Jade Dressler Style Media

brand voice + visuals = social media. blog. content. videos. for life + style products.services.personalities.

JADE DRESSLER.

. distinguished brands enjoy wide visibility in the marketplace by communicating values and vital information to clients through original voices + visuals.

JADE DRESSLER provides brand voice + vision for social media. blogs. content. videos. original content.

the goal: engaging marketing content with integrated engagement entry points. successively more detailed, informational + pointing directly to a call to action: sales.

5 seconds to 15 minutes. ya got me.

5 seconds: twitter . facebook . social media.

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• integrated entry points to build audience • newsbites • links to action • links to blog posts

5 minutes: blog: expanded info . expert positioning.

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product reviews • features • interviews • tied to news of the day

5 minutes plus: powerpoint videos: slide show product + information.

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• on brand site • on youtube channel expanded content to sell in a new way that engages people to share

15 minutes plus. direct mail . newsletters . branded magazines. sites: direct to subscribers.

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special offers as incentives • dedicated audience • call to action • sales

weaving smart + emotional stories create a brand’s culture. a direct way to build brand profile, interest and sales.

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we create engaging, funny, exquisite, smart, topical, educational, original content for brands on:

art + design + entertainment + film. eco. fashion. food. home design. style. travel.

art + design + entertainment + film.

art + design + entertainment + film clients.

eco.

eco clients.

fashion.

fashion clients.

food.

food clients.

home design.

home design clients.

style.

style clients.

sound producer, dj: claude serieux.

america’s shoe expert: miss meghan.

vanity fair photographer: orlando salmeri.

art + architecture photographer. author: paul clemence.

florist to obama. jay z. beyonce. p.diddy: collin abraham.

art curator. owner. sagamore hotel and collection. miami: cricket taplin.

travel.

travel + destination clients.

brazil: picinguaba resort.

lake como italy: castadiva resort.

brooklyn nyc: legend at shangri la studios.

case histories.

tracy stern: tea entrepreneur. tv personality.

tracy stern is an enterprising businesswoman and tv host with tea salons from new york to paris to dubai. we work with tracy to conceptualize her public and business persona. we have styled her photo shoots, conceptualized, written and created business powerpoint video presentations for investors, steered her to media training, set up producer meetings for her tv show, and licensing meetings for tv shopping networks. salontea.com youtube.com/watch?v=-LWLIHPayfU

susan tabak: chic in paris author. personality. stylist.

susan tabak: public relations + original content creation: blog + video. susan tabak, a personal shopper with a killer address book in paris, called us to launch her book “chic in paris,” with a party at louis vuitton in soho during fashion week. featuring the style secrets of eight famous parisian style icons such as inès de la fressange and loulou de la falaise, with an introduction by christian louboutin, the party was a smash hit. after fashion week, susan needed much more buzz for her book and brand. we suggested a blog. which made her into a brand. original content creation: site + blog: chicinparis.com and chicinparis.wordpress.com: we originated, conceptualized and designed this original website, blog concept, design, seo, links, traffic growth and writing • this site currently hosts an average of 4,000 visitors a day.

• total site visits since inception: 1.5 million • best day traffic was 26,000 hits due to a tag tied to the news of the day • we encouraged susan to twitter, which she does a lot • editor, publisher for the first two years of this blog.

• we announced each post to the database, publicized the blog to other bloggers, the press and built the traffic base. chic in paris tv pilot: we directed, produced and filmed a tv pilot during paris fashion week, featuring susan and arranged backstage access and face-to-face designer interviews with karl lagerfeld, marc jacobs, olivier theyskens, etc. segments were filmed in louis vuitton, lanvin, dior and chopard stores.

fashion. style. music. susan tabak.com http://susantabak.com/articles/van-cleef-and-arpels-in-new-york-une-journee-a-paris van clef and arpels event in ny http://susantabak.com/articles/inherited-beauty-susan-tabaks-mother-daughter-chic-list

jadedressler.wordpress.com http://jadedressler.wordpress.com/2009/03/15/invoking-drala-alexander-mcqueen/ alexander mcqueen http://jadedressler.wordpress.com/2009/03/01/paris-1/ video shoot produced for susan tabak in paris

itiphonehome.wordpress.com http://itiphonehome.wordpress.com/2010/10/20/in-the-middle-of-things-transparent/ artist, j r wins a ted prize http://itiphonehome.wordpress.com/2010/10/19/m-i-a-kanye-shakin-nakd-ina-burka/ http://itiphonehome.wordpress.com/2010/05/19/tip-it-to-high/

babalu miami: a luxury convenience store in a landmark building.

