Features

Why Propane Retailers Should Use Social Media to Recruit New Hires

A staggering 79 percent of job seekers are likely to use social media in their job searches, according to Glassdoor, an online job board and company review website.

CAREERS IN PROPANE

Working in an industry that’s dealing with labor shortages, propane retailers should see this as an opportunity that can’t be missed, and for a number of reasons. 1. Social media is fast and affordable. Social media is an inexpensive way to get the word out about a job opening at your propane operation. It’s also fast. At the click of a button and within seconds, you can have a job opening posted on Facebook, LinkedIn, Twitter and others.

Social media also offers the opportunity to share job postings as ads to target segmented groups of individuals. For instance, Facebook and Instagram allow users to create ads tailored to custom audiences, defined by age, location, interests and behaviors. 2. Get resume details without a resume. “On LinkedIn, and to some extent Facebook, you can view a person’s complete work and education history. You’ll know if a candidate has the experience the role calls for before you reach out to them,” states Recruiterbox. 3. You can gain insights into potential hires. Social media is an excellent way to learn more about your candidates. Facebook, Twitter and Instagram offer insights about the potential hire’s personality, including his or her interests, while LinkedIn offers insights into the individual from a business perspective.

“Segmenting potential employees not only by their expertise but also by their personality traits is very important when recruiting creative roles,” says Carlos Machicao, co-founder of Wild Pixel Media and a member of the Forbes Agency Council, in a Forbes article. “Having contrasting characters and opinions is key to develop an innovative team that can produce integral and original concepts.” 4. It gives candidates an idea of who you are. More and more often, potential candidates are turning to company social media pages to gauge what a company is like, what kind of culture it embodies and the type of people it employs.

More importantly, 59 percent of employees say a company’s social media presence was part of the reason they chose their workplace, according to Betterteam, a job posting platform for small and medium businesses.

Fortunately, social media offers an easy way to paint a picture of your company and let potential hires know why they should want to work for you. This could be through photos of a company outing, volunteer projects or milestone celebrations. Social media is not only an opportunity to find a new hire, but also a way to sell yourself to the best potential candidate. 5. The Propane Education & Research Council has not only created job recruitment downloadable documents but has developed several job recruitment videos and static social media content to help marketers in their workforce recruitment efforts. The videos include a full-length Careers in the Propane Industry video, as well as videos targeting bobtail drivers, transport drivers, service technicians and even CSRs.

Employers can go to the Propane Resource catalog at https://propane.com/resource-catalog and search “workforce development” to download these videos and other workforce recruitment tools.

Several of our Texas Propane Gas Association members have had success with using social media mediums like Facebook Jobs to fill positions.

Article from October 2019 LP Gas magazine reprinted with permission, modified from its original version.

Use Facebook to Recruit New Employees

Finding the most qualified job candidate is almost never easy. It takes time to find the right applicant—someone who isn’t just skilled but is also aligned with the values and work culture at your company.

Fortunately, there’s an increasingly popular way to get your job in front of more strong-fit candidates: Facebook job postings.

Why Use Facebook Job Postings

One of the biggest reasons to use Facebook job postings is sheer numbers: Facebook has over 1.6 billion daily active users. Compare that to 310 million monthly active users on LinkedIn and just 250 million visitors per month on Indeed.

The advantages of using Facebook job postings go beyond these numbers.

It also gives you the power to reach both active and passive candidates. Active candidates are searching for jobs and hunting through job sites, but passive ones aren’t. They’re only going to come across your posting if it’s on a non-recruiting site that they normally visit—like Facebook.

You’ll also reach candidates who are already fans of your brand. If someone likes your business page, your Facebook job postings

will show up in their news feed. And if they’re not interested for The job will appear on your business page and in the news feed themselves, they can always share the post with friends and famof people who have liked your page. Your job is also visible and ily who might be looking for a job. searchable in Facebook’s jobs bookmark. Users can also find your

Applicants who find you through Facebook’s jobs bookmark job in Facebook Marketplace on mobile by going into Categomay not know your business, but they can easily learn about ries and selecting ‘jobs.’ The ‘jobs’ category links them to the main you by reading your posts and looking at how you interact with Facebook jobs bookmark. customers on Facebook. This is important because potential apFrom your business page, you can see all of your current Faceplicants want to know who you are before they apply–37% of book job postings by clicking the ‘Jobs’ tab on the left-hand side. candidates say they’ll move onto a new job posting if they can’t Now all that’s left is to sit back and wait for the applications find information on the company. to roll in! When someone applies to your job, you will receive a

With Facebook job postings, you’re able to tap into the power, notification on Facebook, and if you have email notifications set reach, and accessibility of the world’s most popular social media up, you will get an email as well. platform and enhance your hiring process. Article courtesy of AdExpresso, www.AdExpresso.com, a company How to Post a Job on Facebook whose goal is to Facebook advertising easy and profitable for small and

Luckily, it’s easy to enjoy the benefits of posting your job on medium businesses. Facebook because creating the initial Facebook job posting is simple. It requires maybe five minutes of your time. LinkedIn Recruiting Tips

First, go to your business’s Facebook page and click ‘Job,’ Out of all the social media networks, LinkedIn is of course the best one for recruiting. Nearly everyone located above the ‘Write a with an established career has a profile on the “World’s Largest Professional Network.” post’ box. If you haven’t already created a Facebook business page, you’ll need to You can use the site to attract active candidates and connect with passive ones. Here are a few tips for getting started at LinkedIn recruiting. do that first. Fully complete your brand page. A completed company page shows up in LinkedIn search results

A box will open, allowing and gives you the opportunity to showcase your company culture. Job searchers will find the page, you to fill in the details of your see your openings and learn everything they need to know about your organization. job posting, including information like salary range and job description. If you want to filter your applicants more carefully, you can add one or Use filters to find the right candidates. Since there are so many people on LinkedIn, recruiters are able to use filters to find potential candidates. For example, you can search by location, current and past company, years of experience, and a number of other factors that help you zero-in on candidates who check all the boxes. more application questions Reach out with a personal touch. Experienced and talented people hear from a lot of recruiters on for them to answer. LinkedIn. Don’t copy and paste the same message to everyone you try to connect with. Instead men

Once everything is filled in, tion what about the candidate caught your attention and makes you think they would be a good fit for simply hit ‘Post Job’ and voila! your company. Facebook users can now see and apply to your job posting. Tips courtesy of RecruiterBox, www.RecruiterBox.com, a recruiting software company.