Hotel Earth

Hello?

Earth, Modern Luxury and Happiness? …you all have a li+le

PREDICAMENT.

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MODERN LUXURY?

In our 150 plus years of conquering nature, it is no longer the natural world that threatens us, it is the fragile complexity of our man-­‐made world that now presents us with our greatest Risks.

In the last 5 years, man-­‐made and environmental disasters finally collided.

Ge@ng away from it all?

Any intelligent fool can invent further complica4ons, but it takes a genius to retain, or recapture,

simplicity.

E.F Schumacher, Economist, author of “Small is BeauGful”

simplicity. play. genius.

HOTEL EARTH.

HOTEL EARTH: simple constraints bed down with creativity.

when constraints meet crea<vity.

The art of living well, luxuriously, does not source from things, it sources from an experience. Our Complex Desires are increasingly satisfied and soothed by the simple luxuries and rewards of love, caring, community, nature and time expansions through fun, collaborative experiences aka PREDICAMENTS creatively managed.

“…play is rooted in the same brain area as our instinct for survival…”

Francis Cholle, International Business Consultant, author of The Intuitive Compass

Site and brand specific, HOTEL EARTH are immersive, self-sustaining, creative, community experiments centered on Art Hotels, where guests meet simple predicaments and games to explore to hot button issues, create new experiences and values of making more...and better....with less.

During their stay, guests will be presented with games, or "predicaments" that reflect modern day issues of survival, luxury and happiness which they must engage and manage. (situational, financial, environmental, technological, societal).

These constraints can range from remoteness of location, finite amounts of water or electricity, limited or no access to communications.

Experiences are custom created by Brands and HOTEL EARTH.

Brands enhance their Value Messages through HOTEL EARTH: transparency collaboration, an interactive, â&#x20AC;&#x153;teamâ&#x20AC;? brand experience with customers (guests + social media audience) real life application experimental, fun, playful, creative innovation part of the solutions vs. problems

HOTEL EARTH. simplicity. play. genius.

simplicity.

HOTEL EARTH will utilize shipping containers as building blocks to design simple yet elegant structures that will beget a new urban community experience. The tenets of New Urban planning will develop other elements of the communityâ&#x20AC;Ś in the middle of the Mohave Desert or in the middle of Manhattan.

play.

Constraints, by setting simple limits on time, space and resources, the result will be creative thinking, the most important resource we have as humans.

Who is invited to play for each HOTEL EARTH? international artists brands and local businesses thought leaders civic organizations art institutions the public

genius.

The Experience can be built for one person, a small community or opened up to the public and community to engage on multiple levels.

From opportunities to become a resident guest for a period of time, a business engaging the residents or a voyeur or active participant on social media platforms.

WHAT: Game-changing Public Experience and Discourse on Brands. on Tough Subjects through Innovation.

The HOTEL EARTH Residents: The campaign to invite actual inhabitants of the Hotel Earth will be news and their actual experience will be as enthralling as a reality show, live without editing and through participant documentation of experiences and results.

Public Interaction: In Person: Visitors can tour Hotel Earth, interact in commerce, games and experiences in surrounding businesses and areas.

Online: In social communities, through text, image and videos, the experiences of Hotel Earth will be shared.

HOTEL EARTH Predicament Menu (examples) BRAND: CONSUMER TECHNOLOGY Predicament: HOTEL EARTH can bridge phenoms such as Burning Man, where the absence of social props, allows people to explore connecGon on all face-­‐to-­‐face levels and also the power and perils of a hyper-­‐cyber world. A technology product valuing these connecGons can be smartly demonstrated and messaged through a HOTEL EARTH experience. The Predicament may be one-­‐sided visibility where the world can watch the hotel guests, but the guests cannot interact with the outside world through technology, or perhaps it is the only Ge to the outside world.

BRAND: ENERGY, TRANSPORTATION Predicament: Sponsors in new energy and new-­‐urban planning, can work with HOTEL EARTH to design a small hotel community of rooms that run on renewable energy only. The built environment can be not only be low-­‐impact, it can generate energy back into the grid, into which parGcipants can re-­‐fuel or re-­‐juice their computers or Iphones. Pay/barter/trade for this fuel can be part of the Predicament.

BRAND: FINANCE Predicament: A HOTEL EARTH can feature a desGnaGon casino, whose games are based on today’s financial markets, designed with an economist and a gamer, to show how over-­‐leveraging in the complex financial markets has created unprecedented risk worldwide. ParGcipants leverage their “money” while video screens track everyone’s progress. Banks and other financial service brands can uGlize HOTEL EARTH to engage customers with a message of financial safety, knowledge and partnership.

BRAND: HOSPITALITY, FOOD, BEVERAGES Predicament: Famed hotels, restaurants and chefs can team up with local farms to create a satellite HOTEL EARTH restaurant featuring their local cuisine either organic or farmed on an unusual site. Diners may have to engage in the energy cycle of the food before dining. A floaGng HOTEL EARTH with a caviar bar over a glass tank of farmed sturgeon is one example.

