2027 DIGITAL
MARKETING
2027 DIGITAL
MARKETING TABLE OF CONTENTS
03
15
Build & Reno Digital Magazine
Castle Digital Marketing
About Build & Reno
4
Featured Video
16
Editorial Calendar
5
Hero Slider
17
Target Demographic
7
Member eNewsletter
18
Ad Variety
8
Social Media Ads
19
Vendor Profile Page
11
Castlecore Leaderboard Ad
20
Digital Ad Rates
12
Digital Ad Rates
21
Digital Ad Specs
13
Digital Ad Specs
22
2027 DIGITAL MARKETING MEDIA OPPORTUNITIES 2
BUILD & RENO
Digital Magazine 2027 DIGITAL MARKETING MEDIA OPPORTUNITIES 3
BUILD & RENO
Digital publication Build & Reno Digital Magazine is a digital home renovation publication designed for anyone with a passion for creating exceptional spaces with quality building material products. Whether you are a building professional, contractor, DIY’er or design enthusiast, each issue of Build & Reno delivers a well-rounded mix of expert insights, industry news, product innovations, trend forecasts, and real-world project inspiration. We explore the latest in building material products, best practices, renovation strategies, and design ideas, helping our readers plan smarter, work more efficiently,. Build & Reno will help readers achieve exceptional results, with the most innovative products on the market. Whether you’re breaking ground on a new build, refreshing a single room, or simply looking for design inspiration, Build & Reno is your trusted source to stay informed, inspired, and ahead of the curve. 2027 DIGITAL MARKETING MEDIA OPPORTUNITIES 4
A balanced editorial approach The 2027 editorial calendar combines industry, business, member and consumer-focused storytelling with the core product categories that support Castle’s vendor advertising program.
2027
EDITORIAL CALENDAR JANUARY
INDUSTRY OUTLOOK Looking Ahead: What Will Shape Building & Renovation in 2027? • Renovation and construction trends • Industry challenges and opportunities Product Spotlight
FEBRUARY
THE BUSINESS OF BUILDING Building Better Businesses: The People, Products & Practices Behind Success • Recruiting and retaining employees • Operational efficiency Product Spotlight
MAY
TECHNOLOGY & INNOVATION What’s Next? Technology Changing the Building & Renovation Industry
• Energy efficiency • Net Zero
• AI and the building industry • Smart home technology • Project management • Technology that improves customer experience
• Windows • Insulation
SPRING RENOVATION OUTLOOK Getting Ready for the Season: What’s on the Renovation List? • Spring renovation priorities • Exterior refreshes • Curb Appeal Product Spotlight • Roofing • Siding
JUNE
BUILDING FOR THE FUTURE Better Performance: Building Smarter, More Efficient Homes
Product Spotlight
MARCH
• Gypsum • Steel Products
Annual Lumber Report
APRIL
Editorial content will be developed in concise, digitalfriendly formats, with focused feature angles, practical takeaways and complementary product spotlights designed to make stories easier to navigate and more engaging for readers.
Product Spotlight • Smart Home Products • Estimating & Design
THE CANADIAN BUILDING LANDSCAPE Building Across Canada: Trends, Challenges & Opportunities • Regional building trends • New construction vs. renovation • Regional climate considerations • What Canadian builders and renovators are seeing Product Spotlight • Concrete/Masonry • Pre Fab Products 2027 DIGITAL MARKETING MEDIA OPPORTUNITIES 5
A balanced editorial approach The 2027 editorial calendar combines industry, business, member and consumer-focused storytelling with the core product categories that support Castle’s vendor
2027
advertising program. Each monthly theme provides a broader editorial lens, while the product categories create opportunities for
EDITORIAL CALENDAR JULY
vendor features, product spotlights, expert commentary and practical content.
