https://issuu.com/jake_daly/docs/booklet2
ABOUT HOW DESIGN LIVE
HOW Design Live is where inspiration, community, and creativity converge in a 3-day event that you can’t afford to miss. Founded in 1985, the HOW brand began its life as a print magazine. In 2023, HOW Design Live is celebrating 33 years of serving the business, creativity and technology needs of creative professionals.
HOW Design Live offers the creative inspiration to refuel your passion combined with the practical knowledge you need to achieve and advance in your career through incredible breakout sessions, keynotes, and workshops. Become part of a creative community that embraces every attendee, validates your work, and empowers you to do great things.
At HOW Design Live, you will:
Access up to 100 educational sessions and keynotes that will change your thinking, radically improve your work, and build business and marketing skills essential to your job.
Hear powerful keynotes such as Elizabeth Gilbert, Simon Sinek, Malcolm Gladwell and Brené Brown, that represent some of the best creative minds in the world
Become part of a creative community that embraces every attendee, validates your work, and empowers you to do great things.
Experience a truly global happening, with nearly 2,000 attendees from every state in the U.S. and dozens of countries around the world.
Have an exclusive opportunity to preview new tools, technologies, and products in the industry’s largest exhibit hall.
Meet The Ambassadors
“I’ve been to HOW Design Live for 19 years straight primarily because of the CONNECTIONS that I’ve made through the years. From my very first moment at HOW Design Live, I knew I was part of a larger community of design professionals. These enduring relationships with fellow HOWies, the speakers/authors and HOW Design Live staffers is one of the most fulfilling parts of my career.”
- Keith “Smitcat” Smith“HOW Design Live is my favorite design event of the year. Not only do attendees get a chance to ignite their creative passion and explore the latest creative trends, but they also gain lasting connections with industry peers.”
- Lynnette “LBoogie” Pope“HOW Design Live isn’t just about learning from the amazing speakers on the stage or the knowledgeable vendors on the exhibition floor. It’s about building your network and finding your squad. So, listen. Take notes. Collect samples. But don’t forget to look at the person next to you that you don’t know and introduce yourself. That’s how you HOW. I did it, and I have the most amazing group of friends that also moonlights as my network.”
- Julie Goldsberry, #huggedbyjulie
“I went from feeling alone as the only designer in the office to being connected, educated, and supported by all the creatives I’ve met throughout the years, and having access to their experience, knowledge and wisdom has made all the difference. I’ll never miss another HOW Design Live if I can help it!”
- Cami Travis-Groves
Sunday Jun 4 - Morning
HOW Women Lead
9:00 AM - 9:45 AM
HOW Women Lead - Session
Track: HOW Women Lead
9:50 AM - 10:35 AM
HOW Women Lead - Session
Track: HOW Women Lead
10:40 AM - 11:25 AM
HOW Women Lead - Session
Track: HOW Women Lead
11:30 AM - 12:15 PM
HOW Women Lead - Session
Track: HOW Women Lead
12:15 PM - 1:30 PM
HOW Women Lead - Lunch
Sunday Jun 4 - Morning
HOW Women Lead
Track: HOW Women Lead
1:30 PM - 2:15 PM
HOW Women Lead - Session
Track: HOW Women Lead
2:20 PM - 3:25 PM
HOW Women Lead - Session
Track: HOW Women Lead
3:30 PM - 4:15 PM
HOW Women Lead - Session
Track: HOW Women Lead
4:20 PM - 5:00 PM
HOW Women Lead - Session
Track: HOW Women Lead
Monday June 5 - Morning
HOW Design
7:00 AM - 6:30 PM
Registration Open
8:00 AM - 9:00 PM
Continental Breakfast Track: Networking/Lunch/Other opportunities
8:30 AM - 9:00 AM
HOW Connection Track: Networking/Lunch/Other opportunities
9:00 AM - 9:10 AM
Opening Remarks Track: Main Stage
9:10 AM - 9:40 AM
HOW Keynote Track: Main Stage
9:50 AM - 10:35 AM
Break Out Track: Break Out
9:50 AM - 10:35 AM
HOW-To Track: HOW-To 10:40 AM - 11:25 AM
Break Out Track: Break Out 10:40 AM - 11:25 AM
HOW-To Track: HOW-To 11:30 AM - 12:15 PM
Break Out Track: Break Out 11:30 AM - 12:15 PM
HOW-To Track: HOW-To
Monday June 5 - Afternoon
How Design
12:15 PM - 1:30 PM
Lunch (On Your Own)
Track: Networking/Lunch/Other opportunities
1:30 PM - 2:00 PM
HOW Keynote Track: Main Stage
2:10 PM - 2:55 PM
Break Out
Track: Break Out
2:10 PM - 2:55 PM
HOW-To Track: HOW-To
3:00 PM - 3:45 PM
Break Out
Track: Break Out
3:00 PM - 3:45 PM
HOW-To Track: HOW-To
3:50 PM - 4:35 PM
Break Out
Track: Break Out
3:50 PM - 4:35 PM
HOW-To
Track: HOW-To
4:45 PM - 5:15 PM
HOW Keynote
Track: Main Stage
5:15 PM - 7:00 PM
Opening Reception/ Exhibit Hall
Opening Track: Networking/Lunch/Other opportunities
Tuesday June 6 - Morning
HOW Design
7:30 AM - 6:30 PM
Registration Open
8:00 AM - 9:00 AM
Continental Breakfast & Expo Track: Networking/Lunch/Other opportunities
9:00 AM - 9:30 AM
HOW Keynote Track: Main Stage
9:40 AM - 10:25 AM
