Morgan Green Portfolio

TABLE OF CONTENTS TESLA ANNUAL REPORT................................5 MALEN HUIS.......................................................... 8 BLONDIN’S IPA .................................................... 12 THE CREATIVE PROCESS ..................................14 CRISPR..................................................................16 DUBLIN MURDER SQUAD ..................................18 KRUGER NATIONAL PARK ................................ 22 RESISTANCE CAMPAIGN .................................. 24 TEJA’S TACOS . . ................................................... 28 BLOOMS .............................................................. 32 BLUESTALK CO. . . ................................................34

Tesla Annual Report PUBLICATION DESIGN This project is an annual report for Tesla. The goal was to sustain the brand’s established identity while improving the user experience. Creating a clean design using pared-down colors, futuristic typefaces, and geometric elements emanates innovation and high qualifications. Incorporating negative space and pacer pages helps the user

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maintain interest while establishing breaks.

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Malen Huis PACKAGING AND PUBLICATION DESIGN This project is a research-based exploration creating coffee packaging and a lookbook. Influenced by the history and culture of the Netherlands, Malen Huis attains the look and feel of this culture. Dutch for “Grind House,” Malen Huis [ma·luhn hoo·ughs] alludes to the innovational and sustainable energy

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solutions of the Netherlands, as well as the energizing effects of coffee.

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Malen Huis’ lookbook is for investors during the initiation of the company. Zoning in on geometry, the brand aesthetic was inspired by a mix of Dutch colonial and modern architecture and Wim Crouwel, a Dutch designer known for integrating rigid logic and

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conceptual expressiveness.

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Blondin’s IPA PACKAGING DESIGN This project is a research-based investigation creating packaging inspired by the late 1800s carnival culture. Named after Charles Blondin, a French tightrope walker and acrobat, Blondin’s Daring IPA exhibits thrill and nostalgia. A modern-retro-styled aesthetic aimed towards a demographic of male adults, 25-35 years old, was created with a pared-down color palette, hand-drawn

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charcoal illustration, and a slab-serif typeface.

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The Creative Process INFOGRAPHIC DESIGN This infographic measures the time

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Asked to illustrate an infographic measuring a chosen topic of interest, I decided to

Timely quantified by a road trip

quantify my creative process. With an indefinite time duration, my creative process was

Denver, Colorado, and the amount

compared to a 20-hour road trip. The other measuring point on the graph is the amount

this infographic helps exhibit the

of coffee I consumed for productivity. Visualizing data was one of the most exciting and

size symbolize the natural

discovering explorations that occurred during my time at university.

The key to the right identifies

from Hattiesburg, Mississippi to of coffee consumed for productivity, creative process. Icons varying in hierarchy of tasks that took place. what each icon stands for.

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duration of a creative process.

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Crispr EDITORIAL DESIGN

This project is a magazine article covering a controversial topic. I chose CRISPR, which is a company that manipulates DNA for medical purposes. The hand-crafted illustration is a combination of Mod Podge, canvas, magazine cut-outs, and red ink. Creating a surrealistic

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photo montage evokes curiosity.

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Dublin Murder Squad COVER RE-DESIGN AND PROMOTIONAL COLLATERAL

This project was a cover re-design with promotional collateral for Tana French’s book series Dublin Murder Squad. The collateral includes a promotional poster and commemorative posters. French’s writing demonstrates a deep understanding of human psychology and the shifting nature of reality. Conveying French’s dark, thrilling, and gritty style of writing, textural illustrations marry geometric shapes. Creating a wordmark with a

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dynamic line slicing epitomizes this series’s genre, which is crime.

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Kruger National Park POSTER AND PUBLICATION DESIGN

I decided to promote Kruger National Park, located in South Africa, by creating travel posters and a travel guide. Each poster works cohesively with a unified warm color palette and centered composition. The focal point of each poster illustrates one of the “Big Five” located at the park. The “Big Five” includes lions, rhinos, leopards, elephants, and buffalos. The integrating animals and

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geometric lines add dynamism and liveliness.

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Resistance Campaign HAND-CRAFTED ILLUSTRATIVE POSTER DESIGN

This project is an awareness-raising campaign about the dangers and harmful health effects of the new and popular Juul. Each piece emphasizes the excessive portion of nicotine in one Juul pod. Comparison to that of cigarettes establishes mental clarity. To stimulate senses and emotions, the universal aesthetic of this campaign is graphically

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raw and filthy. A hand-crafted illustration achieved this effect most successfully.

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Teja’s Tacos PACKAGING AND HTML WEBSITE DESIGN

This packaging and website project is an exploration of culture and location.

The goal was to find inspiration from the local area of the food truck. Located at Santa Monica Beach serving Tex-Mex, Teja’s Taco’s brand identity consists

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of bright colors, dynamic patterns, and a hand-lettered logo.

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This portion of the project was an expansion on Teja’s Tacos by creating a website on Dreamweaver. The objective was to design the website fron scratch, while maintaining the original universal aesthetic. Including organic color-blocks and gradients on the hero image of each page symbolizes the origin and menu of Teja’s Tacos. Scan the QR

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code below for a more detailed look at this expansion.

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Blooms

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Bloom’s SOCIAL MEDIA ADS AND WEBSITE REDESIGN Blooms

This packaging is an exploration on digital advertisements and user experi-

Blooms Company

ence through web. The goal was to maintain the business’s established brand

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while improving the overall look and feel of their website and advertisments for

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successful marketing.

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This website redesign primarily focuses on user experience and capitalizing the brand’s products. With icons guiding the consumer’s eye’s through the site, promotional offers, and a composition for easy navigation, the consumer’s buying process is more enjoyable, accessible, and functionable. To view a more detailed version of this project,

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scan the QR code below.

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Bluestalk Co. SENIOR CAPSTONE

This was my senior capstone and thesis that leaps into an alternative approach to well through mushroom-infused coffee, tea, and protein powder. This holistic exploration was developed with research-based data of the history,

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experimentation, sourcing, and consumer market for medicinal mushrooms.

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THANKS

If you’re interested visit my website or email me!

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