LONDON BLOOMING

A market that continues to flourish.

With strong international demand, iconic landmarks and centuries of history, London continues to be a highly desirable place to live, work and invest. Our own economic landscape may be changing but demand is growing stronger. The number of people looking through us for their next home in the capital has increased by a staggering 49% compared with this time last year. It is little wonder that the market sceptics are being proved wrong. We are completely focused on finding the best buyer or tenant and achieving the very best price. We know that on average 17 out of every 20 viewings we generate come from our own database and not the internet. A recent example of this was when a detached mansion in the prestigious Burwood Park Estate, Weybridge, with an asking price in excess of £4,000,000 was quickly sold to a buyer after having been on the market for some time with many other agents. Sales Director, John Williams, explains, “It is rare for a buyer to purchase what they first enquire about which is why we pick up the phone and talk to people.

Above: Kingston Lane, TW11 £7,000 pcm (Teddington)

Below: Kensington Gardens Square, W2 £36,833 pcm (Holland Park)

It is a people business after all, and it is the relationship we build with our customers and clients that delivers success.”

The experience, local knowledge and service we provide are areas of our business that we are most proud of. Combined with our national presence, we are able to support our customers and clients whether they are looking to upsize, downsize or purchase an investment.

With offices strategically positioned in the most desirable locations including Mayfair, Holland Park and Pimlico in prime central London, and Teddington, Richmond, Wimbledon and Weybridge in Greater London, we are able to offer a fantastic selection of property across the capital and beyond.

The mortgage market has also been bouncing back, with rates showing signs of settling and the most competitive fees for borrowing being on five year fixed products. This long-term confidence from lenders is encouraging buyers to press on with their plans.

Demand for more rental property across the capital continues to be an issue as London is crying out for more landlords. This is coupled with the fact that there is a noticeable resurgence of international relocators. Our Corporate Services and International Relocation team receive thousands of enquiries every year because of our outstanding reach across London, assisting investors, global companies, institutions and embassies.

“This lack of supply is encouraging long term tenancies which is our speciality,” says Lynsey Hearne, Lettings Director. “Our primary aim is to deliver the best result for our client and we work hard to attract great tenants who we make sure are well looked after.”

Our tenants and landlords are supported by our Property Management team, who are never more than 15 minutes away to ensure a rapid response, should an issue arise. With regular changes in legislation, more and more of our landlords are now opting for our fully managed service. Our proactive approach prevents the non-payment of rent, maintains a better relationship with the tenant and helps them to look after the property.

London is a resilient market and a world-class investment, with values in prime areas having increased beyond expectation. With pent up demand for good quality housing, we expect to see yet another busy year. Confidence in our great city is strong and we look forward to supporting our customers and clients throughout their property journey.