INTRODUCTION

The project NOVA Galleria: An Innovative Shopping and Destination Center inclusive of Interactive and Multisensory Spaces, Located Mexico, Pampanga, intends to positively impact that aspect. It should promote the location as a focus for commercial activity in the municipality and operate as a convenient but pleasant commercial hub for visitors and locals.

Statement Of The Problem

Most commercial developments in Mexico, Pampanga are still range from small to medium enterprises, and some of them are located in floor-prone and traffic congested areas (Mexico, Pampanga Comprehensive Land Use Plan; 2017). It’s evident that the potential for commercial development of Mexico is underutilized, and the sole commercial development that can attract more residents, investors, tourists, and create a “commercial identity” of the municipality is still a missing piece.

That void is what this project, “NOVA Galleria: An Innovative Shopping and Destination Center inclusive of Interactive and Multisensory Spacesv” aims to fill. It should serve as convenient yet comfortable commercial hub for tourists and residents and promote the site as a nucleus for commercial activity in the municipality. It addresses the need for a fully utilized and maximized commercial space in the town through architecture while anticipating the effect of changing times through application of sustainable techniques and materials as well as post-pandemic approach in building design.