Student Media Advertising Media Kit

U N I V E R S I T Y

S T U D E N T

O F

S O U T H

C A R O L I N A

M E D I A

ADVERTISING

MEDIA KIT T H E DA I LY G A M ECO C K

GARNET & BLACK

SGTV

3 1 0 2 & 4 1 0 2 WUSC-FM

This is Student Media Student Media at the University of South Carolina houses the four student-run media outlets on campus. The Daily Gamecock, Garnet & Black, SGTV and WUSC-FM. Each offers students real-world experience in print, broadcast, advertising and graphic design as well as the opportunitiy to plug-in at the heart of campus and the student body.

All students, regardless of year or major, are invited to join one, or all four, of the media groups. Each student’s time in the newsroom, behind the mic, or in design builds the experience and skill set for internships and jobs after graducation.

let’s talk Web: www.sa.sc.edu/studentmedia Creative: smcreativeservices@sc.edu Advertising Office: smadsales@sc.edu Classifieds: saclassi@mailbox.sc.edu

2

Main Office: 803-777-3888 Display Ads: 803-777-3018 Newsroom: 803-777-7726 Facisimile: 803-777-6482

Scott Lindenberg Director of Student Media E: sclinden@mailbox.sc.edu P: 803-777-3915

Sarah Scarborough Advertising Manager E: sarahs@mailbox.sc.edu P: 803-777-5064

Kristine Capps Business Manager E: kristine@mailbox.sc.edu P: 803-777-7866

Edgar Santana Creative Director E: santanae@mailbox.sc.edu P: 803-777-5094

Student Media 1400 Greene Street Russell House 343 Columbia, SC 29223

Production Manager E: smcreativeservices@sc.edu P: 803-777-2833

THESE ARE THE FACTS

37,417 Last year, we had an audience of

23,363 of those were undergraduates, 7,925 were graduates, and 6,032 were USC faculty and staff.

45%(14,015) of these were males; another 55%(16,901) were females

consisted of in-state students

((

36%

) ))

64%

( audience ) ) ) consisted of out-of-state students

) )) 73% of undergrads live off campus

21% of undergrads are part of Greek Life

what does the Carolina community read?

Which of the following do you read regularly?

Daily Gamecock

The State

Of all the publications listed, which one do you read most?

None of the above

Zipsheet

The Odyssey

Free Times

Who filled out this survey?

25% Freshman 21% Sophomore 15% Junior 22% Senior 13% Graduate Student 4% Faculty/Staff

3

The daily Gamecock

www.dailygamecock.com

The Daily Gamecock seeks to inform and entertain students, faculty and staff, as well as the greater Columbia community, with a readership of more than 30,000. The student voice of The Daily Gamecock covers everything from the university’s administration to athletics to the local community. The Daily Gamecock publishes 10,000 issues Monday through Friday and is distributed to 130 locations on and around campus. The newspaper was also voted 14th in the nation’s best college newspapers by Princeton Review in 2012 and was was named Best Collegiate Newspaper in the State by the South Carolina Press Association. The Daily Gamecock design staff is also recognized regionally & nationally for innovative and superior designs.

Garnet & Black www.gandbmagazine.com

Garnet & Black, the university’s student-produced magazine, brings together the best in fashion, photography, design and student-interest pieces to create a buzz on campus. Whether exploring national issues and their impact on campus or taking a seat with the largest local artists, Garnet & Black makes their statement with bold design and lasting impressions. Printed four times a year, the longer shelf life keeps your message in the hands and minds of students, faculty and staff.

SGTV sgtv.sc.edu

Student Gamecock Television offers creative opportunities for students to provide entertaining and informative programming to the university and Carolina communities. The station broadcasts on campus channel 4 and streams online at sgtv.sc.edu. Programming includes coverage of Gamecock athletics, entertainment news and the Columbia music scene, as well as helping students eat on a college budget. There are shows that live stream coverage of campus news, student government and other bits of college life. Finally there is SGTV Productions which creates videos for student organizations and outside clients. SGTV has been recognized nationally for its comedy, sports and news coverage, as well as produced many successful alumni who now work for the Atlanta Braves, Dallas Cowboys, NFL Films and many news outlets.

