Kaejha Dee Portfolio

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FORM magazine design “Form” is a trade journal created for event planners. This specific edition is focused primarily on wedding planning.

It is tailored for event planners to create the wedding of their client’s dream. The aim of this project was to create an inviting layout with elegant use of modern type, high-quality imagery, and bold colors. The trade journal is laid out categorically from business tips to the actual planning of the big day.

Services: editorial, image handling, typography

VISIT COSTA RICA poster series, travel guide, and social media series This project is a series of travel posters displaying the Costa Rican culture. It uses bright, bold colors and typography, along with flat vector illustrations.

It has a publication component with the travel guide. The publication is expanding the posters utilizing the same typefaces, colors, and illustrations with layout and the addition of images.

Services: layout, image handling, typography, illustration

DEL IGHT GINGER ALE packaging, branding This project is about emulating a time period in which the United States felt happiness and joy. The Era of Good Feelings happened during the Victorian Era, which is what the design emulates. During this time period, people were pushing for unity around the country.

All the flourishes are used purposefully to indicate items on the four pack. The bottle design is meant to stand out from the packaging; therefore, it uses the lighter color in the color palette.

Services: branding, packaging

CORMORAN STRIKE cover design and social media campaign The Cormoran Strike series is written by Robert Galbraith, as known as, J.K. Rowlings. The covers are designed with the focus being on the main identifications in the respective books. The campaign is built around the noir, detective style that the entire series display.

The project includes three book covers, an in-store display, three banners, a poster, and a website.

Services: image handling, typography, and layout

PR O -CHOICE ARTICLE magazine layout This project has made me realize how important it is to pay attention to the details in an article in order to create visuals to go along with it. The article that I chose was not story driven; therefore, it was not easy to create the additional elements. The article was talking about the importance of women maintaining equality with men by having a choice in what they do with their body.

The design is showing an equal amount of men and women in their careers striving for the same goals. It is showing that with having the choice of abortions women can achieve their goals without having a baby slow their progress in life.

Services: editorial

VIBE CLOTHING CO. website redesign, social media campaign This project is a redesign of a local clothing store along with a social media campaign. The goal was to maintain the company’s established brand while improving the layout and enhance the user experience. The expansion on this project is a poster campaign to promote the store and featured product.

Vibe Clothing Company is a store located in Hattiesburg, Mississippi that promotes women’s beauty and comfortability through clothes. They believe that women of all sizes should be able to find comfortable and affordable clothes, shoes, and accessories.

Services: web design

HALOTOP ICE CREAM animated logo The original project was to create an animated logo for a chosen business. Halotop Ice Cream is a company that creates delicious frozen treats that are lower in calories, less in sugar, and higher protein. The company also has a keto friendly line of products as well as dairy free.

The animated logo is meant to emulate the funky nature of the brand. It also enhances children’s interest because of the ice cream cone. The ice cream shape of the logo falls rapidly onto the cone and is then eaten away.

Services: motion graphics

I WANTED THIS? material poster and magazine layout This project is meant to create a visceral reaction to viewers with purposeful materials. The poster is one of my favorite projects because it was required to only use materials that were bought or found without digital work involved until the end.

The poster is created with a white stretch t-shirt, blood, rubber cement, and hot glue. The elements are used congruently to be representative of the aftermath of a sexual assault. It poses a question to the audience about who asks for an assault or attack.

Services: illustration, typography

MISSISSIPPI OUTDOORS commercial and posters This was a group project where the team was tasked with creating a commercial for Mississippi Outdoors. The commercial was shot in various nature places around Hattiesburg, MS. My role on the team was to take footage, copywrite, and help determine the music. The expansion on the project is a series of posters and a billboard on Mississippi Outdoors. It increases the push of getting Mississippians to spend more time outside.

Services: motion graphics, copywriting, and video

CHOOSE TODAY sexual assault awareness campaign & organization Choose Today is a sexual assault awareness campaign that is targeted to college-aged victims. The campaign is meant to relax and revitalize the spirit of the victims by using color, symbols, and typography. The campaign focuses on the hand written and hand drawn elements to offer an alternative to physical touching.

The components of the campaign is three posters, a social media campaign, three billboards, and a website to talk about the organization behind the campaign.

Services: campaign, website design, and branding

HUB CIT Y CREAMERY website redesign This project is a redesign of a local clothing store along with a social media campaign. The goal was to maintain the company’s established brand while improving the layout and enhance the user experience. The brand is soft and inviting while being an establishment that offers sweet treats for all to enjoy. There is a mobile, tablet, and desktop version of the website to show responsive designs on the same website.

Services: website design

EKTE COFFEE COMPANY branding, packaging, and book design This project is a creation of a coffee company inspired by Norwegian culture. It entails branding of the company, packaging the coffee beans and a look book. The branding and packaging is inspired by the bunads that Norwegians wear in celebrations, especially on their national day. The design style of the culture is simplistic and nature focused, which is emphasized by the use of geometric sans serif typefaces.

Services: layout, image handling, typography Awards: Local Silver Advertising Award 2021 Book Design

THANK YOU for taking the time to review my work! check out my website: kaejhadee.com