Kaejha Dee Capstone Process Book

SENIOR CAPSTONE | KAEJHA DEE

Kaejha Dee

Senior Capstone // Proposal

ART 448: Senior Project Spring Semester 2021

Overview // The purpose of this project is to brand, advertise, and market a public awareness campaign on sexual assault and harassment. This campaign focuses more on America’s battle with this crime. Women, men, and children are all dealing with this by staying silent and by being afraid to speak their own story. However, we have more people coming out with their stories and their pain in recent years including several famous people such as, Lady Gaga and Gabrielle Union. This campaign is for them to find their voice to speak out because they are not alone in their silence. It is an important topic to keep in the minds of people without them becoming desensitized because it is a serious violation of human rights and mental health. This project is meant to

Summary of Research //

In America alone, someone is sexually assaulted every seventy-three (73) seconds. It is also true that most assaults happen by someone that the victim knows. Therefore, it is appropriate to educate and inform the public about this issue and provide help for victims of this heinous crime. Sexual assault is a crime that is kept quiet because the perpetrators often have some psychological hold on the victim to keep their silence. In fact, victims of this crime often have long lasting psychological effects, such as post-traumatic stress disorder (PTSD) and depression. Most times with this crime, a victim has to learn to cope with what has happened to him or her. This could lead to the victim causing self-harm or turn to substance abuse to either numb the pain or even just leave the realm of which they live inside their brain.

Therefore, It is imperative for victims and survivors to have a team of people that care and create an environment in which they can heal. The care team should listen to the victim without judgement, be patient and encourage the survivor because it is never the victim’s fault. They should also promote and encourage self-care because it is critical in the time immediately following the assault to establish a sense of normalcy. Finally, the care team should just be there. There is not a set time that victims have from recovering from trauma. There should not be pressure to engage in activities that they are not ready. It is important for them to move forward at their own pace and make those choices on their own, so that they could have a sense of control.

Objectives & Goals // The primary objective to this problem is to make a cohesive brand with visual elements that causes people to stop, think, and complete an action. The specific action that I want to direct people to do is, if they are the victim, speak out and share their story, and if they are members of the community, to provide assistance to victims and survivors by using the resources to help. I list the following goals of my campaign: •Make people aware that the issue is more than just women being assaulted sexually.

•Inform people of American statistical information through design •Educate people on how to help victim and survivors through healing

Target Audience // The target audience is victims and survivors of sexual assault and/or harassment. The people that surround these individuals are very important as well because they help the victims to heal. Therefore, the information is primarily targeted towards how the community can help the victims to heal and to provide resources to help.

Senior Capstone // Proposal Continued.

ART 448: Senior Project Spring Semester 2021

Project Specifics // Collateral The collateral that will be made for the promotion of this project is pamphlets, posters, social media campaign, flyers, billboards, and a website. The other piece of collateral is the brand identity that represents and addresses this problem. The pamphlets and flyers are going to inform the public on the different types of sexual assault and harassment.

The posters and social media campaign will refer back to the website so that people can be informed of the resources that they have available.

Type The predominantly used type will be a geometric sans serif. The typeface classification is based on geometric shapes, specifically the circle. The type is an extension of the overall message, which is being kept simple, because the overall nature of this type of crime. The primary emotion that I want to convey is hope and strength. Therefore, a geometric sans serif could provide those emotion.

Color The colors that I chose will represent the message that sexual assault is a serious issue.

However, my focus will be on victims and survivors of this kind of assault and how the community can help. Each color has a different connotation and meaning by different cultures. Upon my research, the colors that best represent the brand is teal, black, white, and yellow. Teal is the support color for sexual assault, but it also means that are revitalization and rejuvanation. It also represents open communication and clarity of thoughts. The color black represents power and legibility. White represents purity and innocence and a sense of space. Yellow symbolizes hope and enlightenment.

Style The campaign style is simple with the use of textures to further the ideas. I really want to emphasize the message without busyness. Having simple layout design to lead the eyes across the important information will be key to a successful campaign. The overall imagery will be powerful without having too much of a shock value. Looking at other public service campaigns showed me that the message gets across better with a simple design without much flourish.

Imagery

The images used are going to be black and white because the focus is to be on the messages being brought by the materials. It will primarily focus on actual survivors of this crime. Therefore, there will be a connection to the piece and make it actually stronger. I want to tell a victim’s story without violation of the truth. It is best that the strength and pain of the person comes through without much enhancement.