90.5 wusc-fm wusc.sc.edu

WUSC-FM is the university’s alternative, educational, free-format radio station on 90.5 FM. WUSC is one of a handful of free-format radio stations in the country, where each of the station’s DJs have the freedom to handpick their content from WUSC’s extensive and diverse music library. With everything from a concert calendar to ticket giveaways to community news, the station plays to the student body and surrounding community.

The station transmits at 2,500 watts with a range of 30 miles and serves an international audience with a webcast at wusc.sc.edu.

4

social media • Digital • Mobile As media evolves so does Student Media at the University of South Carolina. Through our multimedia platforms, nobody covers USC better for our readers, viewers and listeners. Whether it’s a grab-and-go copy of the newspaper, a daily email of headlines, or broadcast, mobile and digital content, we deliver directly to our audience when, where and how they want it. Each media outlet enjoys a strong social media presence and substantial web traffic. With a combined Facebook and Twitter audience of over 36,000 followers, the Carolina community trusts Student Media to deliver breaking news, information and advertised values.

The Daily Gamecock’s mobile app brings campus news and advertisements directly to our readers’ iPhones, iPads and Android devices. With real-time deals and breaking news alerts, the app has proven to be a great tool in building our audience and keeping our readers connected. With close to 6,000 downloads, our mobile platform is positioned for growth as we develop additional features and innovative ways to connect with our readers.

5

THe Daily Gamecock We offer a 20 percent discount on the second ad of schedule and 30 percent for all remaining ads. To receive the discount, no changes are allowed. Any time you start a new ad schedule, you will pay full price for the first ad and receive discounts on all other ads on that schedule. The discounted rates listed below are offered in exchange for a commitment to a specified amount. A contract must be signed in order for the rate to apply. All advertising charges (color, online, special sections, etc.) will count toward achieving the contract.

Local Open $2,000 $3,000 $4,000 $5,000 $7,000 $10,000 $15,000 $20,000 $30,000

6 x 20.8"

$9.00 $8.80 $8.60 $8.40 $8.20 $7.90 $7.60 $7.00 $6.50 $6.00

3 x 20.8"

Univ./Nonprofit

Student Org.

National

Open $2,000 $4,000 $6,000 $10,000 $15,000 $20,000

Open $1,000 $2,000 $5,000 $10,000 $15,000 $25,000

Open $2,000 $5,000 $10,000 $15,000 $25,000 $35,000

$8.00 $7.50 $7.00 $6.50 $6.00 $5.50 $5.00

$7.00 $6.80 $6.60 $6.00 $5.50 $5.00 $4.50

$11.30 $11.00 $10.70 $10.20 $9.70 $9.20 $9.00

We charge a 20 percent premium for guaranteed positioning if the space requested is available.

All rates listed are per column-inch.

6 x 10.5"

3 x 10.5"

3 x 5"

3 x 2"

Columns

Deadline Schedule

1 = 1.511" 2 = 3.189" 3 = 4.867" 4 = 6.540" 5 = 8.220" 6 = 9.890"

6

To run an ad on:

Reserve space by:

And approve artwork by:

Monday Tuesday Wednesday Thursday Friday

Wednesday, 5PM Thursday, 5PM Friday, 5PM Monday, 5PM Tuesday, 5PM

Friday, 11AM Monday, 11AM Tuesday, 11AM Wednesday, 11AM Thursday, 11AM

The Daily Gamecock Classified Advertising The Daily Gamecock’s classified page offers advertisers great exposure to a key demographic in the Midlands. Students, faculty and staff turn to the classifieds for job opportunities, tutoring, merchandise, apartments, automobiles, and more. Visit dailygamecock.com/classifieds to create your account and place your ad.