AUGUST
Castle SPOTLIGHT The People Behind the Business • Castle Member success stories • Entrepreneurship • Community involvement Product Spotlight • Nautical Products • Featured Local Project
OCTOBER
Castle Vendor Spotlight Partnerships That Go Beyond Products
THE CUSTOMER EXPERIENCE From Product to Project: Creating Better Customer Experiences
• What retailers expect today • Selling expertise, not just products – Castle Vendor Spotlight • Vendor Excellence Award Winners
• What homeowners expect today • Creating loyalty and repeat business • Turning a product purchase into a complete project
Product Spotlight • Interior Doors • Paint & Décor
NOVEMBER
THE BUSINESS OF SUCCESS Business Resilience and Long-term Success
BUILDING COMMUNITIES A Year of Building, Business & Community
• Financial health • Leadership & Team building • Learning from successful members
• Member accomplishments • Community impact • Industry highlights • Looking ahead to 2028
Product Spotlight
Product Spotlight
Moulding & Millwork
SEPTEMBER
Annual Cool Tool Review
Product Spotlight • Weatherproofing Products • Garage Doors
DECEMBER
THE FUTURE OF HOUSING & RENOVATION How Homes Are Changing; And What That Means for Builders & Retailers • Smaller spaces • Aging in place • Multi-generational living Product Spotlight • Kitchen & Bath Fixtures • Trend Watch 2027 DIGITAL MARKETING MEDIA OPPORTUNITIES 6
TARGET DEMOGRAPHIC Build & Reno 1. Contractors 2. Builders 3. Architects 4. Tradespeople 5. Trade School Students
12
Annual Issues
6. DIY Consumers 7. Interior Designers
2027 DIGITAL MARKETING MEDIA OPPORTUNITIES 7
FULL AND HALF PAGE ADS Build & Reno Digital Magazine
REGULAR LEADERBOARD Build & Reno Website
2027 DIGITAL MARKETING MEDIA OPPORTUNITIES 8
STANDARD ISLAND Build & Reno website
LARGE ISLAND
Build & Reno website 2027 DIGITAL MARKETING MEDIA OPPORTUNITIES 9
BILLBOARD
Build & Reno website
INTERACTIVE AD
Build & Reno website 2027 DIGITAL MARKETING MEDIA OPPORTUNITIES 10
VENDOR PROFILE PAGE Build & Reno website
Buildandreno.ca is the go-to resource for the latest news in the industry. Consumers visit the site to learn about trends and insights on building materials and home renovations. Now you can have premium visibility and showcase your brand and products with your very own profile page housed in the digital magazine’s site.
Ad Type Vendor Profile Page
2027 DIGITAL MARKETING MEDIA OPPORTUNITIES 11
DIGITAL AD RATES
Build & Reno Website and Digital Articles Platform
Ad Type
Fee
Digital Magazine
Full Page
$10,000 per Issue
Digital Magazine
Half Page - Horizontal
$ 5,000 per Issue
Website
Regular Leaderboard
$195 Monthly
Website
Standard Island
$395 Monthly
Website
Large Island
$595 Monthly
Website
Billboard
$695 Monthly
Website
Interactive Ad
$795 Monthly
Website
Vendor Profile Page
$499 1 year minimum
Website
Feature Article
$7,500 Monthly
IMPORTANT NOTE: Ads must be received on the 1st of the month prior to deployment: Example September ads are due August 1st
2027 DIGITAL MARKETING MEDIA OPPORTUNITIES 12
DIGITAL SPECS
Build & Reno Digital Magazine
Full-Page
Could be placed anywhere
Half-Page Horizontal Anywhere except for covers
DIMENSIONS
8.125” x 10.875”
DIMENSIONS
8.125” x 5.438”
TYPE SAFETY
7.625” x 10.375”
TYPE SAFETY
7.625” x 4.938”
Ad Submission Specifications Ads must be supplied as a high-quality PDF file (PDF 1.4 or higher) with all fonts and graphics embedded. Images should have a resolution of minimum 150 ppi, with 300 ppi recommended for best results. Colour mode should be RGB (sRGB colour space preferred), as this is a digital publication. Do not use CMYK or spot colours. Final ad dimensions should match your booked ad size exactly.
ADS ARE TO BE UPLOADED TO THE CASTLE ELITE PLATFORM (Files must be zipped & uploaded together) 2027 DIGITAL MARKETING MEDIA OPPORTUNITIES 13
DIGITAL AD SPECS Build & Reno Website
Standard Island
Regular Leaderboard
All-Rounder
All-Rounder
JPG/GIF
FILE TYPE
970px x 90px Desktop
DIMENSIONS
JPG/GIF
FILE TYPE
300px x 250px
DIMENSIONS
320px x 50px Mobile
Billboard
Large Island
All-Rounder
All-Rounder
JPG/GIF
FILE TYPE DIMENSIONS
300px x 600px Desktop
JPG/GIF
FILE TYPE
970px x 250px Desktop
DIMENSIONS
300px x 250px Mobile
300px x 250px Mobile
Interactive Ad
Vendor Profile
Homepage
Dedicated Page
FILE TYPE
MP4
FILE TYPE
MAX FILE SIZE
1 MB
DIMENSIONS
DIMENSIONS
1556px x 389px
JPG 970px x 250px
REQUIREMENTS
Company Image and Bio
ADS ARE TO BE UPLOADED TO THE CASTLE ELITE PLATFORM (Files must be zipped & uploaded together) 2027 DIGITAL MARKETING MEDIA OPPORTUNITIES 14
CASTLE BUILDING CENTRES GROUP LTD.