Textures

The textures that I want to be prevalent are cloth, grain, and concrete. Cloth is a soft material that people associate with comfort and love. I want to use this particular texture to give people the visual of that while they are looking at the materials. Grain is to add noise to the scene. It will also be representative of the fuzziness that sexual assault victims experience in the aftermath. Concrete will be the least used texture because it really representative of one type of place where sexual assault can take place.

Senior Capstone // Schedule/Timeline ART 448: Senior Project Spring Semester 2021

01.26.21 – Proprosal Due 01.28.21 – Logo Designs & Preliminary Poster Thumbnails 02.02.21 – Logo Designs (Digital) & Poster (Digital) 02.04.21– Pamphlet (thumbnails) & Flyer (thumbnails) 02.09.21 – Pamphlet (digital) & Flyer (digital) 02.11.21 – Website (wireframes) & (preliminary digital) 02.16/18.21– First Project Review Meeting 02.23.21 – Social Media Campaign Thumbnails & Website (digital) 02.25.21– Social Media Campaign (digital) 03.02.21 – Website (digital) & Billboards (thumbnails) 03.04.21 – Billboards (digital) & Poster Designs (revisions) 03.09.21 – Pamphlets (revisions) & Flyers (revisions) 03.11.21– Website (revisions) & Social Media Campaign (revisions) 03.16/18.21 - Second Project Review Meeting 03.23/25.21 - Research Paper Due 03.30.21 - Revision of Project Pieces 04.01.21 - Revision of Project Pieces 04.06/08.21 - Final Presentations 04.13.21 - Final Digital Files for Exhibition Due 04.22.21 - Online Exhibition Opening 04.22/31.21 - Online Exhibition

New Dawn: A Sexual Assault Awareness Organization & Its Campaign Kaejha Dee Spring 2021 Art 448: Capstone Research Paper

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Sexual assault is a crime that is often not reported because perpetrators are using scare tactics to keep victims from speaking out. Also, there is the likelihood for the victim to be shamed because of the myth that the victim is asking for it to happen, especially with collegeaged females, with the way that she is dressed. However, no one pays attention to the mental toll that the assault and subsequent blame shift have on the victim. Through campus wide initiatives, colleges across the United States have the ability to greatly reduce their number of sexual assaults and increase the attitudes that students, faculty, and staff have toward women. The survivors have a long road to cross but with the help of friends, family members, the community, and organizations they could begin to move forward with healing and finding happiness. It is with these thoughts that the creation of an organization to address college-aged female survivors of sexual assault and encourage the healing process through a sexual assault awareness campaign began.

Young women are often the target of sexual assault, specifically on college campuses and at local nightlife establishments. These cases began to be documented nearly 30 years ago and rates have not changed since.1 The documentation of these cases are particularly important on how to respond and implement help and prevention measures to decrease the amount of sexual assault cases that happens to college-aged women. It is well known that many of these students and young women will experience the negative physical and mental health effects of rape.2 These mental effects of sexual assault could have academic impacts to these women, which includes lowered grades, dropping out, or even switching schools. Therefore, any reduction in sexual assault could result in improving the health of young women in college. Other mental

1

Charlene Y Senn, Misha Eliasziw, Karen L Hobden, Ian R Newby-Clark, Paula C Barata, H Lorraine Radtke, and Wilfreda E Thurston.

“Secondary and 2-Year Outcomes of a Sexual Assault Resistance Program for University Women.” Psychology of Women Quarterly 41, no.2 (2017): 147.

2 Senn, Eliasziw, Hobden, Newby-Clark, Barata, Radtke, and Thurston, “Secondary,” 147.

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effects include low self-esteem, poor body image, and shame. Many survivors feel as if they’re broken or damaged goods.3 The significance of these mental effects is without doubt.

The Enhanced Assess, Acknowledge Act (EAAA) program was developed for first-year women university students to address limitations of previous programs [for sexual assault].4 This program has resulted in a nearly 50% reduction of completed rape and over 60% reduction of attempted rape. It aims to use the most effective resistance strategies with emphasis on forceful verbal and physical tactics to assist in rapid actions.5 Also, the program is clear on the perpetrator’s responsibility for the crimes and counters rape myths, especially those that places blame on the victims. With a wide implementation of the EEEA, where bystanders and targeted women thwart the intentions of perpetrators, ensures that the message is repeated and amplified to reduce the rate of sexual assault on college-aged women.