Break Out Track: Break Out 9:40 AM - 10:25 AM
HOW-To Track: HOW-To
10:30 AM - 11:15 AM
Break Out Track: Break Out 10:30 AM - 11:15 AM
HOW-To Track: HOW-To
11:20 AM - 12:00 PM
Break Out Track: Break Out
11:20 AM - 12:00 PM
HOW-To Track: HOW-To 12:00 PM - 1:15 PM
Lunch on Your Own Track: Networking/Lunch/Other opportunities
Tuesday June 6 - Afternoon
HOW Design
12:00 PM - 3:00 PM
Expo Open Track: Networking/Lunch/ Other opportunities
1:15 PM - 1:45 PM
HOW Keynote Track: Main Stage
1:50 PM - 2:35 PM
Break Out Track: Break Out
1:50 PM - 2:35 PM
HOW-To Track: HOW-To
2:40 PM - 3:25 PM
Break Out
Track: Break Out
2:40 PM - 3:25 PM
HOW-To Track: HOW-To
3:30 PM - 4:15 PM
Break Out Track: Break Out
3:30 PM - 4:15 PM
HOW-To Track: HOW-To
4:25 PM - 5:00 PM
HOW Keynote Track: Main Stage
5:00 PM - 6:00 PM
Networking Reception in Exhibit Hall Track: Networking/Lunch/Other opportunities
9:00 PM - 11:00 PM
HOW Party Track: Networking/Lunch/ Other opportunities
Wednesday June 7 - Morning
HOW Design
7:30 AM - 6:30 PM
Registration Open
8:00 AM - 9:00 AM
Continental Breakfast & Expo
Track: Networking/Lunch/Other opportunities
9:00 AM - 9:30 AM
HOW Keynote Track: Main Stage
9:40 AM - 10:25 AM
Break Out Track: Break Out
9:40 AM - 10:25 AM
HOW-To Track: HOW-To
10:30 AM - 11:15 AM
Break Out Track: Break Out
10:30 AM - 11:15 AM
HOW-To Track: HOW-To
11:20 AM - 12:00 PM
Break Out Track: Break Out
11:20 AM - 12:00 PM
HOW-To Track: HOW-To
Wednesday June 7 - Morning
HOW Design
12:00 PM - 1:15 PM
Lunch on Your Own & Expo
Track: Networking/Lunch/Other opportunities
1:15 PM - 2:00 PM
Break Out
Track: Break Out
1:15 PM - 2:00 PM
HOW-To
Track: HOW-To
2:05 PM - 2:50 PM
Break Out
Track: Break Out
2:05 PM - 2:50 PM
HOW-To Track: HOW-To
3:00 PM - 3:30 PM
HOW Keynote Track: Main Stage 3:35 PM - 4:05 PM
HOW Keynote Track: Main Stage 4:05 PM - 4:15 PM
HOW Wrap Up with Amy Conover
Track: Main Stage
Things to Do in Nashville
Creativity is the heart and soul of Music City and there’s never a shortage of inspiring things to do. From music, culture, and the arts to food, sports, and shopping, there is an “only in Nashville” experience waiting for you
This is not a waterpark. This is SoundWaves!
Shake off your preconceptions and expectations and get in tune with the nation's first truly upscale indoor/outdoor resort water attraction. SoundWaves at Gaylord Opryland Resort in Nashville is a unique indoor waterpark for hotel guests that unites extraordinary environments, exclusive amenities and relaxing water features. Discover energetic rides, winding wave pools, immersive music and an extraordinary oasis for visitors of all ages to enjoy.
Music & Entertainment
If cities had a soundtrack, Nashville's would be a mix of music’s past, present, and future with cuts of country, bluegrass, rock, pop, Americana, gospel, classical, and blues, all blending in perfect harmony. Explore the Nashville Nightlife, see a Nashville Show, and dive into Nashville’s diverse entertainment offerings. With music and entertainment around every corner, friends and family can enjoy the sounds that make this town a Music City.
Victore at HOW Design Live
07 Jun HOW Design Live: A Fun Pricing Game, and a Memorable Conference in Design, News by The Graphic Artist Guild
The Guild was invited to participate at HOW Design Live this past May, and decided to contribute a live version of our Pricing Game. For years, the Pricing Game has been one of our most popular webinars. Its advent was as a live event, created by the Boston Chapter of the Guild about 25 years ago, and continued annually by the New York Chapter for many years. (For the uninitiated, during the Game, the audience reviews the specs for actual design projects, and “bids” on what they would charge. Afterwards, the actual estimated and invoiced prices are revealed, and the designer’s pricing techniques are discussed.) While the format works as a webinar, the opportunity to bring it back live, with audience participation, was exciting.
For the HOW Design Live (HDL) Pricing Game, we solicited the work from three Guild members, all designers: Todd LeMieux (who is also our New England rep), Jonnie Bailey, and Peiro Salardi. Each contributed a beautiful piece of design – logo, brochure, and logo plus packaging, respectively – and more importantly, each had followed best practices in pricing and managing the project. The result was that the HDL Pricing Game attendees were treated to examples of beautiful work, as well as valuable insight into how competent professional designers conduct their business. The event was well received, in large part because the audience was so engaged in debating and defending their prices. A highlight was the heated (but polite) debate between “Mr. $500” and “Mr. $35,000”, who contested what the correct price for LeMieux’s logo design should be. (One was an independent designer working out of a small town, and the other worked in-house for a large branding agency – hence the huge pricing disrepency
