DRAWING

The application requires the submission of a drawing of the mark The mark must also be described in words.

a Word(s) Only. Some marks are comprised only of one or several words, without a graphic or design element. Words are called the “literal” element of the mark There are two possibilities here b. Graphic Only. A graphic, without any words, can also be registered as a trademark Graphics are referred to as the “design” element of the mark It must be submitted as a JPG image file with a range between 250 and 944 pixels, in any direction The applicant must declare whether colors are a permanent part of the mark or may change. c. Words and Graphic. Some marks contain both words and graphics. The applicant must decide whether to register the entire mark, or to separately register words and graphics.

(i) Block Lettering Words without a specialized font are referred to having block lettering When a mark is registered in block lettering, registration covers all possible fonts.

(ii) Special Fonts. Words that are registered with specialized fonts are more limited. Protection is only afforded to that particular font.

Specimens

The application requires the submission of a specimen of the mark. A specimen is a real-life sample of how you are actually using your mark with your goods or services in the marketplace (e g , on your product packaging or website). It is not the same as the drawing of the mark. A specimen is generally what consumers actually see when they are purchasing your goods or services. Specimens are photographs of the goods, and each photo should be less than 5 megabytes.