Studies have shown that students opinions about campus sexual assault education differ by gender, race/ethnic identity, sexual identity, college Greek affiliation and the intersection among these identities and affiliations are associated with different responses to sexual assault education.6 Nevertheless, the implementation of campus educational programs on sexual assault have proven that significant impact in the reduction of rape myth acceptance, the behavioral intent to rape, and the actual incidence of sexual aggression; improvement in attitudes toward women and empathy for survivors, among other important factors.7 There should be greater implementation of educational programs to address the key issues and help to reduce the number of sexual assault cases. Organizations can help by offering educational programming for

3

Vanessa Marin, “How to Support a Friend or Loved One Who has Been Sexually Abused,” New York Times, February 27, 2019, https://www.nytimes.com/2019/02/27/smarter-living/sexual-abuse-assault-support-mental-health.html.

4 Senn, Eliasziw, Hobden, Newby-Clark, Barata, Radtke, and Thurston, “Secondary,” 148.

5 Senn, Eliasziw, Hobden, Newby-Clark, Barata, Radtke, and Thurston, “Secondary,” 148.

6 Meridith G.F. Worthen, and Samantha A. Wallace, “Why Should I, the One who was Raped, Be Forced to Take Training in What Sexual Assault is? Sexual Assault Survivors’ and Those who Know Survivors’ Responses to a Campus Sexual Assault Education Program,” Journal of Interpersonal Violence 36, no. 5-6 (2021): NP2640 – NP2674.

7 Worthen and Wallace, “Why Should I,” no. 5-6.

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providers regarding evidence-based assessment and practice in working with survivors of sexual assault through various mediums, such as webinars and continuing education workshops.8 However, prevention is not just addressing the problem, what about addressing victims of the assault and getting them help, as well as educating the community.

There are numerous ways to help victims of sexual assault whether it is from the health sector or even just the community. The health sector is more prominent because they are and could be professionally trained to handle distressed situations and have the resources to get victims the proper assistance. Floriza Gennari and Jennifer McCleary-Sills state that the health sector should develop clear guidelines and protocols to identify and respond to the physical and mental health needs of survivors of sexual violence.9 The health sector is one of the important fixtures to help victims. They connect the victims to other professionals that can help them to gain a balance and restore their sense of self. The sector could also provide a safe and confidential environment to protect the victims and gain their trust.

In fact, the creation of victim advocates would allow health care providers to accompany women to various services included in the referral pathway. This “referral pathway10” is created through a support system that healthcare providers and “duty bearers” such as police officers11 ensuring that the victims have access to help them through the ordeal. It is important to have trained on-site counselors, social workers, or nurses to provide individual counseling and/or group psychosocial support12 because it is effective in reducing revictimization, even if it is just 20 minutes.

8

Littleton, et al, “Sexual Assault,” 36.

Floriza Gennari, Jennifer McCleary-Sills, Diana Arango, and Nidia Hidalgo. “Violence Against Women and Girls: Health Sector Brief,” World Bank, (2015): 4.

10 Gennari, McCleary-Sills, Arango, and Hidalgo. “Violence Against Women,” 6.

11 Gennari, McCleary-Sills, Arango, and Hidalgo. “Violence Against Women,” 6.

12 Gennari, McCleary-Sills, Arango, and Hidalgo. “Violence Against Women,” 5.

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Helping victims goes beyond just the health sector, even though it is an important step in getting proper help for them. The community is another important group that helps with the healing process or even advocating for victims. There should be an increase in community awareness of sexual assault, the challenge to “harmful gender norms” and the creation of space that encourages community dialogue thereby causing a possible increase in health-seeking behavior and challenge the acceptability of violence.13 It would help to have an alliance among the health sector and the local community because it increases the possibilities in victims getting the help that they need and deserve as well as furthering prevention of sexual assault.

It is important to identify existing programs and services for survivors. With that identification, it should be compiled into a referral directory and then distributed to facilities around communities to heighten awareness and establish additional support groups to bring people who have suffered the same or similar trauma together to help one another. The inclusion of related information about sexual assault, and referral cards with information about local services14 should be provided in clinics, college campuses, and other community places.