Tuesday, April 16, 2013

HOUSING

EMPLOYMENT

4BR, 2BA house near Campus/Vista 4BR house near Campus/ Vista. 2BA, full appliances, W/D, cable/internet, sec. system. 616 Laurel Street. $1,250/mth. Call (803) 4225704 or Email hank@burrisslaw.com

OPPORTUNITY $BARTENDING$, $300/Day Potential, NO EXPERIENCE NEC.Training Available. 800965-6520 XT253

EMPLOYMENT

NEED MONEY? Earn 100% commissions from your couch + April car giveaway at http:// YourInternetFuture.com J.Holland, Esq. 706-836-9320 Best Job on Campus! Be a Carolina Caller! Flexible Schedule, Work Nights and Weekends, earn up to $8.25/ hr, Summer and Fall positions available, Apply Online sc.thecallingcenter.com

NOW HIRING SWIM TEACHERS for APRIL & MAY Pay starts @ $10.25 per hour.

Instructor candidates needed for M & W, T & Th, or both from 11:25AM - 1:25PM. Free Training and Certification.

Email any current qualifications or experience to jreiser@swimprofessor.com

PHD • JORGE CHAM

7

EMPLOYMENT Kitchen and Servers Groucho’s 5 Points Kitchen and Servers. Must be able to Work (10-3) Lunchtime/ Weekends. Apply in person.

611 Harden Street. NO CALLS, Email info@grouchos.com

MISCELLANEOUS Ryu Te Okinawan Karate.

Adult only classes. 372 Riverchase Way. Lexington, SC 29072. Call (803)749-8368

THE SCENE TODAY JONATHAN KREISBERG TRIO CONCERT

Puzzles The sudoku and crossword puzzles are very popular features in The Daily Gamecock.

Students, faculty and staff can be seen throughout campus passing time solving these entertaining puzzles. Advertisers can take advantage of this captive audience by placing ads within the puzzle areas. This sponsorship offers a great value since the ad will be in front of a potential customer for a long period of time. Puzzles are sold on a first-come, first-serve basis. Puzzle ads can be purchased for $50 apiece, or $40 apiece for a block of 10 per semester.

Preprinted Inserts A sample insert must be submitted to the Student Media advertising office at the time the insertion reservation is made.

After receiving approval and completing all placement requirements, inserts must arrive at the printer five working days prior to the publication date. For information on rates and our shipping address, visit dailygamecock. com and click on the advertising tab.

7:30 p.m., $10 / free with CarolinaCard School of Music, 813 Assembly St. INDIE GRITS: LOCAL FILMMAKER HAPPY HOUR 6 p.m.

Arcade Mall, 1332 Main St. / 1216 Washington St.

HOROSCOPES

Aries

Leo

Sagittarius

St a y c lo s e t o home , a nd celebrate you r f r i e n d s a n d f a m i l y.

Ot hers may come to you w it h problem s.

Simply listening can be a great help. Don’t tell everything you know.

Complete projects now.

Listen to advice from an authority figure. Don’t be afraid to ask questions.

Learn new t ricks.

Postpone a shopping trip.

Finish up old business today and tomorrow.

Manage finances. A lack of funds threatens your pla ns. Be f r uga l, a nd keep quiet about money for now. Better cash flow lies ahead. Accept a gift.

I nt u it ion prompt s a n action.

W hat you learn now can help you immensely.

Study intensely. Your part ner has some constructive criticism; listen like each word is worth gold. Ponder the possibilities that arise.

G at her i nput f rom others. You’re learning q u ic k l y. D o n’t s ho p for a few days, or get sucked into distracting discussions. Stay focused.

Consider all opt ions.

Your status is rising.

Today a nd tomor row are especially good for compromise — usef ul when controversy arises.

Keep accounts separate.

Don’t waste your words or money. They’re saying nice things about you.

Natural beauty catches your eye. Provide detailed information, and listen for what others can provide.

Keep careful notes. Finish what’s already on your lists. Take time out to get lost in a sunset.

Establish your message clearly, a nd ma i nt a i n team communications.