social media platform consultation and brand profile on facebook made fun use of the color pink to begin interest and traffic with postings on art, culture, music, lifestyle‌everything pink. In less than 7 months there are 1000+ followers. design of an e-commerce promotional program: we are directing and consulting the team on the social media, newsletter promotional calendar and program to increase online business. pr, tied to social media. after opening the store in august and launching the e-commerce in october, media hits thus far we have generated include t magazine: the new york times, the sun sentinel, several dailycandy.com mentions, julib.com, urbandaddy.com, elle magazine among many others. we are writing and conceptualizing the blog program. the company is creating an integrated site, here is a sample post: http://www.babalubuzz.com/?p=1

green provocateur: salon del mobile 2011.

green provocateur was invited to create an urban art installation in milan, italy during salon del mobile, with an installation at the garibaldi train station. in just two days we created a twitter page integrated with facebook and outreached to gain hundreds of twitter followers. the project garnered major press from gq, marie claire, interni magazine and all the milan dailies, in part, as a result of the smart use of hashtags and connecting to journalists and media on twitter. youtube.com/watch?v=UlNSLDQ2ATI greenprovocateur.wordpress.com twitter.com/#!/gprovocateur

metropolis magazine: design + green trends. http://www.metropolismag.com/pov/20110330/to-save-the-world to save the world. march 30 http://www.metropolismag.com/pov/20110404/crowdsourced-and-networked crowd-sourced and networked, april 4 http://www.metropolismag.com/pov/author/jade-dressler from the field, april 11 http://www.metropolismag.com/pov/20110420/salonesatellite salone satellite, april 20 http://www.metropolismag.com/pov/20110518/the-state-of-green-furnishings icff the state of green furnishings may 18

designobserver.com: art + urban intervention. http://changeobserver.designobserver.com/feature/degrees-of-temporary/15098/

jadedressler.wordpress.com: design + home + entertainment. http://jadedressler.wordpress.com/2009/06/12/nine-self-important-sounding-design-credos-home/ http://jadedressler.wordpress.com/2009/04/30/tracy-stern-is-a-teas/ http://matthewdavidon.wordpress.com/2007/12/12/matthew-throws-the-ultimate-holiday-party-for-fox/

jade dressler.

jade dressler is known as a curator and consultant who brings over twenty-five solid years of branding, marketing, content and public relations experience to the promotion and representation of lifestyle brands and clients. her specialties are envisioning and maximizing the cultural confluence and influence of art, design and style from exhibits to interiors to clothing collections. during the past five years heading up jade dressler, jade has been engaged to design and direct projects for major brands such as american express publishing; anne cole swim; benjamin moore; car & driver magazine; daniel boulud’s five leaf cuisine; food & wine magazine; design within reach; gemini sound international; hachette filipacchi; luxottica eyewear; lenscrafters; louis vuitton; speedo; sunglass hut; xxl magazine; international art expo and natural product expos. she has placed clients in a wide-spectrum of lifestyle media, from online to print to radio to tv. as marketing director and designer for blue fish, one of the first lines of organic clothing and a member of social venture network and businesses for social responsibility, she was at the forefront of sustainable business practices and green product development. she is noted for her couture jewelry and accessories collection, jamp, that sold internationally at stores such as henri bendels and saks fifth avenue in new york, ultimo in chicago, louis in boston, joyce in hong kong; was featured in media such as vogue, elle and wwd; was worn by legends such as cher, iman, nina hagen and naomi campbell and graced the runway presentations of bill blass, mary mcfadden and oscar de la renta. jade’s philosophy and visionary facility with international brands, artists, entrepreneurs and lifestyle innovators results in her talent for incorporating new alternative messages and trends that move culture, business and lifestyles forward.

services. creative representation

introductions

entertainment property development and sales

celebrity and tastemakers

brand extension partners product development and licensing media training events and speaking engagements

sponsorships and endorsements charitable, cause-marketing partners social marketing social media marketing strategy experiential marketing

branding + marketing

brand ambassadors for wom

brand development

media campaigns

integrated marketing

media consultations and plans

collateral materials

national mainstream and alternative print, online and broadcast media for consumer and trade

website design content custom blogs, books and media photography photojournalism video and film

custom online content generation and maximization international campaigns publicity and product launches

thank you.

JADE DRESSLER. 420 e 89th new york city 917.991.8140 info@jadedressler.com

for complete client lists, case histories, proposals and successful plantings..call us.