Carrying out educational and behavioral change interventions15 is what helps to inform the community on how to help and what to look for in victims of sexual assault. By addressing key issues in local communities, it ferments a space that could encourage safe spaces where men and women can discuss values, practices, and behaviors.16 The safe spaces are able to foster a community; however, there is one other entity that could benefit sexual assault victims, which are organizations. These organizations have the power to make a difference in the lives of the victims by promoting a sense of caring and

13

Gennari, McCleary-Sills, Arango, and Hidalgo. “Violence Against Women,” 8.

Gennari, McCleary-Sills, Arango, and Hidalgo. “Violence Against Women,” 9.

15 Gennari, McCleary-Sills, Arango, and Hidalgo. “Violence Against Women,” 9.

16 Gennari, McCleary-Sills, Arango, and Hidalgo. “Violence Against Women,” 9.

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fostering successful communication. Organizations have the potential to play a significant role in informing policy, practice, and research related to sexual assault, abuse, and harassment.17 They are able to bridge the gap between victims and policy makers to advocate for the promotion of bringing awareness to sexual violence and how it affects the mental health. It is vital that these organizations are implementing campaigns and allowing victims to rebuild and realign themselves after trauma. It also should develop educational material about sexual assault, abuse, and harassment to be integrated into undergraduate and graduate course for interested instructors.18 With the understanding of the major problem, there is much that could be considered as solutions. There could be advocacy groups and organizations to actively bring awareness to the major issue of sexual assault, abuse, and harassment for college-aged women. There could be further implementation of the Enhanced, Assess, Acknowledge Act across states, universities and college campuses to promote and entice people to not be bystanders as well as potential targets to learn how to resist before an incident. There could be community safe spaces where people are able to speak freely on the issues that affect them and the neighborhood.

It only made sense to have a sexual assault awareness campaign for college-aged female victims to promote mental health and new beginnings. As previously stated, victims of sexual assault have several issues facing them after the crime, especially when it comes to continuing education. Many victims are dropping out of school or even transferring to another university to continue their education, but that does not show in its entirety the extreme mental toll that victims have in the aftermath. The campaign is meant for young women to bring themselves out

17 18

Littleton, et al. “Sexual Assault,” 36.

Littleton, et al, “Sexual Assault,” 37.

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of the despair and focus on reclaiming themselves. It is also meant to begin an organization that pushes for survivors to get the help and information they need to begin that process.

The solution began with the branding of the organization that is behind the sexual assault awareness campaign, which is called New Dawn. The name is what encompasses the meanings that is portrayed through the campaign. The name suggests the notions of illumination and hope, of course, the beginning of a new day, and a chance for happiness and improvement. The sunrise is symbolic of birth and awakening, the coming of light and resurrection.

The logo and primary icon for the organization is a butterfly with a circle behind it. The butterfly is often symbolic of change, renewal, hope, endurance, and courage to embrace the transformation to make life better. The butterfly is breaking from the circle and not constrained by it, to reinforce the idea of freedom, refer to figure one on the imagery page. The message to the victims is to not be controlled by their trauma and to take the steps to heal and resurrect themselves. Through visual elements and design, the campaign focuses on raising positivity and comfort so that victims could move forward in their life.

One of the most important elements is color. Many people do not realize how much color affects them psychologically. It has emotional and sometimes physical responses. Professor Hilary Dalke states that sight is influenced by nature and nurture, making the study of colour and wellbeing incredibly complex.19 Color also has cultural connotations because different cultures perceive them differently. Cultural color conditioning plays a significant role in shaping responses to color stimuli.20 For the purposes of this project, the cultural meaning is more western because my audience is young female sexual assault survivors in the United States. The research into the colors helped to shape the underlying meaning that is needed to speak the

19 20

Jonathan Openshaw. ”Comprehending Colour,” Frame, no. 109 (March): 141.

Rose Rider, “Color Psychology and Graphic Design Applications,” (Honors Thesis, Liberty University, 2009), 8.

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message. Having a strong color scheme will influence the design, as well as each other, as it communicates the message to the target audience. There are four colors in the color scheme that are representative of the message: teal, yellow, white, and black.

Teal is the most dominant color to push within the campaign and organization because it is a mixture of green and blue. Because of this combination, the saturation makes it easier on the eye and more comforting. The color blends blue’s tranquil stability and green’s optimism and healing properties to create feelings of restfulness and mental and spiritual balance.21 Teal encourages a calm, reflective mood, which is important to get sexual assault survivors to begin to heal from the trauma. It is also considered the official color for sexual assault awareness. Teal is a color of revitalization, rejuvenation, and promotion of open communication. Getting survivors to talk about the trauma could help them to heal.