You’re entering a two-day responsibility phase. Use it to forge ahead. Work interferes with travel. It’s OK to disrupt the routine.

There’s too much work com ing in. G at her support from partners, and make your workplace more comfortable. Select what you want carefully.

Spend some now to save more over time.

Bel iev i ng i n you rself i s p a r t of t he g a me .

Go and accomplish the impossible. It’s wort h tr ying. Your int uition l i nes up w it h you r actions. You’re especially charming, too.

Wr it e d o w n lo n g range goals. Don’t talk about money, or offer to pick up the bill. Do that after you nail your sav ings goal. Keep practicing. Love grows.

Yo u r n e r v e s w i l l become less f razzled soon. A goal gets ach ieved. Accept a loved one’s support and a compliment. You’re changing how you see yourself.

Taurus

Gemini

Cancer

Follow us

Virgo

Libra

Scorpio

@

TOMORROW WIDESPREAD WEDNESDAYS WITH SEAN MILLS 9 p.m., free The Rolling Stone Bar

Capricorn

USC IDOL FINALE 8 p.m., free with CarolinaCard Russell House Ballroom

04/16/13

Aquarius

Pisces

thegamecock

Columbia Charlotte Shuttle

The Charlotte Airport Just Got Closer Heyents! d $49 each way • Pick up/drop off at USC Stu www.ColumbiaCharlotteShuttle.com • (803) 783-5123

04/16/13

1 2 3 4

for 04/15/13

ACROSS 1 Big Harley, in slang 5 “Marching Along” autobiographer 10 “Mamma Mia!” group 14 Soap Box Derby state 15 Hearth debris 16 Off-peak period 17 Meat used in place of a puck?

19 Untidy type 20 John Williams quintet?

21 Fridge sound 22 ’70s Olympics name 23 Fab Four member 24 Prepare beans, Mexican-style 26 Scary fly 30 Place for care instructions 33 Mouse catchers 36 Expected 37 Professor’s goal 38 Corrida cry 39 Surcharge for a cab ride?

41 English __ 42 Drum heard in Westerns 44 Actress Basinger 45 Bar brews 46 Mar. parade celeb 47 Presario PC brand 49 Significant period 51 Comfortably rewarding 55 Dinner and a movie, say 57 D-backs, on scoreboards 59 Gillette razor named for its blade count 60 One with a password 61 Davy Jones at an abbey?

63 Gimlet garnish 64 Game show host 65 Throw in a chip 66 SoCal force 67 Country singer Rimes 68 Tabloid loch DOWN 1 Hostess snack cakes 2 “__ of golden

daffodils”: Wordsworth 3 Neopagan religion 4 Some Soap Box Derby entrants 5 Articulates 6 __Kosh B’Gosh 7 “Rats!”

8 Out of harm’s way 9 Invitation on a rep’s button 10 Losing candidate 11 Intimidator on the bovine playground?

12 Online journal 13 Jessica of “Sin City” 18 Slips up 25 Show off one’s muscles 27 Dutch cheese 28 Prom duds 29 Bulova competitor 31 14-Across’s Great Lake 32 Tennis net grazers 33 Summer cabin beds 34 Boatloads 35 Short-term Arizona State

Solutions from 04/15/13

employee?

37 Pack (down) 39 Four-legged Oz visitor 40 Comical Conway 43 Like a pencil point 45 Sea-dwelling superhero 47 Car trim 48 Farmland division 50 Skating maneuver 52 Teatime snack 53 Help for the clueless

54 “Omigosh!”

55 Boring 56 Where most people live 58 Bygone Peruvian 59 Not-so-little kid 62 Barbie’s guy

Color Rates 4 col/in–15 col/in 16 col/in–31.5 col/in 32 col/in–63 col/in 64 col/in–80 col/in 81 col/in–126 col/in Spot Color (any size) *Flat rate. All other prices are by column inch.