BRAND: CLOTHING, MANUFACTURE Predicament: This HOTEL EARTH site may invite a selected ar<st, a manufacturer and recycling company to create a comfortable, beauGful art house and installaGon to demonstrate the predicament of waste created. ArGst, Vic Muniz’s project, Waste Land, drew a^enGon to the enormous amounts of waste created by our consumer driven economies and the disparity of communiGes which must process it. It is a Predicament to create a luxurious environment from waste and the result can transmit a message of sustainability and transparency of process and commitment to creaGve HOTEL EARTH guest soluGons.

HOTEL EARTH: Project Criteria HOTEL EARTH curators will set up custom client Teams of the Best New Thinkers, Doers and Brands plus artists, architects, gamers, thought leaders and local businesses to tackle modern day Predicaments (both local and global) and pose New Thinking + Actions on a small scale.

Project partners share these overall HOTEL EARTH goals.

Educate.

Design a predicament to manage and/or demonstrate a predicament to understand.

Resiliency.

Bring ideas that reduce complexity and increase overall strength of systems currently in place.

Environment.

Work in some intrinsic, environmentally connected and beneficial way.

Work with Local Industry.

Partner, involve and educate local business for services and infrastructure.

People.

Provide a living situation for with real, chosen participants as guests and work with the local community for management, staff and facilitators.

Energy Conservancy.

Project has transparency on energy usage, creates its own energy system and/or contributes back to the electric grid.

Systemic Solutions.

Project must enable viewers or public participants to understand and effect the systemic connection between the different issues. The solution leaves a valuable footprint for the local and larger community.

HOTEL EARTH Co-­‐Curators Jonathan V. Porcelli: Has been producing large-­‐scale public art projects for the last 15 years in the contemporary art world including: BalGc Center for Contemporary Art in the UK, Sao Paulo Biennale, Lyon Biennale, Museo Nacional de Bella Arts in SanGago, Greenpeace Switzerland, MACCSI in Caracas Venezuela, Cleveland MOCA and Albright-­‐Knox in Buffalo. He also supervised the documentaGon of four art projects for broadcast on HBO and the BBC. AddiGonally JVP works as an ExecuGve Producer in Corporate CommunicaGons developing large-­‐scale markeGng and educaGonal events for mulG-­‐naGonal companies. JVP has seen first-­‐hand the power of public projects to change how a community views itself and its surroundings.

HOTEL EARTH Co-­‐Curators Jade Dressler: Is a Curator and CreaGve Director developing brand concepts for for a wide range of niche luxury and mass pop-­‐culture lifestyle brand clients on their “CreaGve Predicaments.” Clients have ranged from American Express, Bulgari, Chanel and Europe’s Baglioni Hotels to Speedo, VH1 and XXL, the hip-­‐ hop magazine. Personality clients include hip-­‐hop moguls to Park Avenue socialites to TV expert psychologists and Olympic athletes in the US, Europe and South America. She has directed the creaGve branding, content, design, events, markeGng and public relaGons for art and design clients including Design Within Reach, The Cricket Taplin CollecGon at The Sagamore Hotel in Miami Beach, Sao Paulo’s art and design conference, BOOMSPDESIGN and The InternaGonal Art Expo in New York and curated green programming for The Sundance Channel’s The Good Fight.

As a Curator, Jade Dressler has a habit of spawning large scale art intervenGons in far-­‐flung locales to highlight the balance of urban and nature. Projects include Portal do Sul on 10,000 acres in Brazil, the Green Provocateur urban art intervenGon in Milan during Salone 2011 and presenGng among design leaders such as Karim Rashid and Dror at BOOMSPDESIGN, the Sao Paulo-­‐based internaGonal design conference.

HOTEL EARTH: Invited Advisory CommiTee Lina Srivastava: Principal at Lina Srivastava providing strategic guidance to change agents-­‐-­‐nonprofit organizaGons, corporate enGGes, acGvists and arGsts-­‐-­‐in the areas of planning, organizaGonal and campaign design, media/content strategy, transmedia strategy, engagement and partnerships including work with Parsons School of Design and Kids With Cameras.

Claudia Zanfi: Founder of aMAZElab and Green Island Milan, non-­‐profit cultural labs which works for the diffusion and knowledge of contemporary cultures. Founded in 2000, AMAZElab develops projects all over Europe on territories, communiGes, micro-­‐geographies, emerging cultures issues. www.amaze.it Chhaya Bhan<: Brand strategist, art director, designer, filmmaker and clean technology consultant to Fortune 500 corporaGons on the environment. www.environmentalcollecGve.com

HOTEL EARTH. An Unparalleled Living Experience.

A Much Talked About Thing.

The HOTEL EARTH Team Provides: PRODUCTION:

Creative team direction, support and production services Hotel services of staffing, booking where appropriate

MARKETING:

PR, marketing, social media platforms Introductions, producers for film, documentation, webisodes,TV E-commerce

simplicity. play. genius.

HOTEL EARTH.

contact Jonathan Porcelli 917.873.1440 jporcelli@mac.com Jade Dressler 917.991.8140 jade@jadedressler.com

© HOTEL EARTH 2012