Yellow is a supporting color that is meant to promote enlightenment and happiness. The ultimate goal for this campaign and organization is for survivors to reclaim their happiness and use the resources available to do so. Because yellow is the brightest color in the visible spectrum, it is the most noticeable.22 The color promotes feelings of optimism, hope, enthusiasm and fun.

All of the benefits of this color are necessary to promote the positivity to the survivors. Sexual assault survivors often find themselves in a dark place mentally, so it is imperative to change the narrative that they have.

White is the brightest and purest color. It promotes innocence and integrity. It is important for survivors to be addressed as such and not further victimized by people who are out to shame them. Therefore, white is a strong element of the color scheme. It gives people a sense of order and meaning, helping to declutter from all the negative aspects and offers an inner

21 22

“Teal Color,” Color Psychology, accessed February 3, 2021, https://www.colorpsychology.org/teal/.

“Yellow Color Psychology and Meaning,” Color Psychology, accessed February 3, 2021, https://www.colorpsychology.org/yellow/.

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cleansing, for their thoughts and soul.23 The color, white, indicates an end of a cycle in life and a beginning of a new one. Survivors need this sentiment to help the transition from trauma to their new life.

Finally, black is linked to power. This color is the least used of all the colors in the color scheme because too much of it could influence the campaign negatively. It means protection and power, comfort and strong, and beginnings and endings. Because black is such a heavy color, it could be intimidating, which is not the connotation that the campaign needs. Black is a very serious color to help express grief.24 There is significance in acknowledging grief and retaking the power that is stripped from victims when there is sexual assault. Grieving is a personal journey and is not a straight line. Having the organization and campaign willing to guide the survivors to this acknowledgement is an essential step for victims to move forward.

The next elements to discuss is the effects of handwriting and hand drawn illustrations.

Handwriting is something that creates a connection between people. It also helps to express emotions that are tough to speak out loud. Sexual assault survivors experience a trauma that is often times difficult to speak about, instead they internalize their issues and remain unmoving from the internal battle. However, having them write about the issues and emotions they are experiencing could help them handle them easier. Writing about thoughts and feelings that arise from a traumatic or stressful life experience – called expressive writing – may help some people cope with the emotional fallout of such events.25 It is noteworthy to state that this does not work for everyone, so it is not a cure all. Even though it is not the same as viewing handwriting

23

“White Color Psychology and Meaning,” Color Psychology, accessed February 3, 2021, https://www.colorpsychology.org/white/.

“Black Color Psychology and Meaning,” Color Psychology, accessed February 3, 2021, https://www.colorpsychology.org/black/.

25 “Writing about Emotions May Ease Stress and Trauma,” Harvard Health Publishing, October 2011, https://www.health.harvard.edu/healthbeat/writing-about-emotions-may-ease-stress-and-trauma.

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elements on a campaign, it remains relevant because seeing the written words could influence victims to begin writing themselves.

The inclusion of the handwritten element on the campaign and in the organization is to further those thoughts. Also, the inclusion is about giving mental comfort to the survivors because often times after the sexual assault occurs, some victims remain triggered by touch.

Some survivors might jump or tense up when someone gets too close, even if it’s someone they love and trust.26 Therefore, the goal is to reach the audience through the subtle touch with the handwriting. This element serves to make a connection with the victim and the organization to prepare the victim to start the process of reclaiming themselves. The written text is rounded and bold to soften and make a statement to the victim in pursuit of new beginnings.

The hand drawings in the campaign serves the same purpose as the handwriting; however, the significance of the hand drawings is that they each serve a different meaning themselves. Throughout the campaign, there is drawings of hearts, stars, crescent moons, balloons, and suns. These drawings are used concurrently with the color scheme. Through research, these symbols are representative of the overall message that is being sent through the organization and campaign. The symbolism of the heart is well known throughout the western culture. It symbolizes love, caring and compassion. Stars are symbolic of protection and balloons mean freedom and independence. The crescent moon is symbolic of womanhood and empowerment and the sun means life and energy.

The next element is the type choice to serve alongside the handwritten type. Throughout the campaign, there is one typeface that prevalent. That typeface is a humanist sans serif, Lato.

The classification of humanist type was regarded as fitting not because of technical precision, but

26

Vanessa Marin, “How to Support a Friend.”.