FULL

SPOT

B&W

$4.00 $3.50 $3.00 $2.75 $240* $50*

**Student Media reserves the right to change spot colors to the closest acceptable color formula from the chart. Unacceptable colors include CMYK formulas not listed, any RGB color formulas and Pantone spot colors.

7

The Daily Gamecock • Special Publications Welcome Back The Welcome Back issues publish at the beginning of each semester and gives advertisers an opportunity to introduce their business, product or service to a new batch of incoming first-year students as well as returning students, faculty and staff. The first issue of the fall semester publishes the day before move-in and stays on the shelves until the first day of class (a shelf life of five days). Publishes 08.16.2013 and 01.13.2014.

Football Season Preview Football is king at Carolina and the countdown for next season begins at the bowl game. The Daily Gamecock’s Special Football issue previews the top rivalries, players to watch and the season ahead, serving as the go-to guide for students, faculty and staff at the university. Get your message out to the Gamecock faithful! Publishes 08.29.2013

Parents Weekend Parents are in town and students are scrambling to schedule a weekend full of dinners, city shopping and nights on the town. Reach out to students and their parents with special deals and events fit for a family weekend, with an extra readership of 6,000 visiting family members. Publishes 10.04.2013.

Fall Graduation 2013 Students finishing up their last semester at Carolina are gearing up for their big walk across the Colonial Life stage, and family is flying in from the far reaches of the country. With just a few finals left in the queue, students are sure to be keeping Student Media’s graduation edition in hand. Publishes 12.06.2013

Best of Carolina Now in our fifth year, we expect even more students to vote for their favorite Columbia establishments. Winners are announced in this highly anticipated special issue. Publishes 02.26.2014

Off-Campus Housing Guide Our annual Off Campus Housing Guide is a wealth of information to give students everything they need to know about moving off campus. Distributed at the Off Campus Housing Fair, this is a great take away for anyone considering a move. Publishes Spring 2014.

Spring Graduation 2014 It’s the end of another school year and graduates and soon-to-be sophomores alike are looking longingly to the finish line. Spring graduation’s issue, carefully crafted by Student Media, offers a little library break from the books and keeps students sane during the last couple of weeks of the semester. Publishes April 2014

6 x 20.8"

8

3 x 20.8"

6 x 10.5"

3 x 10.5"

3 x 5"

3 x 2"

Dailygamecock.com

2

2

1

The Daily Gamecock’s online edition serves parents, alumni and thousands more with content from the day’s paper as well as supplemental photo slideshows, videos and exclusively online features and news content.

The site is updated each night with the newspaper’s print production, as well as throughout the day as news breaks and features unfold. Both The Gamecock’s Twitter and Facebook followings, which number around 15,000, are directed to the site.

3

4

4

1

Top Banner (728 x 90): $40/day; $250/week

2

Button (120x90): $25/day; $150/week

3

Large Box (300 x 250) $30/day; $200/week

4

Tower (120 x 250): $20/day; $100/week

The Summer Daily Gamecock

Pricing Info

Reach thousands of students, faculty and staff, as well as visitors to the campus with our weekly summer edition of The Daily Gamecock. With many students and their parents on campus for orientation (more than 10,000) and summer campus tours (more than 5000), advertising in the summer issues of The Daily Gamecock is an affordable and effective way to create a new client base with incoming students and renew your connections among returning students. The summer paper publishes every Wednesday during summer sessions with a circulation of 6000.

Local: $5.00 Univ. Dept: $4.00 National: $7.00

Spot color rates are $50 per ad regardless of size, Regular, full-color rates apply to the summer paper.

Student Org. : $3.00

9

Daily Gamecock Mobile Advertising Place a link to your business on the homepage for Carolina news and reach thousands of savvy shoppers. Link directly to your website or mobile app and reach our growing audience in one of three ways! With almost 6,000 downloads in our first year, The Daily Gamecock mobile app is a great way to connect with Gamecocks on the go.

Banners & Offers

Purchase a tile that will live on the home page of The Daily Gamecock app. Everytime a user opens the app your logo will be there! Once a user taps your tile they will be sent to your website. Limited space available.

