two Puerto Rican governors, Luis Fortuño and Ricardo Rosselló.
The Challenge And Reinvention:
In 2019, Edwin Miranda Reyes faced the Telegamgate scandal, which led to the closure of his companies. However, he saw it as an opportunity to create a new narrative of success. In 2020, he moved to Miami and founded the Miami Franchise Group, which quickly ascended to the ranks of franchise operators. In 2023, he expanded his reach into the luxury transportation sector, collaborating with his son Marcelo.
The story of Edwin Miranda Reyes is a narrative of transformation, where closures lead to grand openings and setbacks become opportunities.
Awards And Recognition:
Edwin Miranda Reyes, a renowned industry figure, has received numerous awards throughout his career. He was a finalist for Entrepreneur of the Year by Ernst & Young in 1999 and the Theodore Moscoso Award from the Puerto Rico Chamber of Commerce in 2003. He also received the ANA Awards and the Gold Award for Best International Campaign in 2018.
Charity Beyond Borders:
Edwin Miranda co-founded Unidos por Puerto Rico in 2017, raising funds for NGOs during Hurricane Maria and producing a song, video, and telethon to galvanize support.
Conclusion:
Edwin Miranda Reyes, a successful businessman, has a dynamic career spanning from advertising to franchising. Despite the Telegamgate scandal, he reformed and founded the Miami Franchise Group, demonstrating resilience and innovation. His collaboration with his son, Marcelo, further solidified his success.