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because it suggested a human hand writing the letters and human mind conceiving of them.27 Some characteristics of the humanist sans serif includes that there is low contrast between thick and thin strokes and they emulate calligraphy. They are good for small text and often used in government, education, and finance work. Humanist typefaces have softer edges which enhances the thoughts of personable and touching emotions. The campaign visually endorses positive emotions with the use of the humanist typeface, handwriting, and hand drawings.

While talking about the typeface choice for the campaign, it is significant to mention the slogan, Choose Today. The slogan is meant to bring back power to the victim, because their choice has been snatched away from them with the assault. It is letting them know that the next steps are their own to take in the healing process. There are two call to actions on the campaign.

One is a simple call for the audience to visit the website for more information. The most important is the ‘Start Your New Journey with New Dawn.’ This call to action is further encouragement for survivors to move forward after the trauma.

The final elements are the imagery and texture; they both are influenced by each other.

The imagery is the major component to really speak with the target audience of young, collegeaged female sexual assault survivors. There is a prominent appearance of young women that are happy and living life. These women are smiling or hanging out and laughing with friends, refer to image two on the imagery page. It is important to show survivors that they could see the light at the end of the tunnel. Therefore, the imagery is meant to support the idea of encouraging victims to overcome the obstacles to become happier. There is also representation of several races and ethnicities because it is important to show diversity. The United States is a country

27

Craig Eliason. “A History of the ‘Humanist’ Type Classification,” Printing History, no. 18 (2015): 23.

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built on the premise of immigrants, so showing the diversity in females that attend college or in the age range is imperative to reach more of the target audience.

The texture used is a soft cloth texture to promote comfort, so that the victims could be more readily open to talk about the trauma experienced and endured. The texture is the background throughout the campaign and is blended with the teal color. It creates a gradient affect that ultimately reminds of one element that is reminiscent of the organization, which is dawn. The gradient rises from the bottom and becomes less prominent as it rises to the top. It mimics the impression of the daybreak.

Sexual assault is a serious offense that is often underreported because victims tend to remain quiet about the abuse because the perpetrators use of scare tactics. Through the diligence of friends, family members, the community and the health sector, these women could have the support to talk about the sexual assault and begin to heal from it. There are several pieces of legislation that promote education programs on college campuses to reduce the amount of sexual assault that happens. Finally, there are several things that organizations can do to help the community, family members and friends, and most importantly, the survivors.

The organization, New Dawn, is created to address the problem of college-aged young women that have been sexually assaulted. It serves as a place where the women could get information on the healing process and steps that leads them on the path of healing from the trauma. The organization also sponsors the sexual assault awareness campaign that addresses the female victims. Through visual elements and design, the campaign is a promotion of positive energy for survivors that are still struggling to overcome the distress. The use of handwriting and hand drawings serves to make the campaign more personable and encouraging while pushing several positive messages with the color scheme and symbols. The campaign honors their

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recovery and uses encouraging statements as a call to action. It is important to remember that recovery is a long process that is never completely over but putting forth efforts to overcome and become happy again is the goal.

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References van Braam, Hailey. “Teal Color.” Accessed February 3, 2021. https://www.colorpsychology.org/teal/. van Braam, Hailey. “Yellow Color Psychology and Meaning.” Accessed February 3, 2021. https://www.colorpsychology.org/yellow/. van Braam, Hailey. “White Color Psychology and Meaning.” Accessed February 3, 2021. https://www.colorpsychology.org/white/. van Braam, Hailey. “Black Color Psychology and Meaning.” Accessed February 3, 2021. https://www.colorpsychology.org/black/ Eliason, Craig. “A History of the ‘Humanist’ Type Classification.” Printing History, no. 18 (July 2015): 3-26. https://web.a.ebscohost.com/ehost/pdfviewer/pdfviewer?vid=0&sid=135870a9-71f8-48d7-8eb69c3b6c16f696%40sessionmgr4007.

Gennari, Floriza, Jennifer McCleary-Sills, Diana Arango, and Nidia Hidalgo. Violence Against Women and Girls: Health Sector Brief, World Bank, Washington, DC, 2015.

Littleton, Heather, Naaemah Abrahams, Mindy Bergman, Lucy Berliner, Margaret Blaustein, Judith Cohen, Emily Dworkin, et al. “Sexual Assault, Sexual Abuse, and Harassment: Understanding the Mental Health Impact and Providing Care for Survivors: An International Society for Traumatic Stress Studies Briefing Paper.”