We are also pleased to offer banner advertising. Banners will rotate at the bottom of each page as a user navigates through the app. Our third option is adverting on our offers page.

This page serves as a marketplace for local businesses to place real time deals to our readers. Customers can link for their phone number and website through this feature as well as use our GPS technology.

Pricing Info

Tile Placement

10

Tile Rates

Banner Rates

Offers

3 weeks $350 6 weeks $650 12 weeks $1200

$150 $250 $400

$50 $75 $125

Garnet & Black

Pricing Info

Garnet & Black, the university’s student magazine since 1994, brings national style and interest to the collegiate and community level. The staff works with local boutiques, hotels and businesses to dress models, set up photo shoots to create a magazine that rivals national publications in design & content. The magazine’s roots are in the community, and G&B finds its way into the hands of some of the city’s most-followed shop owners, stylists and fashion junkies.

Back Cover (8.5”x11”): $700 Inside Cover (8.5”x11”): $600 Full Page (8”x10.5”): $500 Half Page (8”x5.125”): $300 Quarter Page (3.875”x5.125”): $200

garnet&black Student Magazine of the University of South Carolina

SUMMER MUSIC FESTS

Heading to ’Roo? We’ve got your don’ts and do’s

Summer 2013

Wait...weapons on campus?

90 DAYS TO A MORE INTERESTING YOU Get energized with

SUPERFOODS

8.5" x 11"

What you

dont know about Student Magazine of the University of South Carolina

coming out on campus P. 24

Spring 2013

USC

ootball FGetting Greek

8" x 5.125"

how to:

Give your

Girlfriend A Breast Exam

garnet&black A y

&Eas Quick en s

WhICH major is getting the most action ?

e owe Hall tum s Co

3.875" x 5.125"

re you F Fall 2012

aking

it?

Tailgating The

newbies Guide

Student Magazine of the University of South Carolina

The elephant in the room: Don’t talk out of your ass

SOCIAL SUICIDES: Why these trends are ” all the “rave How to achieve ultimate wingman status

Winter 2012

Why are we so

PATHETIC?

Why we don’t give a f#%k

to the

with

hottest spots

Before you head out to the races

all of your sex questions

ANswered!

Inside the presidential suite

Quiz: Where will you be when the world ends?

5 PTS NIGHT SHIFT • HOW NOT TO GET HIRED • BRAS & BRAWN

With four printed editions a year and an online presence, Garnet & Black draws in readers year-round with weekly blogs, online-only features and event coverage. Each of the magazine’s full editions are also available online, putting your business in front of visitors seeking high impact content and cuttingedge design.

11 11

SGTV Whether you need a video for a website, television or YouTube- SGTV can produce a professional video for whatever your needs are.

Pricing Info

Commercial Production FILMING

Editing

30 Second Package: Up to 3hrs of filming $300

30 Second Package $125

60 Second Package: Up to 6hrs of filming $500

60 Second Package $200

120 Second Package: Up to 9hrs of filming $800

* All packages include: • Edited video with basic graphics

* All packages include: • Production review with one-review

• One camera and light • Final product delivered on data DVD • Basic graphics • Your commercial aired on SGTV

• Production review with one-time review • Final Product delievered on data DVD • Your commercial aired on SGTV

Filiming: We’ll provide you with coverage of your event or activity with minimal editing.

$200/ 4 Hour Event • One camera and light • Basic graphics • Final product delivered on data DVD • One rebroadcast on SGTV For more information please contact your account representative or you can call the station directly at 777.3760

90.5 WUSC-FM

Pricing Info

WUSC-FM is USC’s non-commercial, educational, free-format radio station on the frequency 90.5-FM. The station transmit at 2,500 watts with a range of approximately 30 miles and serves an international audience with its webcast at wusc.sc.edu. WUSC has been providing diverse and unique programming to the Columbia area since 1947.

