Brittany Willard Portfolio

Kaiso Coffe Shop

illustration, branding, and packaging design Kaiso is a coffee shop branded to fit the Caribbean culture of Belize. The mascot is an afro-caribbean woman seen wearing a traditional headdress. This branding project included the designs of three different coffee bags, a menu and lastly a lookbook. This project challeneged my problem solving skills to the max. Imitating a specific style is by far the hardest project I’ve done.

Transgender Rights Article illustration, print

This is a mockup of a magazine article about transgender people of color. The design was hand crafted with the use of materials such as photographs, police tape and fake blood to ultimately make a collage to represent the 3 individuals mentioned in the article. Police tape and fake blood were used to highlight the severity of the issue.

London Travel Posters illustration, print

In this project, I was tasked with designing a set of three travel posters that tourists may wish to keep. I chose to design travel Posters for the beautiful and lively London, England. The designs showcase illustrations of some of the most memorable mustsee places to go while on a trip to London. To accompany the posters, a travel guide was created for potential travelers to London to use for the purpose of getting around.

The Yard Website ui/ux Design

The yard is a milkshake and ice cream located locally in Hattiesburg Ms. This website re-design offers a fun take on the website. In this project I redesigned the website to be visually exciting and to have a easily navigatable user interface and overall experience,

Vans Advertisements motion graphics, advertisements

VANS is a shoe store brand loved dearly by skateboarders and hipsters everywhere.

In these two motion graphic commercials, I created advertisements that give off California dreaming vibes and of course skateboarders in their VANS.

Forgotton Books Series illustration, branding

The Cemetery of Forgotten Books series is a series by author Carlos Ruiz Zafon. For this project I was tasked with redesigning three book jackets to fit each book in the series, a poster, book display, and two additional pieces of collateral. The setting takes place in Barcelona and we follow the story of individuals who’s lives are tied to the Cemetery of Forgotten Books.

Du-Bops Rootbeer

illustration, print

This project was an exploration in branding. The task was to create either a root beer, ginger ale, or bear that accurately represented the design work of our chosen time period. This project here depicts a 1960’s branded root beer with a nostalgic diner theme. The target audience was young teens to adults who want to have fun and enjoy aesthetics of the 1960’s or offer a sense of nostalgia to the purchaser.

Air Pollution Series illustration, print

This project was a poster crafted by hand. The subject matter chosen for this series was air pollution. An dirty air filter and cut out letters were use to demonstrate the suffocating and harmful effects air pollution has to your breathing.

A A A A

Typography Poster MODERN

SERIF illustration, print

TRANSITIONAL

A

OLD STYLE

The objective of this poster was to create an informative and informational poster about the anatomy of type. This poster features sections about the different typeface classifications, as well of the common styles of these typeface classifications in section two. Section three furthers dives into the anatomy of type. The last section I chose to highlight the top five design trends at that time.

3

1

Anatomy

Typeface classifications Arm

Ascender

Counter

Terminal Link Ear

Typographic

A A A A A Anatomy Stem

Bowl

Loop Descender Apex

SANS-SERIF

Baseline

BLACKLETTER Crossbar

SCRIPT

DISPLAY

A A A A SERIF

Top 5 typography trends

MODERN

TRANSITIONAL

2

OLD STYLE

A

common styles

MEDIUM

Serif

x-line

Sans Serif

SLAB-SERIF

4

ITALIC

x-height

A A BOLD

A A

REGULAR

Bh Cosmetics Website illustration, print

BH cosmetics is a makeup brand specializing in products geared towards women.

This website re-design features a fun gradient to add visual appeal to the brand.

Tbones Cafe illustration, print

T-bones record shop and café is a locally owned business native to Hattiesburg, Ms. It offers a magical experience to music and vinyl record lovers everywhere. As the self-proclaimed Birthplace of “Rock n’ roll” they give you very hipster and indie rock vibes. This is a companion piece to my T-bones website redesign project. It includes social media campaigns and emails.

BlocBlue Protection skincare illustration, print

BlocBlue protection skincare was an senior capstone exploration project about the adverse effects of HEV (blue light) to the skin. The purpose of this project was to also explore what makes for succesful packaging design and how to gain consumer interest in a product. The end result was a succesful exhibit of not only packaging design material, but advertising and collateral material as well.