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Propane Education & Research Council Approves 2022 National Marketing Plan
The Propane Education & Research Council held their winter 2022 meeting virtually on February 2, 2022 and approved the following comprehensive national marketing plan as their primary objective.
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The integrated communications and marketing docket encompasses 2022 programming for all propane markets, thought leadership, corporate communications, as well as digital development and reporting.
The program in 2022 — developed with guidance from the PERC Market Growth and Commercialization Working Group (made of industry) — will be designed to carry PERC’s new brand identity, PROPANE Energy for Everyone™, to deliver priority messages to consumer and business audiences: • Propane accelerates decarbonization. • Propane ensures energy equity. • Propane keeps families safe and comfortable all year long. • Propane helps companies save money, cut emissions, and achieve resiliency in an uncertain world.
PERC will deliver messages to each audience through paid media (advertising), earned media (public relations), and owned media (propane.com, social media platforms, and programs and projects). New partners that were selected in a competitive process in 2021, including a media buyer (GRP) and Texas creative agency (Elevation), join our longtime partners in public relations (Swanson Russell) and others to help us achieve the right mix of fresh thinking and experience with our industry and our audiences.
With their help we’ll convince more Americans that propane is energy for everyone.
Presidential Approvals. Since the Council’s November meeting, Tucker approved one no-cost change order for a time extension:
Docket 20778 — Fundamentals of Propane Liquid Transfer which will be in added as new curriculum offering in The Learning Center. The six modules will provide an overview of liquid transfer equipment, how the equipment operates and how individual components relate to each other. An illustrated workbook for classroom trainers will also be available upon completion.
PERC’s next Council meeting is scheduled for April 27, 2022, in Nashville, TN.
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