WUSC is one of only a handful of free-format radio stations in the country. Free-format radio programming allows the DJs to determine the content of their shows by choosing music from WUSC”s extensive and diverse music library. WUSC offers a concert calendar, ticket giveaways, community news, remote broadcasts, a station web page and more. Through underwriting, local businesses have the opportunity to be recognized for supporting quality programming. We can customize a schedule just for you! For more information, call the Public Affairs Director at 803-777-7172, or visit wusc.sc.edu.

12

Semester

Academic Year

One Hour (24 Spots)

$260

One Hour (48 Spots)

$470

Two Hours (48 Spots)

$415

Two Hours (96 Spots)

$730

Three Hours (72 Spots)

$570

Three Hours (144 Spots)

$980

Each Additional Hour (24 Spots) +$150

Each Additional Hour (48 Spots) +$250

Social media Social Media has become an intergral part of creating a marketing plan and we have a program to help effectively manage that for you. Whether you use Facebook, Twitter or Instagram, Social Media can be a powerful tool to help connect with current customers and reach new ones.

Our social media team can not only help you determine the best mix for your business- they can also manage, monitor and track your account so you don’t have to!

Our packages include:

Pricing Info

• Initial meeting to conduct a needs analysis • Create a plan of action • Regular postings, and monitoring.

• Interacting with community

1 month

3 months

Twitter

$200

$480

Facebook

$200

$480

Social Bundle

$300

$720

Google+ (Local) $100

$240

Pintrest

$100

$240

Instagram

$100

$240

Testimonials “There is simply no more effective way to reach the USC Columbia demographic than through Student Media, and our continual, consistent growth as a company is in large part a function of that effectiveness.”

•••Dan Sarantopoulos••• Owner, Columbia Charlotte Shuttle

“The Daily Gamecock is a critical component of our marketing plan at Student Health Services. The staff understand our needs as advertisers and have an incredible amount of knowledge about optimal media placement for us.”

•••Nicole Carrico.MMC••• Public Relations Coordinator, Student Health Services

“We were looking for more reach with our social media, not only to the students on campus but also other offices within USC so we could build more relationships across campus. Our reach more than tripled this past year. We could not have done this without Student Media!”

•••Sydney Botelho••• Advisor/Program Coordinator, Office of Pre-Professional Advising

13

SUbmitting an ad Q: What’s a camera-ready ad?

Q: How should I save pictures?

A: A camera-ready ad is one that is created to the size that will appear in the newspaper.

It meets all of The Daily Gamecock’s technical requirements, and includes all support documents and fonts needed to print.

A: To make sure your photos look as good as they can within ads, all photographs should be at least 180 DPI at the final size(dimension) they’ll appear as in the newspaper. Don’t save photos as RGB images; they should be created in either CMYK or grayscale.

Q: What’s the preferred file format for ad submittals?

Q: How do I create a spot color advertisments?

A: For print we prefer PDFs. Be sure to embed

A: Spot color ads have to be created using one of The Daily Gamecock’s acceptable spot color formulas.

Create a custom spot color swatch in your layout software and apply it as desired. Color formulas are available from your sales rep and at our websites.

all the fonts used within your ad and select the “leave color unchanged” setting under the “color” tab. Adobe Distiller settings for The Daily Gamecock newspaper are available for power users.

For web we prefer JPEGs, PNGs, GIFs, only websafe RGB file formats. This allows us to properly upload your ads to our website.

Q: Does that mean I can submit native files?

Q: Alright, I’ve gone through the checklist, and I think I’m good to go. How do I deliever my camera-ready ad?

A: You can, but first you need to know that native

A: Email it to smcreativeservices@sc.edu. Please

files have to be accompanied by all support documents (photos, .tif, .eps etc.) used within your artwork; screen, fonts; and a hard copy of the ad. Only ads created in professional layout software are considered camera-ready. If you have questions about your artwork, get in touch with your sales representatives.

Adobe Illustrator (.ai) Adobe InDesign (.indd) Adobe PDF (.pdf)

There are also some file formats we don’t accept.

