Texas Launches New Propane Advertising Campaign

pane Energy for Everyone campaign on a state level for Texas.

PERC is offering states that participate a 2-for-1 match. For every dollar Texas invests, PERC invests $2 more for a state media buy with a maximum of $100,000 in matching funds for Texas. ProCOT will invest $50,000 and get $100,000 from PERC for a total media buy of $150,000.

Campaign Timeline

The digital campaign will span 12 weeks and cover all 254 counties.

October 1 -31, 2021

November 1-30, 2021

December 1-24, 2021

About the Campaign

ProCOT in partnership with PERC will place programmatic web ads, social media, and digital radio to reach consumers with this propane awareness campaign.

Our programmatic ads will target up to 9 million Texans. These web ads will follow web users in Texas homeowners on top-tier sites across the internet, optimized to users who engage with the ad. The site does not matter, it’s based on where they live (their IP address).

The ads will drive Texans to www.procot. org/energyforeveryone where they can learn more about propane.

Digital audio is cost-effective with a better return on investment than traditional radio or Sirius satellite radio that you think of listening to when you are in your car. People listen to music and radio in a variety of ways, from running to working to cooking and cleaning. According to Audiencex.com, digital radio boasts more focused and engaged listeners.

There is no dead air with digital radio. It is not limited to airing drive times/peak listening time and hoping someone hears it. Ad served per Texas user, triggered by pressing play on Pandora or commands like: “Hey Siri” play 96.7FM/1310AM The Ticket “Hey Google” play 99.7FM KCBY “Hey Alexa” play 97.1FM Country Legends

“In the long list of benefits propane has over its competitors, the most critical may be its availability to all who deserve access to energy: Everyone.” This message from the Propane Education & Research Council (PERC), which recently launched the Propane Energy for Everyone brand, will be at the center as it kicks off a national advertising campaign this month with the help of its state counterparts.

PERC has invited the Propane Council of Texas (ProCOT) to participate in advertising efforts by joining in a media campaign to augment the national Pro-

Ads are heard as listeners stream their favorite podcasts or as they play local stations on their desktop, as well as apps like iHeartRadio on their phones.

PERC and ProCOT hopes to reach up to 4.1 million Texans through premium digital streaming outlets with a :30 ad wherever they are listening to their audio content.

Social media has become a critical component to advertising. The United States has over 221 million Facebook users, which far exceeds U.S. users on any other social platform. In America, there are more users on Facebook than Twitter, Instagram, Tiktok, or LinkedIn. According to TechJury.net, Texas comes in third with the most Facebook users in the United States with over 11 million Texans registered. The average Facebook user is on the platform 30+ minutes each day. With 70% of users logging in 1X per day.

That is why PERC and ProCOT have chosen to use Facebook as our social medium for this campaign. Through our Propane Can Do That Texas Facebook page, ProCOT hopes to reach up to 5.6 million Texans with social media propane awareness ads.

The full Texas campaign with web, audio and socials media ads is estimated to reach a total of 18.8 million Texans.

Propane Energy for Everyone Video

Have you seen it? The Propane Education & Research Council (PERC) has launched a new video. Use the new video on your website and on social media to promote Propane,

Energy for Everyone.

Download the video at https://propane. com/resource-catalog/resources/propaneenergy-for-everyone-brand-video.

BAM Propane is committed to servicing your propane needs with supply availability at all the major supply points across Texas. We market Polygrade Propylene, Refrigerant Grade Propane in addition to HD-5. Please contact us for more information:

Jeff Severson Marketing Manager (817) 738-8224 (Office) (817) 894-6126 (Mobile)