Samantha Nguyen Capstone Process Book

Samantha Nguyen . Senior Capstone

capstone proposal

capstone proposal cont.

research paper

research paper cont.

research paper cont.

research paper cont.

research paper cont.

research paper cont.

research paper cont.

the problem

American born Vietnamese/Asians are not often exposed to the language at a young age or sometimes even at all.

Many Asian households have their native language as the primary, English second, so communication to elders and relatives becomes significantly more difficult.

There are simply not enough opportunities for the younger Vietnamese audience to start learning early.

the solution

Creating flashcards for ages 3-6 as the primary product for the learning experience and then expanding to collateral that still involves the flashcards and is interactive.

Make a logo for a company that focuses on creating products educating the Vietnamese language.

Design 4 packs of flashcards & their outer packaging. Then expand with posters and advertisements.

the name concept

XIN CHAO BABY

(sin chow baby)

xin chào = hello in Vietnamese + English word baby gives exposure to both languages

logo inspiration

initial logo sketches

logo color variations

After much critique and feedback, a colorful logo seemed too overwhelming, and I was seperating “xin chào” instead of keeping them the same color.

final logo suite

color guide

RED - energy YELLOW - optimistic + youthful GREEN - growth BLUE - calm + intelligence PURPLE - creativity

typography

abcdef ghijklmn opqrstu vwxyz ABCDEFG HIJKLMN OPQRSTU VWXYZ Bold, sans serif typefaces are best for toddlers to read and process information quicker. I created the rounded version to fit my brand aesthetic.

illustration style & flashcards inspiration

illustration pencil sketches

illustration procreate sketches

color illustrations

pack 1 . numbers + colors

pack 2 . foods

pack 3 . animals

pack 4 . useful words

flashcards

flashcards packaging

To reinfornce the idea of the toddler learning and growing with these flashcards, the little girl on the front packaging is getting older with each pack.

animal booklet

animal booklet cont.

These are the spreads of an interactive book where the toddler will find the animal flashcard and place it in the clear pocket on the right page.

animal booklet cont.

animal booklet cont.

1st poster design

2nd poster design

final poster design

final poster

1st magazine ad designs

2nd magazine ad designs

final magazine ad designs

final magazine ad

social media posts

social media posts

Well if you’ve made it this far, that concludes my entire work and process for my senior capstone project! I enjoyed every second designing these pieces and I hope you enjoyed looking at my work!

If you have any comments or questions reach me at samantha.nguyen@usm.edu or on instagram @snguyendesign- and view more of my work at snguyendesign.com

thank you,