We like you, you like us, and we’ve got a pretty good thing-- so let’s keep it that way. Never send us these:

Microsoft Word, Powerpoint, Excel, JPEGs, GIFs, PNGs, and Quark Express

14

include the client name and run date in the subject line so your message doesn’t get lost in the ether. You can also save your ad on a CD-ROM or USB flash drive and give it to your sales representative.

Business & Advertising Policies We have a thorough list of policies regarding deadlines, general standards of ad acceptance, our alcohol policy, positioning, errors and billing available on The Daily Gamecock’s website under the “advertising” tab.

If you cannot access these policies please feel free to contact us and we will be happy to provide them to you.

TO SPRING SPORTS CENTER

Distribution Locations

100 on campus 30 off campus 130 total

15

2013 & 2014 PUBLICATION DATES August S

M

4 5 11 12 18 19 25 26

T

W

T

1 8 6 7 13 14 15 20 21 22 27 28 29

September F

S

S

M

T

2 9 16 23 30

3 10 17 24 31

1 2 3 4 5 8 9 10 11 12 15 16 17 18 19 22 23 24 25 26 29 30

November S

M

T

W

T

F

S

S

M

T

1 2 8 9 15 16 22 23 29 30

2 9 16 23 30

February M

T

W

T

4 5 11 12 18 19 25 26

T

W

T

W

T

3 4 5 10 11 12 17 18 19 24 25 26 31

F

S

S

S

6 7 13 14 20 21 27 28

M

T

W

T

1 2 6 7 8 9 13 14 15 16 20 21 22 23 27 28 29 30

3 10 17 24 31

T

M

W

T

2 9 16 23 30

3 4 5 10 11 12 17 18 19 24 25 26 31

6 13 20 27

F

S

S

1 2 3 6 7 8 9 10 13 14 15 16 17 20 21 22 23 24 27 28 29 30 31

M

T

1 2 8 9 15 16 22 23 29 30

June W

F

S

4 5 11 12 18 19 25 26

January F

S

S

6 7 13 14 20 21 27 28

M

T

W

T

1 2 5 6 7 8 9 12 13 14 15 16 19 20 21 22 23 26 27 28 29 30

F

S

3 4 10 11 17 18 24 25 31

April

S

May M

F

March

1 4 5 6 7 8 2 3 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28

S

T

December

1 5 6 7 8 3 4 10 11 12 13 14 15 17 18 19 20 21 22 24 25 26 27 28 29

S

W

October

T

F

S

S

T

W

1 2 6 7 8 9 13 14 15 16 20 21 22 23 27 28 29 30

1 7 8 14 15 21 22 28 29

F

M

S

S

3 4 5 6 7 10 11 12 13 14 17 18 19 20 21 24 25 26 27 28

M

6 7 13 14 20 21 27 28

T

July W

T

F

S

3 10 17 24 31

4 5 11 12 18 19 25 26

T

F

1 2 3 8 9 10 15 16 17 22 23 24 29 30 31

S

4 5 11 12 18 19 25 26

Classes Begin Fall Break Thanksgiving Classes End

August 16 August 29 October 4 December 6

August 22 Oct. 17-18 Nov. 27-Dec. 1 December 6

Spring 2014

Fall 2013

Special Publications Welcome Back Football Preview Parents Weekend Graduation Issue

Welcome Back Best of Carolina Housing Guide Graduation Issue

Notable Dates Final Exams Commencement Classes Begin

Dec. 9-16 December 16 January 13

January 13 February 26 TBD April 28

Spring Break Classes End Final Exam Commencement

March 9-16 April 28 April 30-May 7 May 9-11

v. v. v. v.

November November November November

Football Schedule v. UNC-Chapel Hill @ UGA

v. Vanderbilt @ UCF

16

August 29 September 7 September 14 September 28

v. Kentucky @ Arkansas @ Tennessee @ Missouri

October October October October

5 12 19 26

Mississippi State Florida Coastal Carolina Clemson

2 16 23 30