Digital Marketing Castle Building Centres Group offers a variety of advertising mediums and the opportunity to connect directly select audiences across Canada. 2027 DIGITAL MARKETING MEDIA OPPORTUNITIES 15
FEATURED VIDEO castle.ca
Castle is pleased to offer our Valued Vendor Partners the opportunity for premium product exposure on the Castle.ca homepage in the form of a Featured Product Video. Here you can display new and exciting product videos and links to product brochures. This is an exciting opportunity to be front and centre on the new Castle.ca. Feature a new or existing product in video format and engage consumers on the Castle homepage.
Ad Type Featured Video 2027 DIGITAL MARKETING MEDIA OPPORTUNITIES 16
HERO SLIDER castle.ca
Castle.ca is the go-to resource for home improvement products and content. Consumers visit the site to learn about Castle products and installation. Now you can have premium visibility and showcase your product front and centre with website hero sliders with a direct link to the product on castle.ca. • 2200 x 900px • 30 Days • Maximum 12 vendors/month
Ad Type Hero Slider 2027 DIGITAL MARKETING MEDIA OPPORTUNITIES 17
MEMBER eNEWSLETTER
Castle Member Communication The Castle Member weekly Did You Know? e-Newsletter is a great way to showcase a new or existing product, or to simply introduce your company to a captive audience, interested in learning more about your product assortment and company history.
Ad Type eNewsletter
2027 DIGITAL MARKETING MEDIA OPPORTUNITIES 18
SOCIAL MEDIA ADS Facebook & Instagram
Social Spotlights provide a unique advertising opportunity to Castle Vendor Partners on Castle social media platforms. Supplier Spotlights featuring your company or Product Platforms highlighting specific products, are available on Castle Facebook and Instagram. Social Media posts include an editorial opportunity along with company logo, images, and/or videos clips.
Ad Type Social Media Ad
2027 DIGITAL MARKETING MEDIA OPPORTUNITIES 19
LEADERBOARD AD
CastleCore Member Portal CastleCore advertising offers vendors the opportunity to place digital media on the Castle member communications platform. CastleCore ads help you reach a captive audience of Castle owners and their staff who utilize the member platform on a daily basis. It’s a great way to ensure your ads are reaching the correct demographic
Ad Type Leaderboard Ad
2027 DIGITAL MARKETING MEDIA OPPORTUNITIES 20
DIGITAL AD RATES
Castle Website & Communications Ad Type
Platform
Fee
Featured Video
castle.ca
$1,500 Monthly
Hero Slider
castle.ca
$2,000 Monthly
eNewsletter
castle.ca
$850 each
Social Media
castle.ca
$850 each
Leaderboard Ad
CastleCore
$2,750 — 3 Months $3,850 — 6 Months
2027 DIGITAL MARKETING MEDIA OPPORTUNITIES 21
DIGITAL AD SPECS castle.ca
Social Media Ad
Instagram and Facebook Submission must be 4 weeks prior to post date.
INSTAGRAM VIDEO
FACEBOOK VIDEO
INSTAGRAM PHOTO
FACEBOOK PHOTO
FILE TYPES
JPG/PNG
JPG/PNG
JPG/PNG
JPG/PNG
DIMENSIONS
1080px x 1920px
1920px x 1080px
1080px x 566px
1080px x 1350px
5Mbps
5Mbps
5Mbps
5Mbps
90 seconds
140 seconds
--
--
BITRATE LENGTH
Member eNewsletter 300-500 words maximum. Link to website should be included in the copy when submitting. JPG/PNG
FILE TYPES DIMENSIONS
1400px x 800px
QUANTITY
Hero Sliders
Castle.ca Website FILE TYPES DIMENSIONS
JPG/PNG 1100px x 450px
Leaderboard Ad CastleCore Website
FILE TYPES
JPG/PNG/GIF
DIMENSIONS
1150px x 140px
1
Featured Video Castle.ca Website
FILE TYPES
YouTube link
ADS ARE TO BE UPLOADED TO THE CASTLE ELITE PLATFORM (Files must be zipped & uploaded together) 2027 DIGITAL MARKETING MEDIA OPPORTUNITIES 22
CONTACT US
Head Office
Castle Building Centres Group Ltd. 100 Milverton Drive, Suite 400, Mississauga, ON L5R 4H1 T 905-564-3307 www.castle.ca
Media Inquiries
Jennifer Mercieca Director of Communications jmercieca@castle.ca 905-564-3307 x220
Follow Us
Castle Building Centres Group Ltd. Facebook Instagram Twitter LinkedIn
2027 DIGITAL MARKETING MEDIA OPPORTUNITIES 23