International Society for Traumatic Stress Studies, (2018): 1-37. https://kar.kent.ac.uk/70282/ Marin, Vanessa. “How to Support a Friend or Loved One Who has Been Sexually Abused.” New York Times, February 27, 2019. https://www.nytimes.com/2019/02/27/smarter-living/sexual-abuse-assault-supportmental-health.html/.

Openshaw, Jonathan. “Comprehending Colour,” Frame, no. 109 (March): 140-143.

Rider, Rose. “Color Psychology and Graphic Design Applications.” Honors Thesis, Liberty University, 2009.

Senn, Charlene Y, Misha Eliasziw, Karen L Hobden, Ian R Newby-Clark, Paula C Barata, H. Lorraine Radtke, and Wilfreda E Thurston. “Secondary and 2-Year Outcomes of a Sexual Assault Resistance Program for University Women.” Psychology of Women Quarterly 41, no.2 (2017): 147-162.

“Writing about Emotions May Ease Stress and Trauma.” Health Havard Publishing, October 2011. https://www.health.harvard.edu/healthbeat/writing-about-emotions-may-ease-stress-and-trauma.

Worthen, Meredith G.F., and Samantha A Wallace. “’Why Should I, the One Who was Raped, Be Forced to Take Training in What Sexual Assault Is?’ Sexual Assault Survivors’ and Those Who Know Survivors’ Responses to a Campus Sexual Assault Education Program.” Journal of Interpersonal Violence 36, no. 5-6 (2021): NP2640 – NP2674.

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Imagery

Figure One

Figure Two

HELLO, I’M It’s through mistakes that you could actually grow. You have to learn how to be bad in order to get good. --Paula Scher

phone

601.863.9583

email

kaejha14@gmail.com

E DU CAT I O N bachelor of fine arts, emphasis in graphic design minor: advertising

website

university of southern mississippi, may 2021

instagram

E X P E R IE N CE

kaejhadee.com designs_by_kae

SK ILLS adobe creative cloud teamwork experience time management photography experience google analytics certified

student worker the center for student success July 2019 - present university of southern mississippi branded organizations within the office designed logos/wordmarks for office organizations created promotional graphics for programs for staff

HO N O R S awards 2021 Local Advertising Award Recipient student silver award | book design aaf mississippi gulf coast 2019 Art & Design Annual Student Show 3rd place: two-dimensional design student art show

achievement 2020 Spring Gilman Scholarship Recipient

references available upon request

Since sexual assault against young women on college

PROBLEM

campuses began to be documented 30 years ago, it has remained steady in reports. The college aged sexual assualt victims are suffering through the trauma and not moving forward in life.

The creation of an organization and the sponsored sexu-

SOLUTION

al assault awareness campaign targeted to college-aged female victims that seeks to help them move forward in their life.

• Symbolic of fresh start

NEW DAWN START THE NEW YOU “THE NAME/TAGLINE”

• Suggests illumination and hope • Beginning of a new day meaning a chance at finding happiness • Coming of light and resurrection

LOGO SKETCHES “THE BRAND”

EARLY LOGOS “THE BRAND”

FINAL LOGO “THE BRAND”

COLORS “THE BRAND”

TEAL

OPEN COMMUNICATION, CLARIT Y OF THOUGHTS, REVITALIZATION, REJUVENATION

YELLOW

HAPPINESS, ENLIGHTENMENT , HOPE

BLACK

POWER, LEGIBILITY, BOLDNESS

WHITE

PURITY, SENSE O F SPACE, INNOCENCE

HANDWRITING “THE INSPIRATION”

HAND DRAWINGS “THE INSPIRATION”

EARLY DESIGNS “THE CAMPAIGN”

EARLY CAMPAIGN “THE CAMPAIGN”

EARLY CAMPAIGN “THE TRADITIONAL CAMPAIGN”

EARLY CAMPAIGN “THE SOCIAL CAMPAIGN”

MIDPOINT PROGRESS “THE TRADITIONAL CAMPAIGN”

MIDPOINT PROGRESS “THE SOCIAL CAMPAIGN”

FINAL CAMPAIGN “THE TRADITIONAL CAMPAIGN”

FINAL CAMPAIGN “THE SOCIAL CAMPAIGN”

FINAL WEBSITE “THE WEBSITE”

FINAL MOCKUPS “THE TRADITIONAL CAMPAIGN”

FINAL MOCKUPS “THE SOCIAL CAMPAIGN”