Daigle Portfolio

Ta b l e o f Contents R i o’s

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Ou La La Cosmetics

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T h e H i g h Ro a d C a m p a i g n

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American Commons

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P i n k y P ro m i s e C a s e S t u d y

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Vo oD o o : A Re l i g i o n

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T i m b e r l a n d ’s A n n u a l Re p o r t

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R i o’s t y p e o f p ro j e c t : b r a n d i n g & p a c k a g i n g elements: logo design, branding system, typography & package design

p ro j e c t s u m m a r y : R i o ’s i s a B r a z i l i a n i n s p i re d food truck brand. The eccentric colors, & c o n f e t t i - l i k e o r n a m e n t a t i o n i s a l l i n s p i re d f ro m what people think of when you think Brazil, C a r n i v a l . R i o ’s i s C a r n i v a l o n t h e g o f o r t h o s e re l a x i n g S a t u rd a y s ; w h e t h e r y o u a re a t o u r i s t or local, on a vacation or stay-cation, family or single, young or wise, its for anyone with a t a s t e o f a d v e n t u re .

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Ou La La Cosmetics t y p e o f p ro j e c t : b r a n d i n g & p a c k a g i n g elements: logo design, branding system & package design

p ro j e c t s u m m a r y : O u l a l a C o s m e t i c s i s a n I n è s L o n g e v i a l i n s p i re d m a k e u p b r a n d . T h e way she paints influenced the design final l o o k . T h e c o l o r s a re i n s p i re d b y a l l s k i n t o n e s given makeup & beauty is all inclusive. The o t h e r i n s p i r a t i o n p e rc e n t a g e d e r i v e s f ro m s p a m o o d b o a rd s .

ou la la

cosmetics

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T h e H i g h Ro a d C a m p a i g n t y p e o f p ro j e c t : b r a n d i n g & a d v e r t i s i n g elements: logo design, ad campaign, t y p o g r a p h y, & l a y o u t

p ro j e c t s u m m a r y : A S a u l B a s s i n s p i re d d e s i g n . T h e c o n t e n t i s a p o l i t i c a l l y c h a rg e d d e s i g n o f a p a s s i v e - a g g re s s i v e v o i c e . T h e t o n e s e t i s o f a l i g h t h e a r t e d n a t u re m e a n t t o c re a t e s u b l i m i n a l h u m o r s u r ro u n d i n g t h e t o p i c o f choice.

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American Commons t y p e o f p ro j e c t : b r a n d i n g & p a c k a g i n g elements: logo design, package design, t y p o g r a p h y, & l a y o u t

p ro j e c t s u m m a r y : A m e r i c a n C o m m o n s i s a 1 9 3 0 s , s t re a m l i n e i n s p i re d d e s i g n f o r t h i s bottle packaging. The linear design of this b r a n d i s i n s p i re d b y t h e f u r n i t u re d e s i g n o f t h e t i m e . T h a t i s w h e re s t re a m l i n e g o t i t s name as it moved out of the art deco era of the twenties into modern minimalism of the t h i r t i e s .  I n t h e 1 9 3 0 s , p o s t p ro h i b i t i o n , i t became common for beer manufacturings to a p p e a r s i n c e i t i s n o w l e g a l . M o re s p e c i f i c a l l y, it became common for these businesses to pop up America, American made and crafted beer became the norm.

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P i n k y P ro m i s e Ac c e s s o r i e s Case Study t y p e o f p ro j e c t : w e b s i t e , re - b r a n d , & advertisements

e l e m e n t s : t y p o g r a p h y, l a y o u t , a d c a m p a i g n , e - c o m m e rc e , w e b d e s i g n

p ro j e c t s u m m a r y : P i n k y P ro m i s e A c c e s s o r i e s is a small boutique located in Athens, G re e c e . P i n k y P ro m i s e i s a p ro - a r t i s a n business meaning they support local artists, # s h o p s m a l l , # s h o p l o c a l , e t c . P i n k y ’s t r a d e i s s h o e s , h a n d m a d e , l e a t h e r, a n d u n i q u e s h o e s .

I n u s i n g v a r y i n g p re m i u m m a t e r i a l s s u c h a s e m b ro i d e re d t r i m s , w e d d i n g l a c e s , c e r a m i c b e a d s , s e m i p re c i o u s s t o n e s , s h e l l s , n a t u r a l p e a r l s , S w a ro v s k i c r y s t a l s b e a d s , w o o d e n b e a d s , friendship bracelets, pom-poms and gold plated c h a r m c re a t e s a f u n a t m o s p h e re a b o u t t h e m . I t s those exact fun and flirty moods that influenced t h i s re - b r a n d a n d a d c a m p a i g n .

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Fo r t h e f u l l we b s i t e c h e c k o u t t h e l i n k o n my s i t e : h t t p s : / / e m i l y d a i g l e . i n f o / p o r t f o l i o / p i n k y - p ro m i s e - a c c e s s o r i e s - c a s e - s t u d y /

Vo oD o o : A Re l i g i o n t y p e o f p ro j e c t : m a g a z i n e s p re a d & l a y o u t e l e m e n t s : t y p o g r a p h y, l a y o u t , e d i t o r i a l , s p re a d s print design

p ro j e c t s u m m a r y : T h e t a s k w a s t o d e s i g n t w o m a g a z i n e s p re a d s t h a t o n e w o u l d f i n d i n a m a g a z i n e re l a t e d t o t h e t o p i c o f t h e a r t i c l e . Vo o d o o w a s the topic and it could be found in a miscellaneous magazines like Life or even Cosmo.

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T h e A n n u a l Re p o r t t y p e o f p ro j e c t : p r i n t e l e m e n t s : t y p o g r a p h y, l a y o u t , e d i t o r i a l , s p re a d s print design, branding, infographic

p ro j e c t s u m m a r y : T h e t a s k w a s t o b r i n g a n a n n u a l re p o r t t o l i f e . To b r i n g i n e v e r y t h i n g I k n e w a s a d e s i g n e r f ro m c o m p o s i t i o n t o h i e r a rc h y t o n e g a t i v e s p a c e , i t w a s m y j o b t o b re a t h e s o m e v i s u a l l i f e i n t o t h i s h o m o g e n o u s b u s i n e s s d o c u m e n t . W h i l e p u l l i n g e l e m e n t s f ro m T i m b e r l a n d ’s b r a n d a n d s t a y i n g t r u e t o t h e i r n u m b e r s d i d I m a k e p ro p e r h e a d w a y.

Fo r t h e f u l l a n n u a l re p o r t c h e c k o u t t h e l i n k o n my s i t e : h t t p s : / / e m i l y d a i g l e . i n f o / p o r t f o l i o / t i m b e r l a n d s - a n n u a l - re p o r t /

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In Closing, W h a t d e s i g n m e a n s t o m e : I n a w o rd , s u p e rc a l i f r a g i l i s t i c e x p i a l i d o c i o u s . M a r y P o p p i n s always said “even though the sound of it i s s o m e t h i n g q u i t e a t ro c i o u s � i t s t i l l m e a n s something is wonderful. Design is wonderful.

Graphic design is about bringing thoughts i n t o v i s u a l e x i s t e n c e , t o s h o w w h a t p e o p l e a re t h i n k i n g . To m e , t h a t i s w h a t m a k e s d e s i g n s u p e rc a l i f r a g i l i s t i c e x p i a l i